Packaged Living
Packaged Living is a UK build-to-rent developer and operator founded in 2018, delivering sustainable multi-family, single-family, and co-living rental homes through joint ventures with institutional investors including Aviva Investors and USAA Real Estate.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Packaged Living does
Packaged Living is a UK build-to-rent (BTR) developer, investor, and operator founded in 2018 and headquartered in London's West End. The company operates four housing verticals — multi-family apartments, single-family suburban homes, garden-style town houses, and co-living studios — with a stated pipeline of over 5,000 homes and £1.5bn+ in gross development value across regions including London, the South East, North West, East of England, West Midlands, South West, East Midlands, and Wales. Its core technical proposition is sustainable construction: developments target EPC-A ratings, BREEAM Excellent/Residential, HQM Level 4, and Code for Sustainable Homes Level 4, integrating air source heat pumps, photovoltaic panels, battery storage, and EV charging as standard. Packaged Living is the UK's only operator offering the Octopus Energy "Zero Bills" tariff, which guarantees residents zero energy bills for 5-10 years via the Kraken platform, and it embeds Utopi's ESG monitoring technology across its portfolio for building performance data.
The business model is asset-heavy institutional real estate rather than technology SaaS. Packaged Living sources and develops sites, then operates them as rental housing under joint ventures with institutional capital partners — principally Aviva Investors (£575m+ committed across 11 single-family housing deals since 2021), USAA Real Estate (£1bn multifamily JV target), Fiera Real Estate, Affinius Capital, Buccleuch Property, and CDL Hospitality Trusts. Housebuilders including Dandara, Barratt Redrow, Vistry, Taylor Wimpey, Galliard, and Chartway deliver construction under forward-funding arrangements. Revenue is generated from rental income on stabilized assets plus development management fees on JV schemes; per-unit pricing is not publicly disclosed. The customer base is dual-sided: institutional investors act as capital counterparties and anchor tenants — residential renters across the income spectrum — are the end consumers. Leadership is led by founder/CEO Ed Ellerington, with CIO Jonathon Ivory, MD Mark Woodrow, and an operations team scaling co-living and single-family housing verticals in parallel.
Packaged Living firmographics
Firmographics- Name
- Packaged Living
- Legal name
- Packaged Living Ltd
- Website
- https://packagedliving.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Packaged Living is a UK build-to-rent developer and operator founded in 2018, delivering sustainable multi-family, single-family, and co-living rental homes through joint ventures with institutional investors including Aviva Investors and USAA Real Estate.
- Ownership category
- akta.pro rank
Packaged Living industry classification
Industry- Product category
- Build-to-Rent Housing
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)
- akta.pro secondary industries
- Co-Living Property Management (BPAJAFAJ), Extended-Stay Brand Residences (Managed Residences) (THAGAEAM)
Keywords
Where Packaged Living is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Packaged Living business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Build-to-Rent Rental Income: Long-term rental income from professionally managed multi-family, single-family, and co-living properties across the UK. Properties are developed, owned, and operated by Packaged Living with institutional investment partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental pricing varies by development location, property type, and market conditions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Packaged Living product offering
Product offeringCore offering
Packaged Living is a bespoke, sustainable living investor, developer and operator of rental housing in the UK. The company develops, owns and operates professionally managed rental communities across four verticals: multi-family apartments in city centres, single-family houses in suburbs, garden style town houses in fringe-urban locations, and co-living studios for younger residents. The portfolio targets EPC-A energy efficiency ratings and incorporates air source heat pumps, PV panels, battery storage and EV charging as standard, with a Zero Bills energy tariff offered through an Octopus Energy partnership.
Product overview
Packaged Living operates as a bespoke, sustainable living investor, developer and operator spanning four distinct housing verticals: Multi-Family Housing (city centre BTR apartments), Single-Family Housing (suburban rental homes), Garden Style Homes (fringe-urban town houses), and Co-Living Homes (studio apartments for young professionals). The company integrates technology partnerships including Octopus Energy's Zero Bills tariff and Utopi's ESG monitoring platform across its portfolio. With a pipeline of over 5,000 homes, the platform combines professional property management with sustainable design featuring air source heat pumps, EV charging, photovoltaic panels and battery storage across developments.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Family Housing City centre build-to-rent apartment developments offering one, two and three-bedroom apartments with extensive amenity provision, targeting net zero carbon construction and high energy efficiency standards. Developed and operated by Packaged Living with institutional investment partners across UK cities including Manchester, Liverpool, Reading, Southampton, Cardiff, Bournemouth, Basingstoke and Sheffield.
- Single-Family Housing Suburban rental homes including 2, 3 and 4-bedroom houses with gardens, air source heat pumps, EV charging, and photovoltaic panels. Targeted at families seeking professionally managed, energy-efficient rental accommodation. The Aviva Investors partnership has funded 1,500+ homes with nearly £575m commitment across developments including The Farriers (Milton Keynes), The Woodlands (Milton Keynes), Assembly Park (Telford), Franklin Gardens (Cambridge), Wixams (Bedfordshire), Linmere (Bedfordshire), Bordon (Hampshire), Ebbsfleet (Kent) and Chalkwood (Kent).
- Garden Style Homes Modern town house solutions in fringe-urban, edge of town and city locations bridging city centre apartments and suburban houses. Targets residents seeking the buzz of town and city centre with the benefits of larger family-friendly homes.
- Co-Living Homes Studio apartments for younger, more transient residents providing a bridge between school/university and those seeking new jobs in new cities. Offers communal facilities, flexibility and affordability. Co-Living is the third living vertical operated by Packaged Living alongside Multi-Family and Single-Family Housing.
- Zero Bills Homes Energy tariff programme in partnership with Octopus Energy enabling residents in homes with heat pumps, solar panels and battery storage to have zero energy bills for 5-10 years, backed by Octopus Energy guarantee. Powered by Kraken technology which automatically matches consumption and energy generation in real time. Currently offered at qualifying homes across Shenley Wood, Whitehouse Park and The Farriers developments in Milton Keynes.
Companies that use Packaged Living
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Packaged Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
Packaged Living partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Land Improvements Holdings (LIH)minorPartnership for Linmere development Houghton Regis - 189 homes in Phase One of 610-acre masterplan delivering 5,000+ residences with Dandara Homes.
- Barratt RedrowcorePartnership with UK's largest housebuilder for single-family housing including Cambridge (101 homes Franklin Gardens) and Wixams Bedfordshire (133 homes). Represents third transaction with Barratt Redrow.
- Chartway Partnerships GroupminorForward-funding of 121 homes in Ebbsfleet, Kent (£50m GDV) within Whitecliffe masterplan development - largest component of Ebbsfleet Garden City new town.
- DandaracorePrimary housebuilder partner for single-family housing delivering The Farriers (95 homes Milton Keynes), The Woodlands (117 homes Milton Keynes), Bordon (174 homes Hampshire), Braintree, and Dartford developments. Multiple repeat transactions.
- Octopus EnergycorePartnership to offer Zero Bills tariff enabling residents in qualifying homes (with PV panels and battery storage) to benefit from zero energy bills for 5-10 years, guaranteed by Octopus Energy. Initially offered at Shenley Wood and Whitehouse Park Milton Keynes sites.
- Taylor WimpeyminorPartnership at Prince Philip Park Bordon - 174 homes delivered as Build to Rent within Taylor Wimpey's 315-home third phase development.
- Vistry PartnershipscoreFirst investment by Aviva Investors partnership - 195 homes in Telford delivered by Vistry. Second project delivered at Assembly Park Telford (195 homes, completed August 2025).
- Buccleuch PropertycoreJoint venture partner for multi-family BTR schemes including Basingstoke (250 units, £70m GDV) and Sheffield (£80m GDV, 340 homes at West Bar Green).
- Galliard HomescorePartnership with Galliard Homes for Grafton Way Ipswich - riverside residential community with nearly 160,000 sq ft of housing on 7.66 acres along River Orwell.
- Hammerson plccoreMulti-scheme partnership with FTSE landlord to reposition The Oracle in Reading, replacing former Debenhams and Vue Cinema with BTR-led mixed-use quarter including high-quality new homes, co-working space, and improved leisure facilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Packaged Living competitors and assessment
Company assessmentBroad incumbents
- Legal & General (Capital) BTR: L&G's BTR platform deploys institutional capital into UK multifamily Build-to-Rent at scale; comparable as an institutional capital partner/operator competing for the same sites and JV partners.
- Greystar UK: Global multifamily rental housing platform with a growing UK BTR presence; comparable as a large, established institutional-grade BTR operator competing for capital partners and prime urban sites.
Direct peers
- Get Living: UK BTR operator of large neighbourhoods such as East Village (Stratford) and Elephant Central; comparable operating model of professionally managed, amenity-led rental housing in UK city centres.
- Grainger plc: UK's largest listed residential landlord with a significant BTR development pipeline; directly comparable as a UK rental housing owner/operator combining PRS legacy stock with new-build BTR.
- Home REIT: UK REIT focused on single-family housing supporting homeless and key-worker tenants; comparable as a UK capital-pooled vehicle funding single-family rental, though with a different end-user mandate.
- Quintain: Major UK Build-to-Rent developer behind London's Wembley Park and other large BTR neighbourhoods; directly comparable as a purpose-built BTR developer/operator partnering with institutional capital at scale.
- Essential Living: UK BTR developer/operator of family-oriented rental communities; directly comparable as an institutional-backed BTR operator targeting similar UK family-renter demographic.
- Moda Living: UK BTR operator focused on city-centre, amenity-rich rental neighbourhoods; comparable target customer (young professionals), build quality and institutional capital model.
Emerging players
- Unite Students: UK-listed PBSA specialist now extending into co-living and young-professional rental; adjacent comparable given Packaged Living's co-living vertical and shared institutional-operator profile.
Regional players
- Telford Homes: London-focused residential developer with a strong BTR forward-funding track record; comparable as a UK developer delivering purpose-built rental stock to institutional buyers, though more London-concentrated than Packaged Living.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Packaged Living social profiles
Digital presencePackaged Living compliance and trust
Trust signalCompliance5 records
Packaged Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packaged Living leadership team
Management profileNumber of profiles
Profiles8 records
Packaged Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packaged Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packaged Living
What does Packaged Living do?
Packaged Living is a bespoke, sustainable living investor, developer and operator of rental housing in the UK. The company develops, owns and operates professionally managed rental communities across four verticals: multi-family apartments in city centres, single-family houses in suburbs, garden style town houses in fringe-urban locations, and co-living studios for younger residents. The portfolio targets EPC-A energy efficiency ratings and incorporates air source heat pumps, PV panels, battery storage and EV charging as standard, with a Zero Bills energy tariff offered through an Octopus Energy partnership.
Is Packaged Living a public or private company?
Packaged Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Packaged Living founded?
Packaged Living was founded in 2018. It employs 11 to 50 people.
Where is Packaged Living based?
Packaged Living is headquartered in London, United Kingdom, in the Europe region.
How does Packaged Living make money?
One revenue line is on record: build-to-Rent Rental Income.
Who are Packaged Living's main competitors?
Broad incumbents on record are Legal & General (Capital) BTR and Greystar UK. Direct peers are Get Living, Grainger plc, Home REIT, Quintain, Essential Living and Moda Living. Unite Students is listed as an emerging player. Telford Homes is listed as a regional player.
Does Packaged Living have an API?
No public API is recorded for Packaged Living.
What industry is Packaged Living in?
Packaged Living's product category is Build-to-Rent Housing. Its primary akta.pro industry code is THAGAEAK, Co-Living / Hybrid Extended-Stay Residences, with a secondary code of BPAJAFAJ, Co-Living Property Management. Its SIC code is 7000.