What Wizard Group does

Wizard Group is a privately held UK-headquartered IT and cyber security services group founded in 1995, operating through four core subsidiaries — Wizard IT (managed IT and Microsoft migrations), Wizard Cyber (24x7x365 managed security operations centres in the UK and Middle East), Wizard AI (generative AI, automation, and optimisation consulting), and Wizard Cloud (CRM, storage, connectivity, and security cloud services) — plus regional and specialist entities including Wizard Asia, Wizard Code, and Wizard RE. The group sells through direct enterprise field sales with custom quotations, targeting organisations of any size and industry across the UK, North America, the Middle East, and the Asia-Pacific region, and is ISO 27001 certified with a 25+ year Microsoft partnership that achieved Solutions Partner status in 2020.

The underlying technology footprint is built primarily on the Microsoft product and security stacks, augmented by a Palo Alto Networks firewall partnership (2018) and PROTECH in-country alliance in Jordan (2023). Global SOC infrastructure across the UK, Jordan, Qatar, and Dubai provides follow-the-sun 24x7x365 coverage, while the Philippines office doubles as a delivery centre and a talent pipeline for cyber and AI services. Recent build-out (Jordan SOC 2022, Khalda Centre of Excellence 2024, Philippines office 2024, Qatar office and SOC 2025) has converted regional offices into specialised competency hubs for AI, cyber, and managed IT.

Commercially, Wizard Group generates revenue through managed-services contracts (IT, cyber, cloud) and professional-services engagements (AI consulting, advanced development via Wizard Code, reinsurance consultancy via Wizard RE). Pricing is not publicly disclosed and is delivered via bespoke enterprise quotations. Ownership remains founder-controlled by Managing Director Paul Goldney, with no disclosed institutional investors, funding rounds, or M&A, and operations span eight office locations across six countries with a stated base of "thousands of organisations from dozens of countries."

Name

Wizard Group

Legal name

Wizard Group Ltd

Website

https://wizard.group

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Wizard Group is a UK-founded, privately held IT services group operating four subsidiaries — Wizard IT, Wizard Cyber, Wizard AI, and Wizard Cloud — that deliver managed IT, 24x7x365 cyber security, AI consulting, and cloud services to enterprise customers worldwide.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Managed IT services
• Cyber security services
• Cloud computing services
• Microsoft partnership
• Enterprise IT consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Wizard IT provides fully managed IT solutions including Microsoft product migrations, collaboration platforms, cloud services, and IT consultancy for organizations of all sizes.
2. Cyber Security Services: Wizard Cyber provides 24x7x365 managed cyber security services via their global SOC infrastructure, specializing in the Microsoft Security Stack.
3. Cloud Services: Wizard Cloud offers CRM, security, storage, and connectivity services based in the Cloud.
4. AI Solutions and Development: Wizard AI and Wizard Code provide AI solutions, application development, and advanced development capabilities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wizard Group operates as an IT services provider delivering managed IT, managed cyber security, cloud, and AI solutions through four subsidiary companies: Wizard IT, Wizard Cyber, Wizard AI, and Wizard Cloud. The group specialises in Microsoft products and provides 24/7/365 Security Operations Centre services globally, supported by a partnership of more than 25 years with Microsoft and SOC operations based in the United Kingdom and the Middle East.

Product overview

Wizard Group operates as a unified group of four specialised companies offering comprehensive enterprise technology services. The portfolio includes Wizard IT (managed IT solutions and Microsoft-specialised services), Wizard Cyber (managed cyber security with 24x7x365 SOC coverage), Wizard AI (AI solutions and consulting), and Wizard Cloud (CRM, security, storage and cloud connectivity). Together, these four divisions provide an integrated, all-encompassing experience covering IT support, cyber security, development, cloud computing, and AI services. Founded in 1995, the group has grown to serve enterprises across the UK, Middle East, USA, and Asia Pacific regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wizard IT Subsidiary company delivering managed IT services and IT consulting to enterprises.
• Wizard Cyber Subsidiary company providing managed cyber security services, including 24/7/365 Security Operations Centre coverage from the UK and the Middle East.
• Wizard AI Subsidiary company delivering AI solutions to enterprise customers.
• Wizard Cloud Subsidiary company providing cloud computing services to enterprise customers.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• PROTECHflagshipStrategic or Co-development Partner · 4 September 2023Strategic partnership with PROTECH, a leading IT solutions provider in Jordan founded in 2004, to bolster IT, Cloud, AI, and Cyber Security services within Jordan. PROTECH's core offerings span enterprise storage to enterprise security solutions. The partnership aims to reshape the managed services and AI transformation landscape in Jordan.
• MicrosoftcoreStrategic or Co-development Partner · 1 January 2020Wizard Group has been a Microsoft Partner for over 25 years, culminating in the achievement of Microsoft Solutions Partnership status in 2020. This longstanding partnership provides unique relationships, connections, and benefits including reduced prices and improved functionality within Microsoft products for their customers.
• Palo Alto NetworkscoreTechnology or Integration · 1 April 2018Partnership with Palo Alto Networks and launch of PaloAltoFirewalls.co.uk. Wizard Cyber leverages Palo Alto Networks technology for advanced firewall and security solutions.

Scale indicators5 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Kroll: Global risk and cybersecurity consultancy with managed detection, incident response, and cyber advisory services — adjacent competitor in the enterprise managed security market where Wizard Cyber operates.
• Capgemini: Global IT services and consulting leader with managed cloud, cyber, and AI practices — broad incumbent competing for enterprise digital transformation engagements alongside Wizard Group.
• Softcat: Large UK-based Microsoft-aligned IT infrastructure reseller and services provider with a much larger headcount and enterprise customer base; overlaps with Wizard IT's Microsoft-specialized IT services offering, though at significantly greater scale.
• Computacenter: Large UK-listed IT infrastructure and managed services provider with global delivery — competes with Wizard Group's enterprise IT and managed services lines, but with significantly larger scale and breadth.
• Accenture Security: Global consulting and managed services arm of Accenture with extensive cyber, cloud, and AI offerings — competes for the same enterprise IT/cyber/AI transformation budgets Wizard targets, but at vastly larger scale.

Regional players

• Advania: Nordic/UK-headquartered managed IT and cloud services provider with Microsoft specialization — comparable managed services model, although primarily operating in different geographies (Nordics/Iceland/UK/Western Europe).

Direct peers

• Bytes Software Services: UK-based IT solutions and services provider with strong Microsoft alignment — overlaps with Wizard Group's IT, cloud, and cyber services portfolio for mid-market and enterprise customers.
• Bridewell: UK-headquartered cybersecurity services firm delivering managed security, consulting, and 24x7 SOC services — directly comparable to Wizard Cyber's MSSP and cyber consulting offering.
• ANS Group: UK-based managed services provider specializing in Microsoft cloud, security, and modern workplace — closely comparable to Wizard IT and Wizard Cyber on Microsoft-stack managed services delivery.
• Claranet: UK-headquartered managed services and cloud provider offering multi-cloud, managed IT, and security services to European mid-market and enterprise customers — directly comparable to Wizard Group's MSP/MSSP positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wizardgroup_
• Facebookfacebook.com/Wizardgroupuk
• LinkedInlinkedin.com/company/wizardgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Group