Cohen Winters Plastic Surgery

What Cohen Winters Plastic Surgery does

Cohen Winters Plastic Surgery (DBA: Cohen/Winters Aesthetic & Reconstructive Surgeons) is a private, physician-owned multi-specialty plastic surgery practice founded in 1998 by Dr. Stephanie Cohen and Dr. Richard Winters, headquartered at 113 West Essex Street, Suite 202, Maywood, New Jersey. The practice employs 4 board-certified/eligible plastic surgeons (Drs. Cohen, Winters, Yueh, and Therattil) and a physician assistant (Nicole Castelluccio), and operates with surgical privileges at Hackensack University Medical Center and Vanguard Surgical Center. Service lines span aesthetic and reconstructive surgery across rhinoplasty (primary, revision, reconstructive, functional, teenage), breast surgery (lift, augmentation, reduction, reconstruction, revision), hand surgery (carpal tunnel, basal joint arthritis, tendonitis, trigger finger), body contouring (liposuction, tummy tuck), facial rejuvenation (facelift, neck lift, blepharoplasty), and complex microsurgery including free flap breast reconstruction (DIEP flap), targeted muscle reinnervation for amputees, and facial reanimation for paralysis patients.

The business model is fee-for-service surgical care delivered through a single primary office with consultation-driven intake and quote-based pricing. Revenue is generated from one-time surgical procedures and professional consultations, with an emerging insurance-billed segment via the 2024 partnership with Horizon Blue Cross Blue Shield of New Jersey that covers reconstructive and hand surgery cases. Go-to-market is overwhelmingly referral-based (doctors, nurses, and former patients), supplemented by educational blog content, patient testimonials, and earned media presence on RealSelf (38 reviews, 5.0 stars for Dr. Winters). Customer segments are horizontal across individual aesthetic patients, breast cancer reconstruction patients, hand surgery patients, rhinoplasty patients, and revision surgery patients; the practice explicitly markets to insured and out-of-town patients alongside its core Bergen County / NYC metro catchment. No public revenue, funding, or investor disclosures exist, and there is no evidence of private equity, parent company, or external institutional ownership.

Name

Cohen Winters Plastic Surgery

Legal name

Cohen Winters Plastic Surgery

Website

https://cohenwintersplasticsurgery.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cohen Winters Plastic Surgery is a private, physician-owned multi-specialty aesthetic and reconstructive surgery practice in Maywood, NJ, founded in 1998 by Dr. Cohen and Dr. Winters. Four surgeons serve Bergen County and NYC metro patients across rhinoplasty, breast, hand, body contouring, and complex microsurgery procedures via a referral-led model.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Aesthetic plastic surgery
• Reconstructive surgery
• Rhinoplasty procedures
• Breast reconstruction
• Hand surgery

Headquarters

HQ city

Maywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Surgical Procedures: Revenue from aesthetic and reconstructive surgical procedures including rhinoplasty, breast surgery, hand surgery, tummy tuck, and liposuction
2. Consultation Services: Professional consultation services for patient evaluation and surgical planning
3. Revision and Secondary Procedures: Revenue from revision surgeries and secondary procedures for patients seeking corrections from prior surgeries elsewhere

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cohen Winters Plastic Surgery is a multi-physician private practice that provides aesthetic and reconstructive surgical procedures. Core offerings include rhinoplasty, breast surgery (lift, augmentation, reduction, reconstruction, revision), hand surgery (carpal tunnel, basal joint arthritis, tendonitis, trigger finger), body contouring (tummy tuck, liposuction), facial rejuvenation (facelift, neck lift, blepharoplasty), and complex reconstructive procedures (microsurgery, facial reanimation, abdominal wall reconstruction, skin cancer surgery).

Product overview

Cohen Winters Plastic Surgery is a multi-physician aesthetic and reconstructive surgery practice offering a comprehensive range of surgical services. The practice specializes in three primary service categories: Rhinoplasty (primary, revision, reconstructive, functional, and teenage), Breast Surgery (lift, augmentation, reduction, reconstruction, and revision), and Hand Surgery (carpal tunnel, basal joint arthritis, tendonitis, and trigger finger). Additional services include body contouring procedures such as liposuction and tummy tuck, facial rejuvenation procedures including facelift, neck lift, and blepharoplasty, as well as complex reconstructive procedures including microsurgery, facial reanimation, and abdominal wall reconstruction. The practice operates with a team of board-certified plastic surgeons and a physician assistant, serving patients in Bergen County, NJ and the greater New York metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhinoplasty Surgical procedures to reshape or reconstruct the nose, including primary, revision, reconstructive, functional, and teenage rhinoplasty. Aimed at patients seeking aesthetic improvement of nasal appearance or functional correction of breathing problems.
• Breast Surgery Comprehensive breast procedures including lift, augmentation, reduction, reconstruction, and revision surgery. Serves both aesthetic patients and breast cancer reconstruction patients.
• Hand Surgery Surgical treatment for hand and upper extremity conditions including carpal tunnel, basal joint arthritis, tendonitis, and trigger finger.
• Liposuction Body contouring procedure to remove stubborn fat deposits that resist diet and exercise.
• Tummy Tuck Abdominoplasty procedure to tighten abdominal skin, smooth tissue, and repair muscles.
• Facial Rejuvenation (Facelift, Neck Lift, Blepharoplasty) Rejuvenation procedures including facelift (reduces sagging skin, deep creases, jowls, and double chin), neck lift (eliminates excess skin for a defined jaw and neck line), and blepharoplasty (eyelid surgery to remove excess skin, fatty deposits, and wrinkles).
• Complex Microsurgery Microsurgical procedures using magnification up to 50x to repair delicate structures smaller than 1mm in diameter, including free flap breast reconstruction (DIEP flap) and other reconstructive procedures.
• Facial Reanimation Surgical procedures including muscle transfers and nerve grafting to restore facial movement for patients with facial paralysis due to congenital defects, trauma, or disease.
• Abdominal Wall Reconstruction Repair of abdominal weaknesses, hernias, and defects from trauma or surgery.
• Skin Cancer Surgery Aggressive removal of skin cancer with reconstructive plastic surgery for optimal aesthetic outcomes.
• Professional Consultation Services Professional consultation services for patient evaluation and surgical planning, delivered via the Maywood, NJ office. Quotation-based pricing is provided during consultation.

Quantifiable outcome

• Over 80% of patients helped by basal joint arthritis surgery
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Horizon Blue Cross Blue Shield of New JerseycoreChannel Partner/ Reseller/ DistributorThe practice has recently partnered with Horizon Blue Cross Blue Shield of New Jersey to accept insurance and serve their insured patient population. This partnership expands access to the practice's surgical services for patients with Horizon insurance coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• RealSelf: Consumer marketplace and review platform for aesthetic procedures. Cohen Winters relies on RealSelf as a discovery channel (Dr. Winters has 5.0 stars from 38 reviews). Adjacent ecosystem participant shaping patient acquisition dynamics in the category.
• Vanguard Surgical Center: Maywood, NJ outpatient ambulatory surgery center where Dr. Therattil operates. Comparable as an enabling facility and shared-cost infrastructure partner for Cohen Winters' surgical volume.
• Castle Connolly Top Doctors: Physician rating and recognition platform that has repeatedly listed Cohen Winters' surgeons. Relevant as a credibility-signal provider that drives patient referrals in the aesthetic surgery category.

Direct peers

• Shafer Plastic Surgery & Laser Center: Single-physician-led (Dr. David Shafer) aesthetic surgery practice in midtown Manhattan offering breast, body, facial procedures and injectables. Comparable NYC destination practice with strong rhinoplasty/breast focus and concierge-style patient experience.
• Rowe Plastic Surgery: Multi-physician plastic surgery practice with offices in New York City, New Jersey (Short Hills), and Long Island offering breast, body, rhinoplasty and reconstructive procedures. Most directly comparable NJ-based peer with overlapping case mix and physician training pedigree.
• Long Island Plastic Surgical Group (LIPSG): Long-established multi-physician plastic surgery group on Long Island offering aesthetic and reconstructive surgery (breast, body, facial). Directly comparable to Cohen Winters as a multi-surgeon destination practice with similar service mix and physician-owned private practice model.
• Olivia Hutchinson Plastic Surgery: Upper East Side NYC plastic surgery practice offering aesthetic and reconstructive procedures. Comparable as a single-physician destination practice in NYC metro with focus on breast and facial surgery.
• New York Group for Plastic Surgery (NYGPS): Long-standing multi-surgeon aesthetic and reconstructive practice serving NYC and the tri-state area. Comparable in scope (rhinoplasty, breast, body) and in being physician-owned with multiple specialists under one brand.

Emerging players

• Tribeca Medaesthetics: Multi-location NYC aesthetic practice blending surgical and non-surgical services (injectables, lasers, skin care). Partial overlap with Cohen Winters' aesthetic patient base, though less reconstructive focus. Comparable as a younger, growth-oriented aesthetic competitor in the same metro.

Broad incumbents

• Hackensack Meridian Health (Plastic Surgery): Large not-for-profit health system where Cohen Winters surgeons maintain privileges and Dr. Winters chairs the Plastic Surgery department. Comparable as the institutional backdrop and primary referral source for reconstructive cases (breast reconstruction, trauma).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cohenwinters
• LinkedInlinkedin.com/company/aesthetic-and-reconstructive-surgeons-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohen Winters Plastic Surgery