Car Spa
Car Spa AS is Norway's leading dedicated car-care competence center, operating three service locations in the Oslo metropolitan area — including two co-located inside Porsche dealerships — to deliver premium detailing, ceramic coatings, paint protection, dry ice cleaning, and restoration. The company is also the exclusive Norwegian importer and distributor of Koch-Chemie, Colourlock, and Vinove, sold via a nationwide dealer network and its Detailshop.no e-commerce subsidiary.
- Company typePrivate
- Founded2000
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Car Spa does
Car Spa AS is a Norwegian private limited company operating as the country's leading dedicated car-care competence center, with three physical service locations in the Oslo metropolitan area — its headquarters at Konows Gate 67B in Oslo and two co-located sites inside Porsche dealerships at Billingstad (Porsche Asker & Bærum) and Ryen (Porsche Center Oslo). The company delivers a full service portfolio comprising exterior hand wash, machine polishing, ceramic and nano paint sealing, paint protection film (PPF), interior detailing, dry ice cleaning, smart repair, and insurance-case restoration, performed with imported professional chemistry from Koch-Chemie (Germany) and supported by the company's own certified training programs in ceramic sealing and leather repair. A distribution arm layers on top of the service business: Car Spa holds exclusive Norwegian import rights for Koch-Chemie, Colourlock, and Vinove (with secondary distribution for Dry Ice Energy, Fortador steam cleaners, Flex polishing equipment, and Kline), distributing these brands through a national dealer network plus the co-owned e-commerce subsidiary Detailshop AS, which runs the Detailshop.no and Colourlock.no storefronts.
Revenue is generated through unit-priced service tickets (starting at 950 NOK for an exterior wash and rising to 5,800+ NOK for machine polishing, with ceramic re-treatments, restoration, and consultancy engagements commanding materially more), B2B distribution margins on imported product sales to Norwegian dealers, and professional training/certification fees for detailers. Customer segments span luxury and premium car owners (Porsche, Ferrari, Bentley, Rolls-Royce, McLaren, Lamborghini), car enthusiasts and classic-car collectors, general consumers seeking maintenance-grade detailing, and Porsche dealerships using Car Spa as an embedded detailing partner. The company is independently owned by founder Dan Riebe, carries Norwegian Labour Inspection Authority approval and Miljøfyrtårn (Environmental Lighthouse) certification from 2024, and is GDPR-compliant; it has raised no outside capital.
Car Spa firmographics
Firmographics- Name
- Car Spa
- Legal name
- Car Spa AS
- Website
- https://car-spa.no
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Car Spa AS is Norway's leading dedicated car-care competence center, operating three service locations in the Oslo metropolitan area — including two co-located inside Porsche dealerships — to deliver premium detailing, ceramic coatings, paint protection, dry ice cleaning, and restoration. The company is also the exclusive Norwegian importer and distributor of Koch-Chemie, Colourlock, and Vinove, sold via a nationwide dealer network and its Detailshop.no e-commerce subsidiary.
- Ownership category
- akta.pro rank
Car Spa industry classification
Industry- Product category
- Automotive Detailing Services
- NAICS
- Car Washes (811192), Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where Car Spa is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Car Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Car Care Services: Professional car care and detailing services including car wash, polishing, ceramic coating, interior cleaning, paint protection film, smart repair, and consulting services. Revenue generated from service fees at their three locations in Oslo region.
- Product Distribution: Distribution of professional car care products (Koch-Chemie, Colourlock, Vinove, Fortador, Dry Ice Energy, Flex, Kline) through dealer network and e-commerce platforms Detailshop.no and Colourlock.no.
- Training and Certification: Courses for certification in ceramic paint sealing (Ceramic Allround), car care training, and leather/artificial material repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Utvendig vask (Exterior Wash) - 45 min starting from 950 kr |
| Unit Pricing | Pay-as-you-go | Utvendig/innvendig vask (Exterior/Interior Wash) - 1h 20min at 1,600 kr |
| Unit Pricing | Pay-as-you-go | Detaljert vask (Detailed Wash) - 3 hours at 3,200 kr |
| Unit Pricing | Pay-as-you-go | Rebehandling (Re-treatment) - 3h 20min at 4,200 kr |
| Unit Pricing | Pay-as-you-go | Maskinpolering (Machine Polishing) - 5 hours from 5,800 kr |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Car Spa product offering
Product offeringCore offering
Car Spa AS provides professional car care and detailing services including car wash, machine polishing, ceramic paint sealing, interior cleaning, dry ice cleaning, paint protection film (PPF), and smart repair from three locations in the Oslo region. The company also serves as Norway's exclusive importer and distributor of world-leading car care brands (Koch-Chemie, Colourlock, Vinove, Fortador, Dry Ice Energy, Flex), distributing these products through a nationwide dealer network and direct e-commerce platforms.
Product overview
Car Spa AS is Norway's leading car care competence center with over 20 years of experience, operating as both a professional car care service provider and an importer/distributor of leading car care brands. The company offers a comprehensive portfolio comprising: (1) Professional car care services including car wash, polishing, paint sealing (ceramic coatings), interior cleaning, dry ice cleaning, PPF protection film, and smart repair; (2) A complete product assortment through its brands Koch-Chemie (polishing compounds, coatings, cleaners), Colourlock (leather care), Vinove, Dry Ice Energy, Fortador steam cleaners, and Flex polishing tools; (3) E-commerce platforms (Detailshop.no and Colourlock.no) for direct consumer sales; (4) The Finisher product lines (Marine and Automotive) featuring KCx-series ready-to-use products for both boat and automotive care. The company operates multiple locations in Oslo and Asker & Bærum area, offering courses and certification for professional detailers.
Differentiator
Problem solved
Functional benefit
Brands
- Detailshop: Online retail platform for car care products including Koch-Chemie, Colourlock, and Vinove brands
- Detailshop.no
Products and services
- Bilvask (Car Wash)
Quantifiable outcome
- 99.994% reduction in microorganisms with KC-Refresher disinfection
- +1 more outcomes
Companies that use Car Spa
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Car Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Car Spa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Koch-ChemiecoreExclusive Norwegian importer and distributor of Koch-Chemie products. Koch-Chemie is a German manufacturer of professional car care products certified for Mercedes-Benz, BMW, VW, and Audi. Car Spa represents world-leading brands in car care.
- ColourlockcoreNorwegian importer and distributor of Colourlock leather and fabric care products. Car Spa offers Colourlock courses for leather and artificial material repair.
- VinovecoreNorwegian distributor for Vinove car care products.
- Porsche Asker & BærumcoreCo-location partnership at Billingstad location. Car Spa operates service center at Porsche dealership premises.
- Porsche Center OslocoreCo-location partnership at Ryen location. Car Spa operates service center at Porsche Oslo dealership premises.
- Detailshop AScoreDetailshop AS is co-owned by Car Spa AS. It serves as their e-commerce channel to end consumers for Koch-Chemie, Colourlock, Vinove and own brands.
- Norsk Sportsvognklubb (Norwegian Sports Car Club)minorMarketing partnership for automotive events. Car Spa participated in Digitalmønstringen 2020 and provides prizes for photo competitions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Car Spa competitors and assessment
Company assessmentDirect peers
- Gtechniq: Gtechniq is a UK-based premium ceramic coating and paint protection brand sold through accredited detailers worldwide. Comparable to Car Spa in product category (ceramic coatings, PPF) and exclusive-distributor-led distribution model serving high-end automotive and marine customers.
- Swissvax: Swissvax is a Swiss premium car care brand specializing in carnauba waxes, leather care, and high-end detailing kits sold through appointed detailers worldwide. Directly comparable to Car Spa's premium/luxury positioning and exclusive distributor-led go-to-market model serving a high-net-worth enthusiast customer base.
- CarPro: CarPro is a South Korean/Korean-originated premium detailing brand best known for its CQuartz ceramic coatings, distributed via certified detailers globally. Comparable to Car Spa in product focus (ceramic coatings and paint protection) and in selling through certified professional installers rather than mass retail.
Broad incumbents
- Sonax: Sonax is a German premium car care manufacturer offering polishes, coatings, and cleaning products with a global distribution network and its own detailing academy. Comparable to Car Spa in product positioning (premium, OEM-certified) and in operating a professional training program alongside product sales, though at far greater international scale.
- Meguiar's: Meguiar's, now owned by 3M, is a global mass-market to premium car care brand with extensive product ranges used by both enthusiasts and professionals. Comparable to Car Spa's Koch-Chemie distribution business in product mix and professional detailing focus, though Meguiar's operates at vastly larger scale with mass-retail distribution.
- Chemical Guys: Chemical Guys is a US-based car care brand selling polishes, coatings and cleaning products through e-commerce and retail. Comparable to Car Spa's Detailshop.no/Colourlock.no e-commerce channel in product category and direct-to-consumer fulfillment model, though Chemical Guys targets a mass-market DIY audience.
- Autoglym: Autoglym is a UK-established premium car care brand offering polishes, coatings and cleaning products with broad retail and professional distribution. Comparable to Car Spa's Koch-Chemie/Colourlock portfolio in product mix and professional-grade positioning, though operating at much broader scale across multiple geographies.
Others
- Koch-Chemie: Koch-Chemie is the German premium car care manufacturer whose full product range Car Spa distributes exclusively in Norway. It is comparable as the upstream principal/supplier whose brand equity underpins Car Spa's service offering, and whose academy and certification programs mirror Car Spa's training business.
- Colourlock: Colourlock is the German manufacturer of leather and fabric care/repair products for which Car Spa is the Norwegian importer and runs certified training courses. Comparable as the upstream principal in Car Spa's leather-care vertical, including training and certification programs for restoration of luxury car interiors.
- Biltema: Biltema is a Nordic discount retailer that, among many other categories, sells car care and detailing products across Norway, Sweden and other Nordic markets. Comparable to Car Spa as a competing Nordic channel for car care consumables, though positioned at the mass-market value end rather than the premium segment Car Spa serves.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Car Spa social profiles
Digital presenceCar Spa compliance and trust
Trust signalCompliance3 records
Car Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Car Spa leadership team
Management profileNumber of profiles
Profiles1 record
Car Spa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Car Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Car Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Car Spa
What does Car Spa do?
Car Spa AS provides professional car care and detailing services including car wash, machine polishing, ceramic paint sealing, interior cleaning, dry ice cleaning, paint protection film (PPF), and smart repair from three locations in the Oslo region. The company also serves as Norway's exclusive importer and distributor of world-leading car care brands (Koch-Chemie, Colourlock, Vinove, Fortador, Dry Ice Energy, Flex), distributing these products through a nationwide dealer network and direct e-commerce platforms.
Is Car Spa a public or private company?
Car Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Car Spa founded?
Car Spa was founded in 2000. It employs 11 to 50 people.
Where is Car Spa based?
Car Spa is headquartered in Oslo, Norway, in the Europe region.
How does Car Spa make money?
Three revenue lines are on record. Car Care Services are the primary driver. The others are product Distribution and training and Certification.
Who are Car Spa's main competitors?
Direct peers on record are Gtechniq, Swissvax and CarPro. Broad incumbents are Sonax, Meguiar's, Chemical Guys and Autoglym. Others are Koch-Chemie, Colourlock and Biltema.
Does Car Spa have an API?
No public API is recorded for Car Spa.
What industry is Car Spa in?
Car Spa's product category is Automotive Detailing Services. Its primary akta.pro industry code is CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution. Its NAICS code is 811192 and its SIC code is 5013.