vaud
Vaud Promotion operates vaud.ch, the official tourism and economic promotion portal for Canton Vaud, Switzerland. The association serves leisure tourists, business visitors, prospective residents, and businesses via destination guides, certification labels, and an event calendar covering 13 regional destinations.
- Company typePrivate
- Founded-
- HeadquartersPully, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What vaud does
Vaud Promotion (Association Vaud Promotion) is the official tourism and economic promotion body for Canton Vaud, Switzerland, operating the vaud.ch portal as a unified gateway to the region's tourism, residential, and business offerings. Headquartered in Pully, the association is structured as a Swiss membership organization funded primarily by the Canton of Vaud government, with revenue supplemented by membership fees from regional stakeholders and promotional services. It serves four primary customer segments: individual leisure tourists, business/MICE visitors, prospective residents, and businesses/investors considering the region.
The core product is the Vaud.ch Tourism Platform, a multilingual website (French, English, German) that aggregates destination guides, an event calendar of 756+ listings, activity directories, and accommodation information across 13 regional destinations ranging from lakeside cities (Lausanne, Montreux, Nyon) to alpine resorts (Villars-Gryon, Les Diablerets, Leysin). Two proprietary certification programs anchor the offering: VAUD CERTIFIÉ D'ICI, a traceability and quality label for local producers covering wines, cheeses, charcuteries, and produce; and VAUD AMBASSADEUR, an institutional excellence label based on 23 criteria. Supporting products include the Vaud Economic Observatory (regional business intelligence), the Venues Finder (business tourism venue search), and a multi-channel marketing presence spanning LinkedIn, Facebook, Instagram, YouTube, and a MailChimp-distributed newsletter.
Vaud Promotion is governed as a non-profit association rather than a commercial entity, with no disclosed revenue, no funding rounds, no parent company, and no private equity backing. Its competitive position is structural rather than market-driven: as the official cantonal promotion body, it holds a mandate and funding base that no private competitor can replicate, with operations distributed through a network of regional destination offices across all 13 sub-regions of Canton Vaud.
vaud firmographics
Firmographics- Name
- vaud
- Legal name
- Association Vaud Promotion
- Website
- https://vaud.ch
- Company type
- Private
- Operating status
- Operating
- Short description
- Vaud Promotion operates vaud.ch, the official tourism and economic promotion portal for Canton Vaud, Switzerland. The association serves leisure tourists, business visitors, prospective residents, and businesses via destination guides, certification labels, and an event calendar covering 13 regional destinations.
- Ownership category
- akta.pro rank
vaud industry classification
Industry- Product category
- Regional Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Culinary & Wine Travel Agencies (THAKAFAH)
Keywords
Where vaud is headquartered
LocationHeadquarters
- HQ city
- Pully
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
vaud business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tourism Promotion Services: Vaud Promotion operates as a non-profit association funded by the Canton of Vaud to promote tourism, economic development, and quality of life in the region. Revenue model consists of membership fees, event coordination services, and promotional activities for regional stakeholders including hotels, restaurants, producers, and tourism offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Musée du Pays-d'Enhaut admission fees |
| Unit Pricing | Pay-as-you-go | Villars Golf Club green fees |
| Unit Pricing | Pay-as-you-go | Bex Salt Mines admission |
| Unit Pricing | Pay-as-you-go | L'Etivaz Cheese Cellars visit with film, tour and tasting |
| Unit Pricing | Pay-as-you-go | Espace Ballon admission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
vaud product offering
Product offeringCore offering
Association Vaud Promotion is the official tourism and economic promotion organization for Canton Vaud, Switzerland. It runs the myvaud.ch platform, which publishes destination guides, event listings, gastronomy and oenotourism content, and resources for organizing events, relocating to the region, and developing local business activity. The association also administers two proprietary regional certification labels — "Produits du terroir vaudois" for certified local food producers and "Vaud Œnotourisme" for certified wine-tourism experiences — and supports online reservations including museum Pass entries and golf offers.
Product overview
Vaud Promotion operates Vaud.ch as a unified tourism and economic promotion platform for the Canton of Vaud, Switzerland. The platform consists of a core tourism portal providing destination guides, event listings, and local product information, complemented by two certification label programs (VAUD CERTIFIÉ D'ICI for product traceability and VAUD AMBASSADEUR for institutional excellence), an economic observatory, a venues finder for business tourism, and a searchable event calendar featuring 756+ events. The site serves both leisure visitors and business professionals seeking information about the region.
Differentiator
Problem solved
Functional benefit
Products and services
- myvaud.ch destination portal
Companies that use vaud
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
vaud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
vaud partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
vaud competitors and assessment
Company assessmentRegional players
- Visit Alsace: Visit Alsace is the regional tourism board for the Alsace region of France. Comparable to Vaud Promotion in promoting a specific region with strong wine tourism, cultural heritage, and gastronomy focus, but operating in a neighboring country with different institutional structure.
- Tirol Werbung: Tirol Werbung is the official tourism board for the Tyrol region of Austria. Comparable to Vaud Promotion in promoting alpine tourism, cultural heritage, and outdoor experiences across multiple destinations, but operating in a different country with a distinct Alpine focus.
Direct peers
- Luzern Tourismus: Lucerne's regional tourism board serves as the official promotion body for the Lucerne region, one of Switzerland's most-visited destinations. Both organizations operate as regional DMOs in Switzerland with similar mandates, target audiences, and emphasis on cultural and lakeside tourism.
- Genève Tourisme: Geneva's regional tourism board operates as the official promotion body for Canton Geneva, directly comparable to Vaud Promotion. Both serve as cantonal DMOs in French-speaking Switzerland with similar mandates to promote tourism, culture, and economic development in their respective cantons.
- Neuchâtel Tourisme: Neuchâtel's regional tourism board operates as the official promotion body for Canton Neuchâtel. Both serve as smaller cantonal DMOs in French-speaking Switzerland with comparable mandates to promote regional tourism, watchmaking heritage, and local products.
- Valais/Wallis Tourism: Valais's regional tourism board serves as the official promotion body for Canton Valais. Both organizations promote alpine tourism, cultural heritage, and local products in neighboring Swiss cantons with similar offerings and target audiences seeking alpine experiences.
- Zürich Tourism: Zürich Tourism is the official promotion body for the Zürich region, one of Switzerland's largest and most-visited destinations. Both organizations operate as regional DMOs with similar functions: promoting tourism, coordinating stakeholders, and supporting economic development through digital platforms.
- Fribourg Tourisme: Fribourg's regional tourism board operates as the official promotion body for Canton Fribourg. Both serve as cantonal DMOs in French-speaking Switzerland with comparable mandates to promote regional tourism, cultural heritage, and local products in similar-sized cantons.
- Bern Tourism: Bern Tourism is the official promotion body for the Bern region, including the capital city. Both organizations serve as regional DMOs with similar mandates to promote tourism, coordinate stakeholders, and support economic development in their respective Swiss regions.
Broad incumbents
- Switzerland Tourism: Switzerland's national tourism board (Schweiz Tourismus) is the federal-level counterpart to Vaud Promotion. Both organizations promote Swiss tourism through digital platforms, marketing campaigns, and stakeholder coordination, with Switzerland Tourism operating at the national level while Vaud Promotion focuses on Canton Vaud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
vaud social profiles
Digital presencevaud financial estimates
Financial estimateRevenue estimate
Valuation estimate
vaud leadership team
Management profileNumber of profiles
vaud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vaud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vaud
What does vaud do?
Association Vaud Promotion is the official tourism and economic promotion organization for Canton Vaud, Switzerland. It runs the myvaud.ch platform, which publishes destination guides, event listings, gastronomy and oenotourism content, and resources for organizing events, relocating to the region, and developing local business activity. The association also administers two proprietary regional certification labels — "Produits du terroir vaudois" for certified local food producers and "Vaud Œnotourisme" for certified wine-tourism experiences — and supports online reservations including museum Pass entries and golf offers.
Is vaud a public or private company?
vaud is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was vaud founded?
vaud was founded in -1.
Where is vaud based?
vaud is headquartered in Pully, Switzerland, in the Europe region.
How does vaud make money?
One revenue line is on record: tourism Promotion Services.
Who are vaud's main competitors?
Regional players on record are Visit Alsace and Tirol Werbung. Direct peers are Luzern Tourismus, Genève Tourisme, Neuchâtel Tourisme, Valais/Wallis Tourism, Zürich Tourism, Fribourg Tourisme and Bern Tourism. Switzerland Tourism is listed as a broad incumbent.
Does vaud have an API?
No public API is recorded for vaud.
What industry is vaud in?
vaud's product category is Regional Tourism Promotion. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAKAFAK, Cultural, Heritage & Arts Travel Agencies. Its NAICS code is 561591 and its SIC code is 8600.