Tresor.Berlin
Tresor Berlin is a Berlin-based techno record label and nightclub founded in 1991, selling vinyl/digital music, branded apparel (including Carhartt WIP collaborations), and club tickets to global techno enthusiasts, record collectors, and fashion-conscious music fans via a direct-to-consumer e-commerce platform and its physical venue.
- Company typePrivate
- Founded1991
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tresor.Berlin does
Tresor.Berlin operates a Berlin-based techno record label, nightclub, and direct-to-consumer e-commerce business under two German limited liability companies: Tresor Records GmbH handles the label and online shop, while Tresor Berlin GmbH operates the physical club venue on Köpenicker Strasse. Founded in 1991, the company is one of the foundational techno institutions globally, with an active catalogue exceeding 380 releases featuring artists such as Juan Atkins, Robert Hood, Surgeon, Drexciya, DJ Stingray 313, Helena Hauff, and Moritz von Oswald. The catalogue spans reissues of classic material alongside new releases across vinyl, CD, cassette, and digital formats.
Tresor.Berlin firmographics
Firmographics- Name
- Tresor.Berlin
- Legal name
- Tresor Records GmbH
- Website
- https://tresorberlin.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tresor Berlin is a Berlin-based techno record label and nightclub founded in 1991, selling vinyl/digital music, branded apparel (including Carhartt WIP collaborations), and club tickets to global techno enthusiasts, record collectors, and fashion-conscious music fans via a direct-to-consumer e-commerce platform and its physical venue.
- Ownership category
- akta.pro rank
Tresor.Berlin industry classification
Industry- Product category
- Independent Music Label & Nightclub
- NAICS
- Music Publishers (512230)
- akta.pro primary industry
- Nightclubs & Dance Clubs (THAFAEAC)
- akta.pro secondary industries
- Record Labels (Major & Independent) (MPAIAAAA), Live Music Bars & Venues (CRANACAH)
Keywords
Where Tresor.Berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tresor.Berlin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Music releases: Sales of vinyl records, CDs, tapes, and digital downloads from the Tresor label catalogue featuring techno and electronic music artists. Releases include new material and reissues of classic catalogue items.
- Merchandise: Sale of branded merchandise including T-shirts, hoodies, sweatshirts, accessories (caps, socks, lanyards, bags), books, prints, and collaborative items with partner brands.
- Club events and tickets: Revenue from club nights, events, and performances at the Tresor Berlin nightclub venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12" Single vinyl records |
| Unit Pricing | Pay-as-you-go | 2LP double vinyl albums |
| Unit Pricing | Pay-as-you-go | 3LP/4LP album releases |
| Unit Pricing | Pay-as-you-go | CD releases |
| Unit Pricing | Pay-as-you-go | T-shirts and tops |
| Unit Pricing | Pay-as-you-go | Hoodies and sweatshirts |
| Unit Pricing | Pay-as-you-go | Premium outerwear (Carhartt WIP collaborations) |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Artist bundles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tresor.Berlin product offering
Product offeringCore offering
Tresor.Berlin operates as an independent techno record label and nightclub founded in 1991 in Berlin, Germany. The label releases electronic music on vinyl, CD, cassette, and digital formats through a catalogue spanning 380+ releases (Tresor.001 through Tresor.385+), and sells branded apparel, accessories, and collaborative merchandise through its online shop. The physical Tresor Berlin nightclub venue hosts techno events and performances with ticket sales through external providers.
Product overview
Tresor.Berlin operates as a legendary techno label and nightclub, offering three core product lines: (1) a music catalogue of vinyl records, digital releases, cassettes, and CDs with catalogue numbers (Tresor.001 through Tresor.388+), (2) a merchandise line featuring branded apparel (t-shirts, hoodies, longsleeves), accessories (caps, beanies, socks, slipmats, towels), and books/prints, including collaborations with Carhartt WIP, 24 Bottles, and AIAIAI, and (3) a club/events program featuring techno performances. The label also maintains an artist roster of techno and electronic music artists and publishes mixes/podcasts through the Tresor.30, Tresor.Mix, and Tresor.Cast series. Products are sold through the online shop with account management and checkout functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Catalogue Vinyl records (12" singles, 2LP, 3LP, 4LP albums), CDs, cassette tapes, and digital releases spanning techno, house, and electronic music genres. Releases are catalogued with Tresor catalogue numbers and sold to music enthusiasts and collectors globally.
- Branded Merchandise Branded clothing and accessories including T-shirts (€31-55), hoodies and sweatshirts (€60-149), coats (up to €209), caps, beanies, socks, slipmats, towels, posters, prints, books, mugs, lanyards, and water bottles, including collaborations with Carhartt WIP, AIAIAI headphones, and 24 Bottles. Targeted at techno culture enthusiasts and streetwear consumers.
- Club Events Nightclub events held at the Tresor Berlin venue, featuring techno and electronic music performances by resident and guest artists. Tickets are sold through external ticketing providers such as Resident Advisor. Targeted at local and visiting techno music enthusiasts attending the Berlin club.
- Mixes and Podcasts Label-curated DJ mixes and podcast series including Tresor.30, Tresor.Mix, and Tresor.Cast, featuring resident and guest techno artists. Distributed through the Tresor website as free promotional content for the label's audience.
Companies that use Tresor.Berlin
Customer profileSegments3 records
Ideal customer profiles3 records
Tresor.Berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Tresor.Berlin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AIAIAIminorCollaborative headphones product - AIAIAI Tresor Headphones Black + Black, priced at €299. Tresor Technik branded audio equipment.
- Carhartt WIPcoreCollaborative collection featuring multiple product lines: Techno Alliance (T-shirts, sweatshirts), Way of the Light (Michigan coats, strap bags), and Basement (hooded sweatshirts). Products include T-shirts at €55, sweatshirts at €119, coats up to €209, and bags at €89. The partnership integrates Tresor branding with Carhartt WIP's workwear aesthetic.
- 24 BottlesminorCollaboration on urban water bottles - Tresor x 24 Bottles Urban Bottle at €20-25, featuring Tresor branded design on 24 Bottles products.
- C/O BerlinminorCollaborative longsleeve product - Träum Weiter Longsleeve by C/O Berlin x Tresor.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tresor.Berlin competitors and assessment
Company assessmentDirect peers
- Drumcode: Swedish techno label founded by Adam Beyer with associated events and festivals. Comparable as a techno-focused label that combines music releases with branded events in the same genre as Tresor.
- Kompakt Records: Cologne-based electronic music label and store. Comparable as a heritage independent European electronic label with a physical retail outlet and curated label roster.
- Ninja Tune: Independent electronic and beat music label. Comparable as an independent electronic label with deep catalogue, international roster, and direct e-commerce for physical and digital music.
- Defected Records: Independent house and electronic music label with strong merchandise and event arm. Comparable as a digitally native electronic label with global e-commerce and a live events business.
- Fabric London: Iconic London nightclub with in-house label (Fabric Records/Houndstooth). Closely comparable as a legendary electronic music club that also operates a record label and merch offering.
- Berghain: Legendary Berlin techno nightclub operating from a former power plant. Directly comparable as the most iconic Berlin club competitor to Tresor with similar genre focus and cultural cachet.
- !K7 Records: Berlin-based independent electronic music label home to DJ-Kicks series. Closely comparable as a Berlin-headquartered electronic label with global distribution and curated compilations.
- Watergate Berlin: Berlin nightclub and electronic music venue with a resident DJ program. Comparable as another Berlin-headquartered techno venue competing for the same audience and artists.
- Warp Records: British independent electronic and experimental music label. Comparable as a heritage electronic label with deep catalogue, international roster, and direct-to-consumer physical music releases.
Broad incumbents
- Boiler Room: Global dance music platform hosting live DJ streams and events. Comparable as a larger electronic-music ecosystem player that overlaps with Tresor's artist promotional and event programming activities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Tresor.Berlin social profiles
Digital presenceTresor.Berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tresor.Berlin leadership team
Management profileNumber of profiles
Tresor.Berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tresor.Berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tresor.Berlin
What does Tresor.Berlin do?
Tresor.Berlin operates as an independent techno record label and nightclub founded in 1991 in Berlin, Germany. The label releases electronic music on vinyl, CD, cassette, and digital formats through a catalogue spanning 380+ releases (Tresor.001 through Tresor.385+), and sells branded apparel, accessories, and collaborative merchandise through its online shop. The physical Tresor Berlin nightclub venue hosts techno events and performances with ticket sales through external providers.
Is Tresor.Berlin a public or private company?
Tresor.Berlin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tresor.Berlin founded?
Tresor.Berlin was founded in 1991. It employs 1 to 10 people.
Where is Tresor.Berlin based?
Tresor.Berlin is headquartered in Berlin, Germany, in the Europe region.
How does Tresor.Berlin make money?
Three revenue lines are on record. Music releases are the primary driver. The others are merchandise and club events and tickets.
Who are Tresor.Berlin's main competitors?
Direct peers on record are Drumcode, Kompakt Records, Ninja Tune, Defected Records, Fabric London, Berghain, !K7 Records, Watergate Berlin and Warp Records. Boiler Room is listed as a broad incumbent.
Does Tresor.Berlin have an API?
No public API is recorded for Tresor.Berlin.
What industry is Tresor.Berlin in?
Tresor.Berlin's product category is Independent Music Label & Nightclub. Its primary akta.pro industry code is THAFAEAC, Nightclubs & Dance Clubs, with a secondary code of MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 512230.