Regusci Reco

What Regusci Reco does

Regusci Reco is a Swiss building materials retailer, founded in 1910 and headquartered in Bern, operating as a regional brand within the BMS Building Materials Suisse group (parent: BR Bauhandel AG). The company sells construction and interior finishing products — including tiles, flooring and wall coverings (parquet, laminate, vinyl, natural stone), bathroom fixtures and furniture, kitchen products and appliances, doors, exterior design materials, and rough construction supplies — through 110+ branch locations spanning German-speaking, French-speaking, and Italian-speaking Switzerland. The go-to-market is sales-led and serves two principal segments: trade professionals (artisans, builders, sanitary installers, floor specialists, painters, drywall contractors) and private homeowners/property managers undertaking renovation projects. Trade customers access quote-based pricing through registered accounts with site delivery via company fleet (including crane-equipped and electric vehicles), while consumers purchase through showrooms, online catalogs, and a configurator-driven digital channel.

The product portfolio is anchored by two proprietary sub-brands. Procasa offers coordinated interior finishing system solutions (bathroom series Uno, Tre, Cinque, plus tiles, parquet, laminate, and vinyl), and ProOne covers 600+ SKUs of construction materials, workwear, tools, and cleaning supplies for professional buyers. Digital infrastructure includes an interactive tile and flooring configurator, 360-degree virtual showroom tours in German- and French-speaking Switzerland, flippingbook online catalogs, a customer favorites/wishlist tool, and free consultation appointment booking. Brand-tier partnerships with Villeroy & Boch (Antao collection, Red Dot and iF Design Award 2023), Geberit (CleanFloor30/CleanLine30 shower solutions), VELUX (roof windows and external shutters), Schulthess (laundry appliances), and Loosli (bathroom furniture) provide premium product breadth.

Revenue is generated primarily through one-time product sales across the categories above, supplemented by logistics and delivery services (including direct-to-site crane deliveries). Pricing is bifurcated: quote-based with a CHF 500 minimum order for registered trade accounts, and unit-priced for consumers. The business is private (no public listing, no funding rounds), operating under conglomerate ownership with multi-region brand coverage, an established physical distribution footprint of 110+ sites, and an active digital layer supporting showroom-driven, consultation-led selling across both professional and consumer channels.

Name

Regusci Reco

Legal name

Regusci Reco SA

Website

https://reguscireco.ch

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Regusci Reco is a Swiss building materials retailer selling tiles, flooring, bathrooms, kitchens, doors, and construction supplies through 110+ branches across Switzerland. It serves trade professionals and private homeowners under the BMS Building Materials Suisse group, with proprietary brands Procasa and ProOne.

Ownership category

akta.pro rank

Product category

Building Materials Retail

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Building materials retail
• Tiles flooring
• Bathroom fixtures
• Kitchen appliances
• Construction supplies

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Revenue from selling building materials including rough construction products (cement, mortar, concrete, insulation, steel) and finishing materials (tiles, flooring, bathroom fixtures, doors, kitchen appliances). Products sold through physical retail locations and online channels.
2. ProOne Brand Products: Private label product line including construction materials, work clothing, tools, and cleaning products. Over 600 products sold under ProOne brand at competitive prices.
3. Procasa Interior Solutions: Complete interior solutions brand offering coordinated bathroom furniture, tiles, parquet, laminate, and vinyl flooring. Products designed for both new construction and renovation projects.
4. Logistics and Delivery Services: Delivery services including crane deliveries directly to construction sites, with fleet of trucks including electric vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Regusci Reco is a Swiss building materials retailer that sells tiles, flooring, wall coverings, bathroom fixtures, kitchen products and appliances, doors, exterior design products, and rough construction materials through 110+ branch locations, showrooms, and warehouses across Switzerland. The company serves both trade professionals (artisans, builders, sanitary installers, floor specialists, painters) and private customers undertaking construction or renovation projects, with expert consultation, own sub-brands Procasa and ProOne, and direct-to-site delivery including crane services.

Product overview

Regusci Reco is a building materials retailer operating under BMS Building Materials Suisse group, offering a comprehensive portfolio of construction and finishing products through 110+ locations in Switzerland. The core offering spans bathrooms, flooring/wall coverings (tiles, natural stone, parquet, laminate, vinyl), kitchens with appliances, doors, exterior design, and rough construction materials. Two proprietary sub-brands extend the portfolio: Procasa provides bathroom and flooring system solutions (series Uno, Tre, Cinque, plus tiles, parquet, laminate, vinyl), while ProOne offers over 600 construction materials, tools, and safety equipment products for professionals. The company also provides digital tools including an online product configurator for visualizing tiles and flooring, virtual showroom tours, and a favorites list feature for project planning.

Differentiator

Problem solved

Functional benefit

Brands

• Procasa: Own brand for complete interior design solutions including tiles, bathroom furniture, faucets, and floor coverings. The brand offers system solutions for internal fittings produced largely by famous Swiss manufacturers.
• ProOne

Products and services

• Bathrooms (Bagni) Complete bathroom solutions including bathtubs, walk-in showers, toilets, faucets, accessories, mirrors, bathroom furniture, and tiles for trade professionals and private customers undertaking bathroom construction or renovation.
• Flooring and Wall Coverings (Rivestimenti per pavimenti e pareti) Floor and wall coverings including tiles, natural stone, parquet, laminate, and vinyl flooring materials for new construction and renovation projects.
• Kitchens and Appliances (Cucine & elettrodomestici) Kitchen products and appliances including sinks, faucets, countertops in various materials, accessories with customization options, and major appliances such as Schulthess laundry columns and washing machines.
• Doors (Porte) Door products including entrance doors and interior doors in various styles and finishes for residential and light commercial projects.
• Exterior Design (Allestimento esterno) Outdoor living products including paving, steps, natural stone, ceramic tiles, wood decking, garden decorations, fences, and gabion walls for exterior renovation and landscaping projects.
• Rough Construction (Costruzioni grezze) Building materials for trade professionals including binders, mortars, concrete, roof windows (under VELUX partnership), construction tools, safety equipment, and civil engineering products.
• Procasa Own brand of coordinated system solutions for interior fittings, including Procasa Uno, Tre, and Cinque bathroom series, plus tiles, parquet, laminate, and vinyl flooring, largely produced by Swiss manufacturers.
• ProOne Own brand of more than 600 rough construction materials, tools, workwear, waterproofing products, cleaning agents, and hand and power tools developed by professionals for trade professionals at competitive prices.
• Villeroy & Boch Antao Bathroom Collection Bathroom collection with organic drop-inspired design including asymmetric washbasins, freestanding bathtubs in Quaryl, coordinated furniture, mirrors with touch/ZIGBEE lighting control, and tapware in various finishes for premium residential bathroom projects.
• Geberit CleanFloor30 and CleanLine30 Shower Solutions Paired floor-level shower surface with slip-resistant, warm-tactile finish and a stainless steel shower drain channel for seamless, modern bathroom installations combining elegant design with smart functionality.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• VELUXcoreStrategic or Co-development PartnerVELUX is a partner for roof windows and daylight solutions. Regusci Reco offers VELUX products for roof renovations including external roller shutters for heat and weather protection. The partnership provides complete daylight solutions for construction and renovation projects.
• GeberitcoreStrategic or Co-development PartnerGeberit partnership provides shower solutions including Geberit CleanFloor30 floor-level shower surface and Geberit CleanLine30 drain channel. Products combine elegant design with smart functionality for modern bathrooms.
• Villeroy & BochcoreTechnology or IntegrationVilleroy & Boch bathroom collections including Antao (awarded Red Dot and iF Design Award in 2023) are featured in Regusci Reco showrooms. Products include ceramics, furniture, mirrors, and fixtures with design-inspired elements.
• BMS Building Materials Suisse (BR Bauhandel AG)coreStrategic or Co-development PartnerRegusci Reco is part of the BMS Building Materials Suisse group operating under umbrella brands Baubedarf, Richner, Gétaz-Miauton, and Regusci Reco. The group provides complete solutions for rough construction and interior finishing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bauhaus: Large-format European DIY chain with Swiss stores; broader assortment and stronger purchasing scale than Regusci Reco, targeting overlapping trade and consumer renovation segments.
• Leroy Merlin: Global home improvement retailer (Adeo group) with Swiss stores; competes across bathroom, kitchen, flooring, and renovation categories with comparable breadth but larger international scale.
• Saint-Gobain Distribution: European building materials distribution arm of Saint-Gobain serving professionals and consumers with tiles, plaster, insulation, and interior solutions; broader portfolio but overlapping trade channels.
• OBI: European DIY chain operating in Switzerland, offering building materials and renovation products that overlap with Regusci Reco's tile, flooring, and bathroom categories.

Regional players

• Travis Perkins: UK-listed building materials merchant focused on trade professionals with branch network and own-brand ranges; comparable in business model and trade-customer focus, though operating in a different geography.

Others

• Schulthess: Swiss laundry appliance manufacturer partnered with Regusci Reco; not a direct competitor but an adjacent/partner-ecosystem participant whose products are distributed through Regusci Reco showrooms.

Direct peers

• Landi: Swiss cooperative retail group with a strong building materials and renovation assortment serving both rural and suburban Swiss customers; overlaps with Regusci Reco in tiles, flooring, and construction supplies.
• Jumbo (Maxeda): Swiss-headquartered DIY and home improvement chain operating stores across Switzerland, directly competing with Regusci Reco across tiles, bathrooms, kitchens, and renovation supplies in the same Swiss catchments.
• Hagebau: German building materials trade cooperative serving professional craftsmen with a comparable trade-focused distribution model; closely mirrors Regusci Reco's professional-customer value proposition.
• Hornbach: Pan-European DIY/home improvement retailer with Swiss operations offering a broad assortment of building materials, tiles, bathrooms, and tools; competes with Regusci Reco for both trade and DIY customers in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@regusci-reco
• Facebookfacebook.com/reguscirecoexpo
• LinkedInlinkedin.com/company/reguscireco
• Instagraminstagram.com/reguscireco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regusci Reco