Counts Business Consulting

What Counts Business Consulting does

Counts Business Consulting (CBC) is a privately held, family-owned LLC based in Dallas, Texas, that provides consulting, training, and recruiting services to two narrow vertical markets: automotive salvage yards/recyclers and towing businesses. The firm is owned and operated by Chad Counts, Robert Counts, and Cindy Counts, with both lead owners billing decades of direct operational experience in recycling, land development, commercial construction, and inventory control as their primary credibility asset. Its service portfolio spans bespoke sales management and sales training engagements, recruiting and hiring for dismantlers, parts pullers, sales reps, and managers, 1-on-1 and group training through Micro User Groups and Owner Groups, and an online training series sold via a small e-commerce shop. The firm also publishes a blog and a Libsyn-hosted podcast targeting the same operator audience.

CBC's underlying technology is the CBCDashboard, a web-based management and assessment platform with daily KPI updates, inventory and sales analytics, and sales call evaluation support, housed in a related subsidiary, CBCDashboard Management, LLC, established in 2013. The dashboard is co-owned by CBC and provides a subscription-based recurring revenue layer on top of the firm's traditional quote-based consulting work, which is delivered through dedicated on-site staff, virtual training, and ongoing owner group memberships. The firm markets primarily through content (blog, podcast, YouTube, LinkedIn, Facebook, X) and direct outreach at industry conferences such as URG, and is explicitly online/available 24/7 to serve clients nationally.

Name

Counts Business Consulting

Legal name

CBCLLC

Website

https://countsbusinessconsulting.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Counts Business Consulting is a Dallas-based, family-owned firm that provides sales training, sales management, recruiting, and owner-group consulting to small and family-owned automotive recyclers and towing businesses, supported by a web-based CBCDashboard KPI platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Consulting Services: CBC generates revenue through bespoke consulting engagements covering sales management, sales training, recruiting and hiring services, and succession planning for automotive recyclers and towing businesses. Services are delivered through individual and group sessions, with dedicated daily staff support for client sales teams.
2. Online Training Series: CBC offers an online shop with training series and resources for automotive recycling and towing professionals. Customers purchase training courses and materials through the e-commerce platform.
3. CBCDashboard Subscription: Co-owned dashboard platform provides ongoing KPI monitoring and assessment tools for client businesses. The subscription-based service offers daily updates and analytics for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Counts Business Consulting provides sales management, sales training, recruiting and hiring, succession planning, and owner-group coaching services to automotive recyclers/salvage yards and towing businesses in the United States. Its proprietary CBCDashboard platform delivers daily KPI updates and industry-specific assessment tools for ongoing performance monitoring. Additional paid offerings include an online training series and 1-on-1 or group coaching through Micro User Groups and Owner Groups.

Product overview

Counts Business Consulting (CBC) is a family-owned consulting firm specializing in the automotive recycling and towing industries. The company offers a portfolio of services including CBCDashboard (a KPI tracking and assessment tool with daily updates), sales management and sales training services, recruiting and hiring services, and 1 on 1/group training through Micro User Groups and Owner Groups. Additional offerings include an Online Training Series and a podcast for industry education. The core CBCDashboard product serves as the primary technology platform, supplemented by consulting services and educational content.

Differentiator

Problem solved

Functional benefit

Brands

• CBCDashboard: A dashboard platform that uses assessment tools to help businesses track key performance indicators with daily updates. Co-owned by CBC.

Products and services

• CBCDashboard Web-based management platform with assessment tools delivering daily updates of key performance indicators for automotive recyclers and salvage yards, used by CBC client businesses to track KPIs, monitor inventory, and make informed operational decisions.
• Sales Management and Sales Training Services Bespoke individual and group sales training, sales management services, and sales manager training delivered to automotive recyclers and salvage yards, with dedicated CBC staff providing ongoing daily support to client sales teams.
• Recruiting and Hiring Services Recruitment and hiring services for automotive recycling and towing businesses, sourcing candidates for roles including sales representatives, dismantlers, parts pullers, site managers, and general managers.
• 1 on 1 / Group Training Group and 1-on-1 training delivered through Micro User Groups and Owner Groups, providing ongoing education, peer support, and coaching to business owners and managers in the automotive recycling and towing industries.
• Online Training Series Self-paced online training courses and educational content for automotive recycling and towing professionals, sold through the company's e-commerce shop.

Quantifiable outcome

• Warranty sales doubled after implementing CBC sales techniques
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Copart: Leading salvage vehicle auction platform; the dominant buyer/seller relationship in the same auto salvage industry that CBC's clients depend on for inventory.
• Manheim: Major auto auction operator within the broader automotive aftermarket, serving similar dealer/recycler participants though focused more on whole-vehicle remarketing.
• IAA (KAR Global): Operates one of the largest salvage auto auction platforms, serving the same upstream and downstream ecosystem (insurers, dismantlers, recyclers) where CBC's customers operate.

Others

• SCORE: Largest free small business mentoring network in the U.S., providing consulting and advisory services to SMBs at scale — adjacent business-support model for owner-operated firms.
• Automotive Recyclers Association (ARA): Trade association for the U.S. auto recycling industry that CBC's clients belong to; provides education, advocacy, and peer networking that complement CBC's consulting and owner groups.
• American Towman: Towing industry publication and event operator serving the same towing vertical CBC addresses; provides education, peer community, and conferences analogous to CBC's owner-group model.

Direct peers

• ACT Research: Highly specialized research and consulting firm for the commercial vehicle industry with deep vertical expertise and subscription-style research output — a close analog to CBC's niche industry consulting plus dashboard model.
• Car-Part.com: Used by the same family-owned auto recyclers that CBC serves; provides a parts marketplace and inventory tools that interface directly with the salvage workflow CBC's clients run.
• ActionCOACH: Business coaching and consulting franchise organization serving SMBs across verticals; comparable coaching, training, and dashboard/peer-group engagement model aimed at owner-operators.
• Hollander International (Hollander eCommerce): Supplies interchangeable parts data and inventory solutions to the same auto recycler base, with similar vendor/specialist positioning in the salvaged parts supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CountsBiz
• YouTubeyoutube.com/channel/UCNTecDsYifpqlb2mekSRTA/featured
• Facebookfacebook.com/countsbusinessconsulting
• LinkedInlinkedin.com/company/counts-business-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counts Business Consulting