BeLocal
BeLocal is a franchise-operated print and digital magazine mailed to new homeowners in 120+ U.S. communities, monetizing through advertising sold by Area Director franchisees to local small businesses seeking to reach residents during the post-move high-spending window.
- Company typePrivate
- Founded2018
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BeLocal does
BeLocal is a franchise-operated print and digital publication serving new movers (recent homebuyers) in 120+ communities across more than 30 U.S. states. The core product is a high-quality magazine mailed directly to new homeowners' mailboxes, complemented by market-specific websites with digital flipbooks and per-market Instagram/Facebook pages. Content is curated as "for locals, by locals," with insider tips and recommendations sourced from long-time community residents rather than paid placements, positioning the publication as a trusted coffee-table resource during the high-spending 6–12 month window after a household relocates.
The business monetizes through advertising sold by independent Area Director franchisees to local small and medium-sized businesses across home services, restaurants, medical, fitness, retail, and professional services categories. Pricing is quote-based and multi-year contract-oriented, bundling print placement with digital exposure on the publication's website and social channels. Hyport Digital, an in-house digital marketing arm, extends the offering into retargeting, display ads, and custom landing pages, enabling cross-platform campaigns. The company operates as a privately held publication brand under The N2 Company (founded 2004 by Duane Hixon and Earl Seals), which also runs the sibling Stroll Magazines line and the N2GIVES philanthropic program contributing 2% of revenue to anti-trafficking nonprofits. There is no proprietary technology platform; the core value lies in direct-mail distribution, curated editorial, and the franchise sales infrastructure (500+ Area Directors) that delivers SMB advertising partnerships at the local level.
BeLocal firmographics
Firmographics- Name
- BeLocal
- Legal name
- The N2 Company
- Website
- https://belocalpub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeLocal is a franchise-operated print and digital magazine mailed to new homeowners in 120+ U.S. communities, monetizing through advertising sold by Area Director franchisees to local small businesses seeking to reach residents during the post-move high-spending window.
- Ownership category
- akta.pro rank
BeLocal industry classification
Industry- Product category
- Local Advertising Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where BeLocal is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BeLocal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Print and Digital Advertising: Local businesses pay to advertise in BeLocal's printed new mover guide and digital counterparts. The advertising program combines print placement in the high-quality magazine with exposure on the publication's website and social media promotion. This is the primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Print + digital advertising packages for local businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BeLocal product offering
Product offeringCore offering
BeLocal publishes a free, high-quality print magazine and matching digital edition delivered directly to new homeowners in 120+ U.S. communities, featuring local businesses, top attractions, and insider tips curated by long-time local residents. Local small and medium-sized businesses pay for advertising partnerships in the magazine and digital channels, sold through an Area Director franchise network (powered by parent The N2 Company).
Product overview
BeLocal is a multi-format media platform offering curated relocation guides for new movers across the United States. The core product consists of BeLocal Magazine (print edition) and BeLocal Digital Editions, which provide comprehensive community guides featuring essential businesses, top attractions, and insider tips vetted by long-time local residents. The platform includes complementary BeLocal Social Pages for each market area, delivering timely local updates. BeLocal operates as a franchise model under The N2 Company, with Area Directors managing local publications in over 120 communities nationwide. The portfolio also includes sister product Stroll Magazines (for established neighborhoods) and integrates with Hyport Digital for cross-platform advertising services. As part of The N2 Company, BeLocal participates in the N2GIVES philanthropy program supporting anti-human trafficking initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- BeLocal Magazine (Print) Free, high-quality printed publication mailed directly to new homeowners in 120+ U.S. communities, featuring essential businesses, top attractions, school listings, and insider tips from long-time local residents; local SMBs pay for advertising partnerships within its pages.
- BeLocal Digital Editions Digital flipbook versions of each market's BeLocal magazine accessible through area-specific landing pages on the BeLocal website, featuring the same curated local content as the print edition and serving as an online reading and discovery surface for new movers.
- Hyport Digital Marketing Services Complementary digital advertising service for BeLocal advertisers, providing cross-platform retargeting ads, custom display ads, and digital amplification that extend the reach of print placements into online channels.
Companies that use BeLocal
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
BeLocal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BeLocal partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Love Justice InternationalminorRecipient of N2GIVES 2025 philanthropic donation as part of N2 Company's commitment to contributing 2% of annual revenue to anti-trafficking efforts. Love Justice International is a nonprofit combating human trafficking globally.
- Atlas FreeminorRecipient of N2GIVES 2025 philanthropic donation. Atlas Free is a nonprofit organization working to combat human trafficking.
- All God's Children InternationalminorRecipient of N2GIVES 2025 philanthropic donation. All God's Children International is a nonprofit focused on combating human trafficking.
- International Justice MissionminorRecipient of N2GIVES 2025 philanthropic donation. International Justice Mission (IJM) is a global nonprofit working to protect people from slavery and violence.
- The Exodus RoadminorRecipient of N2GIVES 2025 philanthropic donation. The Exodus Road is a nonprofit dedicated to fighting human trafficking through direct intervention and advocacy.
- Hyport DigitalcoreHyport Digital is BeLocal's dedicated digital marketing team that provides complementary digital advertising services for BeLocal advertisers. They enable cross-platform campaigns combining BeLocal's print advertising with digital retargeting, display ads, and custom landing pages. This partnership extends the reach of print advertisers into the digital realm.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
BeLocal competitors and assessment
Company assessmentEmerging players
- Reachdesk: Direct mail and gifting platform used by B2B marketers to reach prospects and customers via physical mail. Comparable direct-mail infrastructure and SMB/mid-market customer overlap, though more B2B-skewed.
- Mailbox Power: Direct-mail marketing platform serving SMBs and real estate professionals with personalized postcards and newsletters. Comparable channel (direct mail to households) and SMB customer, with overlapping new-mover targeting capability.
Direct peers
- Welcome Wagon: Long-standing newcomer greeting and local business introduction service operating via direct mail to new residents. Directly competes with BeLocal on the new-mover targeting proposition and SMB advertising model.
- Stroll Magazines: Sister publication under The N2 Company serving established neighborhoods with curated local content and the same franchise-driven advertising model. Most directly comparable in product, business model, and parent infrastructure.
- Patch.com: Hyperlocal online community news and local business directory covering thousands of U.S. neighborhoods. Competes for both local SMB advertising budgets and the 'new resident discovers community' use case, though digital-first.
- Valpak: Direct-mail coupon and local advertising platform targeting households (including new movers) with SMB offers. Closely comparable channel (direct mail), customer (local SMBs), and audience (consumers in mail-receptive moments).
- Neighborhoods.com: Online newcomer and relocation platform providing hyperlocal content and home search, with advertising partnerships to local businesses. Directly comparable new-mover audience and SMB monetization model.
Broad incumbents
- Yelp: Dominant local business discovery and reviews platform with a large SMB advertising business. Competes for the same local SMB advertising dollars and the consumer-side 'find local businesses' use case.
- Nextdoor: Neighborhood-level social network with local business advertising and community recommendations. Competes for SMB advertising budgets targeting local residents and for the newcomer-discovery use case via neighborhood-level content.
- Google Business Profile: Free local business listing and discovery surface powering Google Maps and local search results. The structural competitor for local SMB marketing budgets; BeLocal must prove incremental value beyond this free baseline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
BeLocal social profiles
Digital presenceBeLocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeLocal leadership team
Management profileNumber of profiles
Profiles3 records
BeLocal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeLocal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeLocal
What does BeLocal do?
BeLocal publishes a free, high-quality print magazine and matching digital edition delivered directly to new homeowners in 120+ U.S. communities, featuring local businesses, top attractions, and insider tips curated by long-time local residents. Local small and medium-sized businesses pay for advertising partnerships in the magazine and digital channels, sold through an Area Director franchise network (powered by parent The N2 Company).
Is BeLocal a public or private company?
BeLocal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeLocal founded?
BeLocal was founded in 2018. It employs 11 to 50 people.
Where is BeLocal based?
BeLocal is headquartered in Wilmington, United States, in the North America region.
How does BeLocal make money?
One revenue line is on record: print and Digital Advertising.
Who are BeLocal's main competitors?
Emerging players on record are Reachdesk and Mailbox Power. Direct peers are Welcome Wagon, Stroll Magazines, Patch.com, Valpak and Neighborhoods.com. Broad incumbents are Yelp, Nextdoor and Google Business Profile.
Does BeLocal have an API?
No public API is recorded for BeLocal.
What industry is BeLocal in?
BeLocal's product category is Local Advertising Media. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 51312 and its SIC code is 2721.