SRM Training System

What SRM Training System does

SRM Training System (legal entity: Schoberer Rad Meßtechnik GmbH) is the original power-meter company for cycling, founded in Jülich, Germany in 1985 by Ulrich Schoberer. The company designs, manufactures, and sells precision strain-gauge-based power measurement devices, indoor trainers, cycling head units, and supporting software to professional cyclists, elite amateur cyclists, and indoor-training users worldwide. Its hardware portfolio centers on spider-based power meters (PowerMeter 7, PowerMeter 9, and the SRM Origin crank-based system), pedal-based power meters (X-Power for SPD cleats and the EXAKT co-developed with LOOK Cycle for KEO cleats), the PowerControl 8 (PC8) GPS-enabled head unit, and the SmartIT smart indoor trainer plus ErgoMeter lab ergometer. Core technology relies on proprietary calibration systems including automatic zero offset calibration, unit-specific sensitivity/slope values (μV/Nm on PM9, Hz/Nm on legacy units), and the Ready Calculated Power (RCP) transmission protocol in PM9.

Revenue is generated primarily through direct-to-consumer hardware sales via the SRM online shop (onlineshop.srm.de) and through five wholly-owned regional subsidiaries in Germany, USA, Australia, Italy, and China that also provide warranty service, calibration, and repair. Pricing is quote-based and not publicly disclosed. Recurring software revenue is supported by companion apps for iOS and Android, the SRMX training analysis software for Windows and Mac, and the PC8 Device Agent, with firmware updates released regularly across the product line. Customers include professional cycling teams such as Cannondale MTB Pro Team, BMC Factory Racing, and Texpa Simplon, elite triathletes including Laura Philipp and Patrick Lange, three-time E-Cycling World Champion Jason Osborne, and serious amateur cyclists served through direct and regional channels.

Name

SRM Training System

Legal name

SRM - Schoberer Rad Meßtechnik GmbH

Website

https://srm.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

SRM Training System (Schoberer Rad Meßtechnik GmbH), founded in 1985 in Jülich, Germany, designs and manufactures precision cycling power meters, smart indoor trainers, head units, and supporting software sold directly and through wholly-owned subsidiaries in Germany, the USA, Australia, Italy, and China, serving professional cyclists, elite amateurs, and indoor-training enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Cycling Power Meters

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Cycling power meters
• Crank-based power measurement
• Smart indoor trainers
• Cycling head units
• Power-based training systems

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. PowerMeter Hardware Sales: Sale of power meter devices including PowerMeter 9 (spider-based), PowerMeter 7, X-Power pedals, EXAKT pedals, and PowerControl head units
2. Accessories and Components: Sale of accessories including cranks, chainrings, batteries, mounting hardware, and replacement parts for power meter systems
3. Smart Indoor Trainer: Sale of SmartIT indoor trainers compatible with Zwift and other virtual training platforms
4. Service and Repair: Warranty service, battery replacement, calibration, and repair services provided through regional service centers
5. Software and Firmware: Companion software including SRMX training software, PC8 Device Agent, and mobile apps for iOS and Android

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SRM Training System manufactures and sells precision cycling power meters (PowerMeter 9, PowerMeter 7, Origin, X-Power Pedal, and EXAKT), the PowerControl 8 head unit computer, the SmartIT direct-drive indoor trainer, the ErgoMeter for lab-grade testing, and companion desktop and mobile analysis software. Offerings target professional and amateur cyclists, cycling teams, and sports-science/medical labs requiring accurate, durable, ANT+/Bluetooth-compatible power measurement hardware and integrated training tools.

Product overview

SRM Training System (Schoberer Rad Meßtechnik) is the original power meter company, offering a comprehensive cycling performance monitoring ecosystem. The product portfolio centers on power meters (spider-based PM9 and PM7, pedal-based X-Power and EXAKT), cycling computers (PowerControl 8), indoor trainers (SmartIT, ErgoMeter), and supporting software/apps for data analysis and device configuration. The products connect via ANT+ and Bluetooth to bike computers and virtual training platforms like Zwift and TrainerRoad.

Differentiator

Problem solved

Functional benefit

Brands

• EXAKT: SRM-LOOK collaboration pedal-based power meter featuring LOOK KEO cleat compatibility
• SmartIT
• X-Power
• PowerMeter 9
• PowerControl 8
• ErgoMeter

Products and services

• SRM PowerMeter 9 (PM9) Top-of-line SRM crank-based strain gauge power meter designed for professional and serious amateur cyclists, offering high-accuracy, durable power measurement with ANT+/Bluetooth transmission.
• SRM PowerMeter 7 (PM7) Crank-based power meter in the SRM product family, providing professional-grade power data with the same calibration methodology as the PM9 at a lower price point.
• SRM Origin Power Meter System SRM-branded power meter system aimed at bringing SRM power measurement to a broader range of cyclists, retaining SRM calibration standards in a more accessible package.
• SRM X-Power Pedal PowerMeter Pedal-based power meter offering SRM-grade accuracy in a pedal form factor, allowing easy transfer between bikes and replacing the need for a crank-based install.
• SRM & LOOK EXAKT PowerMeter Co-developed power meter between SRM and LOOK combining SRM power measurement technology with the LOOK pedal platform, targeted at cyclists who prefer the LOOK/SPD-style pedal ecosystem.
• SRM PowerControl 8 (PC8) SRM's dedicated head unit cycling computer that displays power, speed, cadence, heart rate, and other metrics and provides integrated control of SRM SmartIT indoor trainers and data management.
• SRM SmartIT Indoor Trainer Smart direct-drive indoor trainer offered by SRM for structured indoor training sessions, integrating with the PC8 head unit and SRM power meters for accurate power-based indoor workouts.
• SRM ErgoMeter Laboratory and sports-science grade cycling ergometer used for physiological testing, performance diagnostics, and research applications, leveraging SRM power measurement precision.
• SRMX Training Analysis Software SRM's desktop training analysis software for Windows and Mac that allows cyclists and coaches to download, review, and analyze power data captured by SRM power meters and head units.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• LOOK Cycle InternationalcoreStrategic or Co-development PartnerLOOK Cycle International owns exaktpower.com and provides service requests data to SRM. SRM has developed the EXAKT pedal-based power meter in collaboration with LOOK, featuring LOOK KEO cleat compatibility.
• ZwiftcoreTechnology or IntegrationSRM SmartIT indoor trainer is tested and compatible with Zwift virtual training platform, along with Trainerroad, Bkool, and myWhoosh. SmartIT uses Bluetooth and ANT+ connectivity for integration.
• StravacoreTechnology or IntegrationSRM PC8 integrates with Strava for workout data synchronization through SRM's service.srm.de platform.
• TrainingPeakscoreTechnology or IntegrationSRM PC8 integrates with TrainingPeaks for training analysis. Normalized Power (a TrainingPeaks trademark) is supported on PC8.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• LOOK Cycle International: LOOK is both a strategic partner (EXAKT pedal power meter) and an indirect competitor through its pedal ecosystem and broader bike component portfolio. Its dominance in clipless pedals shapes the form factor and addressable market for SRM's pedal-based products.

Direct peers

• Quarq (SRAM): Quarq is the most direct peer to SRM, manufacturing spider- and crank-based cycling power meters with proprietary strain-gauge technology. Both companies serve the same professional and enthusiast cycling segments and compete head-to-head for OEM and team sponsorships.
• Power2Max: Power2Max is a German-based power meter specialist making spider-based and road/MTB power meters. Its geographic and product overlap with SRM makes it a clear niche peer, particularly in the European pro and OEM market.
• Stages Cycling: Stages is a major direct competitor to SRM, best known for affordable left-side crank arm power meters used widely by professional teams. Its pricing and OEM integration strategy contrasts with SRM's premium positioning in the same category.
• 4iiii Innovations: 4iiii is a Canadian power meter manufacturer offering crank-based and pedal-based power meters (Precision 3, Podiiiium) targeting both pro and amateur cyclists with sub-$500 price points—directly competing with SRM's pedal and spider products on accuracy-per-dollar.
• Favero Electronics: Favero is a peer power meter and indoor smart trainer manufacturer (Assioma pedals, e-Motion roller) competing in both pedal-based power measurement and smart trainer categories where SRM's X-Power, EXAKT, and SmartIT operate.
• Elite (cycling indoor trainers): Elite is an Italian manufacturer of indoor smart trainers (Suito, Direto, Justo) that compete directly with SRM's SmartIT. It shares geographic heritage (Italy) and overlapping Zwift/TrainerRoad compatibility, making it a relevant peer in the smart trainer category.

Broad incumbents

• Tacx (Garmin): Tacx, now owned by Garmin, is a leading indoor smart trainer brand (Neo, Flux) and a direct competitor to SRM's SmartIT. Its integration with Garmin's ecosystem and Zwift/TrainerRoad compatibility makes it one of the most significant peers in indoor cycling.
• Garmin: Garmin is the dominant incumbent in cycling computers and a power-meter maker via the Rally and Vector pedal lines. Its Edge head units and ecosystem directly overlap with SRM's PC8 and power meter offering, though Garmin sells at vastly larger scale through global retail.
• Wahoo Fitness: Wahoo competes with SRM across smart trainers (KICKR), head units (Elemnt), and now PowrLink Zero pedals. As a broad connected-fitness incumbent with strong Zwift integration and retail distribution, Wahoo is a key competitor to SRM's full-stack offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SRMtraining
• YouTubeyoutube.com/channel/UCvoEup87Zqa79B-MNg1u_mg
• Facebookfacebook.com/SRMtraining
• LinkedInlinkedin.com/company/srm-co
• Instagraminstagram.com/srmpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRM Training System