Depth Psychology Alliance
Depth Psychology Alliance is a free, bootstrapped online community of over 5,500 members worldwide for Jungian and depth psychology enthusiasts, practitioners, and educators, offering forums, multimedia content, and certificate courses.
- Company typePrivate
- Founded2010
- HeadquartersSanta Barbara, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Depth Psychology Alliance does
Depth Psychology Alliance is a private, bootstrapped online community platform headquartered in Santa Barbara, California, focused on Jungian, Analytical, and Depth Psychology. Founded in 2010 by Bonnie Bright, PhD, the platform provides free membership to a community of over 5,500 depth psychology enthusiasts, practitioners, students, and educators worldwide. The core product is built on Ning.com's social network infrastructure and offers forums, blogs, events, groups, member directories, a multi-media library, a book club, and newsletter archives. Notable sub-brands include the Depth Insights scholarly journal (six years of archived issues), Depth Insights interview podcasts hosted by founder Bonnie Bright, the Earth, Climate, Dreams Symposium (12 video dialogues launched in 2017), and the related Depth Psychology List practitioner directory. The platform does not have a native mobile app.
The company's business model is freemium: core community membership is free, and monetized revenue is generated primarily through paid college-level courses and certificate programs offered via a strategic partnership with Depth Psychology Academy. Additional revenue-bearing offerings include webinars, courses, and the Earth, Climate, Dreams video dialogue series. The go-to-market motion is community-led growth — content, events, and member referrals drive acquisition and engagement rather than paid marketing. Strategic alliances include Depth Psychology Academy (core educational partner), the Philemon Foundation and Native American Heritage Association (content partners), and Ning Interactive (platform/hosting provider). Leadership comprises founder Bonnie Bright, PhD; director James R. Newell, PhD (since January 2018); and board members Eva Rider, Mark Sipowicz, and Dorene Mahoney. The company has no external institutional funding, no parent company, and no disclosed subsidiaries.
Depth Psychology Alliance firmographics
Firmographics- Name
- Depth Psychology Alliance
- Legal name
- Depth Psychology Alliance
- Website
- https://depthpsychologyalliance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Depth Psychology Alliance is a free, bootstrapped online community of over 5,500 members worldwide for Jungian and depth psychology enthusiasts, practitioners, and educators, offering forums, multimedia content, and certificate courses.
- Ownership category
- akta.pro rank
Depth Psychology Alliance industry classification
Industry- Product category
- Online Education and Professional Community
- NAICS
- Other Schools and Instruction (6116), All Other Schools and Instruction (61169), Business Associations (813910)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)
- akta.pro secondary industries
- Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD), Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)
Keywords
Where Depth Psychology Alliance is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Markets served
Depth Psychology Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Free Community Membership: The core community platform is free to join. Revenue appears to come from related educational offerings and courses through partner Depth Psychology Academy, with certificates of completion available for course participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Community Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Depth Psychology Alliance product offering
Product offeringCore offering
Depth Psychology Alliance operates a free online community platform that serves as a hub for Jungian, Analytical, and Depth Psychology education, collaboration, and connection. The platform offers forums, blogs, events, video library, multi-media content, member directories, scholarly journals, podcasts, and college-level courses (through partner Depth Psychology Academy) with certificates of completion.
Product overview
Depth Psychology Alliance is a free online community platform for Jungian, Analytical, and Depth Psychology enthusiasts, practitioners, and learners. The platform serves as a hub offering educational content, events, forums, videos, podcasts, and a scholarly journal. Related offerings include Depth Insights Journal (scholarly publication), Depth Insights Podcasts (interview series hosted by Bonnie Bright PhD), Depth Psychology Academy (online college-level courses), and the Earth, Climate, Dreams Symposium. The platform connects over 5,500 members worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Depth Insights: Scholarly journal, radio podcasts, and educational webinars produced by founder Bonnie Bright, PhD
- Depth Psychology List
- Earth, Climate, Dreams Symposium
Products and services
- Depth Psychology Alliance Platform A free online community platform serving as a hub for Jungian, Analytical, and Depth Psychology education, collaboration, and connection, with forums, blogs, events, videos, groups, articles, and member directories for individual learners, students, and practitioners.
- Depth Insights Journal A scholarly journal offering 6 years of archived issues covering depth psychology topics, produced by Depth Insights and available to Alliance members.
- Depth Insights Podcasts Interview podcasts hosted by Bonnie Bright, PhD, featuring dialogues with psychologists, educators, and scientists on depth psychology topics.
- Depth Psychology Academy An online learning platform offering college-level courses in Jungian psychology, mythology, active imagination, dreams, and related depth psychology topics, with certificates of completion available for course participants.
- Multi-Media Library A collection of educational videos, recorded webinars, and multimedia resources covering depth psychology topics including trauma, mythology, Jungian concepts, and dreamwork.
- Earth, Climate, Dreams Symposium A 12-video depth dialogue symposium featuring psychologists, educators, and scientists exploring the intersection of earth, climate, and dreams, aired in 2017.
Companies that use Depth Psychology Alliance
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Depth Psychology Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Depth Psychology Alliance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Depth Psychology AcademycoreRelated educational platform founded by Bonnie Bright offering college-level courses in Jungian psychology and depth psychology topics. Provides certificate programs for Alliance members who complete coursework.
- NAHA (Native American Heritage Association)minorNonprofit organization focused on Native American heritage. Featured as a partner organization on the Depth Psychology Alliance platform, with related content under Cultural Trauma section.
- Philemon FoundationminorFoundation supporting depth psychology research and education. Partner organization featured on the Alliance platform.
- Ning Interactive, Inc.corePlatform provider powering the Depth Psychology Alliance website infrastructure, hosting, and social network functionality. Technology and hosting provided by Ning's online service provider.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Depth Psychology Alliance competitors and assessment
Company assessmentDirect peers
- Teachable: Teachable is a course creation and selling platform used by individual educators and experts — comparable to the college-level Jungian psychology and mythology courses run via Depth Psychology Academy with certificates of completion.
- Wild Apricot: Wild Apricot provides membership-management software for associations and member-driven organizations — comparable to Depth Psychology Alliance in its membership-driven model, dues-style positioning and peer community emphasis.
- Geneva: Geneva is a group-based community platform combining forums, events, voice and chat rooms — directly comparable to Depth Psychology Alliance's forum, live chat, events, and Zoom-based webinars for a member community.
- Circle: Circle is a branded community platform with spaces, live events, courses and member directories; it competes directly with Depth Psychology Alliance's Ning-based community, forums, events, and courses on functionality and target customer (knowledge creators and educators).
- Kajabi: Kajabi bundles courses, memberships, communities, and podcasts for solo creators and educators — overlapping with Depth Psychology Alliance's combination of community, podcast (Depth Insights), journal, and paid courses.
- Podia: Podia offers creators online courses, membership communities, and digital downloads in one product — directly analogous to Depth Psychology Alliance's combined free community + paid certification course offering through Depth Psychology Academy.
- Mighty Networks: Mighty Networks is a community platform that lets creators build paid membership communities with built-in courses, events, and discussion features — a near-identical product surface to Depth Psychology Alliance's community plus Depth Psychology Academy stack.
Broad incumbents
- GoodTherapy: GoodTherapy combines a therapist directory with educational articles and community resources on mental health modalities — comparable to Depth Psychology Alliance in its blend of practitioner directory (Depth Psychology List) and community/educational content, though covering far more therapeutic modalities.
- Psychology Today: Psychology Today operates a large therapist directory plus editorial content on therapeutic modalities — overlapping with Depth Psychology List (the Alliance's practitioner directory) and Depth Insights editorial/journal content, but serving a much broader psychology audience.
Emerging players
- Pacifica Graduate Institute: Pacifica Graduate Institute is a degree-granting institution specializing in depth psychology and Jungian studies — the academic counterpart that supplies many of Depth Psychology Alliance's members, faculty and credentialed practitioners, and a candidate buyer or partner for formal programs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Depth Psychology Alliance social profiles
Digital presenceDepth Psychology Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Depth Psychology Alliance leadership team
Management profileNumber of profiles
Profiles5 records
Depth Psychology Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Depth Psychology Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Depth Psychology Alliance
What does Depth Psychology Alliance do?
Depth Psychology Alliance operates a free online community platform that serves as a hub for Jungian, Analytical, and Depth Psychology education, collaboration, and connection. The platform offers forums, blogs, events, video library, multi-media content, member directories, scholarly journals, podcasts, and college-level courses (through partner Depth Psychology Academy) with certificates of completion.
Is Depth Psychology Alliance a public or private company?
Depth Psychology Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Depth Psychology Alliance founded?
Depth Psychology Alliance was founded in 2010. It employs 1,001 to 5,000 people.
Where is Depth Psychology Alliance based?
Depth Psychology Alliance is headquartered in Santa Barbara, United States, in the North America region.
How does Depth Psychology Alliance make money?
One revenue line is on record: free Community Membership.
Who are Depth Psychology Alliance's main competitors?
Direct peers on record are Teachable, Wild Apricot, Geneva, Circle, Kajabi, Podia and Mighty Networks. Broad incumbents are GoodTherapy and Psychology Today. Pacifica Graduate Institute is listed as an emerging player.
Does Depth Psychology Alliance have an API?
No public API is recorded for Depth Psychology Alliance.
What industry is Depth Psychology Alliance in?
Depth Psychology Alliance's product category is Online Education and Professional Community. Its primary akta.pro industry code is EDAFAMAN, Mentoring, Coaching, Alumni Networking & Peer Support Platforms, with a secondary code of EDAFAIAD, Instructor Marketplaces (Find-a-Teacher / Book-a-Class). Its NAICS code is 6116 and its SIC code is 8200.