What AUBEP does

AUBEP S.A. is a Swiss enterprise software company founded in 2005 and headquartered in Yverdon-les-Bains, operating under the brand bangr. It sells a modular SaaS ERP platform — built on a three-tier architecture comprising bangr.core (turnkey industry-configured ERP), bangr.advance (customized platform for clients exceeding standard ERP scope), and bangr.extras (supplementary functional modules). The platform centralizes quotations, invoicing, project tracking, logistics, production, scheduling, and financial reporting into a single web-based system.

The company targets Swiss SMEs and small institutions across more than ten verticals, including engineering, distribution, production, manufacturing, construction, associations, cleaning services, hospitality and restaurants, and home care services, with an additional CFO/finance use-case offering. It serves over 300 customers and operates with a sales-led, high-touch go-to-market built around 60-minute personalized demonstrations and dedicated consultants. Pricing is quote-based, not publicly disclosed, and is delivered as annual subscriptions; no external funding, M&A activity, or leadership changes are recorded.

AUBEP is privately held and founder-operated, with no disclosed investors. Its principal competitive advantages are deep vertical specialization for the Swiss SME market, a customized-modular technology stack, and the operational switching costs created by deep integration of customer workflows onto the platform.

Name

AUBEP

Legal name

AUBEP S.A.

Website

https://aubep.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

AUBEP (bangr.) is a Swiss SaaS ERP vendor founded in 2005 that sells a modular web-based ERP platform — bangr.core, bangr.advance, and bangr.extras — to over 300 SMEs and small institutions across 10+ Swiss industry verticals.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• Cloud ERP software
• Business management platform
• Industry-specific ERP
• Modular ERP solutions
• Swiss SME software

Headquarters

HQ city

Yverdon-les-bains

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Subscription (bangr.core): Core ERP solution subscription for Swiss SMEs, providing comprehensive business management capabilities including project management, invoicing, logistics, production, finance reporting, and workforce planning.
2. Custom Platform (bangr.advance): Customized ERP platform for businesses requiring capabilities beyond standard ERP features, tailored to specific organizational needs.
3. Additional Modules (bangr.extras): Supplementary modules extending core functionality for specialized business requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AUBEP develops and sells bangr., a web-based modular ERP platform delivered as SaaS for Swiss small and medium enterprises. The platform centralizes business operations including project management, quotation, invoicing, logistics, production, finance reporting, and workforce planning. It is offered in three tiers: bangr.core (standard ERP adapted to specific industries), bangr.advance (custom-built platform exceeding standard ERP capabilities), and bangr.extras (additional modules for specialized functionality).

Product overview

AUBEP offers bangr., a modular Swiss ERP platform composed of three interconnected products: bangr.core (the core turnkey ERP solution adapted to specific industries), bangr.advance (a custom-built platform extending beyond standard ERP limitations), and bangr.extras (additional modules for specialized functionality). The platform serves multiple industry verticals including engineering, distribution, production, manufacturing, construction, associations, cleaning, hospitality, and home care services.

Differentiator

Problem solved

Functional benefit

Brands

• bangr.core: Ready-to-use ERP solution tailored to specific industries.
• bangr.advance
• bangr.extras

Products and services

• bangr.core
• bangr.advance
• bangr.extras

Quantifiable outcome

• Administrative burden reduction - customers report significant reduction in administrative workload with centralized, clear operations
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• SAP Business One: SAP's SME-focused ERP suite widely deployed in Switzerland via local partners. Comparable on customer segment and core ERP functionality, with significantly larger R&D and partner ecosystem.
• Sage: Global SME accounting and ERP vendor with established presence in Switzerland. Comparable on target customer and core financial/operational workflows, with broader international reach and deeper partner channel.
• Microsoft Dynamics 365 Business Central: Global cloud ERP from Microsoft targeted at SMEs and mid-market with financials, supply chain, and operations modules. Overlaps with bangr.'s core offering and competes on integration with the Microsoft 365 ecosystem.
• Oracle NetSuite: Cloud ERP suite serving SMEs to mid-market with financials, CRM, and operations. Competes for the upper end of bangr.'s customer base as Swiss SMEs scale.

Emerging players

• Klara: Swiss business software (now part of the Bexio/Mobiliar ecosystem) covering accounting, HR, and operations for SMBs. Partial overlap with bangr.'s SME finance and operations workflows in Switzerland.

Direct peers

• Odoo: Open-source modular ERP with an SME focus and broad vertical coverage (manufacturing, construction, hospitality, services). Comparable product architecture (modular, configurable) and target buyer, with stronger global brand and partner channel.
• Bexio: Swiss cloud SaaS for SMEs covering accounting, invoicing, banking, and basic ERP workflows. Closely comparable on target customer (Swiss SMBs), subscription delivery, and sales-led GTM, though lighter on industry vertical depth than bangr.
• Abacus Research: Largest Swiss-headquartered ERP vendor serving SMEs and mid-market with financials, payroll, and industry-specific modules. Directly comparable as a domestically built, multi-vertical Swiss ERP competing for the same customer profile as bangr.

Regional players

• Run my Accounts: Swiss cloud accounting and financial management SaaS targeting SMEs and fiduciaries. Narrower scope than bangr. (primarily finance/bookkeeping) but competes for the same Swiss SME financial-management wallet.
• Infoniqa: Swiss-headquartered provider of ERP, HR, and finance solutions primarily serving DACH-region SMEs and mid-market. Comparable regional focus and vertical breadth to bangr.'s Swiss SME positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aubepsa
• LinkedInlinkedin.com/company/aubep-sa
• Instagraminstagram.com/aubepsa
• Xx.com/aubepsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUBEP