Indaga

What Indaga does

Indaga is a privately held Mexican business-services company founded in 2008 and headquartered in Mexico City, with a stated headcount of 1,001–5,000. The company operates an integrated omnichannel services platform targeting enterprise customers across Mexico, with claimed international coverage through strategic alliances. Its offering is built around five service lines: Contact Center operations (omnichannel customer engagement across SMS, email, WhatsApp, chat, Facebook, and Google using 900 stations across three physical locations), Marketing Digital (45+ professionals delivering SEO, social media management, and Facebook/Google paid media as an official partner of both platforms), a customized E-Learning / Learning Management System, Onboarding Integral 360 (proprietary 100% internally developed employee-onboarding measurement system), and Estudios de Mercado (qualitative and quantitative market research including benchmarking, focus groups, mystery shopping, ethnographies, CATI, HAPI, and online methodologies).

The underlying technology is a proprietary omnichannel integration system that unifies call center, messaging, email, chat, and social channels into a single delivery surface, complemented by two 100% internally developed platforms — the Onboarding measurement system and the customized E-Learning LMS with video conferencing, multimedia content, evaluation tools, and certificate generation, plus integrations with Google Drive and Dropbox. No funding rounds, external equity investors, AI/ML research outputs, patents, or named enterprise customers are disclosed in the available sources. The official website and Facebook page are the only documented public go-to-market surfaces.

The business model is overwhelmingly professional services with selective subscription/recurring elements in the E-Learning line. Pricing is not publicly disclosed and is scoped per engagement. Revenue is generated through dedicated direct enterprise sales with named account management, delivered through the proprietary contact center infrastructure. The customer base is described segment-wise (enterprise businesses, sales/collections operations, market research clients, HR/talent management) but no individual customer logos are disclosed. Distribution is concentrated in Mexico, with stated foreign-market reach through partner alliances.

Name

Indaga

Legal name

Indaga

Website

https://indaga.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Indaga is a privately held Mexican omnichannel business-services firm operating contact center, digital marketing, market research, e-learning, and employee onboarding services for enterprise clients across Mexico, with stated international coverage via partner alliances.

Ownership category

akta.pro rank

Product category

Contact Center and Business Process Outsourcing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Contact center services
• Digital marketing services
• E-learning platforms
• Market research studies
• Employee onboarding solutions

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Contact Center Services: Full-service contact center operations including sales, collections, customer service, data capture, and back office support through multiple channels (SMS, email, WhatsApp, Facebook, Google, Chat)
2. Digital Marketing Services: Strategic digital marketing including SEO positioning, marketing campaigns, social media management, engagement generation, and storytelling for viral content
3. Market Research Services: Qualitative and quantitative market studies including benchmarking, focus groups, mystery shopping, in-depth interviews, ethnographies, usage and habits studies, feasibility studies, CATI, HAPI, and online research methodologies
4. Onboarding 360 Services: Comprehensive employee onboarding strategies with process mapping, bidirectional communication, engagement measurement, and strategic reporting for HR decision-making
5. E-Learning Platform Services: Customized learning management system development and deployment with content creation, evaluations, reporting, and certificate generation capabilities

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Indaga is a Mexican omnichannel business services company that integrates call center, WhatsApp, SMS, email, chat, Facebook, and Google channels to deliver outsourced contact center operations, digital marketing campaigns, customized e-learning platforms, employee onboarding programs, and qualitative/quantitative market research. It operates 900 contact center stations across three locations and employs specialized teams for each service line, enabling end-to-end strategies from market analysis through sales execution and post-sale customer engagement.

Product overview

Indaga is an omnichannel solutions company offering an integrated portfolio of five distinct service offerings: Contact Center (omnichannel customer engagement with 900 stations), Marketing Digital (digital advertising and social media management with 45+ professionals), E-Learning (customized LMS platform with multimedia capabilities), Onboarding Integral 360 (employee onboarding with proprietary measurement system), and Estudios de Mercado (qualitative/quantitative market research). The company positions itself as an omnichannel integrator, connecting call center, digital marketing, and training services to deliver unified customer engagement strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Contact Center

Quantifiable outcome

• Accelerated business growth through integrated omnichannel strategies
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FacebookcoreGTM or Marketing PartnerOfficial Facebook marketing partner providing targeted advertising services, social media campaign management, and engagement generation capabilities as part of the digital marketing service offerings
• GooglecoreGTM or Marketing PartnerOfficial Google marketing partner for search engine marketing, SEO positioning, and digital advertising campaigns with preferential access to platform tools and expertise
• Strategic Alliance Partners (International)minorStrategic or Co-development PartnerStrategic partnerships with international companies enabling foreign market coverage and cross-border service delivery for clients with international operations

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alorica: Global BPO/CX provider with significant operations across the Americas (US, Mexico, LATAM); delivers omnichannel customer service, sales and digital support comparable to Indaga's contact center line and serves many of the same enterprise verticals.
• Majorel: European-headquartered CX and BPO operator with Mexican and Latin American delivery capacity (now combined with Concentrix); competes with Indaga for enterprise BPO engagements across voice, digital and customer experience management.
• Concentrix: Global customer experience and BPO operator with substantial Mexican delivery centers (including the merged Majorel footprint), offering omnichannel contact center, digital marketing and customer experience services that overlap with Indaga's full suite but operate at materially greater scale.
• Teleperformance: Global BPO leader with significant Mexican and Latin American operations delivering customer experience, sales, and digital transformation services; competes with Indaga for the same enterprise outsourcers but at much larger scale and with deeper geographic reach.
• TTEC (TeleTech): US-headquartered CX and BPO operator with nearshore delivery capacity in Mexico and Latin America; serves enterprise clients with omnichannel customer engagement including sales, service and digital marketing - comparable on enterprise customer profile and service mix but at much broader scale.
• Wunderman Mexico (VML): Global integrated marketing and customer experience agency network with a Mexican delivery footprint (Wunderman Thompson, now operating under VML); overlaps with Indaga's digital marketing and campaign execution services for enterprise clients in Mexico.

Others

• LivePerson: US-based conversational AI and digital customer engagement platform; competes with Indaga at the technology layer as enterprise buyers weigh AI-driven in-house engagement against human-agent outsourcing models served by Indaga's contact center.
• Genesys: Global cloud contact center and CX orchestration platform used by enterprise clients; competes indirectly with Indaga because enterprise outsourcers can leverage Genesys to enable in-house or alternative delivery rather than outsourcing to a provider like Indaga.

Direct peers

• Atento: Mexican-headquartered (originally), Atento is one of the largest omnichannel contact center and BPO operators in Latin America, offering customer care, sales, and collections across voice and digital channels - directly comparable to Indaga's contact center core and a direct competitor in the Mexican market.
• StarGroup Latin America: Latin American digital marketing, communications and content services group with omnichannel campaign execution capabilities; competes with Indaga for digital marketing and integrated communications budgets across Mexico and the region, with similar service mix emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indagamx
• LinkedInlinkedin.com/company/indaga-mexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indaga