East Village London

What East Village London does

East Village London is the flagship neighbourhood of Get Living, a UK Build-to-Rent operator that owns and manages purpose-built residential rental estates across six locations: East Village (Stratford, 65 acres on the former 2012 London Olympics athlete village), Elephant Central (Elephant & Castle), New Maker Yards (Salford/Manchester), Sherlock Quarter (Birmingham), One Maidenhead (Berkshire) and The Oakgate (Leatherhead, Surrey). The product consists of studio through four-bedroom new-build apartments offered on monthly tenancies, with pet-friendly terms, Wi-Fi included, integrated kitchen appliances, built-in storage, secure keyless entry, on-site teams and 24/7 security. The underlying technology stack is a conventional digital property-management platform comprising a property-search website, a resident mobile app, and keyless entry systems — no proprietary AI or data-science capability is disclosed.

The customer base is individual and family renters, served direct-to-consumer through the Get Living website without intermediaries. Go-to-market relies on organic search, content marketing (The Edit blog), curated community events (puppy yoga, cocktail making, craft workshops, live music) and a dual-incentive Refer-a-Friend programme that pays both existing residents and referred movers £100 Amazon vouchers. Revenue is generated from recurring monthly rent, with disclosed comparable pricing of approximately £1,535–£1,631 per calendar month for two-bedroom units in other Get Living neighbourhoods; East Village Stratford pricing is not publicly listed and is likely at a premium. The commercial ecosystem is anchored by over 30 independent retailers, cafés, restaurants and bars operating within East Village. Ownership, institutional backing, headcount growth and revenue figures are not disclosed in available source material, and no funding rounds, acquisitions or management-team data were found.

Name

East Village London

Legal name

Get Living

Website

https://getlivinglondon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Get Living operates East Village London, a 65-acre Build-to-Rent neighbourhood in Stratford, and five other UK purpose-built rental estates, offering studio-to-four-bedroom apartments to individual and family renters through a direct-to-consumer digital platform with on-site amenities and community programming.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rental Income: Monthly rental payments from tenants occupying apartments across multiple UK neighbourhoods. Properties range from studios to four-bedroom apartments with rent prices varying by location, size, and property type.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

East Village London is a 65-acre purpose-built rental neighbourhood in Stratford operated by Get Living, offering new-build studio to four-bedroom apartments for long-term residential tenancy. The offering includes pet-friendly accommodation, secure keyless entry, included Wi-Fi, integrated kitchen appliances, on-site teams, 24/7 security, and access to over 30 independent retailers plus curated resident events.

Product overview

Get Living is a pioneering Build to Rent operator offering quality new build apartments across multiple branded neighbourhoods in the UK. The portfolio includes six main neighbourhoods: East Village (Stratford), Elephant Central (Elephant & Castle), New Maker Yards (Salford), Sherlock Quarter (Birmingham), One Maidenhead (Berkshire), and The Oakgate (Leatherhead). Properties range from studios to four-bedroom apartments featuring carefully-sourced furniture, included Wi-Fi, built-in storage, integrated kitchen appliances, and secure keyless entry. The offering also includes pet-friendly accommodation, 24/7 security, on-site teams, and resident-exclusive events and amenities such as co-working spaces and sky lounges.

Differentiator

Problem solved

Functional benefit

Products and services

• East Village, Stratford Rental Apartments Studios to four-bedroom new-build rental apartments in Get Living's largest neighbourhood, a 65-acre East London site next to wetlands and parks. Geared toward long-term individual and family renters wanting community-focused living with on-site security and included amenities.
• Elephant Central, Elephant & Castle Rental Apartments South London rental neighbourhood near Elephant & Castle with parks, restaurants, galleries, and pubs. Suited to individuals and families seeking city-connected rental living with community atmosphere.
• New Maker Yards, Salford Rental Apartments Canal-side rental neighbourhood in Salford near Manchester's Spinningfields, offering co-working spaces and club rooms as extensions of residents' homes. Geared toward renters wanting nearby workspace amenities and canal-side community.
• Sherlock Quarter, Birmingham Rental Apartments Birmingham rental neighbourhood near Bullring and New Street station featuring a 29th-floor Sky Lounge with amenities for work and leisure. Geared toward renters wanting city-centre access and premium building amenities.
• One Maidenhead, Berkshire Rental Apartments Home Counties rental neighbourhood with access to nature, local waterways, walking routes, and direct transport links to London. Geared toward renters wanting countryside access with London connectivity.
• The Oakgate, Leatherhead Rental Apartments Sustainably-designed rental neighbourhood in Leatherhead with proximity to the Surrey Hills and London. Geared toward environmentally conscious renters seeking countryside access with London proximity.
• Portlands Place, East Village Rental Apartments Sub-neighbourhood within East Village offering rental apartments. Geared toward renters choosing the East Village area with sub-location specificity.
• Victory Plaza, East Village Rental Apartments Sub-neighbourhood within East Village offering rental apartments. Geared toward renters choosing the East Village area with sub-location specificity.
• Resident App Mobile application for Get Living residents to manage their tenancy, access neighbourhood information, and participate in resident-exclusive events. Targeted at existing residents across all Get Living neighbourhoods.

Quantifiable outcome

• Over 30 independent retailers within East Village neighbourhood

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Independent Retailers and BusinessescoreOthersGet Living neighbourhoods feature independently-run shops and businesses suited to residents' needs. These partnerships create the commercial ecosystem within East Village and other neighbourhoods, with over 30 independent retailers operating within East Village alone.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Greystar: Global leader in rental housing operating build-to-rent and multifamily communities, with growing UK presence. Comparable in standardised professional rental operations at scale.
• Essential Living: London-focused build-to-rent operator offering high-quality rental apartments with hotel-style services. Directly comparable in service-led urban rental proposition.
• Moda Living: UK build-to-rent operator developing and managing large-scale rental neighbourhoods with amenity-rich offerings in major cities. Highly comparable in target customer, asset type, and operating model.
• Grainger plc: The UK's largest listed residential landlord with a substantial PRS and build-to-rent portfolio. Closely comparable business model of owning and operating large-scale rental residential assets across multiple UK cities.
• Quintain: One of the UK's largest build-to-rent developers and operators, best known for the Wembley Park BTR estate. Directly comparable to Get Living in operating master-planned, amenity-led rental neighbourhoods for long-term tenants.
• Packaged Living: UK BTR developer and operator building purpose-built rental communities. Comparable in operating master-planned rental developments targeting professional tenants.

Broad incumbents

• Unite Students: UK's largest operator of purpose-built student accommodation with similar long-term lease, amenity-led operating model. Comparable in operating built-to-rent residential at scale, though serving students rather than general renters.
• Legal & General Capital: Major institutional investor and operator in UK build-to-rent through its BTR platform. Overlaps with Get Living in target asset class but operates as a large, diversified financial services incumbent.
• Berkeley Group: Leading UK housebuilder with a dedicated build-to-rent arm developing and operating rental schemes. Comparable in residential development expertise and growing BTR operations, though primarily a for-sale developer.
• British Land: Major UK REIT with growing build-to-rent exposure as part of a broader mixed-use and office portfolio. Compares on BTR strategic direction but operates at much larger scale across multiple asset classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/get-living-london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Village London