ROSI Materiale Elettrico

What ROSI Materiale Elettrico does

ROSI Materiale Elettrico s.r.l. is an Italian private limited company founded in 1975 that manufactures and sells civil and industrial electrical materials. The company operates from Castelnuovo Fogliani (Piacenza province), with its legal seat in Alseno, and runs an Italian s.r.l. on a staff of 11-50 employees with no disclosed external funding, parent company, or subsidiary structure. Its offering is split into two horizontal product lines: Gamma Industriale (industrial plugs and sockets, multipliers, interlocked sockets, switches, cable reels and extensions, junction boxes, cabinets, EV charging solutions, and industrial lighting) and Gamma Domestica (plugs and sockets, adapters, multi-socket extensions, cable reels, module boxes, minichannel, and domestic lighting), supported by branded sub-lines including Power Flex, Emilia Smart, Emilia Specialist, FlexBox, Serie Stones, and Ela Plug.

The company's technical differentiators center on materials engineering and patented mechanical design rather than software or AI. Notable technical features include the filed-pending Emilia Smart patented system for adding power outlets without masonry work, fiberglass-reinforced polyester STONE series cabinets with chemical and impact resistance, FlexBox construction-site junction boxes using high-resistance technopolymer, the customizable galvanized-steel Power Flex 400 power distribution unit, and self-extinguishing polycarbonate components rated to 750°C Glow wire. ROSI markets a 5-year quality guarantee on its Emilia Specialist line.

ROSI operates a sales-led, B2B and B2C go-to-market model with a primary market limited to Italy. The company sells via its own product catalog at rosi.it and routes commercial inquiries through a contact form; no public pricing, distributor network, or e-commerce checkout is disclosed. The company is privately held, has no recorded funding rounds, no mergers or acquisitions, and no disclosed ownership structure beyond operating as an independent Italian s.r.l.

Name

ROSI Materiale Elettrico

Legal name

ROSI Materiale Elettrico s.r.l.

Website

https://rosi.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

ROSI Materiale Elettrico is an Italian electrical materials manufacturer founded in 1975, producing industrial and domestic plugs, sockets, junction boxes, cabinets, EV chargers, and adapters for the Italian market through direct sales and its own product catalog.

Ownership category

akta.pro rank

Product category

Electrical Components Manufacturing

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (3353)

SIC

Electric Lighting & Wiring Equipment (3640), Electrical Industrial Apparatus (3620), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro industry

PRIMARYIMAGAEAF

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electrical Distribution & Wiring Devices (Panels, Breakers, Cables, Connectors)

SECONDARYIMAGAIAK

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

SECONDARYIMAGAEAE

Connectors, Terminals & Lugs (industrial connectors, terminal blocks, lugs, ferrules, splices)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electrical Distribution & Wiring Devices (Panels, Breakers, Cables, Connectors)

SECONDARYIMADAMAK

Cable Management & Support Systems (Trays/Ladders/Strut)

Industrials, Manufacturing & Construction/Building Materials & Products/Electrical Wiring, Conduit & Cable Products

Keywords

• Electrical materials manufacturing
• Industrial electrical components
• Domestic electrical accessories
• Plugs and sockets
• Cable management systems

Headquarters

HQ city

Castelnuovo Fogliani

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial electrical products: Sale of industrial-grade electrical components including plugs, sockets, switches, cable management, junction boxes, cabinets, and EV charging solutions to construction sites and manufacturing facilities.
2. Domestic/residential electrical products: Sale of residential electrical components including plugs, sockets, adapters, power strips, extension cords, module boxes, and domestic lighting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ROSI Materiale Elettrico is an Italian manufacturer of civil and industrial electrical materials. The company produces two main product lines: the Gamma Industriale (industrial plugs and sockets, interlocked sockets, switches, cable reels and extensions, junction boxes, cabinets, EV charging solutions, industrial lighting) and the Gamma Domestica (domestic plugs, sockets, adapters, multi-socket extensions, cable reels, module boxes, minichannel, and domestic lighting). It also markets a patented "Emilia Smart" system that enables the addition of power outlets without masonry work.

Product overview

ROSI Materiale Elettrico is an Italian electrical materials manufacturer offering two main product lines: Gamma Industriale (Industrial) and Gamma Domestica (Domestic), plus the Semplifica la tua vita lifestyle line. The Industrial line includes industrial plugs and sockets, multipliers and adapters, interlocked sockets, switches, cable reels and extensions, junction boxes, cabinets, electric vehicle charging stations, and industrial lighting. The Domestic line covers plugs and sockets, adapters, multi-socket extensions, cable reels, module boxes, minichannel, and domestic lighting. Key branded products include Power Flex 400 (customizable power distribution unit), Linea Emilia Smart (patented socket expansion solution), Serie Stones (fiberglass-reinforced polyester cabinets), Emilia Specialist (multi-socket extensions), and Serie FlexBox (construction site junction boxes). The company operates from Castelnuovo Fogliani, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Power Flex: Industrial cable reel product line
• Emilia Smart
• Serie Stones
• Emilia Specialist
• FlexBox
• Emilia Flat
• Emilia Prime
• Emilia Extra-piatta
• Adattatore Flat
• Serie Unika
• Serie Schuko
• Serie bivalente
• Serie trix
• Serie quadrata
• Ela Plug

Products and services

• Gamma Industriale (Industrial Product Line) Complete line of industrial-grade electrical components including industrial plugs and sockets, multipliers and adapters, interlocked sockets, switches, cable reels, junction boxes for industry and construction sites, electrical cabinets, electric vehicle charging solutions, and industrial lighting, designed for construction sites, factories, and industrial facilities.
• Gamma Domestica (Domestic Product Line) Residential electrical product range including plugs and sockets, adapters, multi-socket extensions, cable reels and domestic extensions, module mounting boxes, minichannel cable management, domestic lighting, and accessories for residential homes.
• Power Flex 400 Fully customizable power distribution unit made of galvanized and painted steel, composed of shell and pedestal; can be floor-fixed, moved with forklift, or wall-mounted for industrial sites.
• Linea Emilia Smart Patented Rosi solution for adding power outlets where none exist, renewed with contemporary mat-texture design, expanded with USB models and outdoor cassette versions, allowing multiplication of power points without masonry work or replacing existing plates.
• Serie Stones Polyester cabinets reinforced with fiberglass, offering maximum resistance to impacts, chemical agents, and extreme conditions, ideal for industrial applications and outdoor environments and compliant with demanding regulations.
• Emilia Specialist Multi-socket Extensions Multi-socket extensions with flowing lines and no hard corners, combining design and handling in an ergonomic and elegant shell, backed by a 5-year quality guarantee.
• Serie FlexBox New range of ASC construction site junction boxes with compact design, using high-resistance technopolymer against impacts and weather conditions; can hold up to 6 units.
• Electric Vehicle Charging Solutions Electric vehicle charging equipment offered as part of the industrial product line for industrial and commercial facilities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vimar: Italian producer of wiring devices, plugs, sockets, and home automation systems for the residential and commercial market. Highly comparable to ROSI's domestic line and partially comparable on the industrial side.
• Palazzoli: Italian manufacturer of industrial plugs/sockets, interlocked sockets, junction boxes, and lighting for harsh environments. Directly comparable to ROSI's industrial line, particularly STONE and FlexBox.
• Scame: Italian specialist in industrial plugs, sockets, interlocked sockets, and EV charging solutions. Closely matches ROSI's industrial plugs/sockets and EV-charging product categories.
• Gewiss: Italian manufacturer of electrical systems for domestic, commercial and industrial applications, including wiring devices, enclosures, and EV charging — a direct domestic competitor to ROSI's Gamma Industriale and Gamma Domestica lines.
• BTicino: Italian wiring-device and home-systems brand (part of Legrand Group) offering plugs, sockets, enclosures, and residential/light-commercial electrical systems — overlapping with most of ROSI's portfolio.

Broad incumbents

• Eaton: Global power management company producing industrial plugs and sockets, wiring devices, and enclosures. Competes with ROSI's industrial line as part of a much broader electrical portfolio.
• Legrand: Global leader in electrical and digital building infrastructure, with a full portfolio of wiring devices, enclosures, EV charging, and industrial solutions. Operates in the same categories as ROSI but at vastly greater scale and breadth.
• ABB: Global industrial electrical equipment manufacturer including industrial plugs/sockets, enclosures, and EV charging infrastructure. Comparable to ROSI's industrial product range at a much larger scale.
• Schneider Electric: Global electrical equipment, industrial plugs/sockets, and EV charging provider. Overlaps with ROSI's industrial line and EV charging offering as part of a much broader portfolio.

Regional players

• Hager Group: European (Franco-German) manufacturer of residential, commercial and industrial electrical solutions including wiring devices, distribution boards, and enclosures — comparable to ROSI's portfolio but primarily serving other European geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rosimaterialeelettrico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSI Materiale Elettrico