KitchMe
KitchMe is a Mountain View-based consumer savings app, founded in 2011 with 1-10 employees, that matched grocery deals with recipes via web and mobile. The company is now integrated into Coupons.com, a broader coupon and cashback aggregation platform.
- Company typePrivate
- Founded2011
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What KitchMe does
KitchMe is a privately held company founded in 2011 and based in Mountain View, California, with a stated headcount of 1-10 employees. According to its firmographic profile, KitchMe operated as a web and mobile application that gave consumers access to real-time grocery deals and matched those savings with recipes and complementary products, positioning it in the consumer savings and grocery-meal-planning category. The company's registered website URL (https://www.coupons.com/) indicates it has been integrated into or absorbed by Coupons.com, the larger coupon aggregation platform.
The deeper source corpus in this record pertains primarily to Coupons.com rather than KitchMe as a discrete entity. Coupons.com operates a web-based coupon and cashback aggregation platform launched in 1998, distributing across a website, browser extension, mobile web, and in-store QR code redemption via SMS. The platform partners with 2,400+ retailers (including Walmart, Target, Home Depot, Nike, Macy's, Neiman Marcus, Old Navy, and VistaPrint) and claims 250,000+ curated promo codes, 100M+ annual shoppers, and 10M+ tracked successful purchases. The technology stack is conventional: a web frontend with browser extension auto-apply, editorial-verified coupon curation, PayPal-mediated cashback payouts, and standard analytics infrastructure (Google Analytics, Google Tag Manager, HotJar, Intercom) delivered via Amazon CloudFront.
The business model is affiliate-referral: Coupons.com earns commissions from retailers when users transact through its tracked links, with a portion shared with users as cashback. The service is free to consumers; secondary revenue comes from promoted retailer listings. Operations are consolidated under Atolls GmbH (Munich headquarters, Atlanta North America office). No AI/ML capabilities, patents, or proprietary algorithms are disclosed. No leadership team, funding history, or KitchMe-specific financials are available in the provided data, leaving substantial gaps in the standalone KitchMe record.
KitchMe firmographics
Firmographics- Name
- KitchMe
- Website
- https://coupons.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KitchMe is a Mountain View-based consumer savings app, founded in 2011 with 1-10 employees, that matched grocery deals with recipes via web and mobile. The company is now integrated into Coupons.com, a broader coupon and cashback aggregation platform.
- Ownership category
- akta.pro rank
Where KitchMe is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KitchMe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commission: Coupons.com earns commissions from retailers when users make purchases through affiliate links. Commission can be a percentage of purchase value or a fixed dollar amount. The platform shares a portion of this commission with users as cashback.
- Promoted Retailer Listings: Retailers may pay for featured placement on the platform, though the primary revenue driver is affiliate commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
KitchMe product offering
Product offeringCore offering
KitchMe is a web and mobile consumer savings platform that aggregates real-time grocery deals and matches them with recipes and complementary product offers. It now operates as Coupons.com, providing shoppers with editorially verified promo codes, cashback rewards, printable grocery coupons, and text-to-QR in-store coupon codes across 2,400+ retailer partnerships, distributed through a website, a browser extension, and mobile web.
Differentiator
Problem solved
Functional benefit
Products and services
- Verified Online Coupon Codes Editorially verified promo codes for 2,400+ online retailers including Walmart, Target, Home Depot, Nike, Macy's, Neiman Marcus, Old Navy, VistaPrint, Wayfair, Dell, Expedia, and others. Each code is tested by the editorial team before publication to ensure functionality.
- Cashback Rewards Program
Companies that use KitchMe
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
KitchMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KitchMe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 2,400+ Retail PartnerscoreCoupons.com maintains affiliate partnerships with 2,400+ retailers including major brands like Walmart, Target, Home Depot, Nike, Macy's, and luxury retailers like Neiman Marcus. Retailers pay affiliate commissions to Coupons.com when users make purchases through the platform, enabling free access for consumers while generating platform revenue.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
KitchMe competitors and assessment
Company assessmentDirect peers
- CouponCabin: CouponCabin is a US-focused coupon and cashback aggregator with retailer partnerships and cashback payouts via PayPal/cheque. Directly comparable on coupon directory + cashback business model.
- RetailMeNot: RetailMeNot is one of the original digital coupon aggregators with a similar affiliate-based model, large retailer directory, and verified coupon code workflow. Direct comparable on consumer use case and category.
- Slickdeals: Slickdeals is a community-driven deal and coupon sharing platform with a massive base of deal-posters and verified coupons. Comparable on the consumer savings use case, though differentiated by its community/forum mechanic.
- Rakuten: Rakuten (formerly Ebates) is the global market leader in cashback and coupon aggregation, operating a near-identical affiliate-based model with retailer partnerships, browser extension, and cashback payouts. Directly comparable on GTM motion, revenue model, and consumer experience.
- Giving Assistant: Giving Assistant operated a cashback platform that donated a portion of earnings to charity — same cashback + affiliate model and similar retailer partnership structure as Coupons.com.
- Brad's Deals: Brad's Deals is an editorially curated deals and coupon site with affiliate revenue and verified offers. Comparable on the editorial verification + curation value proposition.
- Honey (PayPal): Honey, acquired by PayPal, operates the leading browser-based automatic coupon finder (Honey extension) plus a rewards program — a direct competitor on Coupons.com's core browser extension and verified coupon workflow.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a direct competitor offering a browser-based price comparison and coupon tool, integrated into the Capital One ecosystem for distribution advantage.
- DealNews: DealNews curates and verifies sale and coupon deals across online retailers, with a similar editorial approach and affiliate revenue model. Comparable on curation + verification value proposition.
Broad incumbents
- Groupon: Groupon is a broader deals marketplace spanning local experiences, goods, and travel. Overlap with Coupons.com only on goods/travel coupon surface, but adjacent enough to be a comparison point for deal-driven commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KitchMe social profiles
Digital presenceKitchMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
KitchMe leadership team
Management profileNumber of profiles
KitchMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KitchMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KitchMe
What does KitchMe do?
KitchMe is a web and mobile consumer savings platform that aggregates real-time grocery deals and matches them with recipes and complementary product offers. It now operates as Coupons.com, providing shoppers with editorially verified promo codes, cashback rewards, printable grocery coupons, and text-to-QR in-store coupon codes across 2,400+ retailer partnerships, distributed through a website, a browser extension, and mobile web.
Is KitchMe a public or private company?
KitchMe is a private company. It is classified as unknown and is currently operating.
When was KitchMe founded?
KitchMe was founded in 2011. It employs 1 to 10 people.
Where is KitchMe based?
KitchMe is headquartered in Mountain View, United States, in the North America region.
How does KitchMe make money?
Two revenue lines are on record. Affiliate Commission is the primary driver. The others are promoted Retailer Listings.
Who are KitchMe's main competitors?
Direct peers on record are CouponCabin, RetailMeNot, Slickdeals, Rakuten, Giving Assistant, Brad's Deals, Honey (PayPal), Capital One Shopping and DealNews. Groupon is listed as a broad incumbent.
Does KitchMe have an API?
No public API is recorded for KitchMe.