What My Broadcasting Corporation does

My Broadcasting Corporation (MBC) is a privately-held Canadian broadcasting company headquartered in Renfrew, Ontario, that operates a community-first portfolio of local media assets across Ontario. Founded in 2004 by Jon Pole and Andrew Dickson, MBC has grown from two radio stations into a group of 25 radio stations organized into five regional clusters (National Capital Region, Central Ontario, 401 East, 401 West, and Niagara), alongside 18 local news websites and a live events business organized under three operating divisions: mbc radio, mbc digital, and mbc events. Its core technology is conventional over-the-air radio broadcasting infrastructure paired with digital publishing (local news websites, display, sponsored content, video, and social) and live event production for sports and trade shows.

The company generates revenue primarily through advertising sold across all three channels — radio airtime, digital ad inventory on its network of local news sites, and event sponsorships — to small and medium-sized local businesses across Ontario. Its go-to-market is a sales-led direct model executed through regional General Sales Managers and General Managers embedded in each market, with pricing quoted on a per-campaign basis and not publicly disclosed. MBC has expanded the portfolio through a series of acquisitions from larger Canadian broadcasters (Bell Media, Rogers) and smaller regional operators (Pineridge Broadcasting, CKOT/CJDL, CJMB-FM, CD 98.9 FM), and most recently secured CRTC approval to launch a new station in Milton, Ontario. Its value proposition is hyper-local community connection — local news, sports broadcasts of OHL/NHL/Junior hockey, trade shows, and charity partnerships — packaged as a multi-channel media strategy for local advertisers.

Name

My Broadcasting Corporation

Legal name

My Broadcasting Corporation

Website

https://mybroadcastingcorp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

My Broadcasting Corporation is a privately-held Ontario community broadcaster operating 25 radio stations, 18 local news websites, and a live events business, selling multi-channel radio, digital, and event advertising to small and medium-sized local businesses across Ontario markets.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• Community digital advertising
• Live event sponsorship
• Ontario radio network
• Hyperlocal news media

Headquarters

HQ city

Renfrew

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising airtime sales across 25 radio stations in Ontario communities, offering targeted local reach for businesses.
2. Digital Advertising: Digital services including targeted display campaigns, sponsored content, video, and social media engagement across 18 local news websites and digital platforms.
3. Live Events: Live sports, entertainment, and trade show events including sports broadcasting partnerships (OHL, NHL teams) and community events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

My Broadcasting Corporation (MBC) operates Ontario's largest community-first radio and digital media group, selling advertising and sponsorship across 25 owned-and-operated radio stations, 18 local news websites, and live community events (sports, entertainment, trade shows). The company is structured around three divisions — mbc radio, mbc digital, and mbc events — and serves local, regional and national businesses seeking to reach Ontario audiences through locally rooted media brands.

Product overview

My Broadcasting Corporation (MBC) is a community-first radio, digital and live events company focused on Ontario. The company operates three main divisions: mbc radio (a portfolio of 25 radio stations including myFM branded stations, GIANT FM, COUNTRY, and OLDIES formats), mbc digital (18 local news websites), and mbc events (live sports, entertainment and trade show events). The radio stations serve various Ontario markets including Niagara, Strathroy, Exeter-Grand Bend, St. Thomas, Tillsonburg, Simcoe, Brockville, Kingston, Peterborough, Cobourg, Perth, Pembroke, Renfrew, and others. The company helps local businesses connect with communities through personal media strategies combining radio, digital marketing, and live events.

Differentiator

Problem solved

Functional benefit

Products and services

• mbc radio mbc radio is MBC's community radio division, selling advertising across 25 owned-and-operated local radio stations across Ontario to local and regional businesses seeking to reach community audiences. The division serves as the flagship of Ontario's largest radio group and forms the foundation of MBC's multi-channel advertising platform.
• mbc digital mbc digital is MBC's community digital media division, selling advertising across 18 local news websites that complement its radio coverage. It enables advertisers to reach Ontario audiences through digital channels tied to the same community brands that anchor MBC's radio stations, and supports bundled multi-platform campaigns.
• mbc events mbc events is MBC's live events division, producing and hosting live sports, entertainment, and trade-show events in Ontario communities. It provides a live-channel, in-person advertising and sponsorship offering that complements the radio and digital divisions, enabling advertisers to engage Ontario audiences on-site and through event coverage.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Ontario Hockey League (OHL) TeamsminorGTM or Marketing PartnerMBC provides live broadcast coverage of OHL hockey including Kingston Frontenacs, Niagara Ice Dogs, and Peterborough Petes, creating community engagement and sports content for radio audiences.
• NHL Teams (Toronto Maple Leafs, Ottawa Senators)minorGTM or Marketing PartnerMBC stations broadcast NHL games from Toronto Maple Leafs (Peterborough) and Ottawa Senators (Perth/Ottawa Valley), providing sports content and community connection.
• Junior A and B Hockey TeamsminorGTM or Marketing PartnerBroadcast partnerships with local Junior A and B hockey teams including Renfrew Wolves, Pembroke Lumber Kings, Brockville Braves, and St Thomas Stars.
• Local Community OrganizationsminorGTM or Marketing PartnerVarious charitable partnerships including Wounded Warriors Canada, local food banks, hospitals, and community foundations across all MBC markets.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Stingray Group: Large Canadian media and radio broadcaster (formed via Newcap Radio acquisition) with extensive station holdings across Canada. Overlaps with MBC as a radio operator but operates at meaningfully larger scale with broader audio and music distribution.
• Rogers Sports & Media: Large Canadian broadcaster that has divested radio stations to MBC. Overlaps as a radio operator but operates primarily as a sports, TV, and digital media incumbent rather than a community-radio specialist.
• Bell Media Radio: Major Canadian commercial radio operator and former seller of stations to MBC. Provides a benchmark for radio-station economics and competes for the same advertiser dollars, but its radio assets sit within a much broader media and telecom portfolio.
• ZoomerMedia: Canadian specialty broadcaster and radio operator serving niche demographics with multi-platform content. Comparable to MBC as an independent Canadian broadcaster, though focused on specific demographics rather than local-market SMB.
• Harvard Media: Western Canada-anchored independent radio broadcaster operating multiple stations and digital properties. Comparable to MBC as a community-rooted, independently owned Canadian radio group pursuing multi-market consolidation.

Direct peers

• Vista Radio: Canadian small-market radio operator with a portfolio of stations across multiple provinces. Highly comparable to MBC's roll-up strategy of acquiring and operating community radio stations outside major metropolitan markets with a focus on local content and advertising.
• Evanov Radio: Privately held Canadian broadcaster with a portfolio spanning Ontario and other provinces, including community-focused AM/FM stations. Comparable to MBC as an independent, multi-station group operating community-radio assets.
• Durham Radio: Ontario-focused, small-to-mid-market radio group operating across Durham Region and surrounding areas. Closely comparable to MBC in business model: community-oriented local radio stations, regional sales teams, and multi-market footprint serving similar SMB advertisers.

Emerging players

• Pine Ridge Broadcasting (peer reference): Smaller Ontario radio operator acquired by MBC; representative of legacy independent community-radio stations MBC has been consolidating. Useful as a benchmark for the unit economics of a single-market Ontario radio station.

Regional players

• Golden West Broadcasting: Independent Western-Canadian radio group operating stations across Alberta, Saskatchewan, and Manitoba. Directly comparable strategy to MBC—community-first small-market consolidation—but focused on Western provinces rather than Ontario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mybroadcastingcorporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Broadcasting Corporation