Digital Soul

Name

Digital Soul

Legal name

Digital Soul

Website

https://digitalsoul.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

Keywords

• Web development services
• Mobile app development
• Cloud computing solutions
• System integration services
• Digital marketing services

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Custom website design and development services including responsive design, CMS implementation, SEO optimization, and e-commerce solutions
2. Mobile App Development: Cross-platform mobile application development for iPhone, iPad, Android, and HTML5 devices
3. Cloud Computing Services: Cloud hosting, migration services, and ongoing cloud management using AWS and Rackspace platforms on pay-per-use basis
4. System Integration Services: Systems integration consulting and implementation connecting disparate systems, databases, and enterprise software
5. iTunes App Ranking Services: App Store Optimization, competitor tracking, ratings and reviews guidance, and paid install campaigns for mobile applications
6. Application Testing Services: Comprehensive testing services including functional, usability, localization, load, and security testing for mobile applications
7. SEO and Digital Marketing: Search engine optimization, pay-per-click campaigns, and social media marketing services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Digital Soul is a full-service IT company that designs and builds custom websites, mobile applications for iOS and Android, cloud-hosted infrastructure (AWS, Rackspace), and system/API integrations for business clients. The firm delivers tailored digital solutions spanning website design, responsive and mobile web development, e-commerce platforms (BigCommerce/Shopify), SEO and digital marketing, Canvas data collection integrations, Google Maps solutions, and store locator development. Services are delivered as professional engagements from its Southbank, Melbourne base to clients ranging from SMBs to large enterprises worldwide.

Product overview

Digital Soul is a full-service IT company offering a portfolio of interconnected digital services organized around four core areas: Web Development, Mobile App Development, Cloud Computing, and System Integrations. The web development suite includes Website Design, Responsive Design, Content Management Systems (CMS), Search Engine Optimisation (SEO), and eCommerce platforms via BigCommerce and Shopify partnerships. Mobile offerings encompass Mobile App Development for iPhone, iPad, and Android, plus Mobile Web Development with adaptive and dedicated mobile solutions. Cloud services include Cloud Computing, Cloud Hosting via Rackspace, and Amazon Web Services (AWS) migration. System Integrations connect disparate business systems using API Integrations, Canvas Integrations, and Google Maps APIs. Supporting services include Application Testing, iTunes App Ranking, Store Locator, Social Media Services, and System Development. All services are delivered from Southbank, Melbourne as a local specialist serving clients globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development

Quantifiable outcome

• Up to 90% cost savings on hosting infrastructure when moving to cloud
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• eHoundcoreTechnology or IntegrationDigital Soul has partnered with the eHound platform to provide quality store locator solutions on client websites. The partnership enables features including cloud location data management, GPS integration, click-to-call options, SMS integration, and real-time search activity reports.
• BigCommercecoreTechnology or IntegrationDigital Soul partners with BigCommerce, a Sydney-based e-commerce platform serving over 50,000 stores in 65 countries. BigCommerce provides full-service shopping cart, built-in marketing tools, powerful SEO features, and abandoned cart saver capabilities.
• ShopifycoreTechnology or IntegrationDigital Soul partners with Shopify, a platform founded in 2006 that now powers tens of thousands of online retailers. Shopify provides state-of-the-art security, unlimited 24/7 customer support, full control over website design, and instant credit card acceptance.
• Canvas (GoCanvas)flagshipTechnology or IntegrationDigital Soul is an official integration partner of Canvas (gocanvas.com), a cloud-based mobile data collection platform. Canvas enables users to collect information using mobile devices and integrates with existing backend systems. The partnership helps businesses achieve paperless office operations.
• Amazon Web Services (AWS)coreTechnology or IntegrationDigital Soul architects tailored AWS solutions and has assisted dozens of businesses move to Amazon's cloud platform. Services include selection of suitable zones and regions, application of appropriate scaling models, and choice of correct services.
• RackspacecoreTechnology or IntegrationDigital Soul offers Rackspace cloud hosting providing public, private, and hybrid cloud combinations designed to offer options on cost savings and security. The partnership supports scalable cloud hosting for e-commerce and corporate websites.
• Google Maps APIcoreTechnology or IntegrationDigital Soul is a premier Google Maps API development company providing custom solutions including data and chart overlay on maps, map-based reports, heat maps, geo-area charts, and scatter maps.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tigerspike: Digital product agency specializing in mobile app development, web platforms, cloud solutions, and system integrations for enterprise clients. Highly comparable as a similarly positioned digital agency with overlapping service lines and enterprise focus.
• Clue Design: Australian digital agency focused on web development, mobile applications, and cloud-based solutions for SMB and enterprise clients. Comparable as a similarly positioned agency with overlapping target segments and service offerings.
• Loud&Clear Digital: Australian digital agency providing web development, mobile apps, cloud hosting, and system integration services. Comparable in service portfolio, target customer segments (SMB to mid-market), and operating geography (Australia-headquartered).
• Cheeky Digital: Melbourne-based digital agency offering web development, mobile apps, and digital marketing services to SMB and mid-market clients. Comparable as a similar-sized Australian agency competing in the same local market with overlapping service offerings.

Broad incumbents

• ThoughtWorks: Global technology consultancy that delivers custom software development, cloud migration, and system integration services. Comparable because both firms provide end-to-end custom application delivery, though ThoughtWorks operates at far greater scale and with deeper enterprise footprint.
• Cognizant Interactive: Global IT services firm providing custom development, cloud services, and digital marketing solutions. Comparable business model around IT services delivery, though at substantially larger scale with broader geographic reach.
• Accenture Interactive / Accenture Song: Global digital transformation arm of Accenture offering web/mobile development, cloud services, and digital marketing at enterprise scale. Comparable in service breadth; operates as a much larger incumbent with overlap in target customer segments.
• Deloitte Digital: Big-four consultancy's digital practice offering web development, mobile apps, cloud migration, and system integrations. Comparable in service portfolio though positioned at enterprise tier with cross-sell into broader Deloitte advisory work.
• Atos Australia: Global IT services company with Australian operations providing cloud migration, application development, and system integration. Comparable in cloud services and integration capabilities though operating at much larger scale as an incumbent.

Regional players

• WingArc Australia: Asia-Pacific digital solutions provider offering web development, mobile apps, and system integration services, particularly in Japanese and APAC markets. Comparable service capabilities though primarily serves different geographic markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Soul