Carolina Material Handling

What Carolina Material Handling does

Carolina Material Handling Inc. is a privately held, US-based material handling equipment distributor and warehouse solutions integrator, founded in 1971 and headquartered in Greensboro, North Carolina. The company distributes and integrates third-party industrial equipment rather than manufacturing its own technology, sourcing pallet racks, casters, conveyors, shelving, dock equipment, mezzanines, modular offices, stretch wrap machines, drum handling, carts, and a range of safety products from hundreds of suppliers. It also sells certified used pallet racks at 40-60% below new-equipment pricing, broadening its addressable buyer base. Headcount is reported in the 11-50 range.

The business operates on a sales-led, direct distribution model with a team of seven territory-based salespeople covering specific counties and regions across North Carolina, South Carolina, Virginia, Tennessee, Georgia, and Florida, supported by warehouse/distribution nodes in Greensboro, Spartanburg, Denver (NC), Atlanta, Charlotte, Ocala, Chicago, Milwaukee, Harrison, and Angola. The company derives revenue from three streams: hardware resale (new and used equipment), turnkey installation services performed by OSHA-certified technicians (including design, delivery, installation, relocation, teardown, and reconfiguration), and recurring preventative maintenance and repair services. Pricing is quote-based with no public list, and customer segments span manufacturing, distribution, food and beverage, lumber and building supplies, electrical supply, pharmaceutical, retail/e-commerce, and nonprofit organizations, with named accounts such as Biscuitville (a 25-year customer) and a nationally recognized apparel company evidencing enterprise project capability alongside a long tail of mid-market buyers.

Carolina Material Holding does not publish revenue, has no external funding, no parent company, and no M&A activity disclosed. Its competitive position is built on a multi-state distribution footprint, multi-decade customer relationships, a broad product catalog, and an in-house OSHA-certified installation/maintenance service that converts product sales into integrated warehouse solutions.

Name

Carolina Material Handling

Legal name

Carolina Material Handling Inc.

Website

https://cmh-inc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Other Professional Equipment and Supplies Merchant Wholesalers (423490), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Pallet rack systems
• Material handling equipment
• Warehouse storage solutions
• Industrial conveyor systems
• Warehouse installation services

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of material handling equipment including new and used pallet racks, casters, conveyors, guardrails, wire decking, shelving, and warehouse safety products. Both new and certified used equipment available. Products sourced from multiple manufacturers and suppliers.
2. Installation Services: Professional turnkey installation services for material handling equipment including design, delivery, installation, relocation, teardown, and reconfiguration. Services provided by OSHA-certified technicians.
3. Maintenance and Service: Preventative maintenance and repair services for all makes and models of material handling equipment. Service and repair for products sold, including pallet rack safety products and rack relocation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Carolina Material Handling distributes and integrates material handling equipment—including pallet racking systems, casters, conveyors, lift equipment, mezzanines, modular offices, shelving, wire partitions, guardrails, and warehouse safety products—sourced from multiple manufacturers and suppliers. The company sells both new and certified used equipment and provides turnkey installation, relocation, reconfiguration, teardown, and preventative maintenance services performed by OSHA-certified technicians.

Product overview

Carolina Material Handling Inc. is a material handling equipment supplier offering a comprehensive portfolio of industrial storage, material movement, and warehouse safety solutions. The company operates as a single integrated offering combining physical products with installation and maintenance services. The core product line centers on pallet rack systems (including selective, double-deep, drive-in, cantilever, push-back, pallet flow, teardrop, structural steel, and portable stack rack configurations), complemented by ancillary equipment categories including casters, conveyor systems, shelving (wire, steel, and rivet), guardrails, dock equipment, lift equipment (scissor lifts), mezzanines, modular offices, wire decking, wire partitions, stretch wrap machines, drum handling equipment, carts, hand trucks, and storage containers. The company also sells pre-owned/used pallet racks at reduced pricing and provides professional warehouse design, installation, and preventative maintenance services through OSHA-certified technicians. Products serve industries including manufacturing, distribution, food and beverage, automotive, logistics, construction, healthcare, retail, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Rack Systems Comprehensive pallet rack configurations including 100% Selective, Double-Deep, Drive-In, Cantilever (including Crank-Out and Galvanized), Push-Back, Pallet Flow, Teardrop, Heavy-Duty Structural Steel, Cant Leg, Cable Reel, and Portable Stack Racks for manufacturing, distribution, and warehousing customers.
• Industrial Casters Complete line of light-duty, medium-duty, medium-heavy-duty, general, v-groove, and heavy-duty casters including plate mount, rigid, stainless steel, stem mount, and swivel configurations for industrial cart and equipment applications.
• Conveyor Systems Material handling conveyor equipment including ball transfer, belt, roller, skate wheel conveyors, and conveyor stands for moving materials around warehouses and industrial facilities.
• Industrial Shelving Wire, steel, and rivet shelving systems for industrial storage applications including heavy-duty rivet shelving, open-design wire shelving for air circulation and visibility, and heavy-duty steel shelving units.
• Mezzanines Structural mezzanine platforms utilizing unused vertical space within facilities to create additional storage, office, or production areas, including building and mezzanine column protectors and mezzanine gates.
• Modular Offices Prefabricated modular building and office solutions including Starrco Modular Buildings & Offices that can be installed quickly within existing facilities.
• Dock Equipment Loading dock equipment including aluminum dock plates, dock boards, rolling dock gates, rotating dock gates, and dock seals for safe inventory transport.
• Lift Equipment (Scissor Lifts) Scissor lift equipment for elevating materials and personnel to different heights within industrial and warehouse facilities.
• Guardrails High-quality guardrails including wall bumper rails, ribbed rails, and light-duty guardrails to prevent accidents and protect employees and equipment in facilities.
• Wire Partitions Wire mesh partitions for security cages, tenant lockers, and industrial area designation.
• Stretch Wrap Machines Semi-automatic and automatic stretch wrap machines for packaging pallets, including powered film pre-stretch technology that elongates film up to 250% before application; designed to handle 20 to 300 loads per day.
• Drum Handling Equipment Drum moving and handling equipment including the 160 Moving Drum, 185A, 285A, and 290F drum carriers for industrial drum handling operations.
• Material Handling Carts Industrial material handling carts including flatbed, panel, service, steel, utility, and wire carts for transporting goods within facilities.
• Pallet Jacks Manual and powered pallet jacks for lifting and transporting palletized loads.
• Hand Trucks Folding hand trucks and B&P hand trucks for manually transporting goods.
• Wire Decking Wire mesh decking for pallet racks that supports pallets while allowing visibility, airflow, and fire safety.
• Storage Bins, Totes, and Containers Containers for organizing and storing materials, parts, and inventory within facilities.
• Carousels Pallet carts and carousels including stand-alone powered carousels, heavy-duty carousels, and low-profile powered carousels for efficient material retrieval.
• Order Picker Platforms Elevated platforms for order pickers to access inventory at various heights.
• Steel Bollards Steel bollards and bollard sleeves for protecting infrastructure and controlling vehicle traffic.
• Flammable Cabinets Safety cabinets for storing flammable materials in industrial and commercial facilities.
• Curtain Walls Quick-install partition walls for sectioning off areas within warehouses, plants, or workplaces.
• Used Pallet Racks Pre-owned pallet rack systems inspected for structural integrity, available at 40-60% cost savings compared to new systems, stocked across multiple U.S. warehouse locations.
• Warehouse Installation Services Professional turnkey installation services including design, delivery, installation, relocation, teardown, and reconfiguration of material handling equipment, performed by OSHA-certified technicians.
• Preventative Maintenance Services Service and preventative maintenance programs for material handling equipment including roll-up doors, docks, conveyors, and lifts, performed by OSHA-certified technicians across all makes and models.

Quantifiable outcome

• 40-60% cost savings with used pallet racks compared to new equipment
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Husky Rack and WirecoreChannel Partner/ Reseller/ DistributorCarolina Material Handling is a distributor with Husky Rack and Wire, working with their sales team on rack and wire projects. The company stocks popular styles like Teardrop, Interlake, and other brands.
• Teardrop Pallet Rack ManufacturerscoreChannel Partner/ Reseller/ DistributorPartners with multiple teardrop pallet rack manufacturers. Multi-brand compatibility allows stocking of interchangeable components from different manufacturers.
• Interlake Pallet RackcoreChannel Partner/ Reseller/ DistributorPartners with Interlake for pallet rack systems. Stocks popular Interlake styles for immediate availability.
• StarrcominorChannel Partner/ Reseller/ DistributorOffers Starrco Modular Buildings & Offices as a product line within their modular offices category.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dematic: Global intralogistics integrator supplying automated storage, conveyor, sortation, and warehouse execution software. Comparable in providing racking, conveyor, and integrated warehouse systems, though operating at much larger scale and with heavier automation focus.
• Bastian Solutions: Material handling systems integrator specializing in conveyor, sortation, automated storage, and robotics for distribution and manufacturing. Overlaps with Carolina Material Handling on conveyors, rack, and warehouse design but with greater emphasis on automation.
• MH Equipment: Regional material handling equipment distributor and integrator providing forklifts, racking, automation, and warehouse solutions across multiple US states. Directly comparable to Carolina Material Handling in product breadth, services (sales, installation, service), and target market of industrial and distribution customers.
• Husky Rack and Wire: Manufacturer of rack and wire products including teardrop pallet rack and wire partitions. Carolina Material Handling is a Husky distributor; Husky is comparable as an upstream manufacturer-distributor operating in the same rack product category.
• Interlake Material Handling: Manufacturer and supplier of pallet rack, shelving, and storage products. Carolina Material Handling is an Interlake distributor, making Interlake an upstream peer that competes indirectly through its own direct sales channels and broader dealer network.
• Raymond Handling Concepts: Material handling solutions provider offering forklifts, pallet jacks, racking, conveyors, and automation along with parts, service, and operator training across the West Coast and Mountain West. Directly comparable as a regional distributor/integrator with a similar turnkey sales-and-service model.

Broad incumbents

• Fastenal: Industrial supply distributor with on-site vending, bins, and a broad catalog overlapping with material handling accessories (casters, carts, shelving, safety products). Broad incumbent competing for the same end customers on smaller, recurring purchases.
• Crown Equipment Corporation: Major manufacturer of forklifts, lift trucks, and material handling equipment with a national direct sales and service network. Broad incumbent offering overlapping equipment categories (forklifts, pallet jacks, order pickers) plus complementary rack solutions.
• Grainger: Broad-line industrial MRO distributor carrying casters, shelving, hand trucks, conveyors, and related material handling supplies with nationwide e-commerce and same-day delivery. Broad incumbent whose catalog overlaps with Carolina Material Handling's ancillary categories, capturing small and transactional buyers.
• Toyota Material Handling Systems: Major manufacturer and distributor of forklifts, pallet jacks, and warehouse automation through a national dealer network. Broader incumbent with adjacent product overlap (pallet jacks, order pickers) and far greater scale and brand recognition.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Material Handling