HLF Heiss

What HLF Heiss does

HLF Heiss Gesellschaft m.b.H. is an Austrian family-owned specialist integrator of intralogistics and storage technology headquartered in Pöttelsdorf, Burgenland. Founded in 1980 by Ing. Herbert Heiss and led since 2015 by his daughter Mag. Monika Heiss alongside co-managing director Elfriede Heiss, the company supplies automated storage systems, conveyor technology, shelving, warehouse mezzanines, and goods lifts to manufacturing, logistics, trade, automotive, and healthcare customers across the DACH region (Austria, Germany, Switzerland) with adjacent coverage into South Tyrol, Italy. The firm has served as the Austrian general representative (Generalvertreter) for Hänel, a world-leading manufacturer of automated vertical storage systems, since 2000.

The company's product portfolio is organized around four pillars: (1) automatic storage systems including the Hänel Lean-Lift® vertical tower and Rotomat® rotary carousel, alongside heavy-duty tower variants; (2) conveyor technology encompassing modular Stückgut- and Palettenfördertechnik systems, scissors roller conveyors, light roller tracks, and packaging technology, powered by TGW KingDrive® gearless maintenance-free motor rollers; (3) storage technology featuring mobile racking, gravity-flow pallet racks, drive-in and push-back systems, warehouse mezzanines, and goods lifts; and (4) a wide range of shelving, cantilever racks, containers, hazardous-materials storage, and ancillary warehouse equipment. HLF Heiss integrates these products into customer-specific intralogistics solutions and has delivered signature installations such as the AutoStore conveyor system at Rexel Austria's Weißenkirchen distribution center (~500 running meters, processing 20,000+ order positions daily).

The business operates on a sales-led, direct field-sales model with regional Außendienst representatives covering distinct Austrian territories, complemented by consultation-driven selling ("Quality begins with consulting"). Revenue streams include one-time equipment sales, professional services (consulting, planning, installation), and recurring maintenance/inspection services delivered through its affiliated Sicherheitstechnisches Zentrum (STZ). Pricing is catalog-based with a €200 free-delivery threshold within Austria. The company does not appear to use third-party resellers, instead selling directly to enterprise buyers and providing whitepapers, checklists, and an online catalog (heiss-katalog.at) for lead generation. Ownership remains entirely within the Heiss family with no external institutional investors or funding rounds disclosed.

Name

HLF Heiss

Legal name

HLF Heiss Gesellschaft m.b.H.

Website

https://heiss.at

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

HLF Heiss is an Austrian family-owned integrator (founded 1980) of storage and conveyor technology, supplying automated storage systems, conveyors, shelving, and goods lifts to manufacturing, logistics, and trade customers across the DACH region as Hänel's Austrian general representative since 2000.

Ownership category

akta.pro rank

Product category

Warehouse Storage and Conveyor Systems

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

akta.pro secondary industry

Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)

Keywords

• Warehouse storage systems
• Conveyor technology
• Automated storage solutions
• Intralogistics equipment
• Industrial shelving systems

Headquarters

HQ city

Pöttelsdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Storage and Conveyor Equipment Sales: HLF Heiss generates revenue primarily through the sale of storage and conveyor equipment, including automated storage systems (Lean-Lift, Rotomat), shelving systems, conveyor technology, and warehouse infrastructure. Products are sold with associated technical specifications and warranty terms.
2. Consulting and Planning Services: The company offers consultation services for warehouse optimization and logistics planning, as evidenced by their 'Quality begins with consulting' positioning and dedicated consultation offerings. Planning services encompass entire logistics systems from concept to implementation.
3. Installation and Assembly Services: HLF Heiss provides installation and assembly services for their products, with separate mounting conditions referenced in their AGB. Services include on-site installation and ongoing maintenance.
4. Maintenance and Inspection Services: The company offers maintenance, inspection and safety technical services through their group company 'Sicherheitstechnisches Zentrum' (STZ), providing ongoing support after initial product installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

HLF Heiss sells and integrates intralogistics equipment for warehouses and production facilities, including automated vertical storage systems (Hännel Lean-Lift, Rotomat), modular conveyor technology for pallets and piece goods, mobile and static racking systems, warehouse mezzanines, goods lifts, cantilever and pallet flow racks, plus supporting containers and hazardous-materials storage. The company complements equipment sales with consulting and planning, installation and assembly, and ongoing maintenance and inspection services, primarily serving enterprise customers in the DACH region.

Product overview

HLF Heiss offers a comprehensive, integrated intralogistics portfolio covering the full lifecycle from planning to execution and maintenance. The core offering is organized into four main product groups: (1) Automatic Storage Systems — including the Hänel Lean-Lift® vertical tower and Rotomat® rotary carousel for automated high-density storage; (2) Conveyor Technology — encompassing Stückgutfördertechnik and Palettenfördertechnik modular systems, including scissors roller conveyors, light roller tracks, and packaging technology, powered by TGW KingDrive® gearless motor roller technology; (3) Storage/Shelving Technology — featuring verfahrbare mobile racking, Palettendurchlaufregale gravity-flow pallet racks, Drive-In racks, Push-back systems, warehouse mezzanines (Lagerbühne), Güteraufzüge goods lifts, plus a full range of Fachbodenregale, Kragarmregale cantilever racks, Langgutregale, Schwerlastregale, and Reifenregale; and (4) Containers & Equipment — including Eurobehälter, Mehrwegbehälter, ESD containers, Bigboxen, plus packing tables, transport equipment, cabinets, ladders, and hazardous materials storage systems. The company also provides integrated environmental storage solutions (Gefahrstoffregale, Sicherheitsauffangwannen) and full consulting, planning, and inspection services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lean-Lift Fully automatic vertical storage system (tower) with a computer-controlled extractor that retrieves containers, offering height-optimized storage with up to 60% space savings and integrated article management for industrial and commercial customers.
• Rotomat Paternoster (rotary) storage system using vertical carousel technology for ergonomic retrieval; available as office lift, storage lift, or heavy-duty lift with up to 14,000 kg total load capacity, for industrial parts storage and office supplies.
• Stückgutfördertechnik (Piece Goods Conveyor Technology) Modular conveyor technology for transporting containers, trays, boxes, and cartons; uses TGW KingDrive gearless maintenance-free motor rollers for speeds of 0.2 to 2.5 m/s, for distribution centers and order fulfillment operations.
• Palettenfödertechnik (Pallet Conveyor Technology) Conveyor system for pallets, lattice boxes, roll pallets, trays, and workpiece carriers with load capacity up to 1500 kg and standard conveying speed of 0.3 m/s, for warehouse and production material flow.
• Verfahrbare Regale (Mobile Shelving, Pallet and Cantilever Racks) Mobile shelving systems on rail-mounted trolleys where only one access aisle is opened; increases storage capacity by up to 100%; available in manual and motor-driven versions for high-density storage applications.
• Palettendurchlaufregale (Pallet Flow Racks) Gravity-flow pallet storage racks using FIFO principle; channels inclined for automatic pallet follow-up with no energy consumption; braking rollers control flow speed.
• Lagerbühnen (Warehouse Mezzanines) Warehouse Mezzanine systems in Systembau (300-750 kg/m²) and Stahlbau (300-2000 kg/m²) variants, including multi-storey configurations with various floor coverings for warehouse space expansion.
• Güteraufzüge (Goods Lifts) Modular goods lifts for transporting goods with 2-8 stops and up to 16 access points; available with or without escort; payload 500-2000 kg, lift height up to 24,000 mm, for vertical material transport between floors.
• Fachbodenregale (Shelving Systems) Shelving systems from simple bolt-together frames to complex configurations for small parts storage; includes bolt-free assembly, adjustable shelves, and hygiene/stainless steel variants for cold storage, serving industrial parts storage needs.
• Kragarmregale (Cantilever Racks) Cantilever racking for long and bulky goods; available in small (arm capacity 200 kg, up to 1,350 mm axle dimension) and large (arm depth up to 2,100 mm, arm capacity up to 2,000 kg, height up to 10,000 mm) variants; also available as mobile systems, for trade, building materials, and long goods storage.
• Schwerlast Tower (Heavy-Duty Tower Storage) Heavy-duty tower storage system for particularly heavy loads within the automatic storage systems category, for customers needing vertical storage of heavy items.
• PowerPal Palettenregalsystem (Pallet Racking System) Pallet racking system with adjustable beam levels for versatile warehouse pallet storage.
• Beratung & Planung (Consulting and Planning Services) Consulting and planning services for warehouse and intralogistics optimization, from initial concept through execution and ongoing maintenance, for enterprise customers planning warehouse or logistics projects.
• Regalinspektion (Racking Inspection Services) Professional racking inspection services to ensure safety, efficiency, and long-term value of warehouse storage equipment, for asset owners needing regulatory and safety compliance of installed racking.

Quantifiable outcome

• Up to 60% space savings with Hänel Lean-Lift automated storage systems
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HänelcoreTechnology or Integration · 1 January 2000Since 2000, HLF Heiss has been the Austrian general representative (Generalvertreter) for Hänel, one of the world's leading manufacturers of automatic storage systems including the Lean-Lift and Rotomat vertical lift systems. This is a flagship partnership representing their core automated storage technology offering.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dematic: Global supply chain solutions provider (KION Group) offering automated storage, conveyor, and sortation systems. Competes for large DACH enterprise projects that HLF Heiss targets via partners like Hänel and TGW.
• Swisslog: European warehouse automation integrator (KUKA subsidiary) offering AS/RS, conveyor systems, and software-led solutions. Competes for similar enterprise automation projects across DACH and offers broader software and service depth.
• TGW Logistics Group: Austrian-headquartered provider of automated warehousing, conveyor technology, and robotics — and a technology partner of HLF Heiss (KingDrive). Overlaps in piece-goods and pallet conveyor technology but operates at substantially larger global scale.
• SSI Schäfer: Global provider of modular storage, conveyor, and automated warehouse solutions serving similar manufacturing and distribution customers. Comparable on racking and intralogistics integration, with much broader product breadth and geographic coverage.
• Jungheinrich: German intralogistics company providing forklifts, racking, and automated warehouse systems. Directly overlaps with HLF Heiss's pallet racking, shelving, and storage system portfolio, but at much larger scale and with in-house manufacturing.

Regional players

• Mecalux: Spanish-headquartered manufacturer of racking, shelving, and automated warehouse solutions with growing DACH presence. Comparable on pallet racking, cantilever racks, and AS/RS solutions but primarily serves customers in Southern Europe.
• Stokvis Group: Netherlands-based supplier of storage and material handling systems including pallet racking, shelving, and mezzanines. Comparable on the racking and warehouse equipment portfolio, with regional overlap into the DACH market.

Direct peers

• Knapp AG: Austrian-headquartered intralogistics specialist offering warehouse automation, conveyor systems, and storage solutions to similar manufacturing and distribution customers across DACH and globally. Most directly comparable as an Austrian integrator peer in the same end markets.
• BITO-Lagertechnik: German manufacturer and direct distributor of shelving, racking, containers, and small-parts storage. Most comparable as a competitor in the Fachbodenregale, pallet racking, and Behälter categories that HLF Heiss offers through its catalog.
• Kardex: Swiss-listed provider of vertical lift modules, carousels, and automated storage — and parent company of Hänel, HLF Heiss's principal automation partner. Competes in the same vertical-lift and carousel categories HLF Heiss distributes and integrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClt2Lm4NQqNMO_xL9dQ0t2w
• Facebookfacebook.com/HLFHeiss
• LinkedInlinkedin.com/company/18150786
• Instagraminstagram.com/hlfheiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HLF Heiss