Digital Lab Consulting Group
Digital Lab Consulting Group is a Buenos Aires-based digital marketing consultancy serving Argentine and Latin American startups and SMBs through tiered service packages (LabStart, LabBoost, LabExpand) covering strategy, web development, online advertising, and training.
- Company typePrivate
- Founded2016
- HeadquartersBuenos Aires, Argentina
- Headcount1–10
- GTM typeB2B
- OfferingServices
Digital Lab Consulting Group firmographics
Firmographics- Name
- Digital Lab Consulting Group
- Legal name
- Digital Lab Consulting Group
- Website
- https://digitallabcg.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Lab Consulting Group is a Buenos Aires-based digital marketing consultancy serving Argentine and Latin American startups and SMBs through tiered service packages (LabStart, LabBoost, LabExpand) covering strategy, web development, online advertising, and training.
- Ownership category
- akta.pro rank
Digital Lab Consulting Group industry classification
Industry- Product category
- Digital Marketing Consulting
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Digital Lab Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Digital Lab Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Consulting Services: Ongoing consulting and advisory services for digital marketing strategy development, management, and optimization. Services are structured in tiered packages adapted to client needs.
- Web Design and Development: Custom web development, e-commerce platforms, mobile applications, and multimedia content production delivered as project-based engagements.
- Online Advertising Campaign Management: Management of Google AdWords, social media campaigns, and remarketing services with a focus on driving measurable results and sales.
- Digital Marketing Training: Customized training courses in digital marketing, AdWords, social media, e-commerce, and analytics for client personnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | LabStart: Digital Marketing Consulting for Entrepreneurs and Start-ups |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Digital Lab Consulting Group product offering
Product offeringCore offering
Digital Lab Consulting Group is a Buenos Aires-based digital marketing consultancy that acts as an outsourced marketing department for clients. It delivers digital marketing strategy, web design and development, online advertising campaign management, and customized digital marketing training, structured around tiered service packages (LabStart, LabBoost, LabExpand) for entrepreneurs, growing SMEs, and established SMEs with expansion goals.
Differentiator
Problem solved
Functional benefit
Brands
- LabStart: Digital marketing consulting service for entrepreneurs and start-ups, offering solutions for developing digital business strategy, online campaign best practices, and result measurement.
- LabBoost
- LabExpand
Products and services
- Digital Marketing Consulting (Consultoría en Marketing Digital)
- Web Design and Development (Diseño y Desarrollo Web)
- Online Advertising Campaign Management (Gestión de Campañas Publicitarias Online)
- Digital Marketing Training Courses (Cursos de Capacitación en Marketing Digital)
Companies that use Digital Lab Consulting Group
Customer profileSegments3 records
Ideal customer profiles3 records
Digital Lab Consulting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digital Lab Consulting Group partnerships and signals
Strategic signalScale indicators1 record
Digital Lab Consulting Group competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte providing marketing technology, digital strategy, and creative services — comparable in scope to Digital Lab's digital transformation consulting positioning but at consulting-firm scale with broader services.
- McCann Worldgroup: McCann Worldgroup is a global advertising network with strong LATAM presence offering integrated marketing, digital, and communications strategy — comparable in service breadth (strategy + creative + media) to Digital Lab's full-service digital marketing offering.
- Ogilvy: Ogilvy is a global advertising and marketing services network with significant Argentina/LATAM presence offering strategy, creative, digital, and media services — overlapping Digital Lab's campaign management and digital strategy capabilities at much greater scale and breadth.
- Accenture Song (formerly Accenture Interactive): Accenture Song is Accenture's digital marketing and experience services arm offering end-to-end marketing transformation, digital strategy, and campaign execution — a scaled incumbent version of Digital Lab's diagnostic-to-managed marketing model.
- Wunderman Thompson: WPP-owned Wunderman Thompson is a global creative, data, and technology agency with strong LATAM operations offering digital marketing services overlapping Digital Lab's positioning, communications strategy, and campaign management offerings.
Direct peers
- Huge: Huge is a digital experience and marketing agency providing strategy, design, and technology services to brand clients — closely comparable in offering shape (digital strategy + execution + technology enablement) to Digital Lab's consulting/web/ads stack.
- Sid Lee: Sid Lee is a multidisciplinary creative and digital agency combining advertising, design, and technology services — comparable to Digital Lab's integrated digital marketing + web development + advertising model, particularly for SMB and mid-market clients.
- R/GA: R/GA is a global digital agency offering consulting, design, and technology-enabled marketing services — directly comparable to Digital Lab's full-service digital marketing consultancy model, though operating at vastly larger scale.
Emerging players
- Globant: Globant is an Argentina-founded digital and cognitive transformation services firm that has scaled into a global player offering digital marketing, technology, and consulting — overlaps with Digital Lab at the digital marketing/consulting end but operates more broadly in engineering and AI services.
Regional players
- Icomm: Icomm is a Brazilian digital marketing agency offering digital strategy, paid media, SEO, social media, and e-commerce services — closely comparable to Digital Lab as a LATAM-focused digital marketing consultancy serving mid-market brands.
Market position
Customer concentration
Digital Lab Consulting Group social profiles
Digital presenceDigital Lab Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Lab Consulting Group leadership team
Management profileNumber of profiles
Digital Lab Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Lab Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Lab Consulting Group
What does Digital Lab Consulting Group do?
Digital Lab Consulting Group is a Buenos Aires-based digital marketing consultancy that acts as an outsourced marketing department for clients. It delivers digital marketing strategy, web design and development, online advertising campaign management, and customized digital marketing training, structured around tiered service packages (LabStart, LabBoost, LabExpand) for entrepreneurs, growing SMEs, and established SMEs with expansion goals.
Is Digital Lab Consulting Group a public or private company?
Digital Lab Consulting Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Lab Consulting Group founded?
Digital Lab Consulting Group was founded in 2016. It employs 1 to 10 people.
Where is Digital Lab Consulting Group based?
Digital Lab Consulting Group is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Digital Lab Consulting Group make money?
Four revenue lines are on record. Digital Marketing Consulting Services are the primary driver. The others are web Design and Development, online Advertising Campaign Management and digital Marketing Training.
Who are Digital Lab Consulting Group's main competitors?
Broad incumbents on record are Deloitte Digital, McCann Worldgroup, Ogilvy, Accenture Song (formerly Accenture Interactive) and Wunderman Thompson. Direct peers are Huge, Sid Lee and R/GA. Globant is listed as an emerging player. Icomm is listed as a regional player.
Does Digital Lab Consulting Group have an API?
No public API is recorded for Digital Lab Consulting Group.
What industry is Digital Lab Consulting Group in?
Digital Lab Consulting Group's product category is Digital Marketing Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541613 and its SIC code is 7311.