What Ludum does

Ludum LLC is a New York-based mobile game publishing company founded in 2017 that partners with independent developers of casual and mid-core free-to-play mobile games. It runs a full-service publishing model organized around four pillars: product consulting (analytics, funnel and cohort analysis, IAP and ads monetization, QA), marketing and social media (App Store featuring relationships, community management, ASO), user acquisition (multi-platform campaigns, influencer bursts, in-game cross-promotion), and live operations and customer support (push notifications, in-app events, store review management). The company reports a portfolio of more than 10 published titles, 30M cumulative downloads, a 4.8 average rating, a 220% ARPU uplift for games under its publishing, and 640,000 social media followers managed across its game portfolios.

Under the hood, Ludum operates a proprietary analytics and ad mediation stack. The analytics layer provides soft-launch and post-launch insights on retention, engagement, session length, frequency, conversion, and LTV, and is used to drive product iteration recommendations back to partner studios. The ad mediation system selects which ad network to invoke at each impression to maximize average CPM, supports manual geographic waterfalls, and accommodates guaranteed CPM arrangements with ad networks; the company reports CPM uplifts of 80–110% from this layer.

Commercially, Ludum monetizes through revenue share on published games (a transaction-fee arrangement against IAP and ad revenue), service fees for agency-style engagements, and advertising revenue captured via its mediation layer. GTM is enterprise/field-sales style: outbound to studios with strong metrics or titles ready for soft launch, with bespoke business models ranging from agency to full publishing. The firm is privately held with 1–10 employees, no disclosed funding, no M&A activity, and no public revenue figures.

Name

Ludum

Legal name

Ludum LLC

Website

https://ludum.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ludum is a New York-based mobile game publisher that partners with independent casual and mid-core F2P developers, offering product consulting, user acquisition, marketing, ad mediation, and live operations across a portfolio of 10+ published titles.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing Services

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)

Keywords

• Mobile game publishing
• User acquisition services
• Ad mediation platform
• App store optimization
• Live operations support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Publishing Revenue Share: Ludum operates as a mobile game publisher taking a share of revenue from games they publish. They manage monetization through both IAP (In-App Purchases) and advertising, handling relationships with ad networks and mediating ad inventory to maximize revenue.
2. Service Fees: Provides comprehensive services including product consulting, marketing, user acquisition, and live ops support. Revenue generated through various service arrangements with game developers, including agency and publishing models.
3. Advertising Mediation: Manages ad network relationships and provides mediation layer for games. Takes a share of advertising revenue generated through optimized ad placement and mediation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ludum is a mobile game publishing company that partners with free-to-play mobile game developers to launch and grow their titles. It provides a full-stack suite of services spanning product consulting, ad mediation, user acquisition, social media marketing, App Store featuring, and live operations support, and manages monetization through both in-app purchases and advertising on behalf of partner studios.

Product overview

Ludum is a mobile game publishing company offering a comprehensive suite of services organized into four core offerings: Product Services (product feedback, analytics, monetization consulting, QA), Marketing & Social Media Services (App Store relationships, social media management, ASO), User Acquisition Services (campaign management, influencer campaigns, cross-promotion), and Live Ops & Customer Support Services (push notifications, events, support management). The company also provides educational content through its Mobile Publishing Insights blog. All services are tailored for free-to-play mobile games at various stages from soft launch to established titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Services Comprehensive product consulting for mobile game developers, including product feedback, analytics for game improvements, funnel analysis, cohort analysis, IAP and ads monetization best practices, price point optimization, user segmentation, and QA services. Intended for free-to-play mobile game studios seeking product optimization guidance.
• Marketing & Social Media Services App Store relationship management for featuring opportunities (15+ games historically featured on Google and Apple), social media account management with periodic content and community engagement, social media monetization, merchandising, and App Store Optimization (ASO). Intended for mobile game developers seeking visibility and community growth.
• User Acquisition Services Multi-platform user acquisition campaigns optimized toward game KPIs and ROIs, available under agency or full publishing models, plus burst campaigns, influencer campaigns, and in-game cross-promotion. Intended for mobile game studios looking to scale installs and engaged users.
• Live Ops & Customer Support Services Push notification marketing campaigns, special events and in-app promotions, seasonal campaigns and bundles, automated in-app marketing messages to upsell bundles, monitoring and response to store reviews, creation and updating of FAQs, help text, and support templates, and multi-channel support request management. Intended for mobile game developers needing ongoing player engagement and support.

Quantifiable outcome

• 30,000,000 total downloads across portfolio
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Voodoo: Leading mobile game publisher in the casual/hyper-casual space, signing external studios and handling UA/monetization at scale—represents the larger-scale version of Ludum's publishing model.
• Supersonic (Unity): Unity's mobile game publishing label for hyper-casual developers—directly comparable publisher-for-hire offering including prototyping, UA, and ad mediation support.
• TapNation: Independent mobile game publisher working with external studios on UA, monetization, and live ops—operates the same kind of full-service publishing model as Ludum.
• CrazyLabs: Mobile game publisher specializing in casual/hyper-casual titles with in-house UA and live ops capabilities—closest functional analog to Ludum's full-stack publishing model for indie mobile studios.
• Lion Studios (AppLovin): AppLovin-owned mobile game publishing arm that signs indie developers, runs UA, and targets App Store featuring—directly comparable to Ludum's publisher-for-hire motion but with vastly larger UA infrastructure.
• Kwalee: Mobile game publisher and developer focused on casual/hyper-casual titles, offering publishing partnerships and UA services—competing for the same indie developer pipeline as Ludum.
• Green Panda Games: Mobile game publisher focused on casual titles, providing publishing, marketing, and UA services to indie developers—comparable mid-sized publisher active in the same deal market as Ludum.

Broad incumbents

• Zynga (Take-Two): Major mobile game publisher with proprietary publishing infrastructure, UA, and live ops—provides a benchmark for how mobile publishing scale economics work, against which Ludum's niche positioning must compete.
• AppLovin: Mobile monetization and UA platform with AXON/MAX mediation—represents the scaled, incumbent alternative to Ludum's in-house mediation and performance UA offering.
• ironSource (Unity): Leading mobile ad mediation and UA platform (now under Unity)—directly overlaps with Ludum's proprietary mediation technology and competes for the same UA/monetization budget allocations from game developers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ludumllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludum