Pursue

What Pursue does

Pursue is an India-based, mobile-first career development platform operated by Hattchlab Development Technologies Private Limited (founded 2023, headquartered in East Delhi, 1–10 employees). The company delivers its entire offering through a single iOS and Android app distributed via the Apple App Store and Google Play Store, with a product-led growth motion that relies on direct self-serve consumer acquisition through app store listings, QR codes, and social media channels. The app's underlying technology centers on AI-powered recommendation algorithms developed jointly by career counselors and engineers, processing user profile inputs (skills, interests, goals) to deliver text-based personalized career suggestions, course recommendations, internship listings, and tailored job opportunities within one integrated mobile experience.

The product combines three functional layers into a single consumer journey: (1) diagnostic career matching via AI, (2) curated upskilling content including courses, internships, and training programs, and (3) job listings aligned to the recommended career path. Pursue monetizes primarily through one-time purchases of a career report granting 12 months of account access, with secondary transaction-based or take-rate revenue from course, internship, and training offerings, plus a data monetization stream that shares aggregated and anonymized user data with educational institutions, universities, and vetted marketing partners. Customer segments are individual consumers — students exploring careers, graduates transitioning to employment, and working professionals seeking upskilling or career switches — supplemented by indirect B2B exposure to educational institutions via data and engagement arrangements.

Operationally, Pursue is a bootstrapped, founder-controlled private company with no disclosed external funding, revenue, leadership team, or named institutional customers. The headquarters and hosting infrastructure reside in India, the brand Pursue™ is a registered trademark, and the company accepts INR-denominated payments via Visa, Mastercard, UPI, credit cards, and wallets with a no-refund policy. Service usage is restricted to users aged 13 and over.

Name

Pursue

Legal name

Hattchlab Development Technologies Private Limited

Website

https://pursueit.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pursue is an India-based mobile career development app that uses AI-driven recommendation algorithms to provide personalized career guidance, curated courses, internships, and tailored job listings for students, graduates, and professionals.

Ownership category

akta.pro rank

Product category

Career Guidance Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industries

Career Exploration & Job Shadowing Programs (EDAMAKAC), Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA), Job Search Strategy & Application Skills (EDAAAKAC)

Keywords

• Career guidance app
• AI career recommendations
• Career development platform
• Upskilling mobile app
• Job matching service

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App-based Career Services and Products: The app offers career development products and services, including career reports (valid for 12 months of account access). The company accepts payments via Visa, Mastercard, UPI, Credit Cards, Wallets, and other payment partners. All sales are final with no refunds. The revenue model appears to be primarily one-time purchase/transaction-based for career reports, potentially supplemented by course or internship purchases within the app.
2. Data Monetization via Educational Partners: The company shares aggregated and anonymized user data with educational institutions, universities, colleges, and marketing partners for research, analytics, and marketing purposes, and may also provision user data to vetted entities engaged in delivering career and academic services. This constitutes a data monetization stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pursue operates a single mobile application that delivers AI-powered personalized career guidance to individual users. The app provides career recommendations, curated courses, internship opportunities, and tailored job listings within a unified, self-serve experience, and monetizes primarily through one-time career report purchases (with 12 months of account access) plus transactional course and internship offerings.

Product overview

Pursue is a single mobile application offered by Hattchlab Development Technologies Private Limited. The product is an all-in-one career development ecosystem available as a standalone mobile app (iOS and Android). The core Pursue App serves as the unified platform providing personalized career guidance powered by AI algorithms, course recommendations, internship listings, and job opportunities—all integrated within a single user experience. There are no separate modules, sub-products, or add-on offerings mentioned; the company delivers its complete service portfolio through this single application.

Differentiator

Problem solved

Functional benefit

Products and services

• Pursue App The Pursue App is a single mobile application (iOS and Android) for individual students, graduates, and professionals that provides AI-powered personalized career guidance, curated upskilling courses, internship opportunities, and tailored job listings, plus a purchased career report with 12 months of account access. The product is self-serve and direct-to-consumer, with no separate modules or sub-products.

Quantifiable outcome

• Career recommendations are tailored to individual skills, interests, and goals through AI-powered analysis

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Educational Institutions and UniversitiesminorStrategic or Co-development PartnerPursue shares aggregated and anonymized user data with educational institutions, universities, and colleges to help improve their course offerings and marketing efforts. The company also engages with these institutions for academic engagement campaigns and to better understand student preferences and outcomes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Apna: Apna is a leading Indian professional networking and jobs platform focused on blue- and grey-collar workers, providing job listings, skill courses, and community features. It overlaps with Pursue's jobs and upskilling modules but targets a different professional segment, making it a partial/adjacent peer.
• Unstop: Unstop (formerly Dare2Compete) is an Indian student and early-career platform for competitions, hackathons, internships, and hiring opportunities. It overlaps with Pursue on the student/graduate segment and on the upskilling-into-opportunity funnel, functioning as a complementary rather than identical destination.
• Careers360: Careers360 is an Indian education and career guidance platform offering college comparison, career articles, counselling, and entrance exam information. It overlaps with Pursue on the career exploration and college-adjacent guidance use case for Indian students, though it is more content-led than app-led.

Broad incumbents

• LinkedIn: LinkedIn is the global professional network owned by Microsoft that combines career profiles, learning (LinkedIn Learning), and job listings. It is a broad incumbent whose capabilities in career content, job matching, and learning overlap with most of Pursue's modules, and it represents the dominant incumbent Pursue would compete against for high-end career discovery and jobs.
• Naukri.com: Naukri.com is India's leading job portal, providing job listings, recruiter services, and career content to millions of Indian professionals. It is a broad incumbent that overlaps with Pursue's job placement functionality, especially for the working-professionals segment, and commands vastly greater distribution.

Others

• Shine.com: Shine.com is an Indian job portal and career resource platform offering job listings, recruiter services, and career content. It is an adjacent/ecosystem peer that operates in the same job-discovery and career content category that Pursue is moving into, useful for benchmarking on monetization of Indian job-seeker traffic.

Direct peers

• Mentored: Mentored is an Indian career and college guidance platform offering 1:1 mentoring, career counselling, and admissions support. It competes with Pursue on the personalized, counsellor-supported career guidance experience for Indian students, although Pursue's model is app-led and algorithmic while Mentored leans on human mentors.
• Internshala: Internshala is India's largest internships and online training platform, connecting students and graduates with internship opportunities and skill-building courses. It directly overlaps with Pursue's internship discovery, training, and student/graduate segment focus, though Internshala is a horizontal marketplace rather than an AI-guided funnel.
• iDreamCareer: iDreamCareer is an Indian career counselling and guidance platform that helps students and professionals identify career paths through assessments, expert sessions, and content. It is the closest direct peer to Pursue, targeting the same user segments (students, graduates, professionals) in India with personalized career guidance.

Regional players

• CollegeDunia: CollegeDunia is an Indian college discovery and admissions platform that provides information, reviews, and counselling for students. It competes with Pursue at the front end of the student journey (college and course selection) and represents an adjacent acquisition or partnership target as Pursue expands its content and reach in India.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Pursueapp
• Facebookfacebook.com/Pursueapp
• LinkedInlinkedin.com/company/pursueapp
• Instagraminstagram.com/pursue_app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursue