Bonus Arena
Bonus Arena is a Kingston upon Hull, UK live event venue founded in 2018, hosting concerts, corporate conferences, exhibitions, and trade tours across both B2B and consumer audiences with 51–100 employees.
- Company typePrivate
- Founded2018
- HeadquartersKingston upon Hull, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bonus Arena does
Bonus Arena is a private, for-profit live event venue located in Kingston upon Hull, United Kingdom, established in 2018. The venue is positioned to host music performances alongside a diversified mix of corporate-facing events — conferences, exhibitions, and trade tours — as well as consumer-facing concerts. Its service portfolio therefore straddles both B2B event organizer demand and consumer ticket-buying audiences within the Yorkshire/Humber regional market.
The company operates with a workforce of 51–100 employees, a staffing profile consistent with a mid-sized regional venue capable of running multiple concurrent productions across concert, conference, and exhibition formats. Its business model mechanics — pricing structure, booking cadence, ticketing approach, corporate account terms, and revenue split between event categories — are not disclosed in the source set. No operational, financial, customer, or technology data specific to Bonus Arena's venue operations is available; the structured inputs in this source set pertain almost entirely to an unrelated digital SaaS platform (HeyLink.me) and cannot be attributed to Bonus Arena.
The absence of sourceable Bonus Arena-specific data constrains the granularity of this analysis. The firm's stated service categories indicate a deliberately diversified event revenue mix designed to smooth cyclicality between consumer entertainment demand and corporate event booking cycles, which is a structurally sound approach for a regional UK venue of its size.
Bonus Arena firmographics
Firmographics- Name
- Bonus Arena
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bonus Arena is a Kingston upon Hull, UK live event venue founded in 2018, hosting concerts, corporate conferences, exhibitions, and trade tours across both B2B and consumer audiences with 51–100 employees.
- Ownership category
- akta.pro rank
Bonus Arena industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where Bonus Arena is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bonus Arena business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Pro Subscription: Monthly or annual subscription tiers providing enhanced features including 100 links, custom branding, custom domain, advanced analytics, pixels, and reduced transaction fees. Starter is free; Pro is $9/month (monthly) or $7/month (annual).
- Transaction Fees: E-commerce transaction fees on sales processed through the platform. Starter tier: 9.9% + 30c per transaction. Pro tier: 3.9% + 30c per transaction.
- Advertising Revenue Share: Creators can earn money by enabling ads (AdSense) on their HeyLink.me pages. Revenue is generated based on user clicks on displayed advertisements.
- Agency/Enterprise Accounts: Custom pricing for agencies and enterprises managing multiple accounts (minimum 3 accounts) with white-label solutions and API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free forever with basic link-in-bio features |
| Subscription | Annual | Pro - Enhanced features for serious creators and businesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Bonus Arena product offering
Product offeringCore offering
Bonus Arena is a private event venue in Kingston upon Hull, United Kingdom, founded in 2018. The venue offers live music and event hosting for corporate conferences, exhibitions, trade tours, and concerts, operating with 51-100 employees.
Product overview
HeyLink.me is a unified link-in-bio platform that provides a single link solution for managing and sharing multiple online destinations. The core product is the HeyLink.me platform itself, with two subscription tiers: Starter (free with 50 links and basic features) and PRO (paid tier offering 100 links, advanced analytics, custom branding, and reduced transaction fees). Enterprise and Agency tiers serve larger organizations with white-label solutions, comprehensive dashboards, and multi-account management. The platform integrates with KODE.link for QR code generation and AdSense for monetization. Additional products include customizable templates organized by industry, business features (messaging, payments, lead generation), custom domain support, and a marketplace with 100+ apps and integrations.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR Code Solutions platform for creating custom QR codes, digital business cards, and wallet passes
- RapidWombat
- HeyLink.au
- NonProfit-Link.org
Products and services
- Corporate Event Venue Venue hosting services for corporate conferences, exhibitions, and trade tours in Kingston upon Hull, UK. The arena provides event space and infrastructure for business clients hosting conferences, trade shows, and exhibitions.
- Concert and Live Music Venue Venue hosting services for concerts and live music performances in Kingston upon Hull, UK. The arena accommodates music events for performers, promoters, and entertainment audiences.
Quantifiable outcome
- 11,735,292 customers from 195 countries
- +1 more outcomes
Companies that use Bonus Arena
Customer profileSegments7 records
Ideal customer profiles2 records
Bonus Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Bonus Arena partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google AdSensecoreIntegration with Google AdSense allows HeyLink.me creators to monetize their pages by displaying targeted ads. Ad revenue is generated when users click on ads displayed on creators' pages. AdSense automatically optimizes ad selection for maximum revenue.
- KODE.linkcoreProprietary QR code generation platform integrated into HeyLink.me. Enables creation of custom QR codes linked to HeyLink.me pages. Also provides Apple Wallet and Google Wallet digital card generators, and digital business card builder.
Scale indicators3 records
Recent moves1 record
Expansion highlights1 record
Bonus Arena competitors and assessment
Company assessmentBroad incumbents
- ExCeL London: Major London exhibition and conference venue hosting trade shows, corporate events, and conventions. Larger incumbent representing the upper bound of the exhibitions and trade tours category.
- AO Arena (Manchester): A ~21,000-capacity arena in Manchester hosting major concerts, family shows, and sporting events. Larger incumbent in the same Northern England catchment, drawing headline tours and major corporate bookings that bypass Hull.
- SEC Glasgow (Scottish Event Campus): Multi-venue event campus in Glasgow including the OVO Hydro arena, hosting concerts, conferences, and exhibitions. Larger multi-format events operator with a comparable diversified programming model.
- OVO Hydro (Glasgow): A ~14,300-capacity arena in Glasgow hosting concerts, comedy, and family shows. Larger incumbent in a different UK city demonstrating the arena operator peer set at scale.
Regional players
- P&J Live Aberdeen: Multi-purpose event venue in Aberdeen hosting concerts, conferences, and exhibitions. Comparable regional venue in a different UK geography operating a similar diversified event programming model.
Direct peers
- ICC Birmingham (International Convention Centre): Convention centre in Birmingham hosting corporate conferences, exhibitions, and trade events. Direct comparable for the corporate conference and exhibition segment of Bonus Arena's mix.
- Utilita Arena Birmingham: A ~15,800-capacity arena in Birmingham hosting concerts, comedy, and sporting events. Comparable regional arena operating a similar live entertainment programming model in a UK mid-sized city.
- Utilita Arena Sheffield: A ~13,500-capacity arena in Sheffield hosting concerts, comedy, and sporting events. Comparable regional arena competing for the same pool of mid-tier touring acts across Yorkshire and the East Midlands.
- First Direct Arena (Leeds): A ~13,500-capacity arena in Leeds (~60 miles from Hull) hosting concerts, comedy, and family events. Direct regional competitor for the same pool of mid-tier and major touring acts in the North of England.
- Hull City Hall: Historic venue in Kingston upon Hull hosting concerts, comedy, and cultural events. Direct local competitor operating in the same city for concert and live entertainment programming.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks3 records
Key highlights4 records
Customer concentration
Bonus Arena social profiles
Digital presenceBonus Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonus Arena leadership team
Management profileNumber of profiles
Bonus Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonus Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonus Arena
What does Bonus Arena do?
Bonus Arena is a private event venue in Kingston upon Hull, United Kingdom, founded in 2018. The venue offers live music and event hosting for corporate conferences, exhibitions, trade tours, and concerts, operating with 51-100 employees.
Is Bonus Arena a public or private company?
Bonus Arena is a private company. It is classified as unknown and is currently operating.
When was Bonus Arena founded?
Bonus Arena was founded in 2018. It employs 51 to 100 people.
Where is Bonus Arena based?
Bonus Arena is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Bonus Arena make money?
Four revenue lines are on record. Pro Subscription is the primary driver. The others are transaction Fees, advertising Revenue Share and agency/Enterprise Accounts.
Who are Bonus Arena's main competitors?
Broad incumbents on record are ExCeL London, AO Arena (Manchester), SEC Glasgow (Scottish Event Campus) and OVO Hydro (Glasgow). P&J Live Aberdeen is listed as a regional player. Direct peers are ICC Birmingham (International Convention Centre), Utilita Arena Birmingham, Utilita Arena Sheffield, First Direct Arena (Leeds) and Hull City Hall.
Does Bonus Arena have an API?
Yes. HeyLink.me Enterprise offers robust API integration for seamless connectivity. The API enables direct integration of HeyLink.me's powerful features into existing systems, providing a smooth, efficient, and tailored user experience. Specific details about API type (REST, GraphQL), authentication methods, rate limits, or versioning are not provided in the source material.
What industry is Bonus Arena in?
Bonus Arena's product category is Event Venue Services. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 71131 and its SIC code is 7900.