Nedlands Rugby Union Football Club
Nedlands Rugby Union Football Club (Neddies) is a Perth-based community rugby club founded in 1934, offering junior, colts, senior, and women's rugby programs. It generates revenue through player registrations, multi-tiered corporate sponsorship, and community membership programs.
- Company typePrivate
- Founded1934
- HeadquartersNedlands, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nedlands Rugby Union Football Club does
Nedlands Rugby Union Football Club (known as "Neddies") is a community rugby union football club based in Nedlands, Perth, Western Australia, founded on 5 April 1934. The club operates a multi-level rugby participation ecosystem spanning junior programs (ages 3-18, U6 to U18), Colts (U20), senior men's teams across four grades (Premier, Reserve, Third, Fourth/Nomads), and a women's team competing in WA Premier Grade. Its home ground is Sir Charles Court Reserve on the Swan River foreshore (permanently secured in 1951), with a secondary junior training site at Percy Doyle Reserve in Duncraig. The club is a 18-time Premier Grade premiership winner and 24-time WA Premier Club Champion (most recently in 2022), with 37 consecutive years in Premier Grade finals through 2020.
The club runs on a not-for-profit, volunteer-driven operating model. Technology infrastructure is limited to the third-party Rugby Xplorer platform used for player registration, fixture management, and competition administration. Revenue is generated across five streams: (1) player registration fees across all age groups via Rugby Xplorer; (2) multi-tiered corporate sponsorship packages ranging from In-kind ($1,000) to Diamond ($20,000+), with brand placement on jerseys, signage, and digital media; (3) the 500 Club community supporter membership program ($195-$950 annually) including the Gold Supporter tier; (4) merchandise sales through an online shop; and (5) event revenue from bar/canteen operations and ticketed social functions such as the annual Senior Wind Up. The club reports a base of 600+ members, families, and volunteers, and is governed by a Board of Management with financial oversight from a Board of Trustees (structure adopted in 2013).
Nedlands Rugby Union Football Club firmographics
Firmographics- Name
- Nedlands Rugby Union Football Club
- Legal name
- Nedlands Rugby Union Football Club
- Website
- https://nedlandsrugby.com.au
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nedlands Rugby Union Football Club (Neddies) is a Perth-based community rugby club founded in 1934, offering junior, colts, senior, and women's rugby programs. It generates revenue through player registrations, multi-tiered corporate sponsorship, and community membership programs.
- Ownership category
- akta.pro rank
Nedlands Rugby Union Football Club industry classification
Industry- Product category
- Amateur Rugby Club Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Nedlands Rugby Union Football Club is headquartered
LocationHeadquarters
- HQ city
- Nedlands
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Nedlands Rugby Union Football Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Membership and Registration Fees: Revenue from player registrations across all age groups including juniors, colts, seniors, and women's teams. Players register through Rugby Xplorer platform.
- Corporate Sponsorship: Multi-tiered corporate sponsorship program ranging from In-kind ($1,000) to Diamond ($20,000+) levels. Includes branding on jerseys, grounds signage, digital media, and corporate hospitality.
- 500 Club Membership: Exclusive community and supporter sponsorship network with annual memberships at $500 for individuals and $950 for couples/businesses. Includes merchandise, event access, and bar benefits.
- Merchandise Sales: Online shop selling club merchandise including the 2026 Nedlands Vintage Rugby Jersey and apparel. Also includes event tickets like Senior Wind Up.
- Club Facilities and Events: Revenue from bar facilities, clubhouse events, and social functions including Thursday steak nights, club lunches, and fundraising events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 500 Club Sponsorship - Individual/Business membership with exclusive benefits |
| Subscription | Annual | 500 Club Gold Supporter Member |
| Subscription | Annual | In-kind Sponsorship |
| Subscription | Annual | Navy Tier Sponsorship |
| Subscription | Annual | Silver Tier Sponsorship |
| Subscription | Annual | Gold Tier Sponsorship |
| Subscription | Annual | Platinum Tier Sponsorship |
| Subscription | Annual | Diamond Tier Sponsorship |
| One time/ perpetual license | Pay-as-you-go | 2026 Senior Wind Up Event Tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Nedlands Rugby Union Football Club product offering
Product offeringCore offering
Nedlands Rugby Union Football Club operates a community rugby union club offering participation programs from juniors (ages 3-18) through Colts, senior men's grades (Premier, Reserve, Third, Fourths), and women's Premier Grade. The club generates revenue through player registration fees, multi-tiered corporate sponsorship packages (In-kind to Diamond at $1,000-$20,000+), the 500 Club supporter membership program, merchandise sales, and ticketed social events such as the annual Senior Wind Up.
Product overview
Nedlands Rugby Union Football Club offers a multi-level rugby participation ecosystem spanning junior (ages 3-18), colts, senior, and women's programs. The club operates on a membership and sponsorship model, with revenue generated through the 500 Club supporter membership program and multi-tiered corporate sponsorship packages (In-kind through Diamond tiers ranging from $1,000 to $20,000+). Additional revenue streams include event ticketing (such as the annual Senior Wind Up), merchandise sales through the club shop, and volunteer-powered community programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Rugby Programs Competitive senior rugby offerings including Premier Grade, Reserve Grade, Third Grade, Fourth Grade (Nomads), and Colts (U20) teams competing in Rugby WA competitions at Sir Charles Court Reserve.
- Junior Rugby Programs Rugby programs for players aged 3 to 18, including Under-6 Minis through to U18, with training at Nedlands Foreshore and Percy Doyle Reserve locations.
- Women's Rugby Women's rugby team competing in WA Premier Grade competitions, promoting teamwork and inclusion for female athletes.
- 500 Club Membership Exclusive supporter membership program with benefits including merchandise, game day functions, bar cards, sponsor board recognition, and networking events. Tiers include standard ($500 individuals, $950 couples/businesses) and Gold Supporter ($195).
- Corporate Sponsorship Packages Multi-tiered corporate sponsorship program with six levels: In-kind (up to $1,000), Navy ($1,500+), Silver ($5,000+), Gold ($10,000+), Platinum ($15,000+), and Diamond ($20,000+). Includes brand placement on jerseys and signage, digital exposure, and hospitality benefits.
- 2026 Senior Wind Up Event End-of-season celebration event scheduled for September 5, 2026 at DoubleTree by Hilton Elizabeth Quay, Perth. Ticket options include individual ($165) and table of 10 ($1,600), including formal dinner and awards.
- Club Merchandise Shop Online shop selling club merchandise including the 2026 Nedlands Vintage Rugby Jersey and apparel, available via the club website.
- Volunteer Programs Volunteer opportunities including coaching, team management, refereeing, ground marshalling, and first aid. Volunteers register through Rugby Xplorer with accreditation requirements via Rugby AU.
Quantifiable outcome
- 18-time Premier Grade Premiership flag winners
- +3 more outcomes
Companies that use Nedlands Rugby Union Football Club
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Nedlands Rugby Union Football Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Nedlands Rugby Union Football Club partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Rugby WAcoreGoverning body for rugby in Western Australia. Nedlands participates in Rugby WA competitions and connects with the broader state rugby ecosystem. The club is proud to be part of RugbyAU.
- Western ForceminorProfessional rugby franchise. The club has produced players who went on to enjoy professional careers with the Western Force.
- Makenes Truck TrainingminorMajor sponsor of Nedlands Rugby Club. Logo displayed on website as a key sponsor.
- Bellcourt PropertyminorMajor sponsor of Nedlands Rugby Club. Logo displayed on website as a key sponsor.
- Baidam SolutionsminorMajor sponsor of Nedlands Rugby Club. Logo displayed on website as a key sponsor.
- ATM WestminorCorporate sponsor displayed in Navy tier sponsorship section.
- CPC EngineeringminorCorporate sponsor of Nedlands Rugby Club.
- Egmont ElectricalminorCorporate sponsor of Nedlands Rugby Club.
- PE SelectricalminorCorporate sponsor of Nedlands Rugby Club.
- B-StoreminorCorporate sponsor of Nedlands Rugby Club.
- LawleysminorCorporate sponsor of Nedlands Rugby Club.
- ShakespeareminorCorporate sponsor of Nedlands Rugby Club.
- Whipper Snapper DistilleryminorCorporate sponsor of Nedlands Rugby Club.
- LHP LandscapingminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- Trident InsuranceminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- Elevate AccessminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- Consilium FinancialminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- Kumara VillasminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- ParronminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- WCBMminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- CenturyminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- Centre WestminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- AveriominorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- PowlecminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
- Cleveland AirminorSponsor of Nedlands Rugby Club. Logo displayed on website sponsor section.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Nedlands Rugby Union Football Club competitors and assessment
Company assessmentDirect peers
- Palmyra Rugby Club: Perth-based community rugby club competing in the same Rugby WA competitions. Similar membership, sponsorship, and volunteer-driven model targeting juniors through seniors.
- Southern Lions Rugby Club: Perth southern suburbs rugby club fielding teams in Rugby WA. Directly comparable in scale, community focus, and tiered sponsorship structure.
- UWA Rugby Club: University of Western Australia rugby club competing in Rugby WA Premier Grade. Comparable in offering senior, colts, and junior programs to Perth-based participants and competing for the same talent and sponsorship pool.
- Cottesloe Rugby Club: Perth coastal rugby club fielding teams in Rugby WA competitions. Directly comparable amateur club model with junior-to-senior pathways and a Perth-based sponsor base.
- Associates Rugby Club: Perth-based Premier Grade rugby union club that historically shared the Nedlands Foreshore ground with Nedlands in the 1980s. Direct competitor in Rugby WA Premier Grade for players, members, and corporate sponsors.
Regional players
- Joondalup Brothers Rugby Club: Perth northern suburbs rugby club; part of the broader WA Premier Grade ecosystem but serves a different geographic catchment, limiting direct competition with Nedlands.
- Coastal Cavaliers Rugby Club: Perth northern coastal rugby club competing in Rugby WA. Comparable grassroots community model but located in a different Perth corridor and not a direct head-to-head rival.
- Perth Bayswater Rugby Club: Perth eastern suburbs rugby club in the Rugby WA competition system. Similar junior-to-senior community club structure but distinct geographic catchment.
Broad incumbents
- Western Force: Professional rugby franchise in Perth that represents the top-tier pathway for Nedlands alumni. Comparable ecosystem player but operates at professional rather than community level; serves as the destination club for talent produced by Nedlands.
Others
- Rugby WA: Governing body for rugby in Western Australia that administers the Premier Grade and subbies competitions Nedlands participates in. Ecosystem counterpart rather than a competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nedlands Rugby Union Football Club social profiles
Digital presenceNedlands Rugby Union Football Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nedlands Rugby Union Football Club leadership team
Management profileNumber of profiles
Profiles10 records
Nedlands Rugby Union Football Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nedlands Rugby Union Football Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nedlands Rugby Union Football Club
What does Nedlands Rugby Union Football Club do?
Nedlands Rugby Union Football Club operates a community rugby union club offering participation programs from juniors (ages 3-18) through Colts, senior men's grades (Premier, Reserve, Third, Fourths), and women's Premier Grade. The club generates revenue through player registration fees, multi-tiered corporate sponsorship packages (In-kind to Diamond at $1,000-$20,000+), the 500 Club supporter membership program, merchandise sales, and ticketed social events such as the annual Senior Wind Up.
Is Nedlands Rugby Union Football Club a public or private company?
Nedlands Rugby Union Football Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nedlands Rugby Union Football Club founded?
Nedlands Rugby Union Football Club was founded in 1934. It employs 11 to 50 people.
Where is Nedlands Rugby Union Football Club based?
Nedlands Rugby Union Football Club is headquartered in Nedlands, Australia, in the Oceania region.
How does Nedlands Rugby Union Football Club make money?
Five revenue lines are on record. Membership and Registration Fees are the primary driver. The others are corporate Sponsorship, 500 Club Membership, merchandise Sales and club Facilities and Events.
Who are Nedlands Rugby Union Football Club's main competitors?
Direct peers on record are Palmyra Rugby Club, Southern Lions Rugby Club, UWA Rugby Club, Cottesloe Rugby Club and Associates Rugby Club. Regional players are Joondalup Brothers Rugby Club, Coastal Cavaliers Rugby Club and Perth Bayswater Rugby Club. Western Force is listed as a broad incumbent. Rugby WA is listed as an others.
Does Nedlands Rugby Union Football Club have an API?
No public API is recorded for Nedlands Rugby Union Football Club.
What industry is Nedlands Rugby Union Football Club in?
Nedlands Rugby Union Football Club's product category is Amateur Rugby Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 711211 and its SIC code is 7997.