What Unitedprint does

Unitedprint.com SE is a Germany-based e-commerce company operating in the printing and media sector, headquartered in Radebeul with a registered office structure under Unitedprint.com Holding GmbH. Founded by Wolfgang M. Lerchl, who remains sole owner and Chairman of the Supervisory Board, the company operates nine brands across 22-30 European countries: print24 (flagship B2B online printing portal), Infowerk (B2C/B2B self-design portal), Infowerk Materials (B2B consumables supply), Easyprint (own-brand printer paper), USS (white-label partner platform), DDK PRINT BIG (large-format and trade fair), plus getprint, printwhat, and firstprint. The platform offers over 500 million product configurations, serves more than 1 million users, and reports cumulative revenue above €1 billion since inception.

The company's technology is a web-to-print e-commerce stack with real-time pricing calculation, a FreeDesign tool for users without design expertise, 2D and 3D product visualizations, and GPT-4-based AI assistants deployed in 23 languages. Production and fulfillment run through a network of 30+ production sites and logistics partners across Europe, enabling delivery in under 24 hours. Infowerk Materials sells graphic papers, printing plates, cardboard (GC1, GC2, GZ, C2S), cupstock, and LFP materials directly to print shops at up to 50% below prevailing European market prices.

Unitedprint makes money through three primary streams: direct e-commerce sales of print products (transactional revenue from 1 unit to large runs), a white-label partner program (USS) where resellers, agencies, and print shops operate their own web-to-print shops on Unitedprint's platform with Unitedprint handling production and fulfillment, and a B2B materials supply business targeting print shops across Europe. Pricing is generally transactional with online configuration, complemented by a monthly subscription option on Easyprint paper products. Customer segments include SMBs, private consumers, print shops, agencies, designers, and enterprise customers such as publishing houses and trade fair organizers.

Name

Unitedprint

Legal name

Unitedprint.com SE

Website

https://unitedprint.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Unitedprint.com SE is a Germany-headquartered web-to-print e-commerce company operating nine brands across up to 30 European countries, serving over 1 million users with online printing services, custom design tools, B2B print consumables supply, and a white-label partner platform for resellers.

Ownership category

akta.pro rank

Product category

Online Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Packaging and Labeling Services (56191), Support Activities for Printing (323120)

SIC

Commercial Printing (2750), Wholesale-Paper & Paper Products (5110), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI), Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

Keywords

• Online printing services
• Web-to-print platform
• Printing consumables supply
• White-label print shops
• Commercial print e-commerce

Headquarters

HQ city

Radebeul

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Print Product Sales: Direct e-commerce sales through owned portals (print24, Infowerk, Easyprint) offering print products, textile printing, large format, photo products, packaging and more. Orders from 1 unit to large runs with 24-hour delivery across Europe.
2. USS Partner Program: White-label/reseller model where partners operate their own web-to-print shops using Unitedprint's platform. Partners sell products and services while Unitedprint handles production and fulfillment.
3. Infowerk Materials Supply: Bulk sale of printing supplies (paper, cardboard, printing plates, LFP materials) to print shops at prices up to 50% below market rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Unitedprint operates a multi-brand online printing and media platform through nine brands (print24, Infowerk, Infowerk Materials, Easyprint, USS, DDK PRINT BIG, getprint, printwhat, firstprint). The company sells online printing services (business cards, marketing materials, textile, large format, photo products, packaging), distributes printing consumables (paper, cardboard, printing plates, LFP materials) at up to 50% below market, and provides a white-label partner program (USS) enabling resellers to operate their own web-to-print shops. Services span 22+ European countries with delivery in under 24 hours.

Product overview

Unitedprint SE operates a multi-brand e-commerce platform for the printing and media industry. The core offering centers on print24 as the flagship B2B online printing portal, complemented by Infowerk for B2C/B2B self-design capabilities. Infowerk Materials provides consumables procurement (paper, cardboard, printing plates, LFP materials) at competitive prices. Easyprint extends the portfolio with affordable own-brand office paper. USS enables partner e-commerce through APIs and partner shops, while DDK PRINT BIG focuses on large format advertising equipment. The platform serves customers across 22 European countries with over 500 million product combinations.

Differentiator

Problem solved

Functional benefit

Brands

• Infowerk: Online portal tailored for private customers and small businesses to creatively design their own products using FreeDesign tool
• Infowerk Materials
• print24
• Easyprint
• USS (Unitedprint Shop Services)
• DDK PRINT BIG
• getprint
• printwhat
• firstprint

Products and services

• print24 Flagship B2B online printing portal of Unitedprint offering classic print products, textile printing, photo printing, large format, advertising materials, office supplies, and catering products, with 24/7 online ordering and Europe-wide delivery. Targets companies, designers, and resellers.
• Infowerk B2C and B2B portal tailored for private customers and small businesses to design their own print products creatively using the free FreeDesign tool with step-by-step guidance and templates; offers office supplies and gift products.
• Infowerk Materials B2B materials purchasing brand offering graphic papers, printing plates, cardboard (GC1, GC2, GZ, C2S), LFP materials, Bio Cupstock, cupstock, and label materials at prices up to 50% below current market conditions; targets print shops and publishing houses across Europe.
• Easyprint Own-brand printer and copier paper product line offering affordable and sustainable PEFC-certified office supplies with subscription functionality for automated delivery; quantities from 500 to 140,000 sheets (packs of 500), targeting both private and business customers.
• USS (Unitedprint Shop Services) Partner program providing e-commerce business models, interface solutions (APIs), and partner shops for resellers, agencies, print shops, photographers, and designers to market and sell print products online under their own brand using Unitedprint's platform.
• DDK PRINT BIG Specialized B2B portal for advertising equipment and large format printing for the trade fair and events industry, offering specialist advice, transparent pricing via an online calculation system, and 25 years of industry experience.

Quantifiable outcome

• Up to 50% cost savings on printing materials vs market prices
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Shop Partners (Resellers)coreChannel Partner/ Reseller/ DistributorPartners operate their own web-to-print shops using Unitedprint's platform and technology. They benefit from state-of-the-art shop and editor technologies, comprehensive services, and access to a global market with €100 billion sales volume - without setup costs. Partners can choose to produce orders themselves or let Unitedprint handle fulfillment.
• Production Partners (Print Shops)coreStrategic or Co-development PartnerProduction partners contribute their manufacturing capabilities to Unitedprint's network, enabling capacity for the existing product range and expanding into partners' own special capabilities and products. 24/7 operation with long-term cooperation allows production and delivery of print products in less than 24 hours across Europe.
• Logistics PartnerscoreStrategic or Co-development PartnerLong-term cooperation with logistics partners enables reliable delivery throughout Europe. Combined with production partner network, allows individual production and delivery of print products in under 24 hours after order.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WIRmachenDRUCK: Austrian/German web-to-print subsidiary within the Cimpress group offering a wide portfolio of commercial print products via a self-serve online portal with a similar core proposition to print24, making it a direct European peer to Unitedprint's flagship.
• Saxoprint: Online printing brand operated under the Cimpress network, with deep reach in German-speaking SMB markets (business cards, flyers, stationery). It competes head-on with print24 in mid-market commercial print.
• Onlineprinters: European online print e-commerce platform competing across brochures, business cards, and large-format with the same self-serve, configurable ordering model as print24. Reaches a similar mid-market SMB audience via multilingual websites.
• Cimpress (VistaPrint): Global web-to-print platform and parent of VistaPrint, the closest direct competitor to Unitedprint. Serves SMBs and resellers with online configurable print products, white-label partner shops (e.g., Vistaprint, Print Brothers, WIRmachenDRUCK), and at-scale European production, overlapping Unitedprint's print24, Infowerk, and USS playbook.
• Sticker Mule: Online-first custom product platform (stickers, labels, packaging, printed goods) that pioneered a streamlined self-serve ordering and pricing experience similar to print24's checkout. Overlaps Unitedprint's labels/packaging/custom product categories.
• Flyeralarm: Germany-headquartered online printing company operating a large multi-brand web-to-print platform (Flyeralarm, Flyerbox, getmailed, etc.) serving European SMBs. Direct competitor across print24's product categories and the largest German-language online print rival to Unitedprint.
• Shutterfly: US-headquartered online photo and personalized print platform serving consumers and SMBs. Comparable to Unitedprint's photo products, customizable print goods, and web-to-print config workflow, though geographically weighted to North America.

Broad incumbents

• CEWE Stiftung: European photo-print and photo-gift leader with a large e-commerce platform and retail-to-consumer printing footprint. Overlaps Unitedprint's photo products line (print24 photo) but is much broader in consumer photo services and retail photo finishing.

Emerging players

• Canva: Cloud-based design platform with expanding on-demand print (Canva Print) and an integrated design-to-print workflow. Overlaps Unitedprint's FreeDesign tool and self-serve SMB print path, sitting upstream of its print24 and Infowerk portals.
• Gelato: Global print-on-demand network connecting creators and brands to local production partners for cards, apparel, wall art and packaging. Conceptually analogous to Unitedprint's USS partner/production network, though focused on creator-economy use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/print24_de?lang=de
• Facebookfacebook.com/UNITEDPRINTSE
• Instagraminstagram.com/print24
• LinkedInlinkedin.com/company/unitedprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitedprint