Terrafemina.com
Terrafemina.com is a French digital media platform founded in 2008, serving French-speaking women with feminist editorial coverage across society, culture, career, parenting, and lifestyle. Operated by Webedia SA, it monetizes through cookie-based advertising and a low-ARPU subscription offering ad-free browsing.
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Terrafemina.com does
Terrafemina.com is a French-language digital media platform founded in 2008 and operated by Webedia SA, headquartered in Levallois-Perret, France. The platform publishes editorial content targeted at French-speaking women, covering feminism, LGBTQI+ issues, society, politics, culture (cinema, music, books, theater), career, parenting, and lifestyle (well-being, fashion, beauty, cooking). It operates a direct-to-consumer distribution model through its website (terrafemina.com), with content additionally distributed across Instagram, TikTok, YouTube, Facebook, and Twitter/X, plus an email newsletter.
The platform is built on a standard web-based content management system with cookie-based advertising technology, push notification infrastructure, and integrations with third-party tools: Stripe for subscription payments, Google Analytics and Nonli for audience measurement, and Mediarithmics and Utiq for ad personalization. There are no mobile applications, public APIs, or SDKs. The editorial product is the website, with a premium subscription add-on offering ad-free browsing without cookies.
Terrafemina monetizes through two streams: (1) cookie-based personalized advertising as the historical primary revenue model, and (2) a subscription priced at €1-2 per month for cookie-free, privacy-first browsing. As a subsidiary brand within Webedia Group's entertainment network (alongside Allocin\u00e9, Purepeople, Purem\u00e9dias, 750g, and others), Terrafemina benefits from cross-promotion and shared audience infrastructure but operates as one vertical within a multi-brand portfolio rather than as a standalone scaling business. No public revenue figures, funding events, or M&A activity are disclosed.
Terrafemina.com firmographics
Firmographics- Name
- Terrafemina.com
- Legal name
- Webedia SA
- Website
- https://terrafemina.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terrafemina.com is a French digital media platform founded in 2008, serving French-speaking women with feminist editorial coverage across society, culture, career, parenting, and lifestyle. Operated by Webedia SA, it monetizes through cookie-based advertising and a low-ARPU subscription offering ad-free browsing.
- Ownership category
- akta.pro rank
Where Terrafemina.com is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Terrafemina.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription (Paid Access): Users can subscribe to access the site without advertising cookies. The site offers an option to access without cookies for €1-2 per month, providing an ad-free experience as an alternative to cookie-based tracking.
- Advertising (Cookie-Based): Historically the site's economic model has been based on displaying personalized advertising using cookies to track users' browsing behavior and target their interests. This includes targeted ads on the site, social networks, and search engines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with advertising cookies |
| Subscription | Monthly | Paid access without advertising cookies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Terrafemina.com product offering
Product offeringCore offering
Terrafemina.com is a French digital media platform providing editorial content, news analysis, and commentary from a feminist perspective on topics including society, politics, culture, cinema, music, parenting, career, and lifestyle. The platform operates a freemium access model: free access with cookie-based personalized advertising, or a paid subscription (€1-2/month) for ad-free, cookie-less browsing. It is one of the reference French-language news brands for women, edited by Webedia SA.
Product overview
Terrafemina.com is a French digital media platform operated by Webedia SA, offering editorial content and news coverage focused on women's issues, feminism, and lifestyle topics. The platform is organized into key sections including Society, Culture (Cinema, Series, Theater, Shows, Media, Books, Music), Jobs (Career, Entrepreneurship), Parenting (Pregnancy, Baby, Teens), and Lifestyle (Well-being, Fashion, Beauty, Cooking, Home Decor). The platform operates a dual-access model: a free tier with personalized advertising based on cookies, or a premium paid subscription (1€ for 1 month) that provides access without advertising cookies.
Differentiator
Problem solved
Functional benefit
Products and services
- Terrafemina.com Core Platform French digital media platform providing news, analysis, and editorial content focused on women's issues, feminism, and lifestyle topics including society, culture, cinema, music, jobs, parenting, and lifestyle. Organized into sections such as Society, Culture, Job, Parenting, and Lifestyle, with content delivered free to readers in exchange for cookie-based personalized advertising.
- Terrafemina Premium Subscription (Ad-Free Access) Paid monthly subscription option (€1-2 per month) offering ad-free access to Terrafemina.com without cookie-based personalized advertising, providing a privacy-focused browsing experience as an alternative to the free, ad-supported tier.
Companies that use Terrafemina.com
Customer profileSegments1 record
Ideal customer profiles1 record
Terrafemina.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Terrafemina.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Webedia GroupcoreTerrafemina is edited by Webedia SA, a subsidiary of Webedia Group. The site operates as part of the Webedia Entertainment Network alongside other brands including Allociné, Purepeople, Pure Charts, Puremédias, 750g, and others.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Terrafemina.com competitors and assessment
Company assessmentDirect peers
- Purepeople: French celebrity and entertainment news site owned by Webedia Group. Sister brand within Webedia's network, sharing operations, distribution, and audience with Terrafemina while covering adjacent entertainment content.
- Aufeminin: Major French-language women's media platform covering lifestyle, beauty, parenting, and culture. Competes directly for the same French-speaking women audience and advertising budgets.
- MadmoiZelle: French digital media platform targeting young women with feminist and pop-culture content. Closest direct competitor in France, with similar editorial positioning, audience persona, and online-first distribution model.
Broad incumbents
- Grazia France: French edition of Grazia, a major women's fashion and celebrity magazine. Competes with Terrafemina in culture, celebrity, and lifestyle coverage for French women.
- France 24: French public broadcaster's international news platform. Covers news and culture globally with a French editorial perspective, partially overlapping with Terrafemina's society and culture coverage.
- Slate.fr: Major French online magazine covering news, culture, and society. Competes for the same French-speaking audience interested in thoughtful analysis of current events and cultural topics.
- Marie Claire: Long-established French women's magazine covering fashion, culture, and current events. Larger scale and broader positioning overlap with Terrafemina's culture and society content.
- ELLE.fr: Established French edition of the global women's magazine, covering fashion, beauty, and culture. Operates at a larger scale with broader lifestyle coverage, competing for both audience and advertising share.
Regional players
- AlloCiné: Webedia-owned French cinema and series platform. Sister brand within Webedia's network; shares back-office and audience overlap, particularly in cinema culture coverage that Terrafemina also publishes.
Emerging players
- Konbini: French digital media platform targeting younger audiences with pop culture, news, and lifestyle content. Competes for digital-native French-speaking audiences with similar social-media-led distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Terrafemina.com social profiles
Digital presenceTerrafemina.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terrafemina.com leadership team
Management profileNumber of profiles
Profiles1 record
Terrafemina.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terrafemina.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terrafemina.com
What does Terrafemina.com do?
Terrafemina.com is a French digital media platform providing editorial content, news analysis, and commentary from a feminist perspective on topics including society, politics, culture, cinema, music, parenting, career, and lifestyle. The platform operates a freemium access model: free access with cookie-based personalized advertising, or a paid subscription (€1-2/month) for ad-free, cookie-less browsing. It is one of the reference French-language news brands for women, edited by Webedia SA.
Is Terrafemina.com a public or private company?
Terrafemina.com is a private company. It is classified as corporate owned and is currently operating.
When was Terrafemina.com founded?
Terrafemina.com was founded in 2008. It employs 11 to 50 people.
Where is Terrafemina.com based?
Terrafemina.com is headquartered in Paris, France, in the Europe region.
How does Terrafemina.com make money?
Two revenue lines are on record. Subscription (Paid Access) is the primary driver. The others are advertising (Cookie-Based).
Who are Terrafemina.com's main competitors?
Direct peers on record are Purepeople, Aufeminin and MadmoiZelle. Broad incumbents are Grazia France, France 24, Slate.fr, Marie Claire and ELLE.fr. AlloCiné is listed as a regional player. Konbini is listed as an emerging player.
Does Terrafemina.com have an API?
No public API is recorded for Terrafemina.com.