Contact Center Associations of Asia Pacific

What Contact Center Associations of Asia Pacific does

Contact Center Associations of Asia Pacific (CC-APAC) is a nonprofit regional industry association founded in 2019 and headquartered in Jakarta, Indonesia. It is structured as a federation of 8-9 country-level contact center associations spanning Australia, Malaysia, Singapore, China, Hong Kong, Indonesia, Taiwan, Thailand, and Bangladesh, and serves contact center operators, in-country associations, and CX/contact center leaders across Asia Pacific. CC-APAC does not sell software; its core deliverables are the annual CC-APAC Awards (a five-category regional competition covering Contact Center Operations, Business Contribution, Customer Experience, Employee Engagement, and Technology Innovation), the monthly Leaders Talk webinar series, an annual symposium/conference (rotating host city, with Kuala Lumpur scheduled for 2026), and a regional directory of professionals.

The underlying 'platform' is a content and event infrastructure rather than a technology stack: it operates a WordPress-based website, social channels (LinkedIn, Instagram), online judging via video submission, and webinar distribution through standard video conferencing and YouTube. There is no proprietary software product, API, SDK, or AI/ML model. Member associations act as the distribution layer that recruits participants and hosts rotating regional events, while technology partners (AWS, Genesys, NICE, Verint) contribute subject-matter expertise to webinar programming. Recognized awardees in the 2025 cycle include major regional enterprises such as PT Bank Rakyat Indonesia, Hang Seng Bank, HKT Limited, True Corporation, Cathay Pacific, and DHL Express.

CC-APAC's revenue model is transaction-fee based: documented pricing is USD 100 per Awards participant (covering interviews and certificate production for winners), supplemented by event participation fees for conferences and symposiums. The association has 11-50 employees, no disclosed external funding, no parent company, and no subsidiaries, consistent with a lean nonprofit supported by member-association contributions and modest sponsorship. The operating footprint covers eight documented Asia Pacific markets (AUS, MYS, SGP, CHN, HKG, IDN, TWN, THA) with Bangladesh added through BACCO membership.

Name

Contact Center Associations of Asia Pacific

Legal name

Contact Center Associations of Asia Pacific

Website

https://cc-apac.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CC-APAC is a nonprofit regional federation of 8-9 Asia Pacific contact center associations that runs an annual regional Awards program across five categories, a monthly Leaders Talk webinar series, and a rotating annual symposium, serving CX leaders and contact center operators across ASEAN, Greater China, and Australia.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Industry association services
• Awards program administration
• Professional networking events
• Knowledge sharing webinars
• Regional industry collaboration

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Awards Registration Fees: Each participant in CC-APAC Awards is charged a fee of USD 100, which covers interviews and certificate production for winners.
2. Event Participation Fees: Revenue generated from participant fees for regional conferences and symposiums, such as the CC-APAC Conference and Awards 2022.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CC-APAC is a regional industry association that organizes an annual regional awards competition for contact center excellence across five categories, a monthly Leaders Talk webinar series, annual symposiums/conferences, and a regional industry directory. It serves as a collaboration platform for contact center associations and operator organizations across Asia Pacific to share best practices, recognize excellence, and facilitate cross-border knowledge exchange.

Product overview

CC-APAC (Contact Center Associations of Asia Pacific) is a regional industry association that brings together contact center associations from across Asia Pacific. The organization does not offer a software product but provides a suite of professional services including the CC-APAC Awards (annual awards program with categories for Contact Center Operations, Business Contribution, Technology Innovation, Employee Engagement, and Customer Experience), the CC-APAC Leaders Talk (monthly webinar series on industry topics), the annual CC-APAC Symposium/Conference, and a regional Directory for industry professionals. These services are delivered through its website platform and do not constitute a software product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• CC-APAC Awards Program Annual regional awards program with five categories (Contact Center Operations, Business Contribution, Technology Innovation, Employee Engagement, and Customer Experience) where companies winning in-country association awards compete at the regional level. Features online judging platforms and video submission assessments.
• CC-APAC Leaders Talk Webinar Series Monthly interactive webinar series featuring industry leaders discussing topics such as technology innovation, customer experience, employee engagement, AI in contact centers, cloud contact center strategy, digital transformation in financial services, and data analytics.
• CC-APAC Symposium and Conference Annual regional symposium and conference featuring keynote speakers, case studies, and panel discussions on contact center best practices, innovation, and industry trends across Asia Pacific. The 2026 edition is scheduled for Kuala Lumpur, Malaysia.
• CC-APAC Directory Directory service connecting contact center professionals and organizations across the Asia Pacific region.

Quantifiable outcome

• Over 40 organizations recognized at CC-APAC Awards 2025
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Auscontact AustraliacoreStrategic or Co-development Partner · 1 February 2019Founding member association representing Australia in the CC-APAC regional collaboration for contact center industry growth through partnership opportunities, best practices, learning exchanges and regional awards.
• CCAM MalaysiacoreStrategic or Co-development PartnerContact Center Association of Malaysia - founding member of CC-APAC regional collaboration since February 2019, hosting awards events and site visits for regional delegates.
• CCAS SingaporecoreStrategic or Co-development PartnerContact Center Association of Singapore - member association organizing site visits and participating in CC-APAC regional knowledge exchange programs.
• CNCCA ChinacoreStrategic or Co-development PartnerChina Call Center & CRM Association - founding member representing Greater China region in CC-APAC regional collaboration for contact center industry development.
• HKCCA Hong KongcoreStrategic or Co-development PartnerHong Kong Customer Contact Association - founding member of CC-APAC, organizing cross-regional tours and participating in best practice exchanges with other member associations.
• ICCA IndonesiacoreStrategic or Co-development PartnerIndonesia Contact Center Association - member association hosting CC-APAC Leaders Talk sessions and organizing regional site visits to award-winning Indonesian contact centers.
• TCCDA TaiwancoreStrategic or Co-development PartnerTaiwan Call Center & Digital Association - member association that hosted CC-APAC Conference and Awards 2022.
• TCCTA ThailandcoreStrategic or Co-development PartnerThai Contact Center Trade Association - member association hosting CC-APAC Conference and Awards 2022 as co-host country.
• BACCO BangladeshminorStrategic or Co-development PartnerBangladesh Contact Center Association - newer member association expanding CC-APAC's regional reach in South Asia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Customer Contact Association (CCA) Global: CCA Global is an international network of contact center associations across multiple regions, providing cross-border benchmarking and events. Closely comparable to CC-APAC as a regional-to-global association alliance for the contact center industry.
• ICMI (International Customer Management Institute): ICMI is a professional community and training organization for contact center leaders, offering certifications, events, and publications. Directly comparable as a contact center-focused membership and recognition body, with stronger training monetization than CC-APAC.
• HDI (Help Desk Institute): HDI is a professional association for technical support and service desk professionals, part of Informa Tech. Comparable as an industry association offering standards, training, conferences, and awards for customer service professionals, with a stronger commercial training business model.
• PACE (Professional Association for Customer Engagement): PACE is a US-based association for customer engagement and contact center professionals offering education, networking, and advocacy. Comparable to CC-APAC as an industry association serving customer engagement professionals with educational content and community.
• Customer Contact Week (CCW): CCW is a global events and media platform for customer contact professionals, running flagship conferences, awards, and digital communities. Comparable to CC-APAC in mission (celebrating contact center excellence) and format (annual awards plus ongoing content), though CCW operates globally rather than regionally.
• CXPA (Customer Experience Professionals Association): CXPA is a global nonprofit association for CX professionals offering certification (CCXP), local chapter events, and an annual conference. Comparable to CC-APAC as an industry association recognizing CX excellence, though more focused on CX strategy than contact center operations specifically.
• Auscontact (Australia): Auscontact is the national contact center association for Australia and a founding member of CC-APAC. Directly comparable as an in-country contact center association running awards, events, and professional development programs for the contact center industry.

Emerging players

• SSON (Shared Services & Outsourcing Network): SSON runs major events and awards for shared services and BPO organizations globally. Partially comparable to CC-APAC through its BPO/contact center awards programs and Asia Pacific events, though its scope is broader (shared services, not contact center-only).

Others

• International Quality and Productivity Center (IQPC): IQPC is a global B2B conference organizer running events across multiple industries including customer experience and contact centers. Adjacent to CC-APAC as an events-driven organization serving similar enterprise audiences, though it operates as a commercial conference business rather than a member association.

Regional players

• The Forum (formerly Customer Contact Forum): The Forum is a UK-based membership organization for customer contact professionals, running events, awards, and benchmarking. Comparable to CC-APAC in mission and structure, though serving the UK rather than Asia Pacific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ccapac
• Instagraminstagram.com/ccapac_org
• Facebookfacebook.com/contactcenterapac

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Contact Center Associations of Asia Pacific