Senzup

What Senzup does

Senzup is a Dutch family-owned specialty retailer based in Barendrecht, Netherlands, that sells mobility and bathroom accessibility solutions to seniors and mobility-limited individuals. Its core product lines are adult tricycles (driewielfietsen) — available as standard, electric-assisted, and tandem (duofiets) models from premium European brands Van Raam, Pfautec, Hase Bikes, and Huka — and mobility scooters (scootmobielen) including the Vivo, Presto, and Solo models. A second vertical covers bathroom safety solutions such as walk-in showers, step-in baths, bath-shower combinations, shower toilets, and complete renovations. Technical differentiation rests on third-party integrations (Bosch and Shimano electric drive systems, INDEGO suspension on Presto/Solo scooters) rather than proprietary IP, with units priced from €1,799 for entry tricycles up to €9,279 for premium models and €2,208-€7,716 for scooters.

The business operates a direct-to-consumer model with two physical showrooms (Barendrecht and Uddel), free advisory appointments, in-home product delivery and assembly, and home service for maintenance and repairs. Revenue streams include hardware sales across mobility and bathroom categories, a €275/week tricycle rental option, financing through FietsFlex, a 2025 leasing partnership with Fiets Lease Holland, and 2-year warranties with optional maintenance contracts. Marketing emphasizes personal consultation, customer testimonials, free brochures (17,500+ requested), and a verified 8.8/10 customer rating across 420+ Klantenvertellen reviews. The company has 11-50 employees, no external investors or funding rounds, and is run by the Van Breugel family; it operates exclusively within the Netherlands.

Name

Senzup

Legal name

Senzup®

Website

https://senzup.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Senzup is a Dutch family-owned retailer in Barendrecht that sells adult tricycles, mobility scooters, and bathroom accessibility solutions to seniors and mobility-limited individuals across the Netherlands, operating two showrooms plus home delivery and service.

Ownership category

akta.pro rank

Product category

Senior Mobility Equipment and Accessibility Solutions

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Used Merchandise Retailers (459510)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

akta.pro secondary industries

Used & Refurbished Bike Retail (CRAMAHAK), Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Mobility equipment
• Adult tricycles
• Mobility scooters
• Accessibility bathroom solutions
• Senior mobility products

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tricycle Sales: Sale of new and pre-owned tricycles for adults and seniors, including electric models with pedal assistance. Brands include Van Raam, Pfautec, and Hase. Prices range from €1,799 to €9,279 depending on model and specifications.
2. Scootmobiel Sales: Sale of mobility scooters (scootmobielen) for seniors and mobility-limited individuals. Models include Vivo, Presto, and Solo with prices from €2,208.
3. Bathroom Solutions: Installation and sale of accessibility bathroom solutions including walk-in showers, bathtub conversions, and complete bathroom renovations. Walk-in showers start from €2,999 including installation.
4. Service and Maintenance: Home service team provides maintenance, repairs, and adjustments. 2-year warranty included on products, with optional extended warranty through maintenance contracts.
5. Rental Revenue: Tricycle rental at €275 per week for customers wanting to try before buying or for temporary use.
6. Financing Services: Partnership with FietsFlex for installment payment plans, allowing customers to spread costs over time while enjoying products immediately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Senzup sells adult tricycles, mobility scooters, and accessibility bathroom installations to seniors and mobility-limited individuals in the Netherlands. Offerings are sourced from multiple premium European manufacturers (Van Raam, Pfautec, Hase, Huka) and delivered with personalized showroom advice, in-home setup, after-sales service, and 2-year warranties. Ancillary revenue comes from tricycle rentals, used-tricycle sales, and installment financing through FietsFlex.

Product overview

Senzup is a Dutch family business specializing in mobility and bathroom solutions for seniors and people with mobility challenges. The company offers two main product categories: (1) Tricycles and mobility vehicles including adult tricycles from brands Van Raam, Pfautec, Hase, and Huka; electric and non-electric tricycles with various features like step-through height, motor power, and battery range; tandem tricycles (duofiets) for couples; and mobility scooters (Vivo, Presto, Solo). (2) Bathroom solutions including walk-in showers, bath-shower combinations, step-in baths, bath doors, shower toilets, and complete bathroom renovations. Products are available for purchase, rental, financing, and include home delivery, installation, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pfautec Movi CX Electric Tricycle Adult electric tricycle for seniors and mobility-limited riders, with Bosch Performance Line CX mid-drive, belt drive, air-suspended seat, and Enviolo CVT for low-maintenance, comfortable cycling.
• Pfautec Eno AP Electric Tricycle Electric tricycle for adults with a low 260 mm step-through frame, Bosch Active Line Plus motor, and full suspension for comfortable assisted cycling.
• Pfautec Scoobo Electric Tricycle Sporty adult electric tricycle with Bosch Active Line Plus motor and hydraulic disc brakes, designed with low step-through access for easy mounting.
• Pfautec Scoobo+ Premium Electric Tricycle Premium electric tricycle with Bosch Cargo Line motor, Kiox display, Rohloff 14-speed hub, smartphone connectivity, and up to 75 km range for assisted cycling.
• Pfautec Scoobo Smart Electric Tricycle Smart electric tricycle with Bosch Active Line Plus mid-motor and Purion 200 display, intended for everyday assisted cycling by adults.
• Pfautec Combo Electric Tricycle Electric tricycle with Bosch Active Line Plus mid-motor, four support levels, and 50–70 km range, weighing approximately 41 kg.
• Pfautec Roma Electric Tricycle Electric tricycle with a very low 180 mm step-through, Bosch Active Line motor, 40–65 km range, and a front basket for daily errands.
• Pfautec Lano Tricycle Non-electric tricycle with 3- or 7-speed gearing and rear derailleur brake, adjustable seat, and compact dimensions; entry-level offering from €1,849.
• Pfautec Trizon Tricycle Sporty tricycle with class-leading lowest entry height, hydraulic disc brakes, adjustable suspension, and anti-puncture tires for confident daily riding.
• Pfautec Ally Practical Tricycle Practical tricycle with low step board, 150 mm step-through height, compact wheelbase, adjustable saddle, and large cargo basket for errands.
• Pfautec Comfort Tricycle Tricycle with narrow wheelbase for easy cornering, high adjustable handlebar, 270 mm step-through, and back-support seat for comfortable riding.
• Van Raam Easy Rider Tricycle Stable adult tricycle with low step-through, adjustable seating, anti-tip wheels, and optional electric pedal assistance from Van Raam.
• Van Raam Easy Rider Compact Tricycle Compact Van Raam tricycle for smaller adults or larger children, with 320 mm step height, lower center of gravity, and 29–94 km electric range.
• Van Raam Easy Rider Compact+ Tricycle Enhanced Van Raam compact tricycle with improved maneuverability, low entry, stable seating, and multiple color options.
• Van Raam Easy Go Hybrid Tricycle/Scooter Hybrid vehicle combining an electric tricycle and mobility scooter, with Silent HT motor, thumb throttle option, 33–69 km range, and no driver's license requirement.
• Van Raam Fun2Go Side-by-Side Tandem Tricycle Side-by-side tandem tricycle (duofiets) where one person steers and both riders can pedal, with 240 kg total capacity and optional electric assistance.
• Van Raam Thuja Electric Tricycle Van Raam electric tricycle with VR75 mid-motor, lockable cargo space between the front wheels, 20"/26" wheels, and multiple color options.
• Hase Kettwiesel ONE Premium Tricycle Premium recumbent tricycle with full suspension, Shimano Steps motor (60 Nm torque), compact folding design, and ergonomic adjustable seat/handlebar.
• Hase Kettwiesel ONE UP Ergonomic Tricycle Ergonomic tricycle with elevated handlebar, 70 mm suspension travel, Shimano Steps motor (50 Nm torque), and compact folding capability.
• Hase Trigo UP-E Comfort Tricycle Lightweight (30 kg) comfort tricycle with Shimano Steps E5000 motor, 48 Nm torque, 504 Wh battery, 40–60 km range, and adjustable Vario Comfort Seat.
• Hase Lepus Steps Sportive Electric Tricycle Sportive electric tricycle with Shimano Steps 6100 motor, 60 Nm torque, independent rear air suspension, folding frame, and Alfine DI2 automatic shifting.
• Huka Cortes XS Compact Tricycle Compact, stylish Huka tricycle with adjustable seat, low entry, Bafang M410 HD mid-motor (80 Nm), 450 Wh battery, and 8-speed hub with anti-puncture tires.
• Vivo Compact Mobility Scooter Compact, disassemblable mobility scooter for seniors with 28 km range, 8 km/h max speed, and front/rear suspension; from €2,294.
• Presto Premium Mobility Scooter Premium mobility scooter featuring the patented INDEGO suspension system, 29–44 km range, 15 km/h max speed, LED lighting, and full bumpers.
• Solo Long-Distance Mobility Scooter Long-distance mobility scooter with INDEGO suspension, 35–65 km range, 18 km/h max speed, and adjustable suspension from active to extra cushioned.
• Walk-in Shower (Inloopdouche) Walk-in shower installation with low entry threshold for fall-prevention and easy access; installed in one day without tile work, from €2,999 including installation and 2-year warranty.
• Bath-Shower Combination (Bad Douche Combinatie) Combined bath and shower unit providing both bathing and showering options in a single accessible fixture for seniors.
• Step-in Bath (Instapbad) Bath fitted with a door for safe step-in access, allowing users to enter and exit without stepping over high bathtub walls.
• Door in Existing Bath (Deur in Bestaand Bad) Modification service that adds a door to an existing bathtub, enabling easier access without full replacement.
• Shower Toilet (Douchewc) Combined toilet and shower fixture providing integrated hygiene support for seniors and mobility-limited users.
• Complete Bathroom Renovation Full bathroom renovation service completed within one week, including new ceiling, walls, floor, and accessibility features such as walk-in showers and vanity units.
• Tricycle Rental Service Weekly tricycle rental at €275 per week, including showroom fitting and suitability assessment, for try-before-buy or temporary use.
• Used / Secondhand Tricycles Pre-owned adult tricycles that have been inspected and come with warranty, regularly stocked in various models including electric versions.
• Home Delivery, Setup and Service for Mobility Products Home-based delivery, assembly, customization, demonstration, and after-sales service for tricycles and mobility scooters, with 2-year warranty included.

Quantifiable outcome

• Customer satisfaction rating of 8.8 out of 10 based on 420+ verified reviews
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Van RaamcoreChannel Partner/ Reseller/ DistributorVan Raam is a Dutch manufacturer of special tricycles and adaptive bicycles. Senzup is an authorized Van Raam dealer offering their Easy Rider, Easy Rider Compact, Fun2Go, and Thuja models. These tricycles feature low step-through frames, electric pedal assistance options, and designs specifically for seniors and mobility-limited users.
• PfauteccoreChannel Partner/ Reseller/ DistributorPfautec is a German manufacturer of quality tricycles. Senzup is an authorized Pfautec dealer offering models including Movi CX (with belt drive), Eno AP, Scoobo series, Roma, Combo, Lano, and Trizon. Pfautec tricycles are known for German engineering quality and include Bosch motor systems.
• Hase BikescoreChannel Partner/ Reseller/ DistributorHase Bikes is a German manufacturer known for high-quality recumbent tricycles and adaptive cycles. Senzup offers Hase models including Kettwiesel ONE, Kettwiesel ONE UP, Trigo UP-E, and Lepus Steps featuring Shimano Steps motors and innovative suspension systems.
• HukacoreChannel Partner/ Reseller/ DistributorHuka is a Dutch manufacturer of quality tricycles for seniors. Senzup offers Huka models including Cortes XS and Vasco featuring ergonomic designs, low step-through heights, and Bafang motor systems.
• BoschcoreTechnology or IntegrationBosch is a major supplier of e-bike motors and systems used in many tricycle models sold by Senzup. Bosch Performance Line CX and Active Line Plus motors provide electric pedal assistance. Bosch Smart System integration available on select models.
• ShimanocoreTechnology or IntegrationShimano supplies motors (Steps E5000, Steps 6100) and transmission systems (Nexus 8, Alfine DI2) for electric tricycles. Shimano Steps mid-drive motors provide natural pedal assistance feel with various support levels.
• ANWBcoreGTM or Marketing PartnerANWB (Dutch Automobile Association) offers all-risk insurance for tricycles through Senzup. Insurance includes theft protection, breakdown assistance nationwide, and Track & Trace system. ANWB logo appears on Senzup materials as recommended insurance provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vegro: Major Dutch retailer of mobility aids, medical devices, and home adaptations serving seniors and people with physical limitations; directly comparable to Senzup's mobility-and-bathroom combined offering within the same Dutch end-market.
• Welzorg: Dutch mobility aids retailer and service provider supplying scooters, wheelchairs, and home adaptations to seniors and mobility-limited individuals; comparable to Senzup across both product lines and service-led delivery.
• Medipoint: Dutch retailer of medical and mobility devices including mobility scooters and bathroom accessibility products; shares Senzup's senior customer focus and direct-to-consumer distribution model in the Netherlands.
• Van Raam: Dutch manufacturer of adaptive tricycles and special needs bikes that also operates a dealer network across the Netherlands and Europe; competes with Senzup at the brand level and through its own dealers that overlap Senzup's premium-senior segment.
• Rivéo: Dutch mobility aids retailer focused on scooters and home adaptations for seniors; directly comparable to Senzup on product mix and senior end-customer focus within the Netherlands.

Broad incumbents

• Pfautec: German premium tricycle manufacturer whose models Senzup resells; competes indirectly via other Dutch and European dealers and via any direct sales channels, offering a similar premium-electric tricycle product line.
• Hase Bikes: German premium tricycle and recumbent cycle manufacturer whose Kettwiesel and Lepus models Senzup offers; operates a dealer network across Europe that competes with Senzup's premium adaptive tricycle assortment.
• Huka: Dutch premium tricycle manufacturer whose Cortes and Vasco models Senzup resells; competes via other Dutch dealers and any direct-to-consumer activity in the same senior-adapted tricycle segment.

Regional players

• Mobility Smart: UK online and catalogue retailer of mobility scooters, walking aids, and home accessibility products targeting seniors and people with disabilities; comparable product breadth and senior end-customer, but UK-focused rather than Dutch.
• CareCo: UK mobility retailer selling mobility scooters, daily living aids, and bathroom adaptations to seniors; comparable assortment and senior-focused GTM, but operating primarily in the UK rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/senzup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senzup