Expero
Expero is a Turkish two-sided freelance marketplace that connects creative-industry freelancers with companies for project-based work across eight categories, monetizing via a commission on completed transactions processed through BDDK-licensed payment institutions.
- Company typePrivate
- Founded2022
- HeadquartersBesiktas
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Expero does
Expero Teknoloji A.Ş. operates a two-sided freelance marketplace headquartered in the Akmerkez complex in Etiler, Beşiktaş, Istanbul. Founded in 2022 as a Turkish joint stock company (Anonim Şirketi), the platform connects expert freelancers in the creative industries with Turkish companies seeking project-based talent across eight service categories: Design, Digital Marketing, Writing & Content, Consulting, Technology, Video & Photo, Audio & Music, and Research & Data. The product surface includes web and mobile applications, freelancer profiles with portfolios and reviews, multi-milestone project management, and an escrow-based secure payment system processed through BDDK-licensed payment institutions in Turkish Lira.
The platform differentiates on payment security and brand credibility: project fees are collected upfront or at each milestone, held in escrow, and transferred to the freelancer the next business day after successful delivery. Expero derives its brand association from a strategic partnership with MediaCat, Turkey's leading creative industry publication. Marketing is conducted through an owned blog covering remote work and freelancer topics, organic social presence on Facebook, Instagram, LinkedIn, and Twitter under the @joinexpero handle, and a Discord community for freelancers and employers.
The business model is a marketplace commission: project creation, bidding, and platform participation are free, and a fixed-percentage service fee is collected automatically on each completed transaction. The exact commission rate is not publicly disclosed. Geographic scope is domestic Turkey with TRY-only transactions; international freelancers can join but must hold a TRY bank account in Turkey to receive payouts. The company has not disclosed funding rounds, revenue figures, or management team composition in the available source material.
Expero firmographics
Firmographics- Name
- Expero
- Legal name
- Expero Teknoloji A.Ş.
- Website
- https://expe.ro
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Expero is a Turkish two-sided freelance marketplace that connects creative-industry freelancers with companies for project-based work across eight categories, monetizing via a commission on completed transactions processed through BDDK-licensed payment institutions.
- Ownership category
- akta.pro rank
Expero industry classification
Industry- Product category
- Freelance Marketplace
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
Keywords
Where Expero is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices1 record
Markets served
Expero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Commission / Service Fee: Expero charges a fixed percentage rate as a service fee on transactions. Project creation, participation, and bidding are free. The commission is collected automatically upon transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free access with commission on transactions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Expero product offering
Product offeringCore offering
Expero is a two-sided freelance marketplace platform operating at expe.ro that connects creative industry freelancers with Turkish employers for project-based work. Employers post project requests across categories such as design, digital marketing, content, consulting, technology, video, and audio, while freelancers create profiles, submit bids, and complete projects. The platform provides a BDDK-licensed escrow payment system that collects project fees at project or milestone start, holds them in a secure account, and transfers payment to the freelancer the next business day after successful delivery.
Product overview
Expero is a Turkey-based freelance marketplace platform connecting creative industry experts with employers for project-based work. The platform operates as a unified marketplace with integrated project management, secure payment escrow, and freelancer profiling features. Key offerings include the core Expero Platform (project matching and management), Project Categories (organized service verticals), Freelancer Profiles & Portfolio (talent showcasing), Project Management System (end-to-end workflow), Secure Payment System (escrow-based transactions), Blog Content Hub (industry insights), and Help Center (support resources). The platform targets creative professionals across design, digital marketing, content, technology, and related disciplines, charging a service fee on completed transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Expero Platform Web and mobile freelance marketplace platform that matches creative industry freelancers (design, digital marketing, content, consulting, technology, video, audio, research) with Turkish employers (SMEs and enterprises) seeking project-based expertise, with built-in escrow-based secure payments and milestone tracking.
Quantifiable outcome
- Payment transferred next business day after successful project delivery
- +1 more outcomes
Companies that use Expero
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Expero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Expero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MediaCatcoreExpero gücünü kreatif sektörün öncü yayını MediaCat'ten almaktadır. MediaCat is Turkey's leading creative industry publication, providing Expero with credibility and brand association in the creative and marketing professional community.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Expero competitors and assessment
Company assessmentEmerging players
- DesignCrowd: Crowdsourced design marketplace with bidding and contest mechanics. Comparable to Expero's design vertical but narrower in scope.
- 99designs: Design-focused freelance marketplace with project/contest bidding mechanics. Overlaps with Expero's design vertical and bidding workflow, though narrower in scope.
Direct peers
- Toptal: Vetted freelance marketplace focused on elite creative, tech, and consulting talent. Comparable to Expero in connecting vetted freelancers with project work, but with global reach and a higher-end positioning.
- Guru.com: Global freelance marketplace with project-based matching across creative, tech, and business categories. Similar bidding and milestone-payment structure to Expero.
- Upwork: Large global freelance marketplace covering creative, tech, and professional services with milestone-based project workflows and built-in payment protection. Comparable in product structure and target buyer/seller segments to Expero.
- Fiverr: Global freelance marketplace connecting creative and digital freelancers with buyers. Directly comparable to Expero in two-sided marketplace mechanics, project-based gig matching, and escrow-style payments, but at vastly greater scale.
- PeoplePerHour: UK-based freelance marketplace offering project-based matching for creative, marketing, and tech services. Comparable marketplace model and category breadth to Expero, though operating in different geographies.
- Freelancer.com: Global freelance marketplace with bidding-based project matching across design, writing, tech, and more. Closely mirrors Expero's auction/bidding mechanic and category coverage.
- Bionluk: Turkey's other leading freelance marketplace connecting local freelancers with employers for project-based work. Direct domestic competitor with similar category coverage and audience.
Regional players
- Armut: Turkey-based home and professional services marketplace connecting customers with vetted service providers. Adjacent marketplace model with escrow payments, though broader in category (home services).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Expero social profiles
Digital presenceExpero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expero leadership team
Management profileNumber of profiles
Expero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expero
What does Expero do?
Expero is a two-sided freelance marketplace platform operating at expe.ro that connects creative industry freelancers with Turkish employers for project-based work. Employers post project requests across categories such as design, digital marketing, content, consulting, technology, video, and audio, while freelancers create profiles, submit bids, and complete projects. The platform provides a BDDK-licensed escrow payment system that collects project fees at project or milestone start, holds them in a secure account, and transfers payment to the freelancer the next business day after successful delivery.
Is Expero a public or private company?
Expero is a private company. It is classified as unknown and is currently operating.
When was Expero founded?
Expero was founded in 2022. It employs 51 to 100 people.
Where is Expero based?
Expero is headquartered in Besiktas.
How does Expero make money?
One revenue line is on record: platform Commission / Service Fee.
Who are Expero's main competitors?
Emerging players on record are DesignCrowd and 99designs. Direct peers are Toptal, Guru.com, Upwork, Fiverr, PeoplePerHour, Freelancer.com and Bionluk. Armut is listed as a regional player.
Does Expero have an API?
No public API is recorded for Expero.
What industry is Expero in?
Expero's product category is Freelance Marketplace. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services. Its NAICS code is 561311 and its SIC code is 7361.