What Act Asia does

ACTAsia is a non-profit educational charity founded in 2006 by Pei Su, with its operating headquarters in London and additional registered entities and offices in the United States (501(c)(3), Brewster NY; EIN 46-4200560), the Netherlands (Stichting ACTAsia, Utrecht), Australia (Surrey Hills, Victoria), and on-the-ground operations in China. It delivers the Caring for Life (CFL) education programme as a unified curriculum across three pillars — Children's Education (6-12 year-olds, six-year curriculum grounded in UNESCO's Four Pillars of Education), Consumer Education (focused on fur-free and sustainable consumption), and Professional Education (training for veterinarians, teachers, fashion professionals, lawyers, doctors, officials and journalists) — and complements these with the Fur Free Project, the Plant Forward regional campaign, the Institute for Change academic platform, the Compassionate Choices Network (12 member organisations across 10 Asian countries), and the Vets for Change veterinary training programme (29 workshops delivered since inception).

The organisation's revenue is donation-, grant-, and corporate-sponsorship-based; it does not sell products or services and is not commercially monetised. Funds come from individual donors (facilitated by US 501(c)(3) tax-deductibility via Stripe on the website), corporate partnerships (Shenzhen Fashion Week, SuperZoo, IDOLE, Starbucks, SF Express, Animal Friends Pet Insurance), and philanthropic grants (Silicon Valley Community Fund, GAIA, Thrive Philanthropy, Stray Dog Institute, Craigslist Charitable Fund, Vegan Grants, Animal People Forum). Distribution runs through direct school engagement (148 schools in the 2025 Earth Day programme), fashion-week integrations (Shenzhen, Shanghai, Chengdu), regional CCN member organisations, and online course delivery via Xiaoe-Tech / WeChat in China.

ACTAsia holds UN ECOSOC Special Consultative Status (since 2021), SDG Good Practice recognition for CFL, and is a member of the UN Conscious Fashion and Lifestyle Network. Cumulative impact metrics include 600,000+ children reached (572K in China alone since 2012), 3,889 veterinarians trained since 2009, 294M plant-based message impressions since 2022, 187M Sustainable Fur Free Festival impressions since 2009, and 248K impressions from the Compassion in Fashion online course since 2020. The organisation is governed by an international board across four continents and operates without parent-company, venture, or private-equity ownership.

Name

Act Asia

Legal name

ACTAsia

Website

https://actasia.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ACTAsia is a non-profit educational charity operating the Caring for Life (CFL) curriculum for children, consumers, and professionals across Asia, with UN ECOSOC Special Consultative Status and reach spanning 10 Asian countries, 5 country offices, and 600,000+ children since 2012.

Ownership category

akta.pro rank

Product category

Non-profit Education Services (Humane Education)

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Humane education programmes
• Non-profit education services
• Veterinary training programmes
• Sustainable fashion education
• Children's compassion education

Headquarters

HQ city

Brewster

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Fundraising: Individual and corporate donations from supporters globally. ACTAsia accepts donations through its website with 501(c)(3) status enabling US tax-deductible contributions.
2. Corporate Partnerships and Sponsorships: Support from corporate entities including Shenzhen Fashion Week, SuperZoo, IDOLE, Shenzhen Garment Industry Association, and Animal Friends Pet Insurance.
3. Philanthropic Grants: Funding from philanthropic organizations including Silicon Valley Community Fund, GAIA, Animal People Forum, Vegan Grants, Craigslist Charitable Fund, Thrive Philanthropy, and Stray Dog Institute.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

ACTAsia is an international non-governmental organization that delivers the Caring for Life (CFL) education programme, a six-year holistic curriculum aimed at children aged 6-12 plus parallel consumer and professional education streams. It complements CFL with the Fur Free Project, the International Sustainable Fur Free Fashion Festival, the Plant Forward campaign, the Compassionate Choices Network (CCN), the Institute for Change academic platform, and the Vets for Change veterinary training programme, working through schools, universities, fashion weeks, veterinary workshops, and online courses across Asia.

Product overview

ACTAsia is a non-profit educational charity offering the Caring for Life (CFL) education programme as its core unified offering, which encompasses three main pillars: Children's Education, Consumer Education, and Professional Education. The CFL programmes work with children, consumers and professionals across Asian societies to drive long-term sustainable change. Supporting initiatives include the Fur Free Project with its annual International Sustainable Fur Free Fashion Festival, the Plant Forward Campaign (Asia's regional sustainable consumption initiative), the Compassionate Choices Network (CCN) regional network of member organisations, the Institute for Change academic platform, and the Vets for Change veterinary training programme. The Compassion in Fashion Course provides specialized education for the fashion industry. Together, these interconnected programmes aim to create institutional change across Asia for animals, people and the environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Caring for Life (CFL) Children's Education Six-year holistic school curriculum for children aged 6-12 covering social welfare, citizenship, animal welfare and environmental issues, built on UNESCO's Four Pillars of Education. Delivered directly through partner schools and educational institutions across China and other Asian countries. Reached 600,000+ children cumulatively with 9,394 reached in 2025.
• CFL Consumer Education (Fur Free Project) Consumer education initiative raising awareness about exploitation of animals, people and the environment in consumer production methods, focused on fur-free and sustainable fashion choices. Includes the Fur Free Retailer scheme (72 fashion brands in China) and the annual International Sustainable Fur Free Fashion Festival.
• CFL Professional Education Training and professional development for veterinarians, teachers, lawyers, doctors, officials and journalists to spread compassionate messages through institutional change. Includes Train the Trainer workshops and integration into mainstream teacher training at Suzhou University of Science & Technology (a world first).
• Institute for Change Online academic platform providing education programmes and research projects in collaboration with international universities. Serves as a portal for change makers and policy discussions, and hosts accredited CPD courses for international participants.
• International Sustainable Fur Free Fashion Festival Annual fashion festival held in major Chinese cities promoting sustainable fur-free fashion, with international speakers, fashion forums and industry exhibitions. Stella McCartney opened the 2020 edition.
• Plant Forward Campaign Asia's only regional campaign promoting sustainable consumption across 8 Asian countries, celebrating plant-based food, sustainable fashion and eco-friendly living through a two-week festival running 15-31 May each year. Generated 294M plant-based message impressions since 2022.
• Compassionate Choices Network (CCN) Pan-Asian network of 12 member organisations across 10 Asian countries (China, India, Indonesia, Korea, Philippines, Singapore, Vietnam, Malaysia, Taiwan and others) working together to drive positive change through education for compassionate action.
• Compassion in Fashion Course First online course addressing fur-free and sustainable fashion for fashion students and professionals, available in Chinese and English on the Xiaoe-Tech platform on WeChat. 896 students enrolled in China in 2025.
• Vets for Change Veterinary Training Education programme for veterinary practitioners focusing on animal welfare and best practice in China, including Train the Trainer workshops covering anaesthesia, spay/neuter techniques, pain management and rabies vaccination. Co-organised with Vets for Compassion Australia and recognised by the World Small Animal Veterinary Association (WSAVA). 432 vets trained in 2025; 29th Train the Trainer workshop held in Chengdu in October 2025.

Quantifiable outcome

• Reached 600,000+ children with compassionate education
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered core and minor.

• United Nations (ECOSOC)coreStrategic or Co-development Partner · 1 January 2021ACTAsia was granted Special Consultative Status by the United Nations Economic and Social Council (ECOSOC) in 2021. The Caring for Life education programme was awarded SDG Good Practices. ACTAsia is a member of the UN Conscious Fashion and Lifestyle Network.
• London University College of Fashion, UKcoreStrategic or Co-development PartnerACTAsia formed partnership with London College of Fashion in 2020 providing advice and working together on their Collaborative Challenge unit (renamed Fashion Together in 2025). Postgraduate students work on promoting sustainable and fur free fashion.
• Suzhou University of Science & Technology, ChinacoreStrategic or Co-development PartnerSUST has integrated ACTAsia's Caring for Life education into their mainstream teacher training course - a world first for any education institution. The course focuses on interconnection between people, animals and the environment using UN SDGs.
• Osler-McGovern Centre, Green Templeton College, University of OxfordcoreStrategic or Co-development PartnerAcademic partnership for research and education collaboration.
• Brunel University, LondoncoreStrategic or Co-development PartnerAcademic partnership for education and research collaboration.
• Vets for Compassion, AustraliacoreStrategic or Co-development PartnerACTAsia works with Vets for Compassion to host regular veterinary training workshops in China. Topics include anesthesia techniques, spay and neuter methods, pain management, and vaccination programmes for rabies control.
• World Small Animal Veterinary Association (WSAVA)coreStrategic or Co-development PartnerWSAVA provides recognition and support for ACTAsia's Vets for Change Veterinary Training programme. ACTAsia's 29th Train The Trainer workshop was co-organised with recognition from WSAVA.
• Fur Free AlliancecoreStrategic or Co-development PartnerPartnership for fur free advocacy and consumer education across Asia.
• World Animal NetcoreStrategic or Co-development PartnerInternational partnership for animal welfare advocacy and education.
• EndPandemicscoreStrategic or Co-development PartnerACTAsia founder Pei Su is Co-Chair of EndPandemics, working on preventing disease emergence from animals.
• Department of International Trade, British Embassy ShanghaicoreGTM or Marketing PartnerGovernment partnership supporting ACTAsia's work in sustainable fashion and ethical trading.
• British Council, ShanghaicoreGTM or Marketing PartnerSupporting ACTAsia's education and cultural programmes in China.
• Shenzhen Fashion WeekcoreGTM or Marketing PartnerACTAsia's Compassion in Fashion Forum was part of Shenzhen Fashion Week 2022. Partnership to promote fur free sustainable fashion.
• Shenzhen Garment Industry Association (SGIA)coreStrategic or Co-development PartnerPartnership for sustainable fashion development and fur free advocacy in China's fashion industry.
• Istituto Marangoni ShenzhencoreStrategic or Co-development PartnerSigned cooperation agreement with ACTAsia to develop and teach sustainable fashion curriculum.
• StarbucksminorGTM or Marketing PartnerCorporate partner supporting Plant Forward 2025 campaign in China.
• SF ExpressminorGTM or Marketing PartnerCorporate partner supporting Plant Forward 2025 campaign in China.
• GAIAcoreStrategic or Co-development PartnerPhilanthropic organization supporting animal welfare and environmental initiatives.
• Animal People ForumminorStrategic or Co-development PartnerNon-profit organization partnership for animal welfare advocacy.
• CBCGDFminorStrategic or Co-development PartnerNon-profit partnership for environmental and biodiversity work.
• Global Research NetworkminorStrategic or Co-development PartnerResearch collaboration network.
• Environment & Animals Society of Taiwan, China (ROC)minorStrategic or Co-development PartnerRegional partnership for animal welfare and environmental protection.
• International Association of Animal-Human Interaction Organisations (IAHAIO)minorStrategic or Co-development PartnerInternational partnership for animal-human interaction research and education.
• Join Hands PakistanminorStrategic or Co-development PartnerRegional partner for compassionate choices network in South Asia.
• OMU GreeceminorStrategic or Co-development PartnerRegional partner for animal welfare in Europe.
• Animal Friends Pet InsuranceminorGTM or Marketing PartnerCorporate partner in pet welfare sector.
• Fashion Impact FundcoreStrategic or Co-development PartnerKerry Bannigan, Founder and Executive Director of Fashion Impact Fund, participates in ACTAsia's fashion forums. The UN Fashion and Lifestyle Network is a flagship initiative of Fashion Impact Fund.
• SuperZoo / ZoocoffeeminorGTM or Marketing PartnerCorporate partner in pet care sector.
• IDOLEminorGTM or Marketing PartnerCorporate partner for sustainable fashion initiatives.
• Global Animal Law (GAL) AssociationcoreStrategic or Co-development PartnerACTAsia founder Pei Su is a recognised Expert at Global Animal Law GAL Association.
• Biodiversity MAGcoreStrategic or Co-development PartnerACTAsia founder Pei Su is an Expert Member at Biodiversity MAG.
• Compassionate Choices Network (CCN) memberscoreChannel Partner/ Reseller/ DistributorRegional network of 12 member organizations across 10 Asian countries (China, India, Indonesia, Korea, Philippines, Singapore, Vietnam, Malaysia, and others) working to drive positive change through education for compassionate action.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Animal Protection: International NGO working to end animal cruelty, with explicit programmes on fur-free fashion and humane education in Asia. Overlaps directly with ACTAsia's Fur Free Project, Compassion in Fashion course, and Asian country footprint.
• Animals Asia Foundation: Animal welfare charity operating across Asia (China, Vietnam, Hong Kong) focused on ending bear bile farming and improving animal welfare through education. Highly comparable geographically and mission-wise, with similar Asia-rooted operations.
• Humane Society International: Global animal welfare and humane education NGO that operates programmes across Asia, including campaigns against fur farming and humane education initiatives. Highly comparable to ACTAsia in mission (compassion for animals), geographic reach (Asia-Pacific), and education-led rather than rescue-led strategy.
• International Fund for Animal Welfare (IFAW): Global animal welfare and conservation NGO with significant Asia operations and education-driven programmes. Comparable to ACTAsia in combining animal welfare advocacy, consumer awareness, and policy engagement.
• Compassion in World Farming: International NGO focused on farm animal welfare and sustainable food systems, including plant-based advocacy. Overlaps with ACTAsia's Plant Forward campaign and broader consumer education work.
• Asia for Animals: Regional network of animal welfare organisations across Asia. Already awarded ACTAsia for its CFL programme; comparable as a regional coordination/advocacy body for animal welfare in Asia.
• Roots & Shoots (Jane Goodall Institute): Youth-led environmental and humanitarian education programme founded by Jane Goodall. Highly comparable to ACTAsia's CFL Children's Education in delivering K-12 compassion/environmental education, though broader in geography.
• Fur Free Alliance: Coalition of 50+ animal protection organisations working to end fur farming and trade. Already an ACTAsia partner, making it a natural functional peer with shared focus on fur-free consumer education and policy.

Regional players

• Fashion Revolution: Global fashion sustainability movement with active campaigns and education programmes. Comparable to ACTAsia's Compassion in Fashion and Sustainable Fur Free Fashion Festival in targeting sustainable fashion behaviour change among consumers and students.

Broad incumbents

• PETA Asia: Larger, well-resourced global animal rights organisation operating extensively across Asia. Overlaps with ACTAsia on fur-free advocacy and consumer awareness, but is much broader in mission and significantly larger in resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Tweet_ACTAsia
• YouTubeyoutube.com/channel/UCacEi6uMxVVINEf14U9j4kg
• Facebookfacebook.com/ACTAsiaEducation
• LinkedInlinkedin.com/company/770483
• Instagraminstagram.com/actasia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Act Asia