Mr. Miyagi
El Señor Miyagi is a Spanish multi-channel retailer founded in 2007 that sells licensed and original pop culture merchandise — Funko Pops, screen-printed t-shirts, collectibles, and home decor — via e-commerce, 14 Spanish retail stores, and a franchise and wholesale network.
- Company typePrivate
- Founded2007
- HeadquartersCastellón De La Plana, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Mr. Miyagi does
El Señor Miyagi is a Spanish multi-channel pop culture merchandise retailer founded in 2007 and headquartered in Castellón, Spain. The company sells licensed and proprietary merchandise — Funko Pop collectibles, original screen-printed t-shirts, Banpresto figures, sweatshirts, home decor, bags, accessories, and gifts — across franchises including Star Wars, Dragon Ball, Naruto, One Piece, Marvel, Harry Potter, Disney, Demon Slayer, Stranger Things, and Pokémon. All El Señor Miyagi-original apparel is produced in Spain using screen printing (serigrafía).
The company operates three coordinated distribution channels: a direct-to-consumer e-commerce storefront at miyagi.es; a network of 14 company-owned and franchise retail stores across Spanish cities (Castellón, Valencia, Sevilla, Málaga, Marbella, Las Palmas, Benidorm, Albacete, and others); and a B2B wholesale portal serving collaborator stores nationwide. Pricing spans €6–€85 for Funko Pops and €15–€16 for t-shirts, with free shipping on orders over €50 and payments accepted via Visa, Mastercard, Maestro, and PayPal.
Revenue is generated through three streams: transactional retail product sales (DTC and wholesale), franchise fees packaged as a turnkey ~€16,900 (ex VAT) investment financed through BBVA at approximately €421/month over five years, and wholesale distribution. The franchise model, launched circa 2018, requires no initial capital from franchisees and is positioned as the primary growth lever. No external venture capital or private equity is disclosed; ownership appears founder-controlled. Revenue, funding, and management team details are not publicly disclosed.
Mr. Miyagi firmographics
Firmographics- Name
- Mr. Miyagi
- Legal name
- El Señor Miyagi
- Website
- https://miyagi.es
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- El Señor Miyagi is a Spanish multi-channel retailer founded in 2007 that sells licensed and original pop culture merchandise — Funko Pops, screen-printed t-shirts, collectibles, and home decor — via e-commerce, 14 Spanish retail stores, and a franchise and wholesale network.
- Ownership category
- akta.pro rank
Mr. Miyagi industry classification
Industry- Product category
- Pop Culture Merchandise Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where Mr. Miyagi is headquartered
LocationHeadquarters
- HQ city
- Castellón De La Plana
- HQ country
- Spain
- HQ region
- Europe
Offices14 records
Markets served
Mr. Miyagi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time transaction sales of licensed merchandise including Funko Pop figures, t-shirts, apparel, accessories, collectibles, and home decor items featuring pop culture franchises.
- Franchise Fees: Turnkey franchise model where franchisees pay approximately 421€/month for the complete project including product, equipment, and initial expenses, financed through BBVA.
- Wholesale Distribution: B2B sales to wholesale customers and collaborator stores through dedicated wholesale portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Funko Pop figures |
| Unit Pricing | Pay-as-you-go | T-shirts and apparel |
| Subscription | Monthly | Franchise package |
| Other | Pay-as-you-go | Shipping threshold |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Mr. Miyagi product offering
Product offeringCore offering
Mr. Miyagi (operating as El Señor Miyagi) is a Spanish multi-channel retailer of licensed and exclusive pop culture merchandise, selling Funko Pop figures, screen-printed t-shirts, apparel, collectible figures, home decor, bags and accessories, manga/comics, and original gifts through its own e-commerce site (miyagi.es), a network of physical retail stores across Spain, a franchise program, and a B2B wholesale portal.
Product overview
El Señor Miyagi is a Spanish e-commerce company founded in 2007, operating as both an online store and physical retail chain selling pop culture merchandise. The company offers a diverse portfolio of licensed products centered around Funko Pop figures (the largest category with over 334 items), original t-shirts with exclusive screen-printed designs, collectible figures (including Banpresto), home decor items, bags and accessories, and original gifts. The company also operates a franchise program for physical retail store expansion and a wholesale portal for B2B customers. Products span major entertainment franchises including Dragon Ball, One Piece, Naruto, Demon Slayer, Harry Potter, Star Wars, Marvel, DC Comics, Disney, Pokémon, and more. All company-designed t-shirts are produced in Spain using screen printing for durability.
Differentiator
Problem solved
Functional benefit
Products and services
- Funko Pop Collectible Figures
Companies that use Mr. Miyagi
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Mr. Miyagi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Mr. Miyagi partnerships and signals
Strategic signalScale indicators5 records
Expansion highlights4 records
Mr. Miyagi competitors and assessment
Company assessmentBroad incumbents
- Primark: Mass-market apparel retailer carrying licensed pop culture t-shirts, pajamas, and home ranges (Disney, Star Wars, Marvel, etc.). Competes at the lower end of the licensed apparel category Mr. Miyagi sells via its screen-printed t-shirt line.
- GameStop: Global gaming and pop culture retailer with significant Funko Pop, collectibles, apparel, and licensed merchandise exposure. Overlaps with Mr. Miyagi on collectibles and gaming-IP merchandise, though anchored in video games.
- Miniso: Global variety retailer with strong anime/pop culture and licensed-character product overlap (plush, accessories, home goods). Competes for the same fandom-driven gift and lifestyle spend at a much larger international scale.
Direct peers
- Hot Topic: U.S. specialty retailer of pop culture apparel, Funko Pops, collectibles, and licensed merchandise. Closest international analogue to Mr. Miyagi's multi-category geek fandom retail model, with overlapping vendor base and target customer.
- Funko: Manufacturer and direct online retailer of the Funko Pop line that anchors Mr. Miyagi's largest category. As both primary supplier and direct competitor, Funko defines the economics and channel dynamics of Mr. Miyagi's core SKU set.
- Zavvi: U.K.-based online retailer of pop culture merchandise, collectibles, and licensed apparel/gift ranges. Operates an e-commerce-led model with a similarly broad mix of Funko, anime, and franchise-branded products.
- BoxLunch: U.S. pop culture lifestyle retailer owned by the same parent as Hot Topic, selling licensed apparel, Funko Pops, home goods, and gifts. Mirrors Mr. Miyagi's combination of curated fandom merchandise with home and gift categories.
- Forbidden Planet: U.K. specialty retailer of comic books, manga, collectibles, Funko Pops, and licensed pop culture merchandise. Comparable in-store and online curation model aimed at geek/fandom enthusiasts.
Regional players
- The Works: U.K. high-street variety retailer of toys, games, books, gifts, and hobby merchandise. Comparable breadth of value-priced fandom and hobby product, but operating in a different geography.
- Empik: Polish media and lifestyle retailer selling books, manga, comics, toys, gifts, and licensed merchandise. Comparable breadth of pop culture, manga, and gift categories, but primarily serving the Polish/CEE market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr. Miyagi social profiles
Digital presenceMr. Miyagi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Miyagi leadership team
Management profileNumber of profiles
Mr. Miyagi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Miyagi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Miyagi
What does Mr. Miyagi do?
Mr. Miyagi (operating as El Señor Miyagi) is a Spanish multi-channel retailer of licensed and exclusive pop culture merchandise, selling Funko Pop figures, screen-printed t-shirts, apparel, collectible figures, home decor, bags and accessories, manga/comics, and original gifts through its own e-commerce site (miyagi.es), a network of physical retail stores across Spain, a franchise program, and a B2B wholesale portal.
Is Mr. Miyagi a public or private company?
Mr. Miyagi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. Miyagi founded?
Mr. Miyagi was founded in 2007. It employs 1 to 10 people.
Where is Mr. Miyagi based?
Mr. Miyagi is headquartered in Castellón De La Plana, Spain, in the Europe region.
How does Mr. Miyagi make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Fees and wholesale Distribution.
Who are Mr. Miyagi's main competitors?
Broad incumbents on record are Primark, GameStop and Miniso. Direct peers are Hot Topic, Funko, Zavvi, BoxLunch and Forbidden Planet. Regional players are The Works and Empik.
Does Mr. Miyagi have an API?
No public API is recorded for Mr. Miyagi.
What industry is Mr. Miyagi in?
Mr. Miyagi's product category is Pop Culture Merchandise Retail. Its primary akta.pro industry code is CRALAFAL, Toy & Game E-commerce Specialists. Its NAICS code is 45912 and its SIC code is 5945.