ASL Marketing
- Company typePrivate
- Founded2012
- HeadquartersFarmingdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ASL Marketing firmographics
Firmographics- Name
- ASL Marketing
- Legal name
- ASL Marketing
- Website
- https://aslmarketing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where ASL Marketing is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASL Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Student Marketing Data Licensing: ASL Marketing provides youth and student marketing data services to brands, agencies, and programmatic ad buyers. Data is activated across direct mail, email, and digital/social channels. Revenue is generated through data licensing for marketing campaigns targeting high school students, parents of high schoolers, college students, college alumni, and young adults.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ASL Marketing product offering
Product offeringCore offering
ASL Marketing provides privacy-first student and youth marketing data covering high school students, parents of high schoolers, college students, college alumni, and young adults (ages 18-34). The data is self-reported from point of origin and activated across direct mail, email, and 700+ digital/social destinations for brands, agencies, and programmatic ad buyers. Coverage includes more than 25% of high school students and close to 50% of college students nationwide, with monthly updates and full data hygiene.
Product overview
ASL Marketing is a specialized dataset offering under Deep Sync's data portfolio, providing privacy-first youth and student marketing data. The core offering delivers self-reported student and youth audience data including high school students (with college-bound seniors as a key segment), parents of high schoolers, college students, college alumni, and young adults ages 18-34. Data is activated through multiple channels including direct mail, email, and over 700 digital and social destinations. The product features monthly data updates with full data hygiene processes, covering more than 25% of high school students and close to 50% of college students nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- ASL Marketing - Student Marketing Data A privacy-first youth and student marketing data service that provides self-reported data on high school students, college students, parents of high schoolers, college alumni, and young adults (ages 18-34) for targeted marketing campaigns. Data covers more than 25% of high school students and close to 50% of college students nationwide and is activated across direct mail, email, and 700+ digital and social destinations.
Quantifiable outcome
- 14 million postal addresses and 8.4 million records for digital and social use delivered in a single campaign
- +1 more outcomes
Companies that use ASL Marketing
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
ASL Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASL Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deep SynccoreASL Marketing is a dataset/product offered by Deep Sync, a privacy-first youth and student marketing data company. Deep Sync provides the technology platform, data sourcing infrastructure, and multi-channel activation capabilities for ASL Marketing data services. The relationship is parent-subsidiary with shared operational infrastructure.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
ASL Marketing competitors and assessment
Company assessmentDirect peers
- Acxiom: Acxiom is one of the largest marketing data brokers, licensing consumer and demographic audiences for direct mail, email, and digital activation. ASL Marketing operates the same data-licensing and multi-channel activation model but narrowed to the student/youth segment.
- LiveRamp: LiveRamp is a data connectivity and identity resolution platform that powers audience activation across digital and offline channels. ASL Marketing's 700+ digital/social and direct mail distribution is comparable to LiveRamp's role as a marketing data router, though ASL Marketing owns the underlying audience data.
- TargetSmart: TargetSmart is a consumer data broker that compiles and licenses demographic and behavioral audiences for multi-channel political and commercial marketing. Its compilation, hygiene, and multi-channel distribution model is structurally similar to ASL Marketing's approach, though focused on political/consumer rather than student/youth segments.
- Donnelley Marketing (D&B Marketing Solutions): Donnelley Marketing, now part of Dun & Bradstreet, is a long-standing direct mail list and data compiler serving B2C marketing campaigns. It is comparable to ASL Marketing because both sell licensed household/consumer audiences for direct mail and multi-channel activation, with Donnelley having decades of compilation experience analogous to Deep Sync's.
- The College Board: The College Board owns point-of-origin student data via SAT registrations, college planning tools, and student lists. It is one of the closest functional peers because both organizations monetize self-reported student information for marketing, recruitment, and scholarship campaigns.
- Zeta Global: Zeta Global operates a marketing data cloud and activation platform that licenses proprietary consumer data for multi-channel campaigns. ASL Marketing's compiled-audience + multi-channel activation model closely parallels Zeta's go-to-market, with similar reliance on subscription/recurring data licensing revenue.
- PebblePost: PebblePost is a programmatic direct mail platform that activates digital intent signals into household mail. ASL Marketing competes in the same direct mail activation layer, supplying the underlying household/postal data and 14M+ addressable records that PebblePost also targets.
- Epsilon: Epsilon (Publicis) is a major data-driven marketing company that licenses consumer audiences and identity resolution for multi-channel campaigns. ASL Marketing's postal, email, and digital activation stack mirrors Epsilon's core offering at a smaller, youth-focused scale.
Broad incumbents
- Oracle Advertising: Oracle Advertising (formerly Oracle Data Cloud / Grapeshot) provides audience data and identity resolution for digital and offline marketing. It is a broad incumbent competing for the same marketing-data budget as ASL Marketing, but with a much wider portfolio of audience segments.
- Experian Marketing Services: Experian Marketing Services licenses consumer and household demographic data for cross-channel marketing. It is a broad incumbent in the same data-licensing space as ASL Marketing, but operates at much larger scale across all demographics rather than specializing in students and youth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ASL Marketing social profiles
Digital presenceASL Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASL Marketing leadership team
Management profileNumber of profiles
ASL Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASL Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASL Marketing
What does ASL Marketing do?
ASL Marketing provides privacy-first student and youth marketing data covering high school students, parents of high schoolers, college students, college alumni, and young adults (ages 18-34). The data is self-reported from point of origin and activated across direct mail, email, and 700+ digital/social destinations for brands, agencies, and programmatic ad buyers. Coverage includes more than 25% of high school students and close to 50% of college students nationwide, with monthly updates and full data hygiene.
Is ASL Marketing a public or private company?
ASL Marketing is a private company. It is classified as corporate owned and is currently operating.
When was ASL Marketing founded?
ASL Marketing was founded in 2012. It employs 11 to 50 people.
Where is ASL Marketing based?
ASL Marketing is headquartered in Farmingdale, United States, in the North America region.
How does ASL Marketing make money?
One revenue line is on record: student Marketing Data Licensing.
Who are ASL Marketing's main competitors?
Direct peers on record are Acxiom, LiveRamp, TargetSmart, Donnelley Marketing (D&B Marketing Solutions), The College Board, Zeta Global, PebblePost and Epsilon. Broad incumbents are Oracle Advertising and Experian Marketing Services.
Does ASL Marketing have an API?
No public API is recorded for ASL Marketing.