What GO Seed does

GO Seed is a Salem, Oregon-based seed breeding and wholesale company specializing in three product categories: cover crops, forage seeds, and turf seeds. The company develops proprietary seed varieties bred for specific agronomic traits — including cold tolerance, nitrogen fixation, drought resistance, soil compaction management, and disease resistance — with branded offerings such as FIXatioN Balansa Clover, Frosty Berseem Clover, Driller Daikon Radish, AberLasting White/Kura Clover, Nematode Control Radish, Starr and Skye Elite Kentucky Bluegrass, Albion Tetraploid Perennial Ryegrass, and Crown Royale 2 Orchardgrass. Variety development is supported by research farms in Salem, Oregon and Richland, Iowa, and validated through university and progressive-farmer trials, with several varieties ranked in the National Turfgrass Evaluation Program (NTEP).

GO Seed operates an exclusively wholesale B2B model, distributing seed through an authorized dealer network with a public dealer-locator tool. End customers span four primary segments: row crop and grain farmers using cover crops for soil health and input reduction; livestock producers seeking high-quality forages to extend grazing seasons and reduce feed costs; turf managers maintaining lawns, sports fields, and golf courses; and vineyard operators using cover crop mixes for soil conservation and beneficial insect habitat. The company is a wholly-owned entity associated with Grassland Oregon and operates multiple sub-brand websites (Fixationclover.com, Frostyclover.com, Sucraseed.com) for individual proprietary varieties.

Revenue is generated through one-time wholesale seed sales with no publicly disclosed pricing. The go-to-market motion pairs the dealer channel with an education-led marketing strategy: a Cover Crop Basics book (3rd Edition), a monthly email newsletter, active social media presence across five platforms, and the annual GO In-Depth cover crop field event. The company is privately held with no external funding rounds, employs 11–50 people, and claims worldwide distribution despite a primarily U.S.-focused operating base. Jerry Hall is identified as Founder and President; the company previously operated under the name Grassland Oregon.

Name

GO Seed

Legal name

GO Seed

Website

https://goseed.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GO Seed is a Salem, Oregon-based seed breeding company that develops and wholesales proprietary cover crop, forage, and turf seed varieties through a dealer network to row crop farmers, livestock producers, turf managers, and vineyard operators.

Ownership category

akta.pro rank

Product category

Agricultural Seeds (Cover Crops, Forage, and Turf)

NAICS

Other Crop Farming (1119)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

akta.pro secondary industries

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD), Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

Keywords

• Cover crop seeds
• Forage seeds
• Turf grass seeds
• Seed breeding
• Wholesale seed distribution

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Seed Sales: GO Seed generates revenue through wholesale seed sales of proprietary and standard varieties of cover crops, forage crops, and turf grasses to dealers, distributors, and directly to large agricultural operations. Products include clovers, ryegrass, radish, and other specialty seeds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GO Seed breeds and wholesale-distributes proprietary and conventional seed varieties across three core categories: cover crops, forage crops, and turf grasses. Products are sold B2B through an authorized dealer network to farmers, livestock producers, turf managers, and vineyard operators, supplemented by technical education and field events.

Product overview

GO Seed is a seed breeding and wholesale company specializing in three core product categories: Cover Crops, Forage Seeds, and Turf Seeds. The company offers an extensive portfolio of improved seed varieties bred for resilience to environmental stresses including droughts, floods, extreme temperatures, pests, and diseases. Products are tested by leading institutions, universities, and progressive farmers worldwide. The portfolio includes branded varieties such as FIXatioN Balansa Clover, Frosty Berseem Clover, Driller Daikon Radish, AberLasting White/Kura Clover, Nematode Control Radish, and various turf varieties including Starr and Skye Elite Kentucky Bluegrass. GO Seed provides education resources and operates research farms in Oregon and Iowa to support product development and validation.

Differentiator

Problem solved

Functional benefit

Products and services

• Cover Crops Diverse portfolio of cover crop seeds including annual ryegrass, balansa clover, berseem clover, buckwheat, cereal rye, crimson clover, daikon radish, hairy vetch, mustard, nematode control radish, phacelia, red clover, white clover, winter peas, and specialty mixes for vineyards. Designed to improve soil health, fix nitrogen, suppress weeds, control pests, prevent erosion, and manage soil compaction.
• Forage Seeds High-quality forage seeds for livestock grazing and hay production, including alfalfa, annual ryegrass, clover varieties, intermediate ryegrass, orchardgrass, perennial ryegrass, tall fescue, and timothy. Bred for nutritional value, digestibility, drought tolerance, and persistence in various climates.
• Turf Seeds Premium turf grass seeds for lawns, sports fields, and golf courses, featuring Kentucky bluegrass, perennial ryegrass, tall fescue, and fine fescue varieties. Developed for disease resistance, traffic tolerance, quick recovery, and year-round color in various regional conditions.
• FIXatioN Balansa Clover Cold-tolerant, nitrogen-fixing annual clover with late maturity. Tolerates poorly drained soils with moderate salinity and pH ranging from 4.5-8.0. Produces high biomass and provides significant nitrogen fixation for subsequent crops.
• Frosty Berseem Clover Cold-tolerant berseem clover bred for superior frost tolerance (down to approximately 15°F), comparable to alfalfa in feeding characteristics. Excellent for extending grazing seasons and providing high-quality forage during summer slump periods.
• Driller Daikon Radish Daikon-type radish cover crop bred for breaking up soil compaction and increasing water infiltration. Features a deep taproot that penetrates compacted layers and helps improve soil structure.
• AberLasting White/Kura Clover Hybrid white/kura clover combining nitrogen fixing capability with persistence. Highly winter-active and digestible legume suitable for long-term pasture stands.
• Nematode Control Radish Specialized cover crop radish bred to break the life cycle of plant-parasitic nematodes. Reduces nematode populations through biofumigation and soil penetration properties.
• Albion Tetraploid Perennial Ryegrass Highly nutritious, drought-tolerant tetraploid perennial ryegrass bred for forage applications. Features strong establishment and persistence in grazing systems.
• Rustler Tall Fescue Drought-tolerant tall fescue variety developed for forage production. Provides reliable performance in challenging environmental conditions.
• Crown Royale 2 Orchardgrass Orchardgrass variety associated with increased milk production and high water-soluble carbohydrates (WSC). Bred for dairy and livestock forage applications.
• Starr Kentucky Bluegrass Top-ranked Kentucky bluegrass variety achieving #1 overall turfgrass quality in NTEP (National Turfgrass Evaluation Program) trials. Features superior density and performance under stress conditions.
• Skye Elite Kentucky Bluegrass Premium Kentucky bluegrass variety ranked #4 overall in NTEP trials. Developed for superior turf quality and aesthetic performance.
• Presto Timothy Timothy grass variety bred for excellent winter hardiness. Particularly suitable for horse hay and forage applications requiring cold tolerance.
• Survivor Winter Peas Winter pea variety bred for moisture efficiency and cold tolerance. Provides nitrogen fixation and high-quality forage through winter months.
• Q Clover 2,4-D herbicide tolerant red clover variety enabling selective weed control in clover stands. Allows for improved pasture management and weed control options.
• TapIt Hybrid Brassica Hybrid brassica cover crop featuring a compaction-busting taproot capable of reaching 36 inches in just 28 days. Provides rapid soil penetration and structural improvement.
• Sod-RX Specialized seed mixture designed for use as a cover crop in sod systems and pasture renovation. Helps improve soil health while maintaining existing grass stands.
• Vineyard Mixes Specialized cover crop seed mixtures designed for vineyard applications. Includes species that provide erosion control, nitrogen fixation, and beneficial insect habitat between vineyard rows.

Quantifiable outcome

• Cover crop seed costs have decreased from $20-40/acre (2012 median $25) to $15-20/acre average currently, with some producers achieving $10/acre
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Albert Lea Seed: Albert Lea Seed sells organic and conventional farm seed, cover crops, forages, and small grains. It is comparable because its farm-seed and cover-crop portfolio targets many of the same growers seeking soil-health and forage benefits.

Direct peers

• Prairie Creek Seed: Prairie Creek Seed supplies cover crop, forage, native, turf, and wildlife seed mixes to agricultural and conservation customers. It is comparable through its specialty seed assortment and focus on practical agronomic mixes.
• La Crosse Seed: La Crosse Seed sells cover crop, forage, turf, native, and conservation seeds to agricultural and professional customers. It is highly comparable to GO Seed because both focus on specialty seed portfolios and agronomic education for growers and land managers.
• Green Cover Seed: Green Cover Seed specializes in cover crop seed, mixes, and soil-health education for farmers and ranchers. It is comparable because GO Seed also pairs cover-crop seed sales with education and agronomic use-case content.
• Smith Seed Services: Smith Seed Services is an Oregon-based seed supplier focused on turf, forage, cover crops, clovers, and related specialty seed categories. It is comparable due to its Pacific Northwest seed base and overlapping grass, clover, and cover-crop product lines.
• Millborn Seeds: Millborn Seeds supplies cover crop, forage, grass, wildlife, and native seed mixes, with a strong soil-health and agriculture customer base. Its product mix and farmer-facing seed advisory model overlap closely with GO Seed's cover crop and forage focus.
• King's AgriSeeds: King's AgriSeeds sells forage, cover crop, pasture, and conservation seed products to farmers and livestock producers. It is comparable because both companies target grazing, soil-health, and forage productivity use cases.

Broad incumbents

• DLF: DLF is a global grass and clover seed breeder and supplier serving forage, turf, and cover-crop-related markets. It is comparable through its proprietary forage and turf seed genetics, but is a much larger incumbent with broader international operations.
• Barenbrug USA: Barenbrug USA is a major forage and turf grass seed company with breeding, production, and distribution capabilities. It overlaps with GO Seed in forage and turf seeds, though it operates at a larger and more established global scale.
• Pennington Seed: Pennington Seed is a large seed brand offering lawn, turf, pasture, forage, wildlife, and garden seed products. It is comparable in turf and pasture/forage seeds, but is broader and more consumer-oriented than GO Seed's wholesale specialty model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GOSEEDCO
• YouTubeyoutube.com/channel/UCuZuOlNwYqhybkK78CG386A
• Facebookfacebook.com/GOSeedCo
• LinkedInlinkedin.com/company/grassland-oregon
• Instagraminstagram.com/goseedco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO Seed