KRS Insurance Brokers

What KRS Insurance Brokers does

KRS Insurance Brokers Inc. was a Canadian insurance brokerage firm founded in 1994 and headquartered at 241 Main St S, Newmarket, Ontario. The company specialized in providing customized insurance policies to two primary verticals: beauty care professionals (via the PROtique sub-brand) and pet care professionals (via the PROfur sub-brand), while also serving personal and business insurance customers across Canada. The firm operated on a traditional insurance brokerage model, earning commissions from insurance carriers for placing coverage tailored to industry-specific risk profiles, with a sales-led go-to-market executed through direct broker interactions, physical branch presence, and digital quote-request channels.

KRS maintained a 30+ year reputation in the Canadian market built on domain specialization in niche verticals where generalist insurers offered limited tailored coverage. The technology footprint was modest, centered on a company website, social media presence (Facebook, LinkedIn, Instagram), and standard broker-carrier workflows, with no proprietary AI, API, or digital product surface referenced. Pricing was quote-based and not publicly disclosed, varying by risk profile and coverage requirements.

In 2025, KRS Insurance was absorbed into Acera Insurance as part of a transformational deal uniting Acera and Navacord, forming one of Canada's largest independent and employee-controlled brokerages. The rebranding preserved policy coverage, broker and service teams, office locations, and telephone numbers for existing clients. The PROtique and PROfur sub-brands were retained within the Acera portfolio, while former KRS customers gained access to Acera's broader product menu, including the Signature by Acera high-value asset program, and nationwide branch network spanning all Canadian provinces and territories.

Name

KRS Insurance Brokers

Legal name

KRS Insurance Brokers Inc.

Website

https://krsinsurance.ca

Company type

Private

Founded year

1994

Operating status

Acquired

Headcount range

1–10 employees

Short description

KRS Insurance Brokers was a Canadian insurance brokerage that provided customized coverage for beauty and pet care professionals via its PROtique and PROfur brands, operating from Newmarket, Ontario before being absorbed into Acera Insurance in 2025.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Commercial insurance
• Beauty industry insurance
• Pet care insurance
• Personal insurance

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: KRS Insurance operates as an insurance broker earning commissions from insurance carriers for placing policy coverage. The company offered customized insurance policies for the Canadian beauty and pet industries through their PROtique and PROfur brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KRS Insurance Brokers is a Canadian insurance brokerage that places customized insurance coverage for clients with various carriers, specializing in tailored policies for beauty care professionals (PROtique brand) and pet care professionals (PROfur brand), and also offering personal lines such as auto, home, life, health, travel, and specialty property insurance. The firm operates through branch offices across Canada and, in 2025, was integrated into Acera Insurance as part of a transformational deal uniting Acera and Navacord.

Product overview

KRS Insurance Brokers was an insurance brokerage operating as part of the Acera Insurance network, offering a unified platform of insurance products across personal, business, and specialty segments. The company provided insurance through specialized sub-brands (PROtique for beauty industry and PROfur for pet industry) as well as a wide range of personal insurance products including auto, recreational vehicles, home, rental, specialty property (equine, farm, firearms, cyber, pets, investment property, seasonal property, valuables), life and health, and travel insurance. Business insurance offerings include beauty care professional and pet care professional coverage. The Signature by Acera program provides custom high-value asset coverage. The company has now rebranded to Acera Insurance, uniting with Navacord to become one of Canada's largest independent and employee-controlled brokerages.

Differentiator

Problem solved

Functional benefit

Brands

• PROtique: Specialized insurance brand for the Canadian beauty industry, offering customized insurance policies for beauty care professionals.
• PROfur

Products and services

• Beauty Care Professional Insurance Specialized commercial insurance coverage designed for beauty care professionals, providing protection for the unique business risks and liability needs of salons, spas, and beauty service providers in Canada. Offered through the PROtique brand.
• Pet Care Professional Insurance Specialized commercial insurance coverage designed for pet care professionals, providing protection for the unique business risks and liability needs of veterinarians, pet stores, groomers, and boarding facilities in Canada. Offered through the PROfur brand.
• Signature by Acera Custom coverage program providing high-value asset protection for clients with significant personal property and liability insurance needs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Acera InsurancecoreStrategic or Co-development PartnerKRS Insurance has become Acera Insurance as part of a transformational deal. Acera Insurance and Navacord have united to provide Canadians with greater choice and solutions. The KRS office is now an Acera Insurance location with the same dedicated broker and service team continuing to support clients from the same office and telephone numbers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Navacord: Canadian commercial insurance brokerage platform that merged with Acera in 2025. Its commercial-line focus overlaps the same specialty/small-business brokerage territory KRS occupied in beauty and pet care.
• Intact Financial Corporation: Canada's largest P&C insurer, with both direct distribution and broker relationships. Comparable as a major participant in Canadian P&C insurance distribution that competes with broker channels for the same commercial customers.
• Hub International: Large global insurance brokerage with significant Canadian operations. Comparable as a Canadian broker serving specialty commercial segments, though broader in product scope and larger in scale than KRS.
• Marsh Canada: Global brokerage with substantial Canadian operations serving mid-market and large commercial clients. Comparable as a Canadian commercial insurance intermediary, though concentrated in larger accounts than KRS.
• Definity Financial Corporation: Canadian P&C insurer (economical/Bridge Bermuda/etc.) with multi-channel distribution including broker relationships. Comparable in serving small commercial and personal insurance segments where KRS also operated.
• Aon Canada: Canadian arm of global brokerage Aon. Overlaps with KRS as a Canadian commercial insurance intermediary with deep carrier access and risk advisory capability, though much larger and broader in scope.
• Acera Insurance: The parent entity formed in 2025 by uniting Acera and Navacord; one of Canada's largest independent and employee-controlled brokerages. As KRS's acquirer, it now houses the PROtique and PROfur specialty books alongside broad personal and commercial lines.

Direct peers

• BrokerLink: Canadian retail insurance brokerage with multi-branch presence serving personal and small-business customers across Canada. Closely comparable to KRS's retail brokerage model with similar client mix and distribution approach.
• BFL Canada: Canadian specialty insurance brokerage focused on commercial and specialty lines for unique and complex risks. Comparable to KRS in its specialty-brokerage orientation and mid-market commercial client focus.

Regional players

• Westland Insurance: One of Canada's largest independent brokerages, with strong roots in Western Canada. Comparable as a multi-branch Canadian retail/small-commercial broker, though primarily Western Canadian in geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/p/Acera-Insurance-100082521195893
• LinkedInlinkedin.com/company/krs-insurance-brokers-inc.
• Instagraminstagram.com/acera_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRS Insurance Brokers