ILLUSTRAKE

What ILLUSTRAKE does

ILLUSTRAKE (legal entity: illustrake digital marketing Private Limited) is a Mumbai-headquartered, founder-owned digital performance marketing agency organized as an Indian private limited company and operating from Mira Road (East) since 2016. The firm delivers an integrated five-pillar service stack spanning Brand Identity design, UI/UX design, Website and App Development, Digital Marketing, and Content Strategy, positioning itself as a full-funnel creative-plus-media partner rather than a single-discipline vendor.

The agency's commercial core is performance marketing for direct-to-consumer and eCommerce brands, executed across eight advertising platforms (Meta, Google, YouTube, Amazon, LinkedIn, Snapchat, TikTok, Taboola). Technology delivery combines standard web-development frameworks (WordPress, Shopify, React, Node.js, PHP, JavaScript) with Adobe creative tools (Photoshop, Lightroom, Illustrator, Premiere Pro). The company reports managing ₹23 Crore in client ad spend across five or more platforms in the trailing six months, with claimed outcomes of 4x average ROAS and 8x returns on client investment. Pricing is structured in five ad-spend tiers ranging from ₹3-5 Lakh to above ₹2 Crore, with mid/large-cap engagements starting at ₹30 Lakh per year.

Revenue is generated through professional-services fees and percentage-based media management charges across a roster of more than 100 brands. Customer mix spans SMB startups (Muffynn, EuropeGirl Cosmetics, Shryoyan, Viking Vibes), mid-market clients (EaseMyTrip, Loop Dental), and select enterprise accounts including TENA India (Essity) and Tribo. The company is bootstrapped with no external institutional investors disclosed, led by Mihir Gadhvi (CEO) and Prakhar Shrivastava (Co-founder and Managing Director), supported by a team of approximately 12 specialists covering campaign management, development, design, and content.

Name

ILLUSTRAKE

Legal name

illustrake digital marketing Private Limited

Website

https://illustrake.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ILLUSTRAKE is a Mumbai-based, founder-owned digital performance marketing agency delivering integrated brand identity, UI/UX, development, content, and multi-platform performance marketing services to 100+ D2C and eCommerce brands including TENA India, Mars Cosmetics, and EaseMyTrip.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Performance marketing services
• Brand identity design
• UI/UX design services
• Digital advertising management
• ECommerce growth marketing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing performance marketing, brand identity, UI/UX design, website development, and content strategy services. Revenue is generated through managed ad spend and professional service fees. The company manages client advertising budgets across 5+ platforms and charges for strategic marketing services.
2. Managed Advertising Spend: Illustrake manages advertising budgets for clients across multiple platforms, generating revenue through a percentage of ad spend managed or through performance-based retainers. The company reports managing 23+ Crore in ad budget over the last 6 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ILLUSTRAKE is a Mumbai-based digital performance marketing agency that delivers an integrated suite of services for D2C and eCommerce brands: brand identity design, UI/UX design, website and app development, performance digital marketing across Facebook, Google, YouTube, and Amazon Ads, and content strategy (photography, videography, copywriting, animation). The agency positions itself as a profit-oriented growth partner, taking clients from startup stage to million-dollar revenue through managed ad spend and creative services.

Product overview

ILLUSTRAKE is a digital performance marketing agency headquartered in Mumbai, India, operating as illustrake digital marketing Private Limited. The company offers an integrated suite of five core digital services: Brand Identity design, User Experience (UI/UX) Design, Website & App Development, Digital Marketing, and Content Strategy. These services work together as a unified offering—brand identity establishes visual presence, UI/UX design creates intuitive interfaces, development builds the digital product, digital marketing drives customer acquisition through multiple ad platforms, and content strategy produces engaging visual content. The company specializes in D2C (direct-to-consumer) eCommerce brands, with documented case studies demonstrating growth from startup to revenue milestones. Notable clients include EuropeGirl Cosmetics, Mars Cosmetics, Muffynn, TENA India, and EaseMyTrip, among 100+ brands served. The company reports managing over 23 crore in ad budget across 5+ platforms with an average 4x ROAS achieved.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services

Quantifiable outcome

• 4x average ROAS achieved across client campaigns
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• TENA India (Essity)coreGTM or Marketing Partner · 17 June 2026Illustrake Digital Marketing Services Pvt. Ltd. appointed as digital marketing partner for TENA India, the incontinence care brand under Essity. The partnership focuses on performance marketing, customer acquisition, conversion optimization, and digital growth strategies targeting the Indian market. This mandate strengthens Illustrake's reputation as a digital growth partner for leading brands while supporting TENA's expansion and awareness-building efforts in India.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: Performance marketing agency focused on PPC, paid social, and CRO for SaaS and eCommerce clients. Comparable in performance-marketing specialization and small-to-mid-market client focus.
• DigiDir: Indian digital marketing agency specializing in SEO, performance marketing, social media, and branding for SMEs and D2C brands. Comparable mid-sized competitor operating in the same Indian digital services market.
• Disruptive Advertising: US-based performance marketing agency specializing in paid media, CRO, and lifecycle marketing for eCommerce and D2C brands. Comparable in service mix and ROAS-driven value proposition, though operating in North America.
• WATConsult: Mumbai-based full-service digital marketing and advertising agency offering performance marketing, social media, content, and creative services to brands in India. Closely comparable to Illustrake in services, geography, and D2C/eCommerce client focus.
• Adsyndicate: Indian creative and digital agency providing integrated digital marketing, branding, and performance services to enterprise and D2C brands. Comparable in full-service positioning and target client mix.
• Schbang: Mumbai-headquartered integrated digital solutions agency providing branding, UI/UX, web/app development, performance marketing, and content strategy. Directly competes with Illustrake across its full service stack and D2C client base.
• Fox&Angel: Performance marketing and digital advertising agency focused on ROI-driven campaigns for D2C and eCommerce brands. Comparable in performance-marketing specialization and target segment.
• Verve Media: Mumbai-based digital marketing agency offering SEO, performance marketing, social media, and web development services to D2C and eCommerce brands in India. Highly comparable in size, services, and target market.

Broad incumbents

• NP Digital: Global performance marketing agency founded by Neil Patel offering SEO, paid media, and content marketing. Comparable in performance-led digital marketing approach but operating at much larger scale across multiple geographies.
• Dentsu Creative India: Indian arm of global advertising network Dentsu, offering integrated creative, media, and digital marketing services. Comparable as a larger, well-capitalised incumbent competing for the same enterprise and D2C brand budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/illustrake
• Xx.com/illustrake
• Facebookfacebook.com/illustrake
• LinkedInlinkedin.com/company/illustrake

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ILLUSTRAKE