Savvy Studio
Savvy Studio is a multidisciplinary creative studio founded in 2011 that delivers branding, interior design, editorial design, art direction, and installations for luxury fashion, hospitality, art, and food and beverage clients, operating from New York and Mexico City.
- Company typePrivate
- Founded2011
- HeadquartersCiudad De León, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Savvy Studio does
Savvy Studio is a multidisciplinary creative studio founded in 2011 and led by creative director Rafael Prieto, operating from offices in New York (554 Franklin St) and Mexico City (Córdoba 25, Roma Norte). The studio delivers integrated design services across five core categories: brand identity systems, interior design, editorial design, art direction, and installation/exhibition design. Its approach is characterized by cross-disciplinary execution — combining typography, spatial design, cultural research, and material exploration into cohesive brand narratives rather than discrete deliverables. The studio serves a client base concentrated in luxury hospitality (Montauk Yacht Club, Saint Theo's, Mercado San Cosme), high-end fashion (Versace, Acne Studios, Heywear), contemporary art and galleries (Adam Pendleton, Blum Gallery, Omet), food and beverage (Casa Bosques, Ditroit), and cultural publishing (A Magazine Curated By). Client engagement is project-based with fees negotiated on scope, complexity, and timeline; the studio relies on portfolio presentation, direct outreach, and industry referrals rather than paid acquisition channels. Beyond fee-for-service creative work, Savvy Studio operates two proprietary consumer brands: Casa Bosques (CBB), an integrated ecosystem of bean-to-bar chocolates, a bookstore, soaps, and the Pensión guesthouse in Mexico City; and Betweenness, a stationery and paper goods collection sold through the studio's own e-commerce shop. The studio maintains an active online presence via its Squarespace-built bilingual website, Instagram, Facebook, and an email newsletter, with marketing driven by portfolio case studies and organic social content. The company is privately held, self-funded (no external investors disclosed), and employs between 11 and 50 people.
Savvy Studio firmographics
Firmographics- Name
- Savvy Studio
- Website
- https://savvy-studio.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Savvy Studio is a multidisciplinary creative studio founded in 2011 that delivers branding, interior design, editorial design, art direction, and installations for luxury fashion, hospitality, art, and food and beverage clients, operating from New York and Mexico City.
- Ownership category
- akta.pro rank
Savvy Studio industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Interior Design Services (54141)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Event Theming, Mood Boards & Concept Design (HSACAOAH)
Keywords
Where Savvy Studio is headquartered
LocationHeadquarters
- HQ city
- Ciudad De León
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Savvy Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Creative Services: Savvy Studio generates primary revenue through project-based creative services including brand identity, art direction, interior design, and editorial projects for luxury and design-focused brands.
- Branded Products: Secondary revenue through proprietary product lines including the Betweenness stationery collection, sold through the studio's own e-commerce shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based creative services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Savvy Studio product offering
Product offeringCore offering
Savvy Studio is a multidisciplinary creative studio that develops brand identity systems, art direction, interior design, editorial design, and installations for luxury hospitality, fashion, art, and food-and-beverage clients. The studio blends typography, spatial design, and cultural research to deliver cohesive brand narratives and physical environments. It also operates proprietary retail products under the Casa Bosques (CBB) and Betweenness sub-brands through its own e-commerce storefront.
Product overview
Savvy Studio is a creative studio offering a portfolio of interconnected design services rather than a unified software platform. The core offerings include Branding Services, Interior Design, Editorial Design, Art Direction, and Installations. The studio also develops proprietary products under the Casa Bosques (CBB) sub-brand, including chocolates, soaps, a bookstore, and a guesthouse. Their Betweenness Stationery represents their own stationery product line. Projects span diverse sectors including fashion (Versace, Adam Pendleton), hospitality (Saint Theo's, Montauk Yacht Club, Pensión), food and beverage (Casa Bosques, Quarter Past Noon), art galleries (Blum Gallery, Atelier Cervantes), wellness (Sabzi, Bathhouse), and retail (Heywear). The studio operates from offices in New York and Mexico City.
Differentiator
Problem solved
Functional benefit
Brands
- Casa Bosques: A chocolate company, bookstore, and pension (boutique accommodation) brand located in Roma Norte, Mexico City. The brand includes CBB Chocolates (bean-to-bar chocolate products), CBB Bookstore (a bookstore), CBB Pensión (three guest rooms above the bookshop), and various related products like soaps and stationery.
- Betweenness
Products and services
- Branding Services Comprehensive brand identity development including logo design, typography systems, visual identity, and brand strategy for fashion, hospitality, and cultural institutions.
- Interior Design Spatial design services for retail environments, restaurants, bars, hotels, wellness centers, and residential projects with emphasis on materiality and cultural authenticity.
- Editorial Design Publication design including books, magazines, recipe collections, and limited-edition editorial objects with focus on materiality and storytelling.
- Art Direction Creative direction for photography, campaigns, installations, and visual storytelling across various media and client sectors.
- Installations Exhibition design and installation work for art galleries, design fairs, and cultural events.
- Betweenness Stationery A stationery collection featuring paper formats (cards and writing paper with envelopes) wrapped in printed fabrics, sold direct-to-consumer through the studio's e-commerce shop.
- Casa Bosques (CBB) House brand umbrella including CBB Chocolates (bean-to-bar craft chocolate), CBB Bookstore, CBB Soaps, and CBB Pensión (guesthouse), operated as the studio's own product lines exploring chocolate culture and hospitality.
Quantifiable outcome
- The studio has completed projects for international luxury brands across multiple continents
- +1 more outcomes
Companies that use Savvy Studio
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Savvy Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Savvy Studio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and supporting.
- Rafael PrietocoreRafael Prieto is the founder and creative director of Savvy Studio, creating installations and design projects that explore philosophical concepts through material and spatial interventions. He creates art installations in collaboration with various partners including St. Leo Interiors and Sv. Michelsen Chokolade.
- St. Leo InteriorsstrategicCollaborated with Rafael Prieto on 'The Real and Concrete' installation exploring philosophical implications of scientific advancements and traditional notions of substance in physical reality. St. Leo contributed natural minerals and organic pigments from their paint formulations.
- Sv. Michelsen ChokoladestrategicCollaborated on 'The Real and Concrete' installation, creating limited-edition chocolate bars specifically crafted for the exhibition as a collaboration with Rafael Prieto and St. Leo Interiors.
- Yola MezcalstrategicCasa Bosques collaboration with Yola Mezcal created Chocolate Batons combining rich chocolate with smoky mezcal and candied oranges - an alchemical interplay of flavors for the Casa Bosques brand.
- Casa BosquescoreSavvy Studio operates Casa Bosques as an own brand including chocolates, bookstore, soaps, and Pensión accommodation. The Casa Bosques ecosystem represents the studio's internal brand experiments and products.
- Pablo Limón & NANO 4814supportingCollaborated on Mercado San Cosme project in Berlin. Pablo Limón contributed to the design while NANO 4814 handled photography for the Mexican mezcal bar and design showroom.
- Umberto Bellardi-RiccistrategicCollaboration on Zoccolo installation - five distinct columns exhibited in a rectangular arrangement, constructed from raw materials exploring the symbiosis between man and machine through readymade elements and stacked sculpture traditions.
- Lips Atelier & MarrowsupportingCollaborated with friendly network of studios including Lips Atelier and Marrow on Pensión project - three guest rooms above a bookstore in Mexico City with handcrafted identities.
- Clément PascalsupportingFrequent photography collaborator across multiple projects including Montauk Yacht Club, Quarter Past Noon, and other hospitality/branding projects.
- Adrianna GlavianosupportingPrimary photography collaborator across projects including Pensión, Saint Theo's, Discolo, Sabzi, and Sartoria editorial work.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Savvy Studio competitors and assessment
Company assessmentDirect peers
- Mast: Independent design studio with offices in the US and Europe, working on brand identity, art direction, and editorial design for fashion, hospitality, and cultural clients. Strongly comparable in scale, project mix, and luxury hospitality focus.
- Studio Dumbar: Amsterdam-based independent design studio working on brand identity, cultural projects, and editorial design for European luxury, art, and public-sector clients. Comparable in studio size, independence, and cultural-design orientation.
- Manual: Independent creative studio working on brand identity, art direction, and editorial design for fashion, hospitality, and cultural clients in the Americas. Comparable studio size, client mix, and cross-disciplinary creative approach.
- Mucca: Milan/New York design studio with deep roots in luxury fashion, beauty, and food & beverage branding. Comparable in Italian/luxury design sensibility and in serving fashion and hospitality clients across continents.
- Winkreative: London-based branding and design consultancy serving luxury fashion, hospitality, and lifestyle clients with an integrated identity-and-experience offering. Comparable in client profile (luxury hospitality and fashion) and integrated brand-environment approach.
- Bureau Borsche: Munich-based design studio known for high-end cultural, luxury, and editorial clients with a research-driven, typography-led approach. Closely comparable in client caliber (luxury, museums, fashion) and cultural-research methodology.
- Anagrama: Mexico-based branding and design studio with a cross-disciplinary practice spanning brand identity, packaging, and interior design for hospitality and lifestyle clients. The most direct geographic and service-line peer to Savvy Studio in the Latin American market.
Broad incumbents
- Collins: US-based brand strategy and design firm with a hospitality-and-retail-heavy practice and broader enterprise reach. Comparable on retail and hospitality interior-and-identity work but at meaningfully larger scale.
- Pentagram: The world's largest independently owned design firm, operating across brand identity, environmental graphics, and editorial design for global enterprise clients. Overlaps with Savvy Studio on brand-systems work but at significantly greater scale and breadth.
Emerging players
- Heydays: Oslo-based design studio working on brand identity, art direction, and editorial design with a strong cultural and craft orientation. Comparable in cultural-design approach and independent-studio structure, though smaller and Nordic-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Savvy Studio social profiles
Digital presenceSavvy Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savvy Studio leadership team
Management profileNumber of profiles
Profiles1 record
Savvy Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savvy Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savvy Studio
What does Savvy Studio do?
Savvy Studio is a multidisciplinary creative studio that develops brand identity systems, art direction, interior design, editorial design, and installations for luxury hospitality, fashion, art, and food-and-beverage clients. The studio blends typography, spatial design, and cultural research to deliver cohesive brand narratives and physical environments. It also operates proprietary retail products under the Casa Bosques (CBB) and Betweenness sub-brands through its own e-commerce storefront.
Is Savvy Studio a public or private company?
Savvy Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Savvy Studio founded?
Savvy Studio was founded in 2011. It employs 11 to 50 people.
Where is Savvy Studio based?
Savvy Studio is headquartered in Ciudad De León, Mexico, in the Latin America region.
How does Savvy Studio make money?
Two revenue lines are on record. Creative Services are the primary driver. The others are branded Products.
Who are Savvy Studio's main competitors?
Direct peers on record are Mast, Studio Dumbar, Manual, Mucca, Winkreative, Bureau Borsche and Anagrama. Broad incumbents are Collins and Pentagram. Heydays is listed as an emerging player.
Does Savvy Studio have an API?
No public API is recorded for Savvy Studio.
What industry is Savvy Studio in?
Savvy Studio's product category is Brand Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HSACAOAH, Event Theming, Mood Boards & Concept Design. Its NAICS code is 541430 and its SIC code is 7330.