MCTPlus

What MCTPlus does

MCTPlus is an Argentine B2B professional services firm that manages trade marketing strategies and retail-channel visibility for consumer goods brands and retailers. The company's core offering is an integrated portfolio of four service verticals: Retail Merchandising (planogram compliance, stock replenishment, shelf-share analysis, price surveys, POP placement, supervision), PDV Auditing (in-store audits, mystery shopping, quality and customer-satisfaction measurement), BTL Marketing Actions (promotional campaigns, product launches, prize procurement), and POP Retail Materials (soft and rigid point-of-purchase displays and signage). It serves two primary customer segments — consumer goods brands/manufacturers and retail chains — executing engagements through dedicated field teams deployed at point-of-sale locations.

Underpinning the service delivery is the MCT Plus Mobile application, a proprietary mobile tool used by field personnel to authenticate, execute daily operations, and capture retail merchandising data, and an online software platform (hosted at app.unitevirtual.com.ar) that supports operational workflows, team management, and client reporting. The company positions data-driven KPIs — planogram compliance, shelf share, break rates, and customer satisfaction — as the basis for delivering a "Perfect Store" outcome.

Commercially, MCTPlus generates revenue through two streams: (1) professional services fees for merchandising, auditing, and BTL work, and (2) one-time sales of POP materials. It operates as a sales-led, direct-engagement vendor with no publicly disclosed pricing, no named enterprise logos, and no disclosed funding. The company has 11–50 employees, is headquartered in Argentina, and appears to serve only the domestic market. Auxiliary portals for recruitment (jobs.unitevirtual.com.ar) and training (unitetraining.ar) indicate an attempt to systematize field workforce scaling, but these remain ancillary to the core trade marketing proposition.

Name

MCTPlus

Legal name

MCTPlus

Website

https://mctplus.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MCTPlus is an Argentine B2B trade marketing services firm that helps CPG brands and retailers maximize in-store visibility through retail merchandising, PDV auditing, BTL campaigns, and POP materials, supported by its proprietary MCT Plus Mobile field-data platform.

Ownership category

akta.pro rank

Product category

Trade Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (54187)

akta.pro industry

PRIMARYCRAOAOAH

Product Information Management (PIM), Digital Shelf & Content Syndication Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

Keywords

• Trade marketing services
• Retail merchandising
• In-store auditing
• POP materials
• BTL marketing campaigns

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Trade Marketing Services: Professional services revenue generated through retail merchandising, PDV auditing, and BTL marketing actions delivered to consumer goods brands and retailers. Services are delivered by field teams and include measurable KPIs such as planogram compliance, shelf share, and break rates.
2. POP Materials: Sale of point-of-purchase marketing materials including soft materials (headers, shelf talkers, floor stickers, refrigerator wraps, brochures) and rigid materials (displays, banners, totems, gondola end caps) to retail clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MCTPlus specializes in managing and providing visibility for trade marketing strategies in retail channels in Argentina. The company delivers four integrated service lines—Retail Merchandising (planogram measurement, stock replenishment, shelf share analysis, price surveys, POP placement, and store supervision), In-Store PDV Auditing (execution indicators, process standardization, Mystery Shopper programs, customer satisfaction measurement), BTL Marketing Actions (promotional strategy design, prize procurement and delivery, new product launch support), and POP Retail Materials (soft and rigid in-store displays)—supported by its proprietary MCT Plus Mobile field-data application and online operations platform.

Product overview

MCTPlus is a Trade Marketing management and visibility company offering an integrated platform and service portfolio. The core offering consists of MCT Plus Mobile, a mobile application for field team operations, complemented by four specialized service verticals: Retail Merchandising (in-store execution and compliance), PDV Auditing (store audits and Mystery Shopper programs), BTL Actions (promotional campaigns), and POP Retail Materials (point-of-purchase display materials). The platform enables retail brands to maximize results, improve product positioning, and achieve a 'Perfect Store' through coordinated field execution and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Merchandising Field service delivering planogram compliance measurement, stock replenishment and rotation, shelf share analysis, break and false-stock indicators, price surveys, POP material placement, and store supervision/audits at the point of sale for CPG brands and retail chains.
• Auditoría en el PDV (In-Store Auditing) In-store audit service that generates execution indicators, back-office and field visibility reports, process standardization, and quality-standards measurement, staffed by Auditors, Mystery Shoppers, Supervisors, and Analysts, including customer satisfaction measurement to drive Perfect Store outcomes.
• Acciones BTL (Below-the-Line Marketing Actions) BTL promotional service that designs and executes innovative, Ad Hoc promotional strategies—target and consumption-mechanic analysis, concept and creative element development, prize procurement and delivery, sales-driving campaigns, and successful new product introductions at point of sale for consumer goods brands.
• Materiales POP Retail (POP Retail Materials) Supply of point-of-purchase retail communication materials for in-store product messaging and sales incentive, including soft materials (headers, shelf dividers, movies, banners, floor stickers, refrigerator wraps, brochures, posters, flyers) and rigid materials (exhibitors, banners, alarm covers, dump bins, displays, impulse strips, gondola end caps, totems, glorifiers, brochure holders).
• MCT Plus Mobile Proprietary mobile application for field teams to perform daily operations including DNI- and password-based authentication, supporting PDV data capture, audits, planogram compliance checks, and field reporting for retail merchandising engagements.

Quantifiable outcome

• High compliance rates in commercial goals through intelligent actions and elevated role execution at point of sale
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Acosta: Acosta is a leading North American retail marketing services company providing in-store merchandising, brand representation, and retail execution. It is a direct peer because it sells the same integrated trade-marketing bundle (merchandising, audits, BTL/POP) to CPG brands and retailers that MCTPlus targets in Argentina.
• SPAR Group: SPAR Group is a global provider of retail merchandising, brand-building, and in-store execution services for manufacturers and retailers. It is a direct peer because it offers the same combination of field-merchandising teams and retail-audit capabilities that MCTPlus provides in the Argentine market.
• CROSSMARK: CROSSMARK delivers in-store execution, retail merchandising, and shopper marketing services for consumer brands worldwide. It is directly comparable to MCTPlus because its core offering (field merchandising, retail audits, and promotional activations at point of sale) mirrors MCTPlus's four service pillars.
• AFS Marketing: AFS Marketing provides retail merchandising, product demonstrations, and in-store activation services to consumer brands across the Americas. It is a direct peer due to overlapping field-execution services and a similar CPG/retail customer base.
• Daymon Worldwide: Daymon Worldwide specializes in private label and retail brand services with a particularly strong presence in LATAM. It is a direct peer because it delivers trade-marketing, retail execution, and category-management services to CPG and retailer clients in the same geographies MCTPlus targets.
• Advantage Solutions: Advantage Solutions provides sales, marketing, and merchandising solutions to CPG brands and retailers, including in-store execution, sampling, and retail activation. It is a direct peer given its matching service portfolio, customer base, and field-execution operating model.

Emerging players

• Repsly: Repsly is a SaaS platform for retail execution and field-team management, with mobile data collection and store-audit functionality. It is an emerging player peer because it addresses the same retail-execution workflow MCTPlus's MCT Plus Mobile app supports, and could either compete with or partner around MCTPlus's service offering.

Broad incumbents

• Circana: Circana (formerly IRI + NPD) is a global retail analytics and consumer intelligence firm serving CPG and retail clients. It is a broad incumbent peer because it competes for the same category-management and retail-insight wallet, even though its focus is on measurement rather than field execution.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm providing retail measurement, shopper insights, and analytics at broad scale. It is a broad incumbent because, while it does not run dedicated field merchandising in MCTPlus's niche, its retail-data and category-adjacent offerings compete for the same CPG marketing budgets.
• Kantar: Kantar is a global market research and consumer insights firm serving CPG brands and retailers. It is a broad incumbent peer because its shopper, brand, and retail insights practices overlap with the analytics and auditing portion of MCTPlus's value proposition, even though Kantar does not run field execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mctplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCTPlus