Deutshland Test
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
Deutshland Test firmographics
Firmographics- Name
- Deutshland Test
- Legal name
- BurdaVerlag Data Publishing GmbH
- Website
- https://deutschlandtest.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Deutshland Test industry classification
Industry- Product category
- Consumer Research Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)
Keywords
Where Deutshland Test is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Deutshland Test business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Seal Licensing (B2B): Companies that receive recognition in DEUTSCHLAND TEST rankings can license the DEUTSCHLAND TEST seal for their marketing and communications. This is the primary B2B revenue stream.
- Study and Research Services: Conducting commissioned studies and research for companies and media partners, such as the partnerships with CHIP.de for product testing.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Deutshland Test product offering
Product offeringCore offering
DEUTSCHLAND TEST conducts scientific consumer studies, brand rankings, and hands-on product tests across approximately 130 industry branches in Germany, publishing around 60 studies and tests per year based on data from over 22,000 examined brands and services. The organization licenses its certification seal (DEUTSCHLAND TEST-Siegel) to companies that achieve top rankings, providing them with third-party consumer validation for marketing purposes.
Product overview
DEUTSCHLAND TEST is a consumer testing and research organization from Hubert Burda Media that conducts scientific studies and publishes rankings of companies, brands, and products. The core offerings consist of Studienberichte & Tests (study reports and tests), Bestenlisten (rankings), and Praxistests (practical tests). The organization works with research partners like ServiceValue to survey consumers and evaluate companies across nearly 130 branches. Products and services include consumer guides, a bimonthly newsletter, and the DEUTSCHLAND TEST-Siegel certification seal for award-winning companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Studienberichte & Tests (Study Reports & Tests) Scientific consumer studies and tests evaluating companies and brands across multiple industries using validated research methodologies and customer surveys, used by German companies for third-party validation.
- Bestenlisten (Rankings) Annual rankings of best companies, brands, and service providers across nearly 130 industry branches, based on customer satisfaction surveys and analysis of approximately 14,000 brands.
- Praxistests (Practical Tests) Hands-on product testing conducted by DEUTSCHLAND TEST editorial staff, evaluating consumer products such as electronics, kitchen appliances, and personal care items.
- DEUTSCHLAND TEST-Siegel (Certification Seal) Certification seal awarded to companies that achieve top rankings in DEUTSCHLAND TEST consumer studies, allowing them to license and use the seal in their external marketing and communications.
Companies that use Deutshland Test
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Deutshland Test technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Deutshland Test partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Hubert Burda MediacoreParent company and study competence provider. Hubert Burda Media is a major German media conglomerate that provides editorial infrastructure, publishing capabilities, and brand credibility for DEUTSCHLAND TEST studies and content.
- ServiceValue (Kölner Analyse- und Beratungshaus)coreCologne-based analysis and consulting firm that collaborates with DEUTSCHLAND TEST to conduct nationwide consumer surveys and studies. Provides methodological expertise and data analysis for rankings.
- CHIP.deflagshipLeading German technology media outlet that partners with DEUTSCHLAND TEST for product testing, particularly for technology products like smartphones and coffee machines. Combines DEUTSCHLAND TEST methodology with CHIP.de editorial reach.
- FOCUS MagazinecorePartnership with FOCUS magazine for publishing study results, rankings, and consumer research findings. FOCUS is a major German news magazine under Hubert Burda Media.
- BurdaVerlag GmbHcoreOperating entity and publisher of DEUTSCHLAND TEST website. Based in Munich with address at Arabellastraße 23, 81925 München.
Scale indicators5 records
Expansion highlights5 records
Deutshland Test competitors and assessment
Company assessmentRegional players
- Which?: UK consumer champion that publishes independent product reviews and rankings. Comparable as a peer because it operates the same model of independent consumer-product assessment that DEUTSCHLAND TEST pursues in Germany, albeit in a different geography.
Broad incumbents
- YouGov: Global consumer-research and brand-intelligence firm running large-scale consumer panels. Comparable because DEUTSCHLAND TEST uses online access panels and survey methodology to rank brands, an approach YouGov pioneered and sells at scale to enterprises.
- FOCUS magazine: Major German news magazine under the same Hubert Burda Media parent. Comparable because it co-publishes DEUTSCHLAND TEST rankings and also runs its own brand rankings (e.g., 'FOCUS Wachstumschampion'), creating a content overlap that can compete for the same B2B marketing budgets.
- J.D. Power: Global consumer-research firm that produces industry-ranked awards widely used in automotive and other sectors. Comparable to DEUTSCHLAND TEST in the underlying model of paid consumer-research-based awards, but with much broader international scale.
- Consumer Reports: U.S. non-profit consumer-testing organization. Comparable in core activity (independent product testing and rankings), serving as the global archetype that Stiftung Warentest and DEUTSCHLAND TEST both emulate in their home markets.
- Statista: Leading German-origin consumer and market data platform publishing rankings, studies, and brand statistics. Comparable because it monetizes aggregated consumer/industry data via B2B subscriptions and competes for the same audience attention and brand-research budgets.
Direct peers
- CHIP: Leading German technology media outlet that already co-publishes product tests with DEUTSCHLAND TEST. Comparable as a peer because it operates independent product tests and rankings in consumer electronics, directly overlapping with DEUTSCHLAND TEST's Praxistests product.
- Stiftung Warentest: Germany's most recognized independent consumer-testing foundation. Directly comparable to DEUTSCHLAND TEST because both publish product and service rankings for German consumers, but Stiftung Warentest operates as a non-profit without paid seal licensing, making it the most credible substitute.
Others
- Imatest: Supplier-side peer in the testing-and-quality ecosystem, providing image-quality testing software and services. Included because it represents the broader infrastructure of scientific testing/measurement that DEUTSCHLAND TEST draws on for its methodology, rather than as a direct competitor.
Emerging players
- ServiceValue: Cologne-based consumer-survey and brand-strength measurement firm that is both a methodology partner to DEUTSCHLAND TEST and an independent competitor publishing its own rankings (e.g., 'ServiceChampions'). Comparable because it produces competing consumer-ranking studies in Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Deutshland Test social profiles
Digital presenceDeutshland Test financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deutshland Test leadership team
Management profileNumber of profiles
Profiles4 records
Deutshland Test funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deutshland Test M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deutshland Test
What does Deutshland Test do?
DEUTSCHLAND TEST conducts scientific consumer studies, brand rankings, and hands-on product tests across approximately 130 industry branches in Germany, publishing around 60 studies and tests per year based on data from over 22,000 examined brands and services. The organization licenses its certification seal (DEUTSCHLAND TEST-Siegel) to companies that achieve top rankings, providing them with third-party consumer validation for marketing purposes.
Is Deutshland Test a public or private company?
Deutshland Test is a private company. It is classified as corporate owned and is currently operating.
When was Deutshland Test founded?
Deutshland Test was founded in 2013. It employs 51 to 100 people.
Where is Deutshland Test based?
Deutshland Test is headquartered in Munich, Germany, in the Europe region.
How does Deutshland Test make money?
Two revenue lines are on record. Seal Licensing (B2B) is the primary driver. The others are study and Research Services.
Who are Deutshland Test's main competitors?
Which? is listed as a regional player. Broad incumbents are YouGov, FOCUS magazine, J.D. Power, Consumer Reports and Statista. Direct peers are CHIP and Stiftung Warentest. Imatest is listed as an others. ServiceValue is listed as an emerging player.
Does Deutshland Test have an API?
No public API is recorded for Deutshland Test.
What industry is Deutshland Test in?
Deutshland Test's product category is Consumer Research Services. Its primary akta.pro industry code is BPADANAD, Conformity Assessment, Testing, Inspection & Certification Cooperation. Its NAICS code is 54138 and its SIC code is 8731.