What Courius does

Courius (legal entity COURIUS B.V.) is a Dutch professional services firm specializing in organizational change, leadership development, and team coaching. Founded in 2007 by Marco Buschman and headquartered in The Hague, the firm is led by four managing partners — Marco Buschman, Jaco van der Tang, Cees van der Zwan, and Leonie van der Zwan — supported by a network of more than 20 associates across Europe and India. Courius serves enterprise clients including large corporations, government organizations, and executive education programs, with named engagements at Capgemini, Sogeti, Royal Cosun, Nordson Nonwovens, MTA Group, and Maastricht University. The firm operates in Dutch and English and positions itself as a specialist in the 'human side of change,' emphasizing lasting behavioral change over one-off interventions.

The firm's core offerings are Business Coaching, Team Development, Organization Development, and Leadership Development, supplemented by Training & Workshops and Masterclasses. Its differentiation rests on two proprietary methodologies: Teamenergie©, a scientifically validated team-energy model co-developed with VU University Amsterdam and TU Delft, and the Connection Quotient (Verbindend Vermogen) framework developed by Marco Buschman. Coaches hold senior ICF, EMCC, Insights Discovery, and Leadership Circle credentials. Courius runs co-created, multi-year programs with clients — such as Capgemini's 'Be the Future' (which won a 2024 Gold Brandon Hall Excellence Award), Sogeti's 'SoLEAD for Tech,' Cosun's 'Leading with Influence,' and MTA Group's 'WINNING TOGETHER.' Content marketing — including nearly 30,000 cumulative e-book downloads, books, free and paid masterclasses, a newsletter, and a LinkedIn presence — supports top-of-funnel demand generation.

The business model is fee-for-service consulting with quote-based pricing tied to time invested and engagement scope, billed monthly. Distribution is via direct enterprise field sales and an academic channel through Maastricht University's online Executive MBA program. Courius is privately held with no external funding rounds, no disclosed subsidiaries, and concentrated ownership among the founding partners. Social commitments are channeled through a 'Sharing is Multiplying' (Delen is Vermenigvuldigen) program that supports nonprofits including Mercy Ships Nederland, OGJG, MaatschapWij, and V-fonds.

Name

Courius

Legal name

COURIUS B.V.

Website

https://courius.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Courius is a Dutch professional services firm that delivers business coaching, team development, organizational development, and leadership development to enterprise clients across Europe, using proprietary frameworks such as Teamenergie© and the Connection Quotient.

Ownership category

akta.pro rank

Headquarters

HQ city

Hague

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Services - Coaching & Consulting: Revenue generated through coaching, consulting, and training engagements with enterprise clients. Services include executive coaching, team coaching, leadership development programs, and organizational change initiatives. Fees calculated based on time invested and scope of engagement, charged monthly or as agreed with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

COURIUS is a professional services firm delivering executive and business coaching, team development, organizational development, and leadership development programs to enterprise clients. Services are facilitated by coaches with senior management backgrounds using proprietary methodologies including the TeamEnergy© model and the Connection Quotient (Verbindend Vermogen) framework, often co-created with clients as multi-year partnerships.

Product overview

COURIUS offers a portfolio of human capital development services centered on organizational change and leadership growth. The core offerings include Business Coaching, Team Development (Teamontwikkeling), Organization Development (Organisatieontwikkeling), and Leadership Development (Leiderschapsontwikkeling), supplemented by Training & Workshops and Masterclasses. The company has developed proprietary methodologies including TeamEnergy (a scientifically validated team performance model developed with VU and TU Delft) and Verbindend Vermogen/Connection Quotient (Marco Buschman's framework for measuring interconnectivity). Free resources include E-books and the Zelftest Verbindend Vermogen self-assessment tool. COURIUS also delivers custom programs developed with clients such as Capgemini (Be the Future), Cosun (Leading with Influence), MTA Group (WINNING TOGETHER), and Sogeti (SoLEAD for Tech). The company positions itself as specialists in the human side of change, focusing on lasting behavioral change rather than one-time interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching Individual coaching for executives and managers, delivered by coaches with directorial and senior management backgrounds who understand the demands of leadership and the realities of practice. Designed for executives and senior managers seeking personal leadership development.
• Team Development (Teamontwikkeling) Development programs to transform teams into high-performing units by balancing functional and people-oriented approaches. Addresses the fact that fewer than 10% of teams achieve high performance. Targets leadership teams and management groups in enterprise organizations.
• Organization Development (Organisatieontwikkeling) Implementation programs to translate organizational values and strategy into tangible results, focusing on the human element as the key to sustainable change and growth. Targets enterprises needing culture and strategy implementation support.
• Leadership Development (Leiderschapsontwikkeling) Programs to develop managers into leaders who can engage and retain employees, addressing the common reason employees leave: their manager. Targets mid-career managers and leadership cohorts across enterprise organizations.
• Training & Workshops Interactive learning programs including workshops and training sessions such as 'Leading Hybrid Teams' and 'Teamenergy Training' to maximize team performance. Open-enrolment and in-company offerings for managers and teams.
• Masterclasses Advanced interactive sessions for professional development, including both paid and free online masterclasses on topics such as Verbindend Vermogen (Connecting Capacity). Designed for individual professionals seeking development on leadership and team topics.

Quantifiable outcome

• Over 80% promotion rate within 18 months for talent development program participants (Capgemini 'Be the Future')
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Maastricht University (UMIO)coreStrategic or Co-development PartnerCOURIUS provides coaching services for the Executive MBA program at Maastricht University's School of Business and Economics. Marco Buschman teaches Leadership & Change within the online MBA program and serves as Executive Coach for MBA students. The collaboration provides individual coaching, buddy coaching, and group coaching sessions for senior working professionals.
• MaatschapWijminorOthersCOURIUS has collaborated with MaatschapWij, supporting approximately 35 volunteers at a time during inspiring events featuring speakers, personal development tools, and individual coaching sessions.
• V-fondsminorOthersCOURIUS has coached and guided the team of V-fonds multiple times, providing leadership and team development support.
• VU University Amsterdam & TU DelftcoreStrategic or Co-development PartnerAcademic partnership for development of the Teamenergie© model. Leonie van der Zwan and her business partner developed the model in collaboration with VU and TU Delft. The model has been scientifically validated and in practice has been tested.
• ICF (International Coach Federation)minorOthersMultiple COURIUS consultants hold ICF certifications including ICF Master Certified Coach (MCC) and ICF Professional Certified Coach (PCC). The firm is affiliated with ICF for coaching standards and credentials.
• Speakers AcademyminorGTM or Marketing PartnerMarco Buschman regularly delivers interactive lectures as a speaker for the Speakers Academy, supporting professional speaking and presentation skills development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Global leadership and organizational effectiveness firm selling proprietary frameworks (e.g., The 7 Habits) to enterprises. Directly overlaps with CouriUS in leadership development content and certification-based delivery.
• Korn Ferry: Global organizational consulting firm spanning executive search, leadership development, and talent consulting. Competes with CouriUS for enterprise mandates on leadership, culture and organizational change.
• DDI (Development Dimensions International): Global leadership development and assessment specialist serving multinationals. Comparable in leadership pipeline and team effectiveness offerings, but with significantly larger scale and proprietary assessment IP.
• IMD Business School: Swiss-based business school with executive education, leadership programs and coaching. Comparable in senior-leader development and academic partnership (Marco Buschman teaches at Maastricht, a peer executive education institution).
• Center for Creative Leadership (CCL): Global non-profit research-based leadership development provider offering assessment, programs and coaching. Sits above CouriUS in scale and geographic reach, but competes for the same enterprise leadership-development budgets.
• Egon Zehnder: Global executive search and leadership advisory firm with strong European presence. Comparable in serving executive-level leadership and team advisory mandates, though with a different core service mix.

Direct peers

• Schouten & Nelissen: Largest Dutch training, coaching and organizational development firm, headquartered in Zaltbommel. Directly comparable in target customer (NL enterprises), service mix (coaching, leadership development, team programs), and methodology-led positioning.
• Boer & Croon: Dutch firm combining interim management, executive coaching, and leadership development. Overlaps with CouriUS in executive coaching and organizational change work for senior leaders and management teams in the Netherlands.
• GITP: Dutch HR, assessment and leadership development consultancy serving NL enterprises. Comparable in offering executive assessment, leadership development, and team diagnostics to mid-to-large Dutch organizations.

Emerging players

• CoachHub: Tech-enabled digital coaching platform scaling enterprise coaching across Europe. Represents the technology-leveraged delivery model that could substitute for traditional boutique coaching firms like CouriUS over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CouriusBV
• Xx.com/CouriusBV
• LinkedInlinkedin.com/company/courius

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courius