Palmyra Rugby Union Club

What Palmyra Rugby Union Club does

Palmyra Rugby Union Club (PRUC), commonly known as 'Pally', is a not-for-profit community rugby union club founded in 1934 and based at Tompkins Park on Canning Highway in Perth, Western Australia. The club fields men's and women's Premier Grade teams competing in the RugbyWA Premier Grade competition, plus reserve, third, fourth, and Colts teams, a women's community grade, and an over-35s social veterans program branded the Pally Pigs. The junior program runs from Under 6s through Under 18s, including dedicated girls U15 and U17 teams, with pre-season training beginning in March and competition from May to August. The club is governed by an elected executive committee and is member-owned, with no parent company or institutional investor.

Revenue is generated through five primary streams: tiered membership fees (Social Membership at $55/year, Ordinary Membership at $110/year, plus bundled Tompkins Park membership at $20/year), senior player registration fees collected through the Rugby Xplorer platform, food and beverage sales at the licensed Tompkins bar (which pays dividends back to PRUC), multi-tier sponsorship (Principal, Platinum, Gold, Silver, Bronze, Tier One, and Tier Two), and the Palms Club donation drive operated through the Australian Sports Foundation. The go-to-market is community-led and direct-to-consumer, leveraging the club website, Facebook, Instagram, Rugby Xplorer, TryBooking, on-ground events (Culture Round, quiz nights), and the Pally Business Register as a community business directory. Recent strategic signal includes the 2023 Fortescue Rugby WA Grand Final title and the 2025 sponsorship lineup anchored by SCEE Electrical and JD Building Inspections.

Name

Palmyra Rugby Union Club

Legal name

Palmyra Rugby Union Club

Website

https://palmyrarugby.com.au

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Palmyra Rugby Union Club is a not-for-profit community rugby club founded in 1934 in Perth, Western Australia, fielding men's and women's senior teams in RugbyWA Premier Grade, juniors from U6 to U18, and a 180+ member veterans program, funded through memberships, sponsorships, and the licensed Tompkins bar.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community rugby programs
• Rugby club membership
• Amateur rugby teams
• Youth rugby development
• Rugby union training

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees across multiple tiers: Social Membership at $55/year and Ordinary Membership at $110/year. Memberships run from 1 April to 31 March. Senior Player Membership is included in Rugby Xplorer registration fees. Tompkins Park membership ($20/year) is bundled into all PRUC membership tiers.
2. Player Registration Fees: Senior player membership is incorporated into Rugby Xplorer registration fees. Junior players aged under 18 become Junior Members upon registration. Pre-season training typically commences in March with competition running May to August.
3. Food and Beverage Sales: Tompkins bar and restaurant generates revenue from food and beverage sales. Only financial Tompkins members and their guests (up to 5) can purchase alcohol and food at the bar. Members' spending generates dividends paid to PRUC by Tompkins.
4. Palms Club Donations and Fundraising: The Palms Club is a donation drive offering accessible cost-effective opportunities for individuals and small businesses to support the club. Donation link via asf.org.au. Proceeds fund off-field facilities and on-field playing strength programs.
5. Sponsorship Revenue: Sponsorship revenue from multiple tiers: Principal Sponsors (Seniors and Juniors), Platinum, Gold, Silver, Bronze, Tier One, and Tier Two sponsors. Sponsors include SCEE Electrical, JD Building Inspections, NRC, Vayda Sport, Gage Roads Brew Co., Accredit Building Surveying, and many more. Sponsors receive global exposure, grounds signage, and event networking opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Palmyra Rugby Union Club is a community rugby union club based at Tompkins Park, Perth, that delivers competitive and social rugby programs across all ages and genders, including senior men's, women's, colts, junior (U6–U18 with girls' U15 and U17), and veteran (over 35s) teams competing in RugbyWA Premier Grade. The club sells annual memberships (Social, Ordinary, Senior Player, Life, Junior) and operates the Palms Club donation drive and an affiliated licensed bar (Tompkins) for food and beverage sales to members.

Product overview

Palmyra Rugby Union Club (PRUC) is a community rugby union club founded in 1934 offering multiple rugby programs and membership tiers. The club operates as a unified offering comprising senior competitive teams (Premier Grade, Reserves, Thirds, Colts, Women's), junior programs (U6 to U18 with girls' teams), and veterans rugby (Pally Pigs over 35s). Membership products include Social Membership ($55/year) and Ordinary Membership ($110/year with voting rights). Additional services include the Palms Club donation program and Pally Business Register community directory. The club is based at Tompkins Park, Perth, competing in the RugbyWA Premier Grade competition.

Differentiator

Problem solved

Functional benefit

Brands

• Pally Pigs: Veterans rugby team for players over 35, established in 2014, with over 180 active members, playing social touch rugby on Thursday evenings and participating in SCRUMWA carnivals.
• The Palms Club

Products and services

• Junior Rugby Programs Age-group junior rugby teams from Under 6s to Under 18s, including dedicated girls' teams in U15 and U17. Pre-season training starts March; competition runs May to August. Designed for young players of all sizes, body shapes, and abilities with a safe, fun, inclusive team environment.
• Senior Rugby Programs Competitive rugby union teams competing in RugbyWA Premier Grade, including Men's Premier Grade, Reserves, Thirds, Fourth Grade, Colts, Women's Premier Grade, Women's Community Grade, and Social Grades. Training Tuesday and Thursday evenings; games on Saturdays across Perth venues.
• Pally Pigs Veterans Rugby Over 35s social touch rugby team with 180+ active members. Plays social touch rugby every Thursday at 6pm and participates in SCRUMWA carnival games every second Sunday from April to September. Emphasises mateship, mental health, and a family-friendly social environment.
• Social Membership Annual social membership at $55/year providing access to the Tompkins bar, priority club event ticketing, and networking opportunities. Non-voting tier. Valid 1 April to 31 March. Includes Tompkins Park membership ($20 value).
• Ordinary Membership Full membership at $110/year including voting rights at the AGM, ability to hold any club office, Tompkins bar access, and priority event ticketing. Valid 1 April to 31 March. Includes Tompkins Park membership ($20 value).
• Palms Club Donation Program Donation drive offering accessible, cost-effective opportunities for individuals and small businesses to support the club. Proceeds fund off-field facilities and on-field playing strength programs. Donation link via asf.org.au.
• Pally Business Register Online directory connecting club community members' businesses with the Pally community, covering categories including builders, electricians, plumbers, food and beverage, and sporting apparel suppliers. Managed by Kim Short.
• Tompkins Bar and Restaurant Food & Beverage Service Licensed bar and restaurant at Tompkins Park selling food and beverages to financial Tompkins members and their guests (up to 5 per member). Operates under Western Australia Liquor Licensing laws. Member spending generates dividends paid to PRUC by Tompkins.

Quantifiable outcome

• Won the 2023 Fortescue Rugby WA Grand Final — Premier Grade premiership
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered principal sponsor (seniors), principal sponsor (juniors), platinum sponsor, silver sponsor, bronze sponsor, partner and core.

• SCEE Electrical (SJ Electric)principal sponsor (seniors)GTM or Marketing Partner · 1 January 2025SCEE Electrical is the Principal Sponsor for the senior teams in 2025. A leading electrical contractor serving the resources and infrastructure sectors. SCEE provides financial sponsorship and receives prominent brand exposure at the club grounds and on playing uniforms.
• JD Building Inspectionsprincipal sponsor (juniors)GTM or Marketing Partner · 1 January 2025JD Building Inspections is the Principal Sponsor for the junior teams in 2025. A Perth-based building inspection company with over 30 years of industry knowledge providing pre-purchase inspections, reports, and renovation advice.
• NRC (National Reinforced Concrete)platinum sponsorGTM or Marketing Partner · 1 January 2025NRC is a Platinum Sponsor. A specialist structures contractor providing earthworks, formwork, reinforcing fixing, PT and concrete placement, servicing commercial, industrial, mining civil and defence sectors.
• Vayda Sportplatinum sponsorGTM or Marketing Partner · 1 January 2025Vayda Sport is a Platinum Sponsor and a vibrant Perth-based company specializing in custom sportswear. Vayda sources the best manufacturers to provide quality sports and team wear at low prices.
• Gage Roads Brew Co.silver sponsorGTM or Marketing Partner · 1 January 2025Gage Roads Brew Co. is a Silver Sponsor. Proudly Australian owned and independent craft brewer inspired by coastal home and Aussie lifestyle. Named after the strip of ocean separating Rottnest Island and Fremantle.
• Tompkins (Riverfront Restaurant and Bar)bronze sponsorGTM or Marketing Partner · 1 January 2025Tompkins is a Bronze Sponsor and the club's affiliated licensed venue. Riverfront restaurant and bar with views of Perth city and Swan River. Members-only facilities with annual membership of $20. The Tompkins Park Community and Recreational Association Constitution governs the venue.
• Accredit Building Surveyingbronze sponsorGTM or Marketing Partner · 1 January 2025Accredit Building Surveying is a Bronze Sponsor and also sponsors the Pally Pigs. A Perth-based registered building certifier providing building surveying services for residential, commercial and government sectors across Western Australia.
• Associated Electrical and Maintenance Services (AEMS)bronze sponsorGTM or Marketing Partner · 1 January 2025AEMS is a Bronze Sponsor. A privately owned company established in 1998 providing electrical work in domestic, commercial and industrial sectors across Western Australia.
• John Wigham Buildingbronze sponsorGTM or Marketing Partner · 1 January 2025John Wigham Building is a Bronze Sponsor. Specialising in home extensions, full scale renovations, domestic outdoor projects and complete new home builds in Perth.
• Base Constructionbronze sponsorGTM or Marketing Partner · 1 January 2025Base Construction is a Bronze Sponsor. A home and commercial construction company based in Perth.
• Schlager Groupsilver sponsorGTM or Marketing Partner · 1 January 2025Schlager Group is a Silver Sponsor and also listed in the business register. A solutions-focused commercial builder in Perth delivering smart, clean, efficient builds for commercial construction challenges.
• My Best Friend Veterinary Centrebronze sponsorGTM or Marketing Partner · 1 January 2025My Best Friend Veterinary Centre is a Bronze Sponsor. A veterinary clinic providing animal care services to the Perth community.
• Brendon Brothers Groupbronze sponsorGTM or Marketing Partner · 1 January 2025Brendon Brothers Group is a Bronze Sponsor. Listed among the club's Bronze sponsors for 2025.
• Crusader RemovalspartnerGTM or Marketing Partner · 1 January 2025Crusader Removals is a Partner. A Perth-based removalist company providing home and office relocation services. Listed in the Palmyra Business Register for the Pally community.
• Office National (Canning Vale)partnerGTM or Marketing Partner · 1 January 2025Office National Canning Vale is a Partner. A stationery and office supplies provider listed in the Palmyra Business Register, providing office supplies to the club community.
• Progress MiningpartnerGTM or Marketing Partner · 1 January 2025Progress Mining is a Partner in the Palmyra Business Register. A mining undercarriage solutions company with over a decade of design expertise and a factory in Europe.
• Lima CantinapartnerGTM or Marketing Partner · 1 January 2025Lima Cantina is a Partner in the Palmyra Business Register. A Peruvian restaurant in Leederville bringing authentic flavours and music, located in the Oxford Street precinct.
• Mini's Soft ServepartnerGTM or Marketing Partner · 1 January 2025Mini's Soft Serve is a Partner in the Palmyra Business Register. A mobile ice cream company with over 10 years of experience at markets, sporting events, birthdays, and private events across Perth.
• Next Generation GlasspartnerGTM or Marketing Partner · 1 January 2025Next Generation Glass is a Partner. Listed in the Palmyra Business Register providing glass services to the club community.
• RugbyWAcoreStrategic or Co-development Partner · 1 January 2025RugbyWA is the governing body for the competition in which Palmyra competes. The club participates in the RugbyWA Premier Grade and community competitions coordinated by RugbyWA, including junior Saturday games and the Find a Club registration portal.
• SCRUMWA (Senior Citizens Rugby Union Movement of Western Australia)coreStrategic or Co-development Partner · 1 January 2025SCRUMWA is the governing body for veterans/senior citizen rugby in Western Australia. The Pally Pigs form part of SCRUMWA, participating in carnival games between 14 member clubs every second Sunday from April to September.
• Tompkins Park Community and Recreational Association (TPCRA)coreStrategic or Co-development Partner · 1 January 2025TPCRA governs the Tompkins Park facility where the club is based. Steve Bullock represents PRUC on the TPCRA committee. The club's constitution and Tompkins Park constitution govern the relationship and membership dividend arrangements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Joondalup Brothers Rugby Club: Perth northern-suburbs community rugby club competing in RugbyWA with men's, women's and junior programs — directly comparable as a metropolitan amateur rugby peer.
• Associates Rugby Club Perth: Long-established Perth rugby union club fielding men's and women's senior teams and juniors in RugbyWA competitions — directly comparable as a Perth amateur rugby club with multi-grade participation.
• Bayswater Rugby Club: Perth-based amateur rugby club competing in RugbyWA with senior grades and juniors — directly comparable community rugby peer operating in the same metropolitan competition.
• Cottesloe Rugby Club: Perth coastal rugby union club fielding senior grades and juniors in RugbyWA — directly comparable as a community-based amateur rugby club with similar member-driven model.
• Kalamunda Rugby Club: Perth hills-based community rugby club in RugbyWA competitions offering senior and junior programs — comparable as a regional Perth amateur rugby club with similar volunteer-driven model.
• Wests Scarborough Rugby Club: Perth-based community rugby union club competing in RugbyWA Premier Grade with senior and junior programs — directly comparable as a metropolitan amateur rugby club in the same competition.
• UWA Rugby Club: University-affiliated but open Perth rugby club fielding senior and junior teams in RugbyWA — comparable as a Perth amateur rugby club with similar governance and competition footprint.
• Nedlands Rugby Club: Perth-based community rugby club participating in RugbyWA senior grades with men's and women's programs — a direct competitive peer in the same metropolitan league structure.
• Fremantle Rugby Club: Perth-based rugby club in RugbyWA competitions and the historical source of PRUC's founders; directly comparable as a community rugby club with senior and junior participation.

Broad incumbents

• RugbyWA: The governing body of rugby union in Western Australia that organizes the Premier Grade competition PRUC competes in. Comparable as the broad incumbent organizing the league structure, scheduling and registration platform (Rugby Xplorer) the club depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PalmyraRugby
• Instagraminstagram.com/palmyrarugby
• Xx.com/palmyrarugby
• LinkedInlinkedin.com/company/palmyra-rugby-union-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmyra Rugby Union Club