Capello Salon & Spa

What Capello Salon & Spa does

Capello Salon & Spa is a privately held, full-service salon and spa founded in 1970 in Williamsville, New York, and currently operating from its East Amherst location, serving retail consumers across the Western New York region. The company provides a broad service menu spanning hair styling and coloring, manicures and pedicures, facials, massage, waxing, eyelash extensions, makeup application, hair alternatives (extensions and wigs), bridal and on-location wedding services, spa packages, and healing treatments.

The business builds its offering around partnerships with premium third-party product brands, using OPI for nail services, Yon-ka Paris for facials, NovaLash for eyelash extensions, and Great Lengths for hair extensions, with staff holding corresponding brand certifications. It is also a member of Intercoiffure, an international salon organization, signaling industry positioning. Underlying technology is limited to Aura Salonware, a third-party booking and salon management platform; there is no proprietary technology, AI capability, or data product.

Capello's revenue model is based on individual service transactions and ancillary retail product sales at a single physical location, with pricing varying by service tier (for example, clipper cuts starting around $25, with higher prices for color, extensions, and spa packages). Customer acquisition is primarily local and walk-in or appointment-driven, supplemented by bridal bookings and cross-promotional partnerships (e.g., Ideal You Weight Loss Center).

Name

Capello Salon & Spa

Legal name

Capello Salon & Spa

Website

https://capellosalon.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Capello Salon & Spa is a privately held, full-service salon and spa in East Amherst, NY, founded in 1970, serving Western New York retail customers with hair, nail, skin, massage, bridal, and wellness services using premium branded products.

Ownership category

akta.pro rank

Product category

Salon and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Salon and spa services
• Professional hair styling
• Nail care services
• Massage therapy
• Bridal beauty packages

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Salon & Spa Services: One-time service revenue from hair styling, nail care, facials, massage, waxing, makeup, eyelash extensions, and other spa treatments. Services range from $14 (chin wax) to $421 (Extravagant Bride package).
2. Gift Certificates & Cards: Sale of gift certificates and gift cards through online portal (Aura Salonware) and in-salon. Gift cards also used for deposits and payments.
3. Retail Products: Sale of nail polishes (OPI), skincare products (Yon-ka), Babe Lash serum, and other retail beauty products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Capello Salon & Spa is a full-service salon and day spa delivering professional hair styling, coloring, and highlighting; nail care including manicures, pedicures, gel, acrylic, and dip powder; facials and skincare; therapeutic and specialty massage; waxing; eyelash extensions; makeup application; hair extensions and non-surgical hair replacement; bridal and wedding packages; pre-designed spa packages; and healing treatments such as Reiki and reflexology. Services are delivered in-salon at the East Amherst, NY location with online booking via Aura Salonware, and are complemented by gift certificate sales and select retail beauty product sales (OPI polishes, Yon-ka skincare, Babe Lash serum).

Product overview

Capello Salon & Spa is a service-based salon offering a comprehensive portfolio of beauty and wellness services. The core offerings include Hair Styling (cuts, color, highlighting, texture management), Nail Services (manicures, pedicures, gel, acrylics), Facials (classic, anti-aging, hydrating using Yon-ka Paris products), Massage (therapeutic, deep tissue, hot stone, chakra balancing), Waxing, Eyelash Extensions (NovaLash brand), Makeup, Hair Alternatives (Great Lengths extensions, non-surgical hair replacement), Wedding Services, Spa Packages, and Healing Treatments (reiki, reflexology, energy meditation). Services are bookable online via Aura Salonware platform. The company has operated since 1970 and is located in East Amherst, New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Styling Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Ideal You Weight Loss CenterminorGTM or Marketing PartnerCapello is a proud partner of The Ideal You Weight Loss Center, WNY's premiere Ideal Protein clinic. When an Ideal You client loses at least 20% of their body weight and reaches their goal, they receive a complimentary $250 makeover from Capello including haircut, color, highlight, makeup, and manicure. Capello receives referrals of motivated clients seeking beauty services.
• NovaLashcoreTechnology or IntegrationAll eyelash extension technicians are trained and certified by NovaLash. NovaLash has been shown to be two times as effective as competitors in strength, durability, pigmentation, texture, and curl. The physician-formulated glue is noted for safety and durability. NovaLash is waterproof and oil-resistant.
• Yon-ka PariscoreTechnology or IntegrationLicensed estheticians use Yon-ka products in treatment rooms and are highly trained by Yon-ka USA educators. Yon-ka is a French skincare line designed in 1954, featuring an exclusive formula combining 5 essential oils ('Yon-Ka Quintessence'). Products used for facials, anti-aging treatments, and hydrating facials.
• Great LengthscoreTechnology or IntegrationGreat Lengths hair extension services offered at both Main Street and East Amherst locations. Great Lengths provides 100% human hair (donated voluntarily) with virtually invisible bonds, described as comfortable and reliable.
• OPI (OPI Products)coreTechnology or IntegrationCapello offers a large selection of OPI polishes including regular, gel, and dipping powders. OPI is a leading professional nail care brand used throughout the salon.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hand & Stone Massage and Facial Spa: National franchise specializing in massage and facial services, directly comparable to Capello's massage and facial service lines. Both operate premium-positioned individual studios serving similar demographics with overlapping service menus.
• Amazing Lash Studio: National franchise focused exclusively on eyelash extensions, directly comparable to Capello's NovaLash lash extension services. Similar service delivery model, premium positioning, and individual studio format.
• HairClub: Provider of hair loss solutions and hair extensions for medical and cosmetic purposes. Comparable to Capello's Hair Alternatives offering (Great Lengths extensions, alopecia and chemotherapy patient solutions).
• Massage Envy: Largest franchised provider of massage and skin care services in the US with a membership model. Comparable to Capello's recurring massage and facial offerings through individual location format and similar consumer targeting.
• European Wax Center: Specialty waxing chain offering waxing services across body areas. Comparable to Capello's full waxing service line (eyebrow $22, Brazilian from $75) with similar pricing structure and individual location model.
• Sola Salon Studios: Salon studio concept offering individual salon spaces for licensed beauty professionals. Comparable to Capello's full-service salon model with similar consumer base of beauty professionals and salon-service end-customers.
• The Woodhouse Day Spa: Upscale day spa chain offering full-service spa packages including massage, facials, and body treatments. Directly comparable to Capello's spa packages ($135–$389) and premium full-service spa positioning.

Broad incumbents

• Great Clips: Largest hair salon chain in North America with thousands of locations, offering cuts and basic styling. Overlaps with Capello's hair services but operates at a lower price point with broader geographic reach.
• ULTA Beauty: Largest beauty retailer in the US combining in-store salon services with beauty product retail. Comparable to Capello's combination of salon services and beauty product retail (OPI, Yon-ka, Babe Lash).
• Regis Corporation: Multi-brand salon operator owning brands like Supercuts and SmartStyle. Comparable to Capello's salon services in the broader industry but operates at chain scale across multiple price-point brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CapelloSalonandSpa
• Instagraminstagram.com/capellosalonandspa
• LinkedInlinkedin.com/company/capello-salon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capello Salon & Spa