Amusement Today
Amusement Today is a privately held B2B trade publication serving the amusement, theme park, water park, and carnival industries with a 14-issue-per-year digital newspaper, the Golden Ticket Awards program, and advertising reaching industry operators and suppliers.
- Company typePrivate
- Founded1997
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Amusement Today does
Amusement Today is a privately held B2B trade publication serving the amusement, theme park, water park, carnival, and ride safety industries. Founded in 1997 and headquartered in Arlington, Texas, the company publishes a digital newspaper 14 times per year with over 700 pages of annual content covering industry news, business developments, safety updates, and trend analysis. The publication positions itself as the "Industry News Leader" for the amusement industry and serves a vertical audience of park operators, water park operators, carnival operators, and ride and equipment suppliers.
The core product is the Amusement Today Digital Newspaper, delivered via a website-based digital publishing platform. Related offerings include a Video Track content vertical and the Golden Ticket Awards, an annual industry recognition program operated under a separate domain (goldenticketawards.com). The company maintains memberships in 18+ industry associations including IAAPA, IAFE, AIMS International, ASTM F24 Committee, WWA, and multiple regional carnival and amusement trade bodies, which provide distribution reach and industry credibility.
The business model operates on two revenue streams: digital subscriptions billed annually (pricing not publicly disclosed) and advertising placements including digital magazine ads, targeted online placements, banners, email features, and social media boosts. The company is privately owned with no disclosed funding, parent company, or financial statements, and operates with 1-10 employees.
Amusement Today firmographics
Firmographics- Name
- Amusement Today
- Legal name
- Amusement Today
- Website
- https://amusementtoday.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amusement Today is a privately held B2B trade publication serving the amusement, theme park, water park, and carnival industries with a 14-issue-per-year digital newspaper, the Golden Ticket Awards program, and advertising reaching industry operators and suppliers.
- Ownership category
- akta.pro rank
Amusement Today industry classification
Industry- Product category
- Trade Publication
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industries
- Amusement Parks & Theme Parks (THAAAAAA), Local Community & Multi-Category Fairs (MPAGAFAO)
Keywords
Where Amusement Today is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
Amusement Today business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Subscription: Publishes 14 issues per year with over 700 pages of amusement park, water park, business, carnival and safety news. Revenue from paid digital subscriptions.
- Advertising: Offers advertising placements including digital magazine ads, targeted online placements, banners, email features, and social media boosts to reach key decision-makers in the amusement park industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Amusement Today product offering
Product offeringCore offering
Amusement Today is a B2B trade publication that publishes a digital newspaper 14 times per year with 700+ pages of editorial content covering amusement parks, water parks, theme parks, carnivals, business developments, and ride-safety news. Its flagship offering is the Amusement Today Digital Newspaper, supplemented by the Golden Ticket Awards industry recognition program and the Video Track video content section. The publication is sold to amusement industry operators and suppliers via annual digital subscriptions and is supported by advertising placements targeted at industry decision-makers.
Product overview
Amusement Today is a media publication serving the amusement industry with news and coverage. Their primary product is the Amusement Today Digital Newspaper, published 14 times yearly with over 700 pages per year covering amusement parks, water parks, business news, carnival news, and safety news. Related offerings include the Golden Ticket Awards (an industry recognition program) and Video Track (video content section). The company also organizes industry awards and publishes editorial content through its main website.
Differentiator
Problem solved
Functional benefit
Brands
- Golden Ticket Awards: An awards program operated by Amusement Today recognizing excellence in the amusement park industry.
Products and services
- Amusement Today Digital Newspaper The flagship digital newspaper publication of Amusement Today, covering amusement park, water park, theme park, business, carnival, and safety news for amusement industry operators and suppliers. Published 14 issues per year with over 700 pages of industry coverage, sold via annual digital subscriptions.
- Golden Ticket Awards An annual awards program operated by Amusement Today that recognizes excellence in the amusement park industry, including top parks, rides, and attractions. The program serves as a community engagement and industry recognition initiative for park operators, ride manufacturers, and enthusiasts.
- Video Track A video content section on Amusement Today that delivers video coverage of amusement industry news, parks, rides, and attractions to subscribers and visitors of the website.
Companies that use Amusement Today
Customer profileSegments4 records
Ideal customer profiles4 records
Amusement Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amusement Today partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- IAAPAcoreInternational Association of Amusement Parks and Attractions - industry trade association membership for industry credibility and reach
- IAFEcoreInternational Association of Fairs and Expositions - industry association membership
- AIMS InternationalcoreInternational Amusement Ride Safety Bureau - safety-focused association membership demonstrating commitment to industry safety
- ASTM F24 CommitteecoreASTM Committee on Amusement Rides - standards development committee membership
- American Coaster Enthusiasts (ACE)minorRoller coaster enthusiast organization membership
- WWA (World Waterpark Association)coreWater park industry trade association membership
- NAARSOminorNational Association of Ride Safety Officials - safety professionals association
- NEAAPAminorNew England Association of Amusement Parks membership
- NJAAminorNew Jersey Amusement Association membership
- OABAminorOutdoor Amusement Business Association membership
- PACEminorProfessional Amusement Carnival Executives association membership
- PAPAminorPennsylvania Amusement Parks association membership
- International Ride TrainingminorRide safety training organization membership
- Gibtown Showmen's ClubminorCarnival industry trade organization membership
- Showmen's League of AmericaminorCarnival industry trade organization membership
- Northwest Showmen's ClubminorCarnival industry regional organization membership
- Roller Coaster MuseumminorMuseum preserving amusement ride history
- Carnival World MuseumminorCarnival industry museum preservation
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Amusement Today competitors and assessment
Company assessmentEmerging players
- Theme Park Tribune: News and opinion site covering theme parks and attractions. Comparable editorial subject matter, though smaller scale and primarily consumer-facing rather than B2B.
- Attractions Magazine: Digital publication focused on theme parks and attractions. Comparable to Amusement Today in subject matter, but skews consumer/fan-facing rather than the B2B operator audience that Amusement Today primarily serves.
Direct peers
- Park World Magazine: International B2B trade magazine for the amusement park and attractions industry. Closely comparable editorial scope and revenue model (subscriptions plus advertising) to Amusement Today, with broader geographic reach.
- InPark Magazine: B2B trade publication covering the amusement, attractions, and themed entertainment industry. Directly comparable to Amusement Today as both serve park operators and suppliers with industry news, features, and advertising.
- Blooloop: Leading digital B2B publication for the attractions, theme park, and museum industries. Comparable to Amusement Today in editorial focus, advertising-supported model, and operator/supplier audience, though with a stronger digital/online format.
- Replay Magazine: Trade publication covering the coin-op amusement, arcade, and amusement-with-prize (AWP) industry. Comparable B2B trade-publication model and overlapping but adjacent audience (arcade operators vs. amusement park operators).
- Funworld Magazine (IAAPA): Official magazine of the International Association of Amusement Parks and Attractions (IAAPA). Most direct competitor to Amusement Today because it serves the same primary audience of amusement park operators and is anchored by the industry's largest trade association.
Others
- Vending Times: Long-running B2B trade publication for the vending, coin-op, and amusement industries. Comparable subscription + advertising trade-media model and adjacent audience in attractions and amusement venues, though vending is more prominent.
- Museums + Heritage Advisor: B2B trade publication and news source for the museums and heritage sector. Comparable trade-publication model (subscription + advertising, decision-maker audience) but in an adjacent attractions vertical rather than amusement parks.
- WhiteWater West: Major water park and amusement ride supplier that advertises prominently on Amusement Today. Useful as a peer for understanding the buyer/advertiser side of the trade publication relationship rather than a direct publishing competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Amusement Today social profiles
Digital presenceAmusement Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amusement Today leadership team
Management profileNumber of profiles
Amusement Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amusement Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amusement Today
What does Amusement Today do?
Amusement Today is a B2B trade publication that publishes a digital newspaper 14 times per year with 700+ pages of editorial content covering amusement parks, water parks, theme parks, carnivals, business developments, and ride-safety news. Its flagship offering is the Amusement Today Digital Newspaper, supplemented by the Golden Ticket Awards industry recognition program and the Video Track video content section. The publication is sold to amusement industry operators and suppliers via annual digital subscriptions and is supported by advertising placements targeted at industry decision-makers.
Is Amusement Today a public or private company?
Amusement Today is a private company. It is classified as unknown and is currently operating.
When was Amusement Today founded?
Amusement Today was founded in 1997. It employs 1 to 10 people.
Where is Amusement Today based?
Amusement Today is headquartered in Arlington, United States, in the North America region.
How does Amusement Today make money?
Two revenue lines are on record. Digital Subscription is the primary driver. The others are advertising.
Who are Amusement Today's main competitors?
Emerging players on record are Theme Park Tribune and Attractions Magazine. Direct peers are Park World Magazine, InPark Magazine, Blooloop, Replay Magazine and Funworld Magazine (IAAPA). Others are Vending Times, Museums + Heritage Advisor and WhiteWater West.
Does Amusement Today have an API?
No public API is recorded for Amusement Today.
What industry is Amusement Today in?
Amusement Today's product category is Trade Publication. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of THAAAAAA, Amusement Parks & Theme Parks.