What Shine com does

Shine.com is an India-focused online recruitment marketplace operating since 2008, connecting job seekers with employers across categories including IT & Software, Sales, Marketing, BFSI, Data Science, Insurance, HR, and Operations. The platform is operated by HT Media Limited (the listed Indian media group that owns the Hindustan Times), with its head office in New Delhi and a compliance office in Gurugram. The core product surface spans the Shine.com web portal and a dedicated B2B recruiter portal (recruiter.shine.com), supported by iOS and Android applications that have accumulated over 10 million downloads.

The platform is built around a multi-product ecosystem: a job search and application marketplace with 5 lakh+ active opportunities, resume services (Profile Booster, Application Highlighter, Resume Writing, Resume Score Checker), a salary benchmarking engine (salary.shine.com) reportedly built on 100k+ data points, expert-led career learning content through learning.shine.com and Expert Edge, and walk-in drive functionality. Underlying technology is a conventional job marketplace with keyword/skill-based matching, resume hosting, employer candidate search, ATS-friendly resume scoring, and email/app push job alerts.

Monetization is primarily B2B via employer and recruiter subscriptions, with entry pricing at Rs 999 (inclusive of taxes) for 100 job postings under the Shine Starter Plan and higher tiers for candidate database access and recruitment analytics; the platform also monetizes job seekers through paid resume services (freemium upsells) and revenue share from learning courses. Distribution is omnichannel, combining self-serve web and mobile acquisition with cross-promotion through HT Media group properties including Hindustan Times, Live Mint, Live Hindustan, OTTplay, and Fabplay, which together serve as a structural customer acquisition advantage versus standalone competitors.

Name

Shine com

Legal name

HT Media Limited

Website

https://shine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shine.com is an India-focused online recruitment marketplace, operated by HT Media Limited since 2008, connecting job seekers with employers via web, mobile, and a B2B recruiter portal, with adjacent resume, salary benchmarking, and learning services.

Ownership category

akta.pro rank

Product category

Online Job Portal

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB), Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH)

Keywords

• Online job portal
• Job search platform
• Recruitment marketplace
• Resume services
• Career learning

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Job Postings: Paid job posting packages for employers ranging from free basic posting to premium Shine Starter Plan at Rs 999 inclusive of taxes, allowing employers to post up to 100 jobs with visibility benefits
2. Job Seeker Premium Services: Paid career services for job seekers including Profile Booster, Application Highlighter, Resume Writing, and Resume Score Checker to enhance job application success
3. Recruiter Subscription Packages: Premium recruiter packages offering candidate database access, advanced search filters, and recruitment analytics with multi-seat options for staffing firms
4. Learning & Courses: Revenue share from expert-led courses and career guidance content through the learning.shine.com platform

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Shine.com is an online recruitment marketplace that connects Indian job seekers with employers through a web platform and mobile apps, offering free job search, resume hosting, and alerts for candidates. Employers and recruiters are served through a separate dedicated recruiter portal (recruiter.shine.com) with paid job posting packages, candidate database access, and recruitment analytics. Adjacent paid services include resume enhancement (Profile Booster, Application Highlighter, Resume Writing), salary benchmarking (salary.shine.com), and career learning (learning.shine.com).

Product overview

Shine.com is an online job portal operated by HT Media Limited, offering a comprehensive employment marketplace with a core job search platform and multiple associated modules. The primary shine.com platform connects job seekers with employers across India, while the Shine Recruiter portal serves employers with job posting and candidate management tools. Additional value-added services include Resume Services (Profile Booster, Application Highlighter, Resume Writing), Shine Learning (career courses), Expert Edge (expert career advice), and Salary Insights (salary benchmarking). The ecosystem also includes a mobile application with over 10 million downloads. The platform covers diverse job categories including IT & Software, Sales, Marketing, BFSI, Data Science, and Operations across multiple work modes (work from home, part-time, contractual).

Differentiator

Problem solved

Functional benefit

Products and services

• Shine.com Job Search Platform Free online job portal for individual job seekers in India, providing job search, resume hosting, personalized job alerts, and direct apply functionality across 5 lakh+ active listings and multiple work modes including work from home, part-time, and contractual roles.
• Shine Recruiter (Employer Portal) Employer-facing platform for posting jobs, sourcing candidates from the Shine resume database, screening applications, and accessing recruitment analytics, sold to enterprises, mid-market firms, staffing agencies, and SMBs through subscription and pay-as-you-go packages.
• Resume Services Subscription and one-time paid services for individual job seekers to optimize resumes, highlight applications, and receive professionally written resume content via Shine's resume tools and resume.shine.com portal.
• Shine Learning (Online Courses) Online learning and career development platform offering paid expert-led courses across Sales, Marketing, IT, BFSI, Operations, and HR domains for professionals seeking to upskill.

Quantifiable outcome

• 10M+ app downloads demonstrating widespread adoption among Indian job seekers
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hindustan TimescoreGTM or Marketing PartnerMedia partnership with Hindustan Times (HT Media group entity) for cross-promotion of job content and Shine services on Hindustan Times digital properties. Provides significant distribution advantage for job seeker acquisition.
• Live MintcoreGTM or Marketing PartnerContent partnership with Live Mint business news platform for job market insights and career content distribution. Enhances credibility and reaches business-oriented audience.
• Live HindustanminorGTM or Marketing PartnerRegional language content partnership with Live Hindustan for Hindi-speaking audience reach in tier 2-3 cities.
• OTTplayminorGTM or Marketing PartnerEntertainment content partnership with OTTplay for cross-promotional reach to entertainment-focused audiences.
• FabplayminorGTM or Marketing PartnerRadio and audio partnership with Fabplay (Commercial Radio) for audio content and brand awareness campaigns.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Naukri.com: India's leading online recruitment platform operated by InfoEdge. Directly competes with Shine.com across job listings, recruiter subscriptions, and resume services, and is the dominant player by recruiter mindshare and active job volume.
• LinkedIn: Microsoft-owned professional network with a major India presence offering job listings, recruiter tools, and premium candidate search. Directly competes with Shine for both job seekers and enterprise recruiter spend, especially at the experienced professional tier.
• Indeed: Global job search engine operating in India with a job aggregator and paid recruiter model. Competes head-on with Shine.com on entry-level to mid-market job search traffic and employer-sponsored listings.
• Foundit (Monster APAC): India and APAC-focused online recruitment portal offering resume database access, job postings, and recruitment solutions. Directly competes with Shine for mid-to-senior hiring and recruiter subscriptions across India.
• TimesJobs: Times Group-owned Indian job portal offering listings, resume services, and recruiter tools. Directly comparable to Shine as a legacy domestic competitor with similar media-group ownership backing and B2B/B2C monetization model.
• Freshersworld: India-focused entry-level and fresher hiring platform. Competes with Shine for the same fresher and early-career job-seeker segment with a similar freemium B2C model and employer job-posting business.
• Glassdoor: Global job listings and employer review platform with an active India presence. Competes with Shine on job seeker engagement (through salary data, reviews, and listings) and on enterprise employer brand content.

Emerging players

• Apna: Mobile-first Indian hiring platform focused on blue-collar and entry-level workforce. Overlaps with Shine in the same employer and job-seeker pool but differentiates through a community-driven mobile-native experience and stronger Tier 1 reach.
• Internshala: India's leading internship and fresher training platform. Partially overlaps with Shine on early-career and fresher hiring, offering comparable employer job-posting and candidate matching but with a narrower fresher/intern focus.
• Cutshort: AI-driven Indian tech hiring platform for mid-to-senior technology roles. Competes with Shine on the tech recruiter side with stronger AI-based candidate matching, though at a narrower technology-segment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shinedotcom
• YouTubeyoutube.com/@greatcareersbyshine
• Facebookfacebook.com/shinedotcom
• LinkedInlinkedin.com/company/shinecom
• Instagraminstagram.com/shinedotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine com