AgView
AgView is a free contact-tracing platform for the U.S. pork industry, owned by the National Pork Board and funded by the Pork Checkoff. It enables producers and state veterinarians to securely share pig movement and health data for rapid foreign animal disease response.
- Company typePrivate
- Founded-
- HeadquartersNorth Richland Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgView does
AgView is a contact-tracing software platform developed to help mitigate the spread and damage caused by foreign animal disease (FAD) outbreaks in the U.S. swine herd, with African swine fever (ASF) as the primary motivating scenario. The platform is owned, maintained, and operated by the National Pork Board, a nonprofit organization funded by America's pork producers through the Pork Checkoff, and is offered free of charge to all U.S. pork producers and to state animal health officials. Producers use AgView to record premises identification, farm type, pig counts, and animal movement records; during an outbreak, state veterinarians can request permissioned movement and health data to perform rapid contact tracing and regionalization decisions.
The platform's core technology centers on secure, pre-collected producer data that is stored, visualized, and tied back to producer owners for both in-state and out-of-state pig movement tracking. Four functional pillars are emphasized: data sharing (pre-incident collection and secure storage), movement tracking (premises and pig movement linkage to owner), incident management (state-official data request workflow during an FAD), and app integrations (live API connections with multiple pork-industry software platforms such as Cloudfarms, PigCHAMP, SureTrack, MetaFarms, PigPRO, Prairie Systems, Magapor, AgriTech Analytics, and Prism Health Analytics). AgView's data model deliberately overlaps with the National Pork Board's Secure Pork Supply plan, positioning the platform as the operational intelligence layer for an existing regulatory framework used by USDA and state animal health officials.
AgView operates a non-commercial revenue model: it generates no revenue from subscriptions or product sales, and its funding flows entirely through Pork Checkoff allocations administered by the National Pork Board. Distribution is direct and self-serve through manage.agview.com, supplemented by an API partner ecosystem that lets production record-keeping systems push data into AgView without manual entry. GTM relies on industry advocacy through the National Pork Board network, educational content on agview.com, organic social presence, and email-based demo requests rather than a traditional sales motion. The platform is U.S.-only and serves two primary segments: (1) U.S. pork producers of all sizes, and (2) state animal health officials, with no commercial customer or investor relationships in evidence.
AgView firmographics
Firmographics- Name
- AgView
- Legal name
- National Pork Board
- Website
- https://agview.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgView is a free contact-tracing platform for the U.S. pork industry, owned by the National Pork Board and funded by the Pork Checkoff. It enables producers and state veterinarians to securely share pig movement and health data for rapid foreign animal disease response.
- Ownership category
- akta.pro rank
AgView industry classification
Industry- Product category
- Animal Disease Traceability Software
- NAICS
- Hog and Pig Farming (112210)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)
Keywords
Where AgView is headquartered
LocationHeadquarters
- HQ city
- North Richland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgView business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pork Checkoff Funding: AgView is fully funded by the Pork Checkoff and supported by the National Pork Board. The platform is free for all U.S. pork producers and state veterinarians to use. No revenue is generated from product sales or subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Platform Access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AgView product offering
Product offeringCore offering
AgView is a contact-tracing software platform that enables U.S. pork producers to securely share location and pig movement data with state animal health officials to rapidly contain foreign animal disease outbreaks. The platform collects producer data prior to an incident, ties farm premises and pig movements to producer owners for precise tracking, and provides state veterinarians a data request workflow during outbreaks. It leverages the same data required by the nation's Secure Pork Supply plan to deliver actionable intelligence on day one of an outbreak.
Product overview
AgView is a single unified contact-tracing platform designed for the U.S. pork industry to mitigate foreign animal disease outbreaks, particularly African swine fever. The platform enables producers of all sizes to securely share location and pig movement data with state animal health officials, providing real-time health status plus site and pig movement data. It includes core features for data sharing (pre-incident data collection), movement tracking (ties all farm premises and pig movements to producer owners), incident management (data request workflow for state officials during outbreaks), and app integrations (API connections with production software). AgView is built on the same data requirements as the nation's Secure Pork Supply plan but connects the information for actionable intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- AgView Platform
Quantifiable outcome
- $50-79.5 billion in potential economic losses from ASF outbreak avoided through rapid containment
- +2 more outcomes
Companies that use AgView
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
AgView technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
AgView partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- National Pork BoardcoreAgView is supported by the National Pork Board and funded by the Pork Checkoff. The National Pork Board owns and maintains AgView, with all decisions regarding maintenance and new features coming from the National Pork Board. The National Pork Board does not have access to producer data at any time, as data is held by a secure third party.
- CloudfarmscoreAPI partner with live integration connection. Cloudfarms is a pork industry software provider whose customers can seamlessly transfer data to AgView with no extra data entry.
- Prism Health AnalyticscoreCurrent API partner with live integration. Provides data integration for animal health information systems with AgView.
- PigCHAMPcoreCurrent API partner with live integration. PigCHAMP is a well-known pork industry data management platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AgView competitors and assessment
Company assessmentEmerging players
- BoviSync: Dairy cattle herd management software capturing health, reproductive, and movement records. Comparable as a livestock digital record platform with a similar data architecture, though focused on dairy rather than pork.
Regional players
- AgriWebb: Livestock farm management software dominant across Australia and the UK, with comparable producer-controlled operational records and movement tracking. Geographic peers in comparable livestock-software verticals.
Direct peers
- MetaFarms: Livestock production analytics platform with a strong pork-industry focus (also an AgView API partner). Comparable because it ingests farm-level swine health, movement, and performance data that overlaps with AgView's contact-tracing dataset.
- PigCHAMP: Long-established pork production management software platform (also an AgView API partner). Comparable because it captures swine farm operational data — including movements and health records — that overlaps with AgView's data layer and represents the closest functional analogue for pork producers.
- GlobalVetLink: Animal health records and movement-permitting platform serving veterinarians and livestock producers across multiple species. Comparable because it provides the digital disease permitting and interstate movement workflow that AgView also enables during FAD events.
- Porcitec: Iberian swine industry software platform identified as a coming-soon AgView API partner. Comparable pork production management software operating in European markets, with overlapping animal movement and health records functionality.
- Cloudfarms: Enterprise pork production management platform (and AgView API partner). Comparable as a swine data management system tracking animal health, movements, and production records across commercial pork operations.
- CattleTrace: Industry-driven livestock disease traceability program, focused on cattle in the U.S. AgView is the direct pork-sector analog of CattleTrace — both are voluntary, industry-funded initiatives building producer-controlled movement databases for FAD preparedness.
Broad incumbents
- Zoetis (Precision Animal Health): Largest global animal health company with diagnostics, genetics, and digital herd-monitoring products. Broad incumbent spanning biosecurity, diagnostics, and livestock data — represents the largest commercial entity positioned to encroach on livestock disease traceability.
- USDA Animal Disease Traceability (ADT) program: Federal regulatory traceability framework administered by USDA APHIS. Functions as the broad incumbent in U.S. livestock traceability; AgView's Secure Pork Supply alignment and day-one data positioning are designed to dovetail with ADT rather than displace it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
AgView social profiles
Digital presenceAgView financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgView leadership team
Management profileNumber of profiles
AgView funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgView M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgView
What does AgView do?
AgView is a contact-tracing software platform that enables U.S. pork producers to securely share location and pig movement data with state animal health officials to rapidly contain foreign animal disease outbreaks. The platform collects producer data prior to an incident, ties farm premises and pig movements to producer owners for precise tracking, and provides state veterinarians a data request workflow during outbreaks. It leverages the same data required by the nation's Secure Pork Supply plan to deliver actionable intelligence on day one of an outbreak.
Is AgView a public or private company?
AgView is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AgView founded?
AgView was founded in -1. It employs 11 to 50 people.
Where is AgView based?
AgView is headquartered in North Richland Hills, United States, in the North America region.
How does AgView make money?
One revenue line is on record: pork Checkoff Funding.
Who are AgView's main competitors?
BoviSync is listed as an emerging player. AgriWebb is listed as a regional player. Direct peers are MetaFarms, PigCHAMP, GlobalVetLink, Porcitec, Cloudfarms and CattleTrace. Broad incumbents are Zoetis (Precision Animal Health) and USDA Animal Disease Traceability (ADT) program.
Does AgView have an API?
Yes. AgView provides an API that enables integration with production software systems and animal health information systems used in the pork industry. The API facilitates data transfer, eliminating the need for manual data entry or double entry. AgView has multiple API partners with live API connections.
What industry is AgView in?
AgView's product category is Animal Disease Traceability Software. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 112210 and its SIC code is 200.