Integrity Coach Lines

What Integrity Coach Lines does

Integrity Coach Lines is a private coach travel operator based in Malaga, Western Australia, providing scheduled long-distance passenger transport between Perth and Broome. The company, founded in 1998 and operating as a subsidiary of Pinnacle Travel Group (under legal entities A&N Enterprises Pty Ltd and Integrity Coach Lines (Aust) Pty Ltd), is the only coach operator regularly servicing all 14 major towns and 25 minor stops along both coastal and inland routes across the Perth-Broome corridor, with departures up to four times per week in each direction. Its service portfolio comprises Express point-to-point tickets, 12-month Hop-on Hop-off Passes (1500km/$269, 3000km/$399, 6000km/$724), Shuttle services to off-corridor destinations (Kalbarri, Monkey Mia, Shark Bay), Freight services across three zone tiers, and group Charter services referred to sibling Pinnacle Coachlines.

The technology backbone consists of a fleet of air-conditioned coaches equipped with USB charging, reclining seats, on-board toilets, and water fountains, supplemented by a Webfleet-based real-time bus tracking system ("Where is My Bus?") and a proprietary online booking platform (secure.customlinc.com.au) that is PCI DSS compliant. Distribution occurs through direct-to-consumer online booking, telephone reservations (08 9274 7464), a network of physical booking agents across WA accepting cash/EFTPOS/card, at-coach cash payments, and the Frequent Traveller Portal for repeat customers. Marketing relies on SEO-optimized destination content, visitor centre referrals, and partnerships with YHA hostels and backpacker accommodation providers.

The business serves five primary customer segments: backpackers and independent travellers using hop-on hop-off passes, regional WA residents using point-to-point express services, seniors and concession card holders, group/charter customers, and non-travelling freight customers. Revenue is generated through one-time ticket sales, subscription-style hop-on hop-off passes, transaction-based freight pricing, and charter referrals, with concession pricing available for pensioners, students, YHA/NOMADS card holders, and healthcare card holders. No revenue figures, funding history, or financial disclosures are publicly available.

Name

Integrity Coach Lines

Legal name

A&N Enterprises Pty Ltd

Website

https://integritycoachlines.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Coach Lines is a private Western Australian coach operator, subsidiary of Pinnacle Travel Group, running the only regular scheduled coach service connecting Perth to Broome across 14 major towns, serving backpackers, regional travellers, seniors, and freight customers via express, hop-on hop-off, shuttle, and charter offerings.

Ownership category

akta.pro rank

Product category

Long-Distance Coach Transportation

NAICS

Charter Bus Industry (4855), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

akta.pro secondary industries

Tour & Sightseeing Coach Charters (THAIAIAB), Charter & Tour Coach Operators (TLAFAFAB)

Keywords

• Long-distance coach transport
• Intercity bus services
• Hop-on hop-off passes
• Passenger transport WA
• Charter coach hire

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Express Tickets: Point-to-point coach travel tickets between destinations along the Perth to Broome route. Includes return fares, multiple departure days, and concession pricing available.
2. Hop-on Hop-off Passes: Unlimited travel passes valid for 12 months with stops at any of the company's destinations. Available in 1500km ($269), 3000km ($399), and 6000km ($724) tiers.
3. Shuttle Services: Shuttle bus services connecting main route stops to destinations not directly serviced, including Kalbarri ($65 adult), Monkey Mia/Shark Bay ($75.60 adult), with concession rates available.
4. Freight Services: Small freight items transported for non-traveling customers, priced by zone and weight. Zone 1 covers Perth to Carnarvon or similar distances, Zone 2 covers Perth to Karratha, Zone 3 covers Perth to Broome.
5. Charter Services: Group and charter travel services for sporting events, group bookings, field days, concerts, clubs, education and community groups throughout WA and interstate.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Integrity Coach Lines provides scheduled long-distance coach passenger transport across Western Australia between Perth and Broome, serving 14 major towns and 25 minor stops along coastal and inland routes up to four times weekly. Core products include Express point-to-point tickets with return fares, Hop-on Hop-off multi-stop passes valid for 12 months, Shuttle connections to off-route destinations (Kalbarri, Monkey Mia, Shark Bay), Freight Services for non-passengers, and group Charter Services. All services operate from a fleet of air-conditioned coaches equipped with USB charging, on-board toilets, reclining seats, and water fountains.

Product overview

Integrity Coach Lines operates as a single unified coach travel service providing scheduled passenger transport across Western Australia. The core offerings consist of Express Service (point-to-point coach tickets) and Hop On Hop Off Pass (flexible multi-stop passes). Additional services include Shuttle Services for destinations off the main route (Kalbarri, Monkey Mia, Karijini), Freight Services for cargo transport, and Charter Services for group travel. The company services 14 major towns and 25 minor stops between Perth and Broome along both coastal and inland routes, with northbound and southbound timetables providing multiple weekly departures.

Differentiator

Problem solved

Functional benefit

Products and services

• Express Service Point-to-point coach passenger transport between Perth and Broome with multiple destinations along the route. Includes return fares, knowledgeable drivers, and multiple weekly departure days. Concession pricing available for eligible card holders.
• Hop-on Hop-off Pass Flexible multi-stop coach pass allowing unlimited travel stops at any of the company's destinations along the Perth–Broome route within kilometre limits. Available in 1500km ($269), 3000km ($399), and 6000km ($724) tiers, valid for 12 months with no date change fees.
• Shuttle Services Connecting shuttle transport to destinations not directly serviced by main coach routes, including Kalbarri (Adult $65, Concession $60) from Ajana/Kalbarri Turn Off, and Monkey Mia/Shark Bay (Adult $75.60, Concession $63.70, Backpacker $69.50) from Overlander Roadhouse. Pre-booking essential.
• Freight Services Freight transportation service for non-passengers, transporting items from tools to mango trays between regional towns along the coach routes. Priced by zone and weight: Zone 1 (Perth to Carnarvon, Carnarvon to Karratha, Karratha to Broome), Zone 2 (Perth to Karratha, Carnarvon to Broome, Perth to Newman), Zone 3 (Perth to Broome, Perth to Port Hedland). Pick-up: Malaga $100, Metro $250. Storage at Malaga depot: $20/day.
• Charter Services Group and charter coach travel throughout Western Australia and interstate, suitable for sporting events, group bookings, field days, concerts, clubs, education and community groups. Customers requiring bus hire with a professional driver are referred to Pinnacle Coachlines (a related entity under Pinnacle Travel Group).

Quantifiable outcome

• Operating 20+ years with established reputation
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Pinnacle CoachlinescoreChannel Partner/ Reseller/ DistributorPinnacle Coachlines provides group charter travel services with professional drivers. Integrity Coach Lines refers customers needing group bus hire with driver to Pinnacle Coachlines. Both companies are part of Pinnacle Travel Group.
• Pinnacle Travel GroupcoreOthersParent company of Integrity Coach Lines. Integrity Coach Lines is proudly part of Pinnacle Travel Group. Pinnacle Travel Group operates the Malaga depot where Integrity Coach Lines freight storage is available.
• D'Guy Charters / D'Guy JourneysmajorChannel Partner/ Reseller/ DistributorShuttle service operator providing transport between Ajana/Kalbarri Turn Off and Kalbarri town. Contact: 0497 906 969 or [email protected]. Pre-booking essential, 12 hours advance notice required. Pricing: Adult $65, Concession $60.
• Kalbarri Shuttle (D'Guy Charters)majorChannel Partner/ Reseller/ DistributorShuttle transport from Overlander Roadhouse to Monkey Mia, Shark Bay and Denham operated by Integrity Coach Lines or D'Guy Charters. Pre-booking essential. Pricing: Adults $75.60, Concession $63.70, Backpackers $69.50.
• Various YHA Hostels and Backpacker AccommodationminorGTM or Marketing PartnerReferral partnerships with backpacker hostels throughout WA route including YHA Lancelin Lodge, Perth City YHA, Kalbarri Backpackers YHA, Bay Lodge YHA Shark Bay, and others. Recommended as preferred accommodation for coach passengers.
• Booking Agents NetworkmajorChannel Partner/ Reseller/ DistributorNetwork of booking agents across Western Australia who process bookings and accept payment (EFTPOS, debit/credit card, cash) on behalf of Integrity Coach Lines. Agents located throughout the route network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Premier Motor Service: Long-running Australian intercity coach operator providing scheduled services between Sydney, Canberra, Melbourne and regional NSW/Victoria. Comparable to Integrity Coach Lines on long-distance scheduled bus operations and rural-town stop networks.
• Firefly Express: Low-cost intercity coach operator running the Sydney–Canberra–Melbourne corridor with a similar value-pricing proposition and backpacker/youth positioning. Closely matches Integrity's express scheduled service model and concession-heavy customer mix.
• Murrays Australia: Australian coach operator offering intercity services (e.g., Sydney–Canberra, Sydney airport) plus charter. Comparable on long-distance scheduled coach plus charter/sightseeing offering.
• Greyhound Australia: Australia's largest intercity coach operator running scheduled services between major cities and regional centres. Directly comparable to Integrity Coach Lines on scheduled long-distance bus model, fare structure, and concession pricing, although Greyhound operates on the eastern seaboard rather than WA.
• Transwa: Western Australian government-operated regional coach and rail services, including routes in the Mid West, Gascoyne, and Pilbara — the same regions Integrity services. Direct comparable on regional WA coach operations, although Transwa is state-subsidised.

Broad incumbents

• Busways: Large Australian bus and coach operator focused primarily on NSW route services and school contracts. Comparable on coach fleet operations and charter, though concentrated on the eastern seaboard.
• AAT Kings: Large Australian guided-holiday and coach-tour operator offering package tours across WA and other states. Comparable on tourism-coach touring and accommodation bundling, though AAT Kings operates nationally with a guided-tour model rather than self-driven hop-on hop-off.
• Pinnacle Coachlines: Sister company under Pinnacle Travel Group specialising in group charter and bus-hire services in WA. Operates adjacent to Integrity within the same corporate family, sharing depot at Malaga and offering related passenger transport.
• Australian Pacific Touring (APT): Major Australian tour operator offering package tours, coach touring, and accommodation bundles across WA and the rest of Australia. Overlaps with Integrity on the 'package tours, vacations, and accommodations' positioning described in the company short description.

Emerging players

• SkyBus: Australian airport-transfer bus operator providing express point-to-point services at major airports. Compares to Integrity's express service model and online/direct booking infrastructure, though focused on shorter urban airport corridors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/integcoachlines
• Facebookfacebook.com/integritycoachlines
• LinkedInlinkedin.com/company/integrity-coach-lines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Coach Lines