Froidevaux

What Froidevaux does

Froidevaux AG is a Swiss manufacturer of custom-made bathroom furniture and interior fittings, headquartered in Zwingen in the Laufental region of Switzerland and operating since 1967. The company produces made-to-order washbasin units, mirror cabinets, high and half-height cabinets, and glass/Corian washstands across eight core product categories, with extensive customization in dimensions, materials (solid wood, Corian, Silestone, melamine, high-gloss lacquer), and finishes. Notable technical capabilities include thermally formed Corian coverings for seamless hygienic washbasins, integrated LED lighting in mirror cabinets, and soft-close drawer systems from Blum (Tandem box Antaro and Legrabox). Product lines are explicitly engineered for dimensional and design compatibility with leading ceramic fixture brands including Laufen, Villeroy & Boch, Duravit, Geberit, Ideal Standard, and Ceramica Catalano, allowing the furniture to be specified alongside major sanitaryware ecosystems.

The company also offers full interior fit-out services (Innenausbau) covering kitchens, wardrobes, built-in furniture, and comprehensive room renovations, as well as a basin calculator and downloadable dimension sheets that support the specification process. All manufacturing is conducted domestically in Switzerland, and the company holds SWISS LABEL certification. The go-to-market is exclusively through an authorized dealer network of over 100 specialist retailers across all Swiss cantons, including anchored relationships with national chains such as Sanitas Troesch, Sabag, Bringhen, Gétaz-Miauton, Innosan, Regusci Reco, and RICHNER BR Bauhandel. Customers are directed to local resellers for consultation, on-site measurement, and purchase, while Froidevaux handles manufacturing and delivery. Direct channels are limited to two physical showrooms (Zwingen headquarters and a new Dübendorf location opened in February 2025), supported by a corporate website, an online catalog, and social presence on Instagram and LinkedIn. Revenue is generated through one-time sales of custom furniture and interior fit-out projects plus ancillary professional services (consultation, measurement, planning, installation) delivered through the dealer network; no public pricing is disclosed.

Name

Froidevaux

Legal name

Froidevaux AG

Website

https://froidevaux.ch

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Froidevaux AG is a Swiss manufacturer of custom-made bathroom furniture and interior fittings, founded in 1967 and based in Zwingen, serving residential and commercial customers exclusively through an authorized dealer network of over 100 specialist retailers across Switzerland.

Ownership category

akta.pro rank

Product category

Custom Bathroom Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro industry

PRIMARYCRAIAFAB

Bathroom Vanities & Cabinetry Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAI

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAJAM

Bathroom Organization Retail (Shower Caddies, Over-toilet, Vanity organizers)

Consumer Products & Retail/Home & Furniture Retail/Home Organization & Storage Retail (Closets, Shelving, Containers)

Keywords

• Custom bathroom furniture
• Swiss bathroom vanities
• Made-to-order bathroom cabinets
• Custom interior fittings
• Built-in bathroom storage

Headquarters

HQ city

Zwingen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom bathroom furniture sales: Primary revenue from manufacturing and selling custom-made bathroom furniture including washbasin units, mirror cabinets, high cabinets, and storage solutions. Products are made-to-order based on customer specifications for dimensions, materials, colors, and configurations.
2. Interior fit-out services: Revenue from custom interior design and fit-out services for entire living spaces including kitchens, wardrobes, built-in furniture, and comprehensive room renovations.
3. Professional services: Additional revenue from consultation, on-site measurement, planning assistance, and installation services through dealer network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Froidevaux manufactures and sells custom-made bathroom furniture in Switzerland, including washbasin units, mirror cabinets, high/half-height cabinets, and storage solutions built to exact customer specifications. The company also provides custom interior fit-out services (Innenausbau) for entire living spaces including kitchens, wardrobes, and built-in furniture. All products are manufactured in Switzerland and distributed exclusively through an authorized dealer network of 100+ specialist retailers across all Swiss cantons.

Product overview

Froidevaux is a Swiss manufacturer of custom-made bathroom furniture and interior design solutions, operating since 1967 in Zwingen, Switzerland. The company offers a comprehensive portfolio centered on eight core bathroom furniture product categories: (1) furniture for built-in basins (Möbel für Einbaubecken) featuring Gehro and Incaso lines, (2) furniture for countertop basins (Möbel für Aufsatzbecken) with Zelia and Zenia lines, (3) ceramic washbasin furniture (Badmöbel für Keramikwaschtische) comprising numerous lines including Avento, Collaro, Connect, Durasquare, Durastyle, Finion, iCON, Kartell, Living City, Living Square, Lua, Me by Starck, Meda, Moderna R, Preciosa II, Premium, Premium New, Premium Up, Pro S, Subway 2.0, Subway 3.0, Val, Venticello, Vero Air, Vero, Zero New, and Zero Up, (4) furniture with glass/Corian washstands (Möbel mit Glas-/Corianwaschtisch) featuring Aroso and Seda lines, (5) bathroom cabinets (Schränke), (6) mirror walls and mirror cabinets (Spiegelwände und Spiegelschränke) with Aurora, Combo, and Virto variants, and (7) high and half-height cabinets (Hoch- und Halbhochschränke). Beyond bathroom furniture, Froidevaux provides interior design services (Innenausbau) including custom built-in kitchens (Einbauküchen), and offers digital tools such as an online basin calculator (Becken-Kalkulator) and digital catalog. All products are manufactured in Switzerland with extensive customization options in materials, colors, and configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Badezimmermöbel (Bathroom Furniture Range) Custom-made bathroom furniture covering eight product categories: furniture for built-in basins, furniture for countertop basins, ceramic washbasin furniture, furniture with glass/Corian washstands, bathroom cabinets, mirror walls and mirror cabinets, high cabinets, and half-high cabinets. Available in solid wood, Corian, Silestone, melamine resin, and high-gloss lacquer surfaces, with compatibility for leading fixture brands.
• Innenausbau (Custom Interior Fit-Out) Custom interior fitting services covering the entire living area including built-in kitchens, sideboards, wardrobes, and shoe cabinets, from planning through to installation. Designed for homeowners seeking coordinated custom furniture across multiple rooms.
• Einbauküchen (Built-in Kitchens) Custom-built kitchens manufactured in Switzerland, precisely adapted to architecture, usage, and personal requirements. Available for homeowners and renovation projects.
• Spiegelwände und Spiegelschränke (Mirror Walls and Mirror Cabinets) Custom mirror cabinets and mirror walls with integrated LED lighting, sockets, dimmable illumination, and flexible storage solutions, including Aurora, Combo, Virto, and built-in variants for residential and commercial bathrooms.
• Schränke (Bathroom Cabinets) High, half-height, and side cabinets for bathrooms with intelligent interior layouts, soft-close mechanisms, and variable shelving for optimal storage. Available in solid wood to high-gloss lacquer finishes.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Sanitas TroeschcoreChannel Partner/ Reseller/ DistributorMajor Swiss bathroom specialist with 16+ locations across Switzerland including major cities (Zürich, Basel, Geneva, Bern, etc.). Serves as primary dealer for Froidevaux products with dedicated showroom locations.
• SabagcoreChannel Partner/ Reseller/ DistributorSwiss building materials retailer with multiple locations including Sabag Bern, Sabag Biel, Sabag Füllinsdorf, Sabag Luzern, and Sabag Crissier. Offers Froidevaux products through their bathroom specialist showrooms.
• BringhenmajorChannel Partner/ Reseller/ DistributorSwiss bathroom specialist with multiple brand operations (Bringhen AG, Bringhen by Arte Matto, Bringhen by Santag, Bringhen by Sanimat, etc.) across Valais, Bern, Vaud, and other regions.
• Gétaz-MiautonmajorChannel Partner/ Reseller/ DistributorSwiss bathroom and building materials specialist with locations in Geneva, Valais, Fribourg, Vaud, and Neuchâtel regions.
• InnosanmajorChannel Partner/ Reseller/ DistributorSwiss bathroom specialist focused on Ticino region with locations in Bioggio, Lamone, Manno, Mendrisio, and Locarno.
• Regusci RecomajorChannel Partner/ Reseller/ DistributorSwiss bathroom specialist serving Ticino region with locations in Coldrerio, Manno, Arbedo-Castione, and Locarno.
• RICHNER BR BauhandelmajorChannel Partner/ Reseller/ DistributorSwiss building materials retailer with 14+ locations across Switzerland including Zürich, Basel, Bern, Lucerne, and St. Gallen. Offers Froidevaux products through their specialist bathroom divisions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Geberit: Swiss-listed leader in sanitary technology (installation systems, ceramics, bathroom furniture) with a CHF multi-billion market cap. Comparable as a Swiss premium sanitary brand; Froidevaux furniture is engineered to coordinate with Geberit washbasins (e.g., Preciosa II).
• Villeroy & Boch: Major German/European premium bathroom ceramics and furniture brand with broad international distribution. Compares because Froidevaux explicitly designs furniture around Villeroy & Boch ceramics (e.g., Subway, Finion, Venticello, Vero), making them a partner-competitor pair.
• Duravit: German premium bathroom manufacturer with a global furniture and ceramics portfolio. Highly comparable technology and integration partnerships: Froidevaux builds furniture tailored to Duravit ceramic lines (Me by Starck, DuraSquare, Durastyle).
• Ideal Standard: International bathroom manufacturer with a European furniture and ceramics portfolio. Froidevaux's Connect and Connect Air furniture lines are built around Ideal Standard ceramics, making them a direct specification-level peer.
• Laufen: Leading Swiss bathroom fixture (ceramics) manufacturer and core compatibility partner for Froidevaux furniture. Both brands are Swiss-made and frequently specified together in premium residential and hotel projects, but Laufen operates at much larger scale across global markets.
• Poggenpohl: Premium German luxury kitchen manufacturer known for bespoke design and international dealer/showroom presence. Comparable as an established European premium custom kitchen brand into which Froidevaux is extending its interior fit-out capabilities.
• Bette: German premium manufacturer of bathroom fixtures (tubs, shower trays) and complementary bathroom furniture. Comparable as a European premium bathroom brand with custom-made production and similar B2B2C distribution through sanitary specialists.

Direct peers

• Keuco: German manufacturer of premium bathroom furniture, mirrors, and accessories — most closely comparable niche to Froidevaux as a mid-sized European custom bathroom furniture specialist competing in the premium segment.
• Schmidt Küchen: European custom kitchen and interior furniture manufacturer with a comparable made-to-measure, dealer-distributed model. Direct peer in the adjacent kitchen/interior fit-out segment that Froidevaux is expanding into via its Einbauküchen line.

Regional players

• Hacker Küchen: German custom kitchen manufacturer with strong European dealer network and premium positioning. Comparable as a European family-owned, custom-built furniture manufacturer using dealer distribution — analogous operating model to Froidevaux's kitchen extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/froidevaux
• Instagraminstagram.com/froidevauxag
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Froidevaux