Copperheart Creative

What Copperheart Creative does

Copperheart Creative is a privately held, founder-led branding and design agency established in 2016 and headquartered in Nashville, Tennessee. The firm offers brand identity, logo design, website design (built on Squarespace), social media branding, packaging design, brand refresh, and brand extension services, organized into three tiered packages — Small Package (fresh new look), Medium Package (targeted update), and Large Package (next-level strategy) — sold as project-based professional services engagements.

The company does not maintain a proprietary technology platform, software product, API, or app; differentiation is process-driven (a listening-first, relationship-led methodology) rather than technology-driven. Revenue is generated entirely through professional services fees, with pricing not publicly disclosed. Go-to-market is sales-led and direct: new clients initiate engagement via a website inquiry form, followed by consultation and proposal; distribution channels are content-driven (own podcast 'Small Business Big Heart', blog, Instagram) and referral-based (e.g., Collective615, Mandy Liz Photography, Emily Writes Well). The company markets primarily to small business owners, solopreneurs, and female entrepreneurs across the United States, with a particular concentration in the Southeast.

Customer segmentation is a hybrid by persona and use case, anchored on SMBs in verticals including pet products, jewelry, coworking, coffee, healthcare, accounting, education, therapy, fitness, audio production, hospitality, wellness, and skincare. Recognized customers include Mangled Mascots, Collective615, Lenny & Eva, Rooster Joe Coffee, Simplicity Direct Care, KEM Business Solutions, Art Summits, Dr. Husband, Hello Story, SOWBO, Barre Roots, Tyler Dickerhoof, Soundrop Studios, Willowco Collective Learning, Laura Lee, White Chateau, Tailspin Brewing Co., Cledis, Leaf Alchemy, Settled Counseling, and Skin by Chandler. Founder Amber Zaricor is recognized as one of the Top 10 Designers in Tennessee and operates the firm without disclosed external funding or institutional ownership.

Name

Copperheart Creative

Legal name

Copperheart Creative

Website

https://copperheartcreative.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Copperheart Creative is a Nashville-based, founder-led branding and design agency founded in 2016 that offers brand identity, web, packaging, and social media design, sold as three tiered project packages to small business owners, solopreneurs, and female entrepreneurs.

Ownership category

akta.pro rank

Product category

Branding and Design Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Branding services
• Brand identity design
• Graphic design
• Website design
• Packaging design

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Project-based professional services for brand identity, brand refresh, and brand styling. Services delivered through three tiered packages: Small Package (fresh new look, logo, color palette), Medium Package (targeted update with typography and visual assets), and Large Package (comprehensive next-level strategy including brand voice and social media blueprint).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Copperheart Creative is a boutique branding and design agency that sells brand identity, brand strategy, logo, website, social media, and packaging design services to small businesses and entrepreneurs. Engagements are sold as project-based professional services through three tiered packages — Small Package (fresh new look with logo and color palette), Medium Package (targeted update with typography and visual assets), and Large Package (comprehensive brand voice and social media blueprint). Additional standalone services include brand refresh, brand extension, and content production such as the Small Business Big Heart Podcast.

Product overview

Copperheart Creative is a branding agency offering a tiered service model for passionate entrepreneurs. Their core offering is comprehensive brand identity development through three service packages: the Small Package (fresh new look with logo and color palette), Medium Package (targeted update with renewed strategy and visual assets), and Large Package (next-level strategy with brand voice and social media blueprint). Additional services include logo design, website design (built on Squarespace), social media branding, packaging design, brand refresh, and brand extension. The agency also produces the Small Business Big Heart Podcast as part of their content marketing. The company operates as a traditional design agency with no software products, APIs, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Strategy Services Comprehensive branding engagement for entrepreneurs and small businesses, including brand strategy, visual identity development, logo design, color palette, typography, brand voice, and brand guidelines creation.
• Logo Design Custom logo design and logo variation creation for new brand identity projects and brand refresh engagements.
• Website Design Website design and development service creating a cohesive online brand presence, including Squarespace-based implementations for small businesses and entrepreneurs.
• Social Media Branding Social media template design and visual branding service providing consistent branded assets and templates across social platforms.
• Packaging Design Product packaging design service for retail and e-commerce brands, producing both functional and branded packaging solutions.
• Brand Refresh Brand refresh and modernization service for established businesses seeking to update and refine their existing visual identity.
• Brand Extension Brand extension service that applies an existing visual identity across new channels, including events, merchandise, and additional product lines.

Quantifiable outcome

• Testimonials cite improved brand clarity, customer recognition, and business growth

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Collective615minorStrategic or Co-development PartnerCo-working space partnership; Collective615 hosted the Small Business Big Heart podcast launch party. Mutual community-building relationship between female-focused businesses.
• Circles ConferenceminorOthersFounder Amber Zaricor serves as keynote speaker at Circles Conference, a design/creative industry event.
• Mandy Liz PhotographyminorStrategic or Co-development PartnerPhotography partner credited on multiple client projects including KEM Business Solutions and Society of Women Business Owners branding work.
• Emily Writes WellminorStrategic or Co-development PartnerCopywriting partner credited on KEM Business Solutions project.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Maxburst: Web design and branding agency serving SMB and mid-market clients. Comparable service mix and customer profile in the boutique agency space.
• Digital Silk: Branding and digital agency offering brand identity, web design, and packaging services. Directly comparable to Copperheart's core offering set for SMB customers.
• Lounge Lizard: Digital marketing and branding agency serving SMB through enterprise clients. Comparable in integrated branding, web, and creative services delivery model.
• Huemor: Branding and web design agency focused on SMB and mid-market clients. Comparable offering set and customer profile to Copperheart, with similar project-based service model.
• The Branded Agency: Boutique branding and design agency focused on SMB and entrepreneur clients. Directly comparable to Copperheart's positioning around intentional, story-driven brand identity work.
• Clay: Boutique branding and UX design agency serving startups and growth-stage companies. Closely comparable in scope of brand identity, web, and digital design services for entrepreneur-class clients.
• Big Drop Inc: Full-service branding and web design agency targeting SMB and mid-market clients. Directly comparable in offering mix (branding + web + digital) and customer size profile to Copperheart Creative.

Broad incumbents

• Pentagram: Largest independently owned design agency, offering brand identity, packaging, and digital design. A larger-scale incumbent in the same brand identity and packaging design space as Copperheart.

Emerging players

• Looka: AI-powered branding platform that generates logos and brand identity assets automatically. Represents the technology-led competitive threat to Copperheart's Small Package entry tier.
• 99designs: Online design marketplace connecting SMBs with freelance designers for logo, branding, and web design projects. Competes with Copperheart at the entry-level Small Package tier through a platform/marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/copperheartcreative
• Instagraminstagram.com/copperheartcreative
• LinkedInlinkedin.com/company/copperheart-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copperheart Creative