What Douche Concurrent does

Sanexo (operating under the parent name Douche Concurrent) is a Dutch online and appointment-based retail specialist in sanitary ware and bathroom products, headquartered in Spijkenisse, Netherlands, and serving customers in the Netherlands and Belgium. The company's core offering is a Magento-based e-commerce storefront (sanexo.nl, with a localized sanexo.be for Belgium) carrying 15,000+ products from 100+ brands across showers, shower enclosures and doors, shower trays, bathroom furniture, mirrors and mirror cabinets, baths and whirlpools, toilets including Douche WC washlets, infrared steam cabins, radiators and underfloor heating, tiles, washbasins, faucets, and accessories.

The business operates a direct-to-consumer go-to-market through a self-serve webshop, layered with a complementary in-house installation service ('Montage met eigen monteurs') and free in-home advice ('Gratis advies aan huis'), enabling full bathroom-renovation delivery rather than pure product drop-ship. A secondary 'Sanexo Zakelijk' unit addresses B2B and contractor demand. Pricing is unit-based on the retail side, with prices inclusive of Dutch VAT (BTW); installation is a separate professional services stream. Marketing relies on content (buying guides, blog), email newsletter, and Kiyoh third-party review integration (9.3/10 over 274 reviews).

The company holds Thuiswinkel Waarborg certification and is privately held with no disclosed funding, no management-team roster in the source data, and an 11-50 employee footprint. There is no indication of external investors, parent-company ownership, or AI/ML capabilities embedded in the platform.

Name

Douche Concurrent

Legal name

Sanexo

Website

https://douche-concurrent.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanexo is a Dutch e-commerce and appointment-based retailer of sanitary ware, serving homeowners in the Netherlands and Belgium with 15,000+ bathroom products, an in-house installation service, and a B2B 'Sanexo Zakelijk' channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Spijkenisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (e-commerce): Sanexo generates revenue through direct online sales of sanitary products including showers, bathroom furniture, mirrors, baths, toilets, radiators, tiles, sinks, faucets, and accessories. Customers purchase through the sanexo.nl webshop with products shipped to Netherlands and Belgium. Revenue is one-time per transaction with no subscription component mentioned.
2. Installation services: Sanexo offers professional installation services with their own monteurs (fitters) for bathroom products. This service is marketed as an add-on to product purchases, providing additional revenue and differentiation through total bathroom solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Douche Concurrent (operating under the Sanexo brand) is an online and retail store selling sanitary ware and bathroom products. The catalog spans 15,000+ products from 100+ brands, covering showers, bathroom furniture, mirrors, baths, toilets, radiators, tiles, washbasins, faucets, and accessories. The retailer complements product sales with a professional in-home installation service delivered by its own monteurs (fitters) and offers free home advice, enabling complete bathroom renovation projects for customers in the Netherlands and Belgium.

Product overview

Sanexo is an e-commerce platform specializing in bathroom and sanitary products, offering a comprehensive catalog of over 15,000 products from 100+ brands. The product portfolio centers on complete bathroom solutions including showers (douches, douchecabines, douchewanden, douchedeuren), bathroom furniture (badkamermeubels), mirrors (spiegels, spiegelkasten), baths (baden, whirlpools), toilets (toiletten, Douche WC), infrared steam cabins, radiators, tiles (tegels), washbasins (wastafels), and faucets (kranen). The company also provides installation services through their own professional sanitair specialists, enabling complete bathroom renovation projects. Sanexo operates as both an online retailer and a service provider, offering home advice and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Showers and Shower Enclosures (Douches, douchewanden, douchedeuren, douchepanelen, douchebakken, regendouches) Complete shower offering including shower enclosures (rectangular, square, pentagon, complete cabins), walk-in shower walls, freestanding shower walls, sliding/pivot/folding/pendulum shower doors, shower panels and columns, shower trays in rectangular/square/quadrant/pentagon shapes, and rain/storm shower heads. Sold to homeowners and small commercial buyers undertaking bathroom renovations or upgrades.
• Bathroom Furniture (Badkamermeubels, wastafelmeubelen, kolomkasten, toiletmeubelen) Vanity units, washbasin furniture, bathroom cabinets, column cabinets, toilet furniture, and complete bathroom furniture sets (including options with mirrors, sinks, or in specific finishes such as black). Sold to homeowners refurbishing or remodeling their bathroom.
• Mirrors and Mirror Cabinets (Spiegels, spiegelkasten) Bathroom mirrors (with or without lighting, heated mirrors, round and oval mirrors, makeup mirrors, mirrors with shelves), and mirror cabinets (including LED-lit variants and built-in outlets). Sold to homeowners furnishing their bathrooms.
• Baths (Baden, ligbaden, vrijstaande baden, bubbelbaden, whirlpools, hoekbaden) Soaking tubs, freestanding baths, corner baths, built-in baths, half-freestanding baths, bubble baths, whirlpool baths, two-person baths, sit baths, and freestanding baths on legs, including acrylic and solid surface options. Sold to homeowners replacing or installing a new bath.
• Toilets (Toiletten, randloos, hangend, bidet, Douche WC) Wall-hung toilets, floor-standing toilets, rimless toilets, bidet toilets, toilet furniture, and Douche WC (washlet) systems, plus associated cisterns and accessories. Sold to homeowners and small commercial buyers replacing or installing toilets.
• Infrared and Steam Cabins (Infrarood stoomcabines, infrarood douchepanelen) Infrared steam cabins and infrared shower panels intended for therapeutic bathing experiences. Sold to homeowners looking for wellness-oriented bathroom installations.
• Radiators and Underfloor Heating (Radiatoren, design radiatoren, elektrische radiatoren, vloerverwarming) Design radiators, electric radiators, bathroom radiators, towel warmers, and underfloor heating systems for residential bathroom installations.
• Tiles (Tegels, wandtegels, vloertegels, mozaïektegels, keramisch parket, zwembadtegels) Wall tiles, floor tiles, mosaic tiles, ceramic parquet, swimming pool tiles, and bathroom tiles including the VT Wonen collection. Sold to homeowners and small commercial buyers for bathroom or related tiling projects.
• Washbasins (Wastafels, inbouw, opbouw, waskommen, dubbele wastafels) Built-in and surface-mounted washbasins, vessel sinks, double sinks, vanity tops, and hanging sinks. Sold to homeowners fitting or replacing a bathroom basin.
• Faucets and Taps (Kranen, wastafelkranen, badkranen, keukenkranen, douchekranen) Basin faucets, bath faucets, kitchen faucets, bidet faucets, shower faucets, shower sets, and fountain faucets in built-in and surface-mounted variants. Sold to homeowners and small commercial buyers.
• Bathroom Accessories (Accessoires, doucherekken, douchegoten, badmatten, handdoekhouders) Bathroom accessories including shower racks, squeegees, bath mats, towel holders, soap dispensers, toilet accessories, shower curtain rods, and shower drains/gullies. Sold to homeowners finishing a bathroom installation or replacing smaller items.
• Professional Installation Service (Montage met eigen monteurs) Professional in-home bathroom installation delivered by Sanexo's own sanitairspecialisten (sanitary specialists and fitters), offered as an add-on to product purchases for complete bathroom renovation or makeover projects. Includes free in-home consultation (gratis advies aan huis). Sold primarily to homeowners who want a turnkey bathroom project.

Quantifiable outcome

• 9.3/10 customer satisfaction score on Kiyoh (274 reviews)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sanitairwinkel.nl: Dutch e-tailer focused on sanitary and bathroom products including showers, toilets, and furniture. Direct overlap with Sanexo in product mix, target customer, and online-first model.
• Sawiday: Benelux bathroom specialist offering showers, baths, taps, and furniture online with inspiration content. Overlaps with Sanexo in assortment breadth and content-led acquisition strategy across NL/BE.
• BadkamerXXL: Dutch online specialist selling a broad range of bathroom fixtures, furniture, and tiles. Closely mirrors Sanexo's e-commerce-led assortment model in the same Netherlands geography.
• Badkamermarkt: Netherlands-based bathroom retailer selling sanitary ware, furniture, and tiles online. Comparable to Sanexo on core category, geography, and B2C renovation customer.

Broad incumbents

• Praxis: Major Dutch/Belgian DIY chain with bathroom departments and online sales. Overlaps with Sanexo in fixtures and accessories but as part of a broader hardware and home assortment.
• Leen Bakker: Dutch home furnishings and DIY retailer including bathroom furniture. Shares the homeowner renovation shopper with Sanexo but operates a much broader category mix.
• IKEA: Global home furnishings retailer with Dutch bathroom showrooms and competitive entry-level pricing. Competes with Sanexo on bathroom furniture, sinks, and storage, especially for budget renovations.
• Karwei: Dutch home improvement chain with physical stores and online bathroom category. Comparable on consumer DIY/renovation customer base but with broader non-bathroom inventory.
• Hornbach: Large DIY/home improvement retailer with significant Dutch bathroom assortment and own showrooms. Competes with Sanexo for renovation shoppers but across a much wider home improvement portfolio.

Emerging players

• Sanicompany: Dutch specialist in sanitary installation and renovation services, often combined with product sourcing. Comparable to Sanexo on the installation-led value proposition, though more service than e-commerce focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/dconcurrent
• Facebookfacebook.com/DoucheConcurrent
• LinkedInlinkedin.com/company/douche-concurrent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Douche Concurrent