Autohaus Stiglmayr Group

What Autohaus Stiglmayr Group does

Autohaus Stiglmayr is a family-owned, fourth-generation automotive dealership group headquartered in Schrobenhausen, Bavaria, operating five locations across the Schrobenhausen-Pfaffenhofen-Aichach-Friedberg-Gersthofen corridor. Founded in 1905, the group holds authorized retail and service franchises for five Volkswagen Group brands — Volkswagen, Audi, SEAT, Cupra, and Škoda — and in 2023 was designated a Volkswagen Group E-Competence Center for electric vehicles. The group serves private retail customers, fleet and commercial clients (including names such as ARGE Werkstatt, kdw, Ropa, and Kränzle), and the regional non-profit community through structured sponsorship programs.

The business operates a full-service automotive retail model: new-vehicle sales across all five brand franchises, authorized warranty and after-sales service, a body-and-paint operation, a used-car park, integrated financing and insurance products, and an expanding electric-vehicle sales-and-service capability backed by VR/AR showrooms and an online configurator. The Schrobenhausen headquarters includes an 18,000 sqm Audi Terminal (opened 2019) and a 3,600 sqm VW Terminal, supported by on-site solar capacity (90 kWp + 250 kWp phases), a biomass heating system, and a workforce of approximately 280. The group runs structured 'Digitalisierungsscouts' and 'Nachhaltigkeitsscouts' training programs and has trained more than 450 apprentices since 1972, indicating institutionalized operational capabilities.

Revenue is generated principally through new-vehicle sales margins, authorized service and parts, used-car retail, and F&I income — a multi-line model typical of authorized multi-brand dealer groups. Growth is being driven by EV product introduction, digitization of sales and service workflows, and sustainability-linked cost investments rather than geographic expansion, keeping the group's footprint concentrated in Bavarian Swabia.

Name

Autohaus Stiglmayr Group

Legal name

Autohaus Michael Stiglmayr GmbH

Website

https://stiglmayr-mehrauto.de

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Autohaus Stiglmayr is a fourth-generation family-owned Volkswagen Group dealer in Bavaria operating five authorized locations for VW, Audi, SEAT, Cupra, and Škoda, offering new- and used-vehicle sales, certified service, and EV retail since 1905.

Ownership category

akta.pro rank

Headquarters

HQ city

Pfaffenhofen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Sale of new vehicles (Volkswagen, Audi, SEAT, Cupra, Škoda) and used vehicles across all 5 locations. Includes financing options through manufacturer-linked banks (Audi Bank, VW Bank). Vehicle buyback service.
2. Workshop & Repair Services: Full-service maintenance, inspection, express service, accident repair, body & paint, smart repair, vehicle inspection (HU/AU), UVV checks, glass repair, axle measurement. Bookable online per manufacturer portal.
3. Vehicle Rental: Replacement vehicle service for customers during repairs, plus dedicated car rental offerings.
4. Parts & Accessories: Sale of vehicle parts and accessories through service operations.
5. Vehicle Financing & Leasing: Financing and leasing offerings via manufacturer banks (e.g., Audi Bank, VW Bank), with example rates (2.95% p.a. fixed, 2.99% effective annual rate) published for specific vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Autohaus Stiglmayr Group is a multi-brand authorized automotive dealership and service group selling new and used vehicles across Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Commercial Vehicles brands, alongside a comprehensive workshop offering repairs, maintenance, vehicle inspection (HU/AU), express service, tire services, accident repair, body & paint, and accident management. Operations span five physical locations across Bavaria (Pfaffenhofen, Schrobenhausen, Hilpoltstein) with online service booking via manufacturer portals.

Product overview

Autohaus Stiglmayr Group operates as a multi-brand automotive dealership and service group offering a comprehensive portfolio of vehicle sales and automotive services across five locations in Bavaria. The core offering consists of new and used vehicle sales for Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Commercial Vehicles brands, complemented by a full suite of workshop and body services. The vehicle sales division includes conventional, hybrid, and fully electric powertrains. Workshop services encompass repair and maintenance (Reparaturleistungen), express service, vehicle inspection (HU/AU), safety inspections (UVV), glass repair, and tire services including a tire hotel with 550-set capacity. The body and paint center (Karosserie- & Lackzentrum) provides accident repair, Smart Repair, partial and complete painting, restoration, and comprehensive damage management. Financial services (Financial Service) include purchase protection, maintenance packages, warranty extensions, and insurance products. The group also offers convenience services like pickup/delivery, replacement vehicles, and 24-hour emergency service. Online appointment booking integrates with manufacturer portals (myVolkswagen, myAudi, SEAT/Cupra booking, ŠKODA Service-Terminplanung) for cross-brand service scheduling. The sustainability sub-brand 'Stiglmayr goes green' encompasses electric mobility, solar energy, water recycling, and environmental initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• 5Plus: Extended warranty and service package offering 5 key benefits for vehicle maintenance and protection.
• NORA
• Stiglmayr goes green
• Express Service

Products and services

• New Vehicles (Neuwagen) Sale of brand-new vehicles from Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Commercial Vehicles brands, including conventional, hybrid, and fully electric powertrains. Available across all five Bavaria locations.
• Used Vehicles (Gebrauchtwagen) Sale of pre-owned vehicles including certified used cars, year-old models, and trade-in vehicles. Available through dedicated Gebrauchtwagen Park (used car center) and all five locations.
• Electric Mobility (Elektromobilität) Sales of electric and plug-in hybrid vehicles with consultation on charging, range, government subsidies, and an E-mobility cost calculator. All Stiglmayr locations are designated E-Competence Centers for the region since 2023.
• Car Rental (Autovermietung / Mietwagen) Vehicle rental services including replacement vehicles provided during service visits and short-term rentals for customers.
• Vehicle Purchase / Trade-In (Fahrzeugankauf) Purchase of used vehicles from customers, including vehicles not originally bought from Stiglmayr. Handles financing payoff settlements as part of the transaction.
• Financial Service Financing, leasing, purchase price protection, maintenance and inspection packages, warranty extensions, and vehicle insurance offerings in partnership with Audi Bank and VW Bank.
• Repair Services (Reparaturleistungen) Multi-brand repair services covering Express Service (under 60 minutes), maintenance and inspection, statutory vehicle inspection (HU/AU), UVV workplace safety inspection, glass repair, vehicle check, and axle measurement.
• 5Plus Extended Warranty Extended warranty program providing five key benefits covering vehicle maintenance and protection beyond the standard manufacturer warranty.
• Body & Paint Center (Karosserie- & Lackzentrum) Full-service body and paint center providing vehicle restoration, accident repair, Smart Repair, painting services (partial and complete), and accident management.
• Tires & Wheels (Reifen & Räder) Tire sales, tire changes, tire hotel storage with 550-set capacity at the Audi Terminal, and patent-protected ultrasonic tire washing.
• Accident Repair & Damage Management (Unfallreparatur & Schadensmanagement) Comprehensive accident repair and damage management including on-site assistance, mobility guarantee, vehicle pickup, replacement vehicle provision, insurance claims support, and warranty preservation.
• Online Appointment Booking (Online Terminvereinbarung) Digital service allowing customers to book workshop appointments online across all brands (VW, Audi, SEAT, Cupra, Škoda) and locations via manufacturer booking portals.
• Business Customers (Businesskunden) Fleet and corporate customer services including large customer (Großkunden) and trade customer (Gewerbekunden) programs with dedicated corporate vehicle offerings, fleet servicing, UVV inspections, and accident management.
• Two-Wheelers (Zweiräder) Motorcycle and scooter sales and service as an additional two-wheeler product line.
• Smart Repair Efficient spot-repair service for minor body damage such as scratches, dents, or stone chips, using specialized tools and techniques without full panel repainting.
• Convenience Service Offerings (Serviceleistungen) Convenience services including pickup/delivery, replacement vehicles, night deposit drop-off, 24-hour emergency service, dialog acceptance, and rental service.
• Stiglmayr goes Green Sustainability Program Sustainability initiative covering electric mobility, green energy (biomass heating, rooftop solar panels), water recycling, waste separation, beekeeping, tree planting, and sustainable operational practices across all locations.

Quantifiable outcome

• Top 100 of all German dealerships for customer satisfaction in service (Schrobenhausen location)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Volkswagen Group / Volkswagen AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Authorized dealer for Volkswagen (PKW and Nutzfahrzeuge), Audi, SEAT, Cupra, and Škoda brands. Operates under VW Group brand standards with access to manufacturer systems (myVolkswagen, myAudi portals), financing products (Audi Bank, VW Bank), and brand-specific service training and tooling.
• audaris GmbHcoreTechnology or IntegrationWebsite developer and technology provider. Provides the audaris dealer management system (DMS), CRM, website CMS (audaris Manager/Office), and vehicle management system used across all Stiglmayr digital platforms. Also provides cookie consent management.
• KUS Pfaffenhofen (Kommunalunternehmen Strukturentwicklung)minorStrategic or Co-development PartnerPartners with Stiglmayr on the Digiscouts and Nachhaltigkeitsscouts programs, organizing trainee involvement in digitalization and sustainability projects. Also coordinated the pilot Nachhaltigkeitsscouts project with THI (Technical University of Ingolstadt).
• RKW KompetenzzentrumminorStrategic or Co-development PartnerProvides digitalization expertise and guidance for the Digiscouts 2026 program where Stiglmayr apprentices analyze digital potential within the dealership and develop improvement proposals over a 6-month period.
• Kreisjugendring PfaffenhofenminorOthersLong-term community partner for youth mobility. Stiglmayr supplies vehicles for the Kreisjugendring's holiday camps, excursions, and youth projects and provides ongoing service support. Partnership demonstrates corporate social responsibility and community ties.
• Biomasse Heizkraftwerk PfaffenhofenminorOthersDistrict heating provider for the Audi Terminal in Pfaffenhofen. Enabled 129 tonnes CO₂ savings in 2020 compared to gas heating. Demonstrates Stiglmayr's commitment to renewable energy sourcing.
• DEKRAminorOthersProvides the external whistleblower reporting system (Hinweisgebersystem) for Stiglmayr, allowing anonymous reporting of potential legal violations or internal rule breaches via online portal, phone, or mail.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Others

• AutoScout24 GmbH: Germany's leading online automotive marketplace for new and used vehicles. Adjacent ecosystem participant rather than a direct dealer competitor, but materially shapes how regional dealers like Stiglmayr reach customers and price inventory.

Direct peers

• Auto Eder Gruppe: Bavaria-based multi-brand automotive dealer group with VW Group franchises (VW, Audi) operating across southern Bavaria. Direct regional peer with overlapping territory and similar authorized dealer structure.
• Hahn Automobile GmbH + Co. KG: Multi-brand automotive dealer group with VW Group franchises across southern Germany, offering full sales, service, and body-shop capabilities. Comparable mid-sized multi-brand dealer model.
• B&K GmbH & Co. KG: German VW Group authorized dealer operating Volkswagen, Audi, Škoda and SEAT/Cupra franchises with workshop and accident repair. Similar multi-brand authorized retail and service positioning.
• Rosier Gruppe: Multi-brand German automotive dealer group with VW Group franchise exposure (VW, Audi, Škoda) and parallel workshop, body & paint, and used-car operations. Comparable in product mix and authorized dealer status.
• Senger Gruppe: One of Germany's largest multi-brand VW Group dealer groups (VW, Audi, Škoda, SEAT, Porsche) with similar full-service sales/workshop/body-shop model. Directly comparable as a multi-brand VW Group authorized retailer at greater scale.
• Gottfried Schultz Gruppe: Major VW Group dealer group in NRW operating Volkswagen, Audi, Škoda, SEAT and Porsche franchises with full sales/service/body-shop offerings. Highly comparable multi-brand authorized dealer model at larger national scale.
• AVAG Holding SE: Large Augsburg-based multi-brand automotive retail group covering multiple OEM franchises including VW Group brands. Operates similar dealership/service/body-shop model across Bavaria and southern Germany, overlapping Stiglmayr's territory.
• Schmidt + Koch Gruppe: Northern German multi-brand VW Group dealer operating Volkswagen, Audi, Škoda and Porsche authorized franchises with integrated workshop and accident management. Directly comparable authorized VW Group retailer with similar service portfolio.

Broad incumbents

• Emil Frey Group: One of Europe's largest automotive retail groups with VW Group franchises alongside many other OEM brands. Broad incumbent operating across multiple European countries, providing a scaled benchmark for the broader dealership industry rather than direct local competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQMr4i35pmNfrEHul6oEyMw
• Facebookfacebook.com/Stiglmayrmehr.Auto
• LinkedInlinkedin.com/company/autohaus-michael-stiglmayr-gmbh
• Instagraminstagram.com/stiglmayr_mehr_auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Stiglmayr Group